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Starting a lawn care business. How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.

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Starting a lawn care business.

How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.
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Old 08-27-2009, 06:41 PM
bulldogg bulldogg is offline
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I want to know what people think is the best bang for the buck : yard signs, door hangers or mailings. I am trying to find the best way to spend my money for my fall services marketing.
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Old 08-27-2009, 10:11 PM
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Originally Posted by bulldogg View Post
I want to know what people think is the best bang for the buck : yard signs, door hangers or mailings. I am trying to find the best way to spend my money for my fall services marketing.
I have tried all of the above plus flyers. I have received the best results advertising in our local paper.

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Old 08-28-2009, 05:19 AM
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Originally Posted by swstout View Post
I have tried all of the above plus flyers. I have received the best results advertising in our local paper.

Steve
Ditto, our City Halifax considers just outside the city proper as the Municipality, there are 7 sections all within a 30 min drive for me, each of these have a community newspaper, I advertise in two and the results are amazing, I did a large mail drop in the city earlier this year, it was around 5,000 in vary key areas, not one reply.
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Old 08-28-2009, 05:30 AM
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Do you think in general newspapers are simply a better marketing option or is this something that varies based on your local competition and what they are doing to market their business?
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Old 08-28-2009, 06:21 AM
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to be honest, the other lco's in my area do no advertising at all. even the big outfits do no advertising that i know of. they may go door to door or something but no radio or newspaper ads. I live in one of the better neighborhoods and noone has ever come to my door.
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Old 08-29-2009, 04:33 AM
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It seems in general, if a lawn care business doesn't have to market themselves, they won't. So all of this could play to your advantage!

It will be very interesting to hear what you discover!
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Old 08-29-2009, 07:24 AM
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i think that i am going to target one particular neighborhood. it is very upscale with the majority of homeowners being older. their is an over abundance of lco's. a few are legit big companies the others are guys with beat up trucks and cars.

I think i will try all three of the marketing ideas. I will start with just a few yard signs placed at the major intersections, then i will do direct mailings for my fall services and then i will also put a ad in the local paper.

i think this area i am targeting has enough work to keep everyone busy, i just need to get my name outtheir
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