Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Yellow Pages


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #11  
Old 08-25-2009, 11:45 PM
MikeO
Guest
 
Posts: n/a
Default dunno

i always thought and think about where do people market and advertise at. I don't follow the guys that dont make money. One's that stay at home and wish they did. Where do successful business's go to and advertise at?. If i want hamburgers i will go to mcdonald's or burger king. Same for anything i want really. However, if I see a big company for lawn care that is paying 50 bucks a month or week do they pay that just so people see there name? Are they wasting 50/week/month at this place? Or are they making money at this place? What if I was next to them? Would anybody know how big or how small my business is compared to their's?. I notice in the paper some of these bigger companies don't advertise in them but there on the internet???? what if i was next to them in the ad space? would i get the same calls? Nobody knows how much you make or how big you are in this game. I could say i have been doing this for 15 years and I have 80 people for the season, do you need a referral from some of my clients? I can give you 5 or 10 or 15. Nobody knows. So, you can say whatever you want to the people really. But if your advertising with the bigger companies in your area does that give you a better persona or does it give you a better jumpstart for competion? I don't know is what im saying. You can spend a million dollars and not get anywhere. Look at all these flyers people do and alot are saying they don't work. What works and nobody in there right mind will say what works to you why would they? So they can compete with you and get that area saturated?. People who are successful leave clues on what there doing. Thats all I know. If i am smart enough to figure it out then I'd be amazed..LOL

Last edited by MikeO; 08-25-2009 at 11:49 PM. Reason: I love this city
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 08-26-2009, 07:36 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,471
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Ok I am understanding what you mean now.

Quote:
But if your advertising with the bigger companies in your area does that give you a better persona or does it give you a better jumpstart for competion?
This is a very good question. It is fascinating. So if a large successful company puts and ad somewhere and you find it and you place your ad next to it, will you look big too? Will people think 'hey I know this one company and here is another company that is just as big so I can call them as well.'

Will there be a jolt of business growth by close proximity in your ads.

In marketing you never know what will work until you experiment but my initial thought is this. When companies get larger they aren't just larger with the amount of employees they have or equipment, but they are larger in an intangible way. They are larger in the network within the community. They have had more time to reach out to this person or that person and then word spreads from there.

A smaller company can not see that intangible asset. They can see ads here or there but to simply be next to an ad of a larger company is missing the bigger picture of what you are competing against. To chase this as the trail of how to grow, won't lead you to where you want to be. The ads are not sign posts to simply follow and become them.

This is part of the frustration of being a small business looking up at the larger ones. You sit there and think, I want to be that big. I can do it! I am ready! All I need is to just be bigger and I could compete against them.

But the thing is, unless there is some revolutionary transformation in the industry that will allow you to change the rules of the game, which could happen, what you need to compete is time and money.

You need time to build the contacts and the infrastructure and you need the money to scale up as you go. Now sure that is simplifying things but I think if you look around at some of the larger companies, ask yourself how long have they been in business? You most likely wont be able to find out their financial history. Like maybe the owner got a cash injection somewhere from a family member or friend and they were able to take that and grow because of it.

Getting to know more people over time, providing them great service and scaling up is normally the way the growth happens. The marketing always helps but its a part of the bigger picture.

Quote:
You can spend a million dollars and not get anywhere. Look at all these flyers people do and alot are saying they don't work.
This is all very true. Businesses tend to have a level they will be able to organically grow. You could theoretically chart it over time. At a certain point they simply will not grow any faster no matter how much money you throw at it. There are many factors that need to grow all together for the organism to survive.

Think of a plant. You can only fertilize it so much. More is not always going to provide faster, better, stronger results.

Quote:
What works and nobody in there right mind will say what works to you why would they? So they can compete with you and get that area saturated?. People who are successful leave clues on what there doing. Thats all I know. If i am smart enough to figure it out then I'd be amazed
Another thing that is fascinating about this is, there are many times something works and even the person who got it to work can't explain why. They can tell you what they did sure but there were elements involved that were not understood so they can't be replicated.

Very very few entrepreneurs have been able to understand all the elements well enough to continue to recreate their success time and time again.

There are many entrepreneurs who found success where it was fast and fleeting. Then when it is gone they cant figure out what happened and they desperately try so very hard to make the magic happen again by throwing in more money and more time and the next project just never lifts off the ground.

Most of the time it's like studying the history of a person who won the lottery. They can tell us how they got to the point where they bought the ticket and won, but they can't reproduce the results again.

So ultimately what do you do with all this? Maybe you put yourself into the mix. You get into the game. You look for opportunities as they present themselves and you jump on them. You let people know you can do something so when they need it done they know they can call you. As more opportunities arise, you take advantage of them and you grow. A lot of this tends to take time, money and knowledge.

I hope this helps spark more thoughts in you
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
New Website Pages realhuntin Search Engine Optimization and Website Design Discussions. 7 12-31-2007 08:43 PM
Matt needs a yellow pages ad made Steve Graphic Design Discussions 0 10-01-2007 06:36 AM
Green or Yellow? Steve Search Engine Optimization and Website Design Discussions. 7 03-28-2006 09:20 PM
Invoice printing too many pages Steve Gopher Software Support Archived Question & Answers - Read Only 0 05-24-2005 12:57 PM
yellow pages ad? Lawn World General Business Discussions 5 06-07-2003 01:00 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
I dont know what to do...
Bradcook21
06-21-2015 08:49 AM
Yesterday 09:48 PM
by SGL1
16 2,323
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
Yesterday 02:54 PM
by GreenWorx
13 3,307
Is it too late to do...
markty
06-16-2015 05:28 PM
Yesterday 01:00 PM
by problem solver
9 2,121
Pricing issue
Mr. Mow
Yesterday 06:15 AM
Yesterday 11:11 AM
by SGL1
2 77
Should I buy this Exmark...
googus
07-03-2015 09:22 AM
Yesterday 10:23 AM
by Steve
6 196
Hi everyone
Mattw
07-06-2015 05:59 PM
Yesterday 10:18 AM
by Steve
1 58
how to make customers...
Bradcook21
05-27-2015 05:04 PM
07-06-2015 06:30 PM
by Mattw
8 2,397
4th of July parade...
Steve
07-06-2015 10:35 AM
07-06-2015 10:35 AM
by Steve
0 42
Unemployment rates drop,...
Steve
07-02-2015 12:40 PM
07-06-2015 10:30 AM
by Steve
4 191
Just about mid year, how...
GreenWorx
06-24-2015 07:05 PM
07-06-2015 10:14 AM
by Steve
7 2,006
another newish job for me
holymoly
06-07-2015 08:34 AM
07-03-2015 02:06 PM
by American L&T
9 2,195
Before & After tree...
COREtreeservice
07-01-2015 09:20 PM
07-01-2015 09:20 PM
by COREtreeservice
0 130
Dogs
Mr. Mow
06-29-2015 02:37 PM
07-01-2015 11:28 AM
by Steve
6 1,962
Ready to learn and get...
Koley Lawn & Landscape
06-28-2015 05:16 AM
07-01-2015 11:26 AM
by Steve
8 1,942
Three Stripe Land Care...
hammr04
06-30-2015 07:19 PM
07-01-2015 11:24 AM
by Steve
1 123
Country Life Lawn Care
darleneh
06-29-2015 11:24 AM
06-30-2015 01:25 PM
by Steve
3 1,784
Rubber mulch...
avetslawncare
06-24-2015 09:28 PM
06-29-2015 09:23 PM
by Chilehead
6 1,948
Marketing ideas
xandrew245x
04-29-2014 06:35 AM
06-25-2015 07:11 PM
by GreenWorx
34 5,832
Never ending sod jobs
avetslawncare
06-05-2015 09:46 PM
06-25-2015 11:42 AM
by Steve
11 2,436
Weed and Feed Service...
mike94740
06-23-2015 05:50 PM
06-24-2015 09:56 PM
by avetslawncare
2 1,840
Trimming hedges / trees,...
Hard-Body lawn & garden
06-23-2015 07:08 PM
06-24-2015 09:59 AM
by Steve
1 1,844
Hi Everyone from Arkansas
KellyMarie
06-04-2015 04:16 PM
06-23-2015 01:34 PM
by KellyMarie
4 2,123
problems with a customer...
LawnCareMan280
06-16-2015 10:26 PM
06-22-2015 11:11 AM
by Steve
6 2,164
Please review this FREE...
markty
06-21-2015 07:42 AM
06-22-2015 11:00 AM
by Steve
1 1,866
A good commercial bid...
burtle
06-20-2015 09:09 PM
06-22-2015 10:56 AM
by Steve
1 1,940
What would you do with...
holymoly
06-20-2015 06:48 PM
06-22-2015 10:48 AM
by Steve
1 1,898
New Member just joined...
vgoleco@hotmail.com
06-19-2015 03:49 PM
06-22-2015 10:42 AM
by Steve
2 1,887
Credit Cards - What's in...
Shark1611
06-16-2015 03:04 PM
06-21-2015 07:24 PM
by Chilehead
4 1,998
Blade usage
Wolf4dk
06-16-2015 12:18 AM
06-21-2015 05:35 PM
by kslawn
4 2,008
Hello, I am new to the...
adamslawnservices
06-17-2015 08:06 PM
06-19-2015 10:28 AM
by Steve
3 1,925
First commercial bid
SGL1
06-12-2015 08:57 PM
06-18-2015 05:04 PM
by SGL1
9 2,402
Needing a website built
burtle
06-17-2015 09:02 AM
06-18-2015 11:02 AM
by Steve
7 2,085
I have been rude and...
biglee
06-15-2015 10:11 PM
06-18-2015 10:46 AM
by Steve
10 2,166
Customer keeps adding...
Mr. Mow
06-13-2015 06:22 AM
06-16-2015 10:23 AM
by Steve
11 2,433
Pass discounts onto...
burnell76
06-03-2015 06:33 PM
06-16-2015 10:02 AM
by burnell76
3 2,088
burned grass only where...
nhauto
06-15-2015 05:28 PM
06-16-2015 09:45 AM
by Steve
2 1,955
Half year mark review.
Steve
06-02-2015 11:24 AM
06-15-2015 01:04 PM
by Steve
18 2,719
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
06-15-2015 01:01 PM
by Steve
86 9,800
New Member
Bruce Fehr
06-05-2015 07:13 PM
06-15-2015 12:53 PM
by Steve
6 2,099
New to the business,...
CarefreeMowing
06-12-2015 02:36 PM
06-15-2015 12:50 PM
by Steve
1 1,985
Beginner Mistakes:...
Steve
01-31-2007 11:45 AM
06-13-2015 08:48 AM
by holymoly
45 12,129
New to the forum, new to...
CarefreeMowing
06-11-2015 12:35 PM
06-12-2015 10:44 AM
by Steve
2 1,891
problems with a customer
LawnCareMan280
05-19-2015 06:28 PM
06-11-2015 10:50 PM
by stallman419
8 2,454
Website Review
Outdoordesignsknox
06-08-2015 08:44 PM
06-11-2015 09:48 PM
by Just for Cuts
13 2,355
Anyone need help? I have...
biglee
05-06-2015 12:22 PM
06-10-2015 01:45 PM
by holymoly
15 3,050
Hello from the GREAT...
gbfarmsllc
06-09-2015 11:10 AM
06-10-2015 01:29 PM
by Sprinkler Buddy
2 1,959
Hey guys and gals, I'm...
Joeyhall
06-03-2015 03:54 PM
06-08-2015 02:15 PM
by chris2500hd
8 2,216
Mowing Bermuda...
Mr. Mow
06-02-2015 12:45 PM
06-08-2015 12:45 PM
by Steve
12 2,382
Hey Guys
PrattLandscaping
06-07-2015 06:37 PM
06-08-2015 12:23 PM
by Steve
2 1,983
Share your stolen...
SGL1
05-27-2015 09:05 PM
06-08-2015 11:54 AM
by Steve
25 2,953
» Popular Tags
advertising aerocore apartment bid apartment complex apartment lawn care estimate applying bark billy goat brushcutter blowout bush collections commercial contract help curb appeal services deliquentaccounts demonstration design ditches door hangers employee problems equipment rental facebook flyers foreman free advertising free lawn care hiring how to husqvarna increase customers landscape services landscaping landscaping training lawn aeration lawn care lawn care busines plan lawn mowing marketing marketing secrets more customers business mr dave mulch new business patio install per hour charge plowing pricing profit on employee scag secrets to landscaping sell the vision seo shell shreaded small engine repair snow plowing sq ft square foot steep lawns swzt trailer trailer mate pro tree tree pics trimmer rack web design website website design winterization wood
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 12:55 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 12:55 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy