Originally Posted by MikeO
Thats what I was afraid of. 600 some a year for 2 little ads in there. Will it pay off. wish i could see into the future Andy....
I know there are stats that say people go to the internet now to find a business before the yellow pages, personally I don't buy it, I think there are many factors, the business type, the area, the age group, I use the internet every day yet I pick the yellow pages and rarely use the internet to find something unless I am travelling.
It's worth something, in my case for a business that basically has a 5 month season it's not worth it, I use other ways including small community news papers and it pays big time, for the most part I am coasting using word of mouth, that brings in all the work we can handle and it's now time to start winding the bigger projects down.
For the last week I am only taking on projects I can do myself or with one helper as all my staff are back in University the first of September, I will keep Heidi the office manager on until November, I have a landscape designer that I plan to let go, just isn't working out the way I thought and we have talked about it a lot, she can design like no tomorrow just doesn't have the personality to work with new clients....anyhow will either drop the service next year or find someone else.
Advertising is a very tough call, based on talking with clients most throw flyers in the garbage without ever having a look, I am the same way, most ask friends or if they see a vehicle, had a guy following me today that called me on my cell, found it funny but not the first time, we pulled over and talked, went to his place this evening and pickek up a four grand tree clearing and chipping job for the guys.
Anyhow bud, spend the money based on what you feel will have the biggest bang for the buck, ask your clients or simply ask people, just walk with a clipboard tell them you are doing a marketing survey and "when you need a service for your home, such as mowing, what media would you use to look for a company?" If they respond well I mow the grass myself, "That's great but lets say you broke your leg, god forbid, how would you find a service provider? you will get an answer.
Personally I haven't tried it yet but all the coffee shops around here have a coffee shop flyer, the outer edges are business sized advertisements, the body is interesting facts, jokes, trivia....etc...I read it all the time but I also read the advertisements around the edges and trust me I don't read advertising.