Do you think this is worth it for larger companies? How much Nascar do you watch?
The big money of motorsports - Spending $20 million a year to slap your name on a 200-mile-per-hour billboard can pay off handsomely. Sponsors flock to slap logos on top cars of NASCAR. Thus when Brown-Forman recently went shopping for a car on which to stick a Jack Daniels label, it picked Richard Childress Racing, which had 3 cars finish in the top 35 last season.