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Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

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Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
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  #11  
Old 09-05-2009, 11:04 AM
SuperiorPower
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That is a cool idea, but when it comes to the idea of mounting it on the trailer, wouldn't it be just as good or better to have large signs on your trailer when you consider that the signs are far more durable and should last years (depending on sun fading, etc)? If the signs are made out of metal and attached properly, then they can stay up while you drive, giving you much more exposure. I understand that sometimes customers' eye catches unique advertising methods. But in the same time, you have to ask yourself, could I spend the same advertising $$$ better by investing it in a more durable advertising method, like durable metal signs that will last many times longer?

Not only could you place the sings on the sides of the trailer, but you could also place them on the sides of your truck, on the tail gate of your truck, on the tailgate of your trailer, etc. The problem with placing signs on the tailgate of the truck or trailer is the aerodynamic affect of trying to drive with the signs there. Besides, unless you have a strong frame to hold the sign in, the sign could be damaged by the wind force against its flat surface while driving, especially at highway speeds.

If you wanted to, consider order small yard signs that say something like "This yard and landscaping is professionally maintained by ABC Lawn-care and Landscapes. Have your lawn and landscaping professionally maintained contact us at telephone # 123-456-7890". If this is too much wording, just say something like "If you would like to have your lawn and landscaping professionally maintained by ABC Lawn-care and Landscapes contact them at telephone # 123-456-7890" or "You too can have your lawn and landscaping professionally maintained by ABC Lawn-care and Landscapes! 123-456-7890".

I personally like the last one best since it "enables" or "qualifies" them as a customer where as the others make it sound as if any Joe Blow could hire you to do their work. After all, you are the best in town and not everyone is worthy of your labor. There are some customers in town who are simply at the same level as the cheap "low balling" lawn care company...

Just some thoughts....
Eli
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  #12  
Old 09-05-2009, 11:34 AM
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I personally like the last one best since it "enables" or "qualifies" them as a customer where as the others make it sound as if any Joe Blow could hire you to do their work. After all, you are the best in town and not everyone is worthy of your labor.
Eli this is a very interesting post. Can you tell us a little more what you mean by it enables or qualifies them?
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Old 09-05-2009, 01:47 PM
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The idea of enabling or qualifying a customer, as I understand it, is simply that when you "qualify" a customer, you promote the idea that they are worthy of your services. It also gives you a "premium" appearance and permits you to charge for your premium services. Think about it, if you place the idea in your customers mind that not everyone is worthy of your services, then when you "accept" them as a customer, they should feel privileged enough that they are willing to pay your prices. You have to place the idea in their head that you don't "need" them but rather that they need you. You are not selling your services, you are doing a community service and by charging for these services you simply have to recoup your costs.....

By low balling, you place the idea in their head that you are desperate for their business. By qualifying them, you accept them into your circle of "clients". There are also numerous other words/terms to use to place a subconscious value to your services....

Kind of along the same lines is a marketing ploy that I see from auto dealers here here constantly. I receive these fliers with a key taped to it. The key is not my point tho, the "guaranteed" $2000 or whatever trade in value does get customers attention tho. Think about it, they have successfully cause customers to believe that their piece of junk is work $2000 to the dealer. The dealer has simply figured this trade in value into the sale price of the vehicle. Of course most of us know how to see through this and know what they are doing. But all in all, its a psychological game or ploy. The bottom line is, even if we see through the ploy, we are still faced with their advertisement and are more likely to consider them when we go to purchase a new vehicle.

In addition to the yard sign I mentioned, you could also install one of those brochure holders like Artie sells or the ones like realtors use for property fliers and have a flier that list of requirements that have to be met to "qualify" for your services. Words to use include "professional", "need", etc. Its all in the marketing.... Of course the flier is simply that, a flier, its just a different angle.

Hope this helps,
Eli
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