Lawn Care Marketing Return On Investment
How many Flyers/Postcards are you distributing?
(for a newspaper ad enter size of circulation.)
Cost of Printing or Ad?
How are you distributing the material?
Door to Door
Postage Cost? (Only use for mailing.)
Total Man Hours To Distribute?
(Only use for door to door.)
Additional prep time in hours? (For things like folding, licking stampes, etc.)
Projected response rate. (Average is between 1 to 2%.)
Conversion Rate? (The % of those who responded who make a purchase.)
Average total sale for the life of the customer?
(ex. a $30 lawn is mowed 30 times a year for 4 years)
Average % of that sale is profit?