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Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

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Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
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  #1  
Old 08-14-2009, 01:52 PM
MikeO
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Default Yellow Pages

So who has there ad in yellow Pages and how well does it work for you?

Its 50.00 a month but does it still work?

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  #2  
Old 08-14-2009, 03:13 PM
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Originally Posted by MikeO View Post
So who has there ad in yellow Pages and how well does it work for you?

Its 50.00 a month but does it still work?

Thank You
I don't but if I could get a small printed ad for $50. I would take it in a heartbeat, here in Nova Scotia a business card sized ad it $257.90 a month so I don't bother
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Old 08-14-2009, 06:28 PM
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Originally Posted by picframer View Post
I don't but if I could get a small printed ad for $50. I would take it in a heartbeat, here in Nova Scotia a business card sized ad it $257.90 a month so I don't bother

Thats what I was afraid of. 600 some a year for 2 little ads in there. Will it pay off. wish i could see into the future Andy....
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Old 08-14-2009, 07:14 PM
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Originally Posted by MikeO View Post
Thats what I was afraid of. 600 some a year for 2 little ads in there. Will it pay off. wish i could see into the future Andy....
I know there are stats that say people go to the internet now to find a business before the yellow pages, personally I don't buy it, I think there are many factors, the business type, the area, the age group, I use the internet every day yet I pick the yellow pages and rarely use the internet to find something unless I am travelling.

It's worth something, in my case for a business that basically has a 5 month season it's not worth it, I use other ways including small community news papers and it pays big time, for the most part I am coasting using word of mouth, that brings in all the work we can handle and it's now time to start winding the bigger projects down.

For the last week I am only taking on projects I can do myself or with one helper as all my staff are back in University the first of September, I will keep Heidi the office manager on until November, I have a landscape designer that I plan to let go, just isn't working out the way I thought and we have talked about it a lot, she can design like no tomorrow just doesn't have the personality to work with new clients....anyhow will either drop the service next year or find someone else.

Advertising is a very tough call, based on talking with clients most throw flyers in the garbage without ever having a look, I am the same way, most ask friends or if they see a vehicle, had a guy following me today that called me on my cell, found it funny but not the first time, we pulled over and talked, went to his place this evening and pickek up a four grand tree clearing and chipping job for the guys.

Anyhow bud, spend the money based on what you feel will have the biggest bang for the buck, ask your clients or simply ask people, just walk with a clipboard tell them you are doing a marketing survey and "when you need a service for your home, such as mowing, what media would you use to look for a company?" If they respond well I mow the grass myself, "That's great but lets say you broke your leg, god forbid, how would you find a service provider? you will get an answer.

Personally I haven't tried it yet but all the coffee shops around here have a coffee shop flyer, the outer edges are business sized advertisements, the body is interesting facts, jokes, trivia....etc...I read it all the time but I also read the advertisements around the edges and trust me I don't read advertising.
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Old 08-14-2009, 08:14 PM
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Originally Posted by picframer View Post
Personally I haven't tried it yet but all the coffee shops around here have a coffee shop flyer, the outer edges are business sized advertisements, the body is interesting facts, jokes, trivia....etc...I read it all the time but I also read the advertisements around the edges and trust me I don't read advertising.
That's funny you mention those place mats, I was eating out tonight and was looking one over, it is something I have been thinking about for over a year now and have the phone #, just never see about the cost.
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Old 08-14-2009, 09:21 PM
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Can you maybe put your company name and phone number in it for cheap? Would that be good enough?
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Old 08-23-2009, 03:50 PM
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no you cannot because they sell you space 1x1 or however big you want it
the bigger the spendier. Now, yellowbook called me friday and tried to sell there pitch about online classifieds and this is interesting because only 4 people in my area do it and there all succesful business's. many different level gold level is 50.00 a month with logo and website and 4 sentences. Are people going towards internet or the book or paper for service? She said there are 200 hits per month in my area for lawn care and double for snow removal. So many choices...And everybody says word of mouth is free. Nothing in my world is ever free. So, I bought it for November and I'll go from there. I need my website looking better i hired a lady to fix it and she didnt come through for me so whatever, Im just sitting here wondering now how to do this correctly keywords and such.
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Old 08-24-2009, 03:42 AM
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only 4 people in my area do it and there all succesful business's
This does make you wonder if they are successful because of their advertising in the yellow pages or are they successful and then they also advertise in the yellow pages. I bet it's the second.

Quote:
Are people going towards internet or the book or paper for service?
I would think that most go with the internet but I guess it depends on your customer base and your area. Are most of your customers computer savvy or no?

Quote:
So, I bought it for November and I'll go from there.
I didn't know they offered something per month only. I thought everything with them was an annual contract. That is great!

Now you can experiment with it and see how it works.

Keep us posted if you like it or not.
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Old 08-24-2009, 08:42 PM
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Default yup

its crazy alot say internet most say newspaper. i love reading advertisements i dont know why i analyze the words what there really saying the logo the catch and the spin. I am intrigued by one's way of expression in short words. what makes money and profit may not make you anything. Andy is right word of mouth is the best key and that is where you want to be someday. I also agree that it is the second as well. But, does that fool the reader with your website if they see you next to a big company?
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Old 08-25-2009, 03:40 AM
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But, does that fool the reader with your website if they see you next to a big company?
Can you tell me a little more about what you mean by this?
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