How true is this. Everyone in your company has got to be considered a sales person along with their other duties. You can't just leave this up to the lone 1 or 2 sales people you hire.
Does the person answering your phones consider themselves a sales person for your company? If no, why not? They are the first person who a new client is in contact with. If they drop the ball, the possibility of a sale ends there.
Review this article and see if you can gain some new knowledge on getting everyone on board your sales train.
You see, a plumber may think he's in the plumbing business. A restaurateur may think he's in the restaurant business. A landscaper may think he's in the landscaping business. But the reality is these owners are actually in the business of selling plumbing services, selling landscaping services, and selling food.
OK, you may have already figured out that nothing happens until a sale is made. But are your employees on board? Are you charting a sales course for them to follow? Does your business have a sales culture?