Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Lawn Care, Landscaping, and Property Management Forums > General Talk

General Talk If it doesn't fit anywhere else, post it here.

Extreme Marketting Tips!!!!


General Talk

If it doesn't fit anywhere else, post it here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 09-16-2009, 05:28 AM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 73
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default Extreme Marketting Tips!!!!

I believe everyone here should watch the movie, "Thank you for smoking"

It's AMAZING & inspiring.

A brief summary:
The chief spokesperson and lobbyist Nick Naylor is the Vice-President of the Academy of Tobacco Studies. He is talented in speaking and spins argument to defend the cigarette industry in the most difficult situations.

After watching this movie, it made me want to research marketing tips big stores use & such.

I learned something interesting from a website, pretty basic but neat.

Let's say you want to make a sale.

Example:

You meet a potential customer & tell him you will offer him lawn service for $150.00 a month, his lawn is tiny.

The customer thinks about it but realizes that's a crummy deal.

SO now his mind is at work, knowing the deal is crap & is prepared listen to the next deal, & will most likely accept if it's better than the first.

You say, "alright, well we can offer lawn service for you at $80.00 a month but only if you sign with us for 6 months"

The customer realizes this is a better deal, realizes he needs lawn service for the entire season anyways.

You know that your still making a profit, & this price was the one you WANTED him to accept.

The customer is relieved that this new offer was better than the last, & he/she accepts it!


So basically give your potential customers a silly expensive deal, they will deny it, offer them something better with a slight difference & you shall receive a new client.


Apparently this is a business TRICK, but I don't see anything wrong with it.

Stores do this both ways, maybe the opposite.

Buy one product for $5.00 or by 3 for $10.00 kinda stuff..

Win Win situation for companies. The product still sells for it's worth & profit is made regardless of their choice.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 09-16-2009, 05:34 AM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 73
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Example 2


Scott: I will clean your gutters for $150.00.

Customer: Hmm, that's a little high.

Scott: Well if you can wait until Thursday next week, it will only cost you $120.00. ($120.00 is the actual cost to do the gutter job anyway)

Customer: That's good!

Add a little spin, 0% sacrifice to yourself & your customer.
Reply With Quote
  #3  
Old 09-16-2009, 06:15 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

Depends on the customer, if I ask for a quote on something and the provider offers a crazy high quote, doesn't matter what he/she says after that I am not interested, this approach remonds me of the used cars sales men or vacuum cleaner sales people, neither do I care for.

For me I like knowing what it will cost me straight up, I treat my customers the same way, I think maybe once of the 240+ jobs we have quoted did someone try to dicker, we land 96% of our quotes so what we do works for me and what I will stick with.

Same with the fall 10 to 25% off specials, first thought is is the service overcharged in the first place, these guys must be hungry for business, wonder what their work is like, I know many, perhaps most of the clients I deal with think this way also, this is based on their feedback.

If one sounds hungry, advertisies hungry, quotes hungry, you will probably stay hungry.

Just my 2 cents.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #4  
Old 09-16-2009, 12:30 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,199
Rep Power: 10
Steve has disabled reputation
Default

Scott,

It would be fascinating to see if you played around with this and became the most profitable lawn care business operation in your area.

In a sense isn't this similar to what we have discussed before on here about the importance of giving a bid in person? So you can read the persons body language and see what kind of reaction they give you?

When you have a little wiggle room on your price and the potential customer finds it too high, then you can possibly lower it if you get them to sign up on the spot.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
New Marketting Idea CHEESE2009 Community Assistance 6 09-09-2009 09:43 AM
GopherHaul Extreme Lawn Care Business Tips. Steve GopherHaul Lawn Care Business Show, Video, Book & Podcast Discussions. 0 08-18-2009 07:28 AM
Extreme trailer racks and more grassmowers08 Outdoor Power Equipment Discussion, Repairs, Buy or Sell 9 02-23-2009 09:24 PM
Tips? Steve General Business Discussions 0 12-22-2007 12:20 PM
LCO appears in extreme makeover Steve Lawn Care Marketing & Post your marketing material for review! 1 03-23-2007 07:16 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Need input on a bid
phlawncare
Yesterday 08:51 PM
Yesterday 08:51 PM
by phlawncare
0 28
Building credit
Matther777
07-27-2014 05:20 PM
Yesterday 06:35 PM
by Matther777
4 101
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
Yesterday 06:21 PM
by kslawn
3 85
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
Yesterday 01:36 PM
by Steve
2 110
From Concord NC
SouthernRootsLawnCare
07-26-2014 02:34 PM
Yesterday 01:30 PM
by Steve
1 54
New from Texas
Livingston Lawn Care
07-25-2014 11:17 AM
Yesterday 01:29 PM
by Steve
3 126
Echo Edger 'Neutral'
WesleySnips
07-25-2014 05:28 PM
Yesterday 01:22 PM
by Steve
2 105
Single tree, mow customer
WesleySnips
06-27-2014 10:12 AM
Yesterday 01:21 PM
by Steve
14 625
Left handed edging with...
SGL1
07-23-2014 08:59 PM
Yesterday 07:39 AM
by SGL1
15 326
Echo PE 266 edger
stevef1201
07-01-2014 01:28 PM
07-27-2014 10:14 PM
by WesleySnips
5 341
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
07-27-2014 01:21 PM
by ExtremeLawncareServices
80 4,644
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
07-27-2014 08:16 AM
by Just for Cuts
7 185
need some help geting...
dalvan0
07-13-2014 09:28 PM
07-26-2014 04:39 PM
by BLC7
7 326
new trailer help
mattthelawnguy
07-11-2014 08:21 PM
07-25-2014 06:31 PM
by mattthelawnguy
13 500
You know it;s gonna be a...
stevef1201
07-25-2014 08:50 AM
07-25-2014 01:34 PM
by Steve
1 97
Customer letters
kslawn
07-23-2014 06:17 AM
07-25-2014 01:20 PM
by Steve
5 210
Got my first lawn job...
SGL1
06-11-2014 09:19 PM
07-24-2014 07:09 PM
by SGL1
29 1,276
Need help determining...
Jbss861
07-20-2014 02:33 PM
07-24-2014 01:11 PM
by Steve
13 391
Should I ?
googus
07-22-2014 04:06 PM
07-24-2014 12:10 PM
by Steve
4 224
My First Apartment...
SSLCtn
05-26-2014 10:17 PM
07-24-2014 06:46 AM
by kslawn
15 922
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
07-24-2014 06:38 AM
by kslawn
3 225
Selling lawns like...
eastsidelandcare
07-17-2014 03:51 PM
07-24-2014 06:28 AM
by kslawn
3 279
Scag new "Eliminator"......
ExtremeLawncareServices
07-20-2014 10:45 AM
07-23-2014 05:37 PM
by Just for Cuts
9 316
need professional advice...
Fiddlers_green
07-20-2014 07:21 PM
07-23-2014 12:42 PM
by Steve
3 214
new to me box truck
jrayb39667
03-06-2014 10:20 PM
07-23-2014 12:40 PM
by Steve
15 1,426
Lawn Service back in...
LawnCareMan280
07-18-2014 09:00 PM
07-23-2014 11:48 AM
by Steve
4 251
Overspray?
stevef1201
07-21-2014 04:20 PM
07-23-2014 11:39 AM
by Steve
3 161
Hello Everyone! Newbie...
SLKlawn
07-17-2014 06:22 PM
07-22-2014 01:53 PM
by Steve
6 295
Proper height for lawn
rob lederhilger
05-26-2014 08:01 AM
07-21-2014 02:53 PM
by LawnDoctor
9 676
Blade sharpener
Just for Cuts
07-04-2014 12:31 PM
07-21-2014 01:48 PM
by Steve
9 525
What's my business worth?
Chaz
07-16-2014 01:35 PM
07-21-2014 01:45 PM
by Steve
4 307
1.5 Acre Jungle
WesleySnips
07-15-2014 05:57 PM
07-20-2014 11:31 AM
by ExtremeLawncareServices
21 632
Gopher schedule software
Ray
07-18-2014 04:13 PM
07-18-2014 04:13 PM
by Ray
0 200
2006 Chevy fuel pump...
KevinsLawns
07-17-2014 08:39 PM
07-18-2014 11:51 AM
by Steve
1 193
Halfway point of year!
Steve
07-01-2014 12:08 PM
07-18-2014 11:38 AM
by Steve
14 757
I got told to leave and...
gwilson98
06-16-2014 02:07 PM
07-17-2014 11:43 AM
by Steve
16 1,071
Hey guys this is the...
prmenter@gmail.com
07-07-2014 08:23 PM
07-16-2014 08:10 PM
by ExtremeLawncareServices
28 800
Mowing the hills
prmenter@gmail.com
07-08-2014 12:22 PM
07-16-2014 05:00 PM
by Just for Cuts
18 723
Say Hello !!!
Steve
03-19-2007 11:18 AM
07-15-2014 05:38 PM
by icon2000
1,184 320,735
Classified Ad Template...
bcfb
06-05-2013 02:40 AM
07-15-2014 11:16 AM
by Steve
15 3,750
Husqvarna pz 60
CDLAWNCARE
07-06-2014 06:50 PM
07-15-2014 08:53 AM
by kslawn
10 469
Lowballers
Chaz
07-11-2014 03:55 PM
07-14-2014 12:27 PM
by Steve
5 385
My new side job
Sprinkler Buddy
05-10-2014 05:23 AM
07-14-2014 12:15 PM
by Steve
10 843
Illegal spraying
GoGreenerKS
07-04-2014 09:11 AM
07-13-2014 10:36 PM
by GoGreenerKS
10 581
New Mower and Trailer
Chaz
06-25-2014 12:04 PM
07-13-2014 06:25 PM
by SGL1
7 594
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
07-12-2014 07:36 PM
by SGL1
21 1,924
Fuel and fuel additives
SGL1
07-06-2014 10:23 AM
07-11-2014 07:53 PM
by SGL1
15 583
Questions for a patchy...
jumcgee
07-09-2014 08:42 AM
07-11-2014 12:34 PM
by Steve
1 236
toro proline blades wont...
boog
06-25-2014 06:26 PM
07-11-2014 05:28 AM
by kslawn
18 683
Contents of Marketing to...
prmenter@gmail.com
07-09-2014 05:25 PM
07-10-2014 03:23 PM
by Steve
3 334
» Popular Tags
2wd 4x4 34'' ads birdscaping blades charge christmas christmas light hanging commercial craigslist customers ditches employee problems exmark fall ferris financing franchise gopherhaul grass gravely growing a lawn care business health holiday how much to charge installation invoice labor cost late lawn lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo leaf cleanup lesco lighting brass outdoor lights marketing mechanic mowing new and restored landscapes new buisness new business podcast promotion riding mower running a business savannah scag seo social media starting a business steep lawns stihl sulky theft of services tips top dresser toro tree care truck new used landscape upsell walk behind walker won't return
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 01:18 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 01:18 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy