Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Door to Door


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 08-15-2009, 09:54 PM
sasquatchmonk
Guest
 
Posts: n/a
Default Door to Door

How many of you guys market door to door as in ringing the doorbell and talking to people one on one, not just leave a flyer and leave? How effective is this method of marketing as opposed to just leaving a flyer? If you don't go door to door, why not? Are you afraid of disturbing them? That is my biggest reason for not doing it. Any insight?
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 08-16-2009, 06:02 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,506
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
It seems from past discussions on this topic, knocking on doors is more labor intensive but it tends to increase the amount of customers who will sign up for lawn care.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 08-16-2009, 08:40 AM
turfmaster's Avatar
turfmaster turfmaster is offline
Senior Member
 
Join Date: Apr 2009
Location: Midwest
Posts: 366
Rep Power: 7
turfmaster is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
It seems from past discussions on this topic, knocking on doors is more labor intensive but it tends to increase the amount of customers who will sign up for lawn care.
My experience has been if the customer can associate a face with the flyer or brochure you as the LCO have a better chance of getting the account.
Reply With Quote
  #4  
Old 08-16-2009, 08:58 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 10
picframer will become famous soon enough
Default

We do something a little different with excellent results, if I or staff see a potential project which can range from an overgrown lawn, load of gravel or top soil sitting in the yard as we drive past, we stop and leave a post card, I now have 7 that are designed for a specific project, they are short and sweet, we were driving by and noticed you........we can save you the backwork and give a free estimate......I would guess aside from referrals this is our greatest way of bringing in new business and if the owner is there we will talk to them, almost always leads to other projects.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #5  
Old 08-17-2009, 02:58 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,506
Rep Power: 10
Steve has disabled reputation
Default

Andy,

I think this is fantastic.

Is there anyway your staff can keep track of what homes they stopped at and why they stopped there?

Do you keep track of the homes you stop at?

Have you ever reviewed who does the most stopping and promoting like that?

It would seem there could be some sort of friendly competition with this in your company to see who does the most promotion and who ends up landing the most jobs because of it!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 08-17-2009, 05:24 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 10
picframer will become famous soon enough
Default

We should keep track of the homes we drop cards off to however time being what it is we haven't this year, I had asked that we do, including myself and at first we did but we like many seem to be so busy, we just drop the card.

The exception is if the customer is around, almost always they want me to stop in which I do so that get's logged and I do a visit and quote.

Sales in my experience is one of those you either have it or you don't, 2 of my 14 workers have it, the rest are all great workers and get along excellent with clients but they are not driven to meet new people, prospect etc. that is fine, the cards are just a tool in the marketing tool box that can be used if the oportunity comes along and they are ice breakers for staff that are not comfortable with a cold call should the customer be there, once they get talking they do great and they are much more comfortable than they were when they started with me in May.

This winter will be a time of reflection to look at things that worked well and things that didn't, I have a lot of areas to fine tune and will do that.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #7  
Old 08-17-2009, 06:56 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,506
Rep Power: 10
Steve has disabled reputation
Default

Andy,

Do you think it is worthwhile keeping track of the addresses you drop these cards off at to send them marketing material in the future or no?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 08-17-2009, 01:58 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 10
picframer will become famous soon enough
Default

Quote:
Originally Posted by Steve View Post
Andy,

Do you think it is worthwhile keeping track of the addresses you drop these cards off at to send them marketing material in the future or no?
Yes one should, how do we measure how effective what we are doing is if we don'e??? We got busy and complacient as we have so much new business coming in that we simply became lax in what we started out doing, next year though.....
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #9  
Old 08-18-2009, 02:45 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,506
Rep Power: 10
Steve has disabled reputation
Default

For those out there reading this and wondering what is the best way to go about this, what should they do?

Should they keep a clipboard with a preprinted form on it that allows you to write the address and which card you dropped off, who did it and why? Or what would be best?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 08-18-2009, 04:49 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 10
picframer will become famous soon enough
Default

Quote:
Originally Posted by Steve View Post
For those out there reading this and wondering what is the best way to go about this, what should they do?

Should they keep a clipboard with a preprinted form on it that allows you to write the address and which card you dropped off, who did it and why? Or what would be best?
I think for the most part we all carry some type of cell phone and I believe all of them have a note pad function, I was keeping them in my blackberry under notes, the reason I decided on cell phones is it's very dear to our hearts, paper, cards etc. they all get lost sooner or later and I can upload my cell to my laptop as I believe you can with pretty much any phone.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
When is the best time top go door to door? Steve Lawn Care Marketing & Post your marketing material for review! 6 08-28-2008 06:50 PM
A leave behind when you go door to door Steve Lawn Care Marketing & Post your marketing material for review! 0 08-22-2008 06:15 AM
door hanger Gopher Software Support Archived Question & Answers - Read Only 0 02-21-2005 10:39 AM
Door Hanger Steve General Business Discussions 3 12-10-2003 01:14 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Big mowing job
Bradcook21
07-30-2015 03:57 PM
Yesterday 01:16 PM
by Bradcook21
6 113
scag SWZT review!
mattthelawnguy
07-23-2015 02:28 PM
Yesterday 12:31 PM
by Steve
9 353
Say Hello !!!
Steve
03-19-2007 11:18 AM
Yesterday 12:29 PM
by Steve
1,227 401,221
Hello Everybody
budspop
07-30-2015 11:42 AM
Yesterday 12:28 PM
by Steve
1 44
Should I buy this Exmark...
googus
07-03-2015 09:22 AM
Yesterday 11:34 AM
by googus
9 572
Hello!
brandycarlton
07-29-2015 12:31 PM
07-29-2015 03:54 PM
by Steve
1 125
Assessing the Market
NJDB60
07-27-2015 03:25 PM
07-28-2015 09:24 PM
by Steve
2 232
Whats wrong with this...
GreenWorx
07-28-2015 07:56 PM
07-28-2015 09:09 PM
by Steve
2 211
Funny craigslist post
GreenWorx
07-28-2015 07:17 PM
07-28-2015 09:02 PM
by Steve
2 216
Watch out for this -...
rootytalbot
07-22-2015 02:13 PM
07-28-2015 09:00 PM
by Steve
7 370
NewVenture
NJDB60
07-27-2015 03:38 PM
07-28-2015 08:58 PM
by Steve
1 213
Pricing issue
Mr. Mow
07-07-2015 06:15 AM
07-27-2015 06:40 PM
by GreenWorx
17 755
how to make customers...
Bradcook21
05-27-2015 05:04 PM
07-27-2015 06:08 PM
by GreenWorx
15 2,934
Need your help, Gopher...
Chilehead
07-23-2015 07:02 PM
07-27-2015 11:28 AM
by Steve
11 368
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
07-27-2015 11:22 AM
by Steve
94 10,426
Dogs
Mr. Mow
06-29-2015 02:37 PM
07-25-2015 07:50 AM
by Chilehead
12 2,402
Just about mid year, how...
GreenWorx
06-24-2015 07:05 PM
07-22-2015 07:31 PM
by Chilehead
14 2,470
Learning as I grow -...
WarriorLandscapingCAN
07-18-2015 07:46 AM
07-21-2015 10:53 AM
by Steve
3 310
Large dirt mound removal
purdue1973
07-09-2015 07:45 PM
07-20-2015 12:55 PM
by Steve
6 432
Hey everyone
Fantasy landscaping
07-09-2015 06:53 AM
07-09-2015 11:47 AM
by Steve
1 325
Quickbooks Online
jscarolina
07-08-2015 07:54 AM
07-08-2015 12:55 PM
by Nate10928
1 345
I dont know what to do...
Bradcook21
06-21-2015 08:49 AM
07-07-2015 09:48 PM
by SGL1
16 2,725
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
07-07-2015 02:54 PM
by GreenWorx
13 3,676
Is it too late to do...
markty
06-16-2015 05:28 PM
07-07-2015 01:00 PM
by problem solver
9 2,485
Hi everyone
Mattw
07-06-2015 05:59 PM
07-07-2015 10:18 AM
by Steve
1 350
4th of July parade...
Steve
07-06-2015 10:35 AM
07-06-2015 10:35 AM
by Steve
0 298
Unemployment rates drop,...
Steve
07-02-2015 12:40 PM
07-06-2015 10:30 AM
by Steve
4 471
another newish job for me
holymoly
06-07-2015 08:34 AM
07-03-2015 02:06 PM
by American L&T
9 2,473
» Popular Tags
accounting ad landscaping advertising aerocore bark billy goat brushcutter bob villa bush collections contract help curb appeal services deliquentaccounts demonstration design door hangers edging employee problems equipment dealer equipment rental facebook financials foreman free advertising free lawn care google growing a lawn care business hardscapes husqvarna invoicing jobs landscape landscape services landscaping training lawn aeration lawn care lawn mowing marketing marketing secrets mr dave mulch new business ordinance past due patio install per hour charge per hour service plowing pricing profit on employee quickbooks quickbooks online roundup scag secrets to landscaping sell the vision seo shell shreaded small engine repair solo backpack sprayer sq ft swzt tree tree pics up sell employee walk behind web design website winterization www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 12:19 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 12:19 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy