Originally Posted by Steve
Have you found yourself worrying about this as you were doing your marketing? Since you have had some experience now with it, how has that view been effected?
At first I did believe that everyone would call me. Though I simply said, "I'll take what I can get, and leave the rest for other companies"
The problem as you get bigger, saying no to potential customers will fill me with regret. Saying no might effect you later, when you can take on more customers, too bad they remember you as "too busy" or the "No company" or most likely bonded with a company who COULD take them, LOL
Advertising comes in steps I guess. I hardly got any customers from it, the real gains I've gotten were from those seeing me work & walking up to me and asking for an estimate. Or referrals.
What works for me, BEST to WORST
People who have seen me work, who ask me for an estimate
Customers who have referred my company to their friends
Confronting people who look busy, tell them you can do it for a price
Seeing is believing for most people. If your an area where people can see you do a good job, they will come up to you.
This happened to me 5 times, & I've gained 5 clients.
"You do my neighbor, can you come give me an estimate? I'm just down the street"
Anyway, back to topic. Marketing in my opinion now, can only start the base of what's to come in time. Everything might branch off like...
One flyer customer can get you their neighbor, there neighbor can refer you to their friend, etc.
So all in all, advertising is a quick fix & a gamble.
Advertising while starting up is crucial. Though as you grow & get your 10th customer, more customers will randomly fall into place until you get 15-20... Now you can wait & watch the plant grow slowly, or you can advertise again & see what happens late in the season. You might get 10 more customers, or a lousy 2.
Next year, you will be able to call all of your previous clients & have them booked. If most of them choose someone else, advertise! If you gain all of them... Advertise only if you can afford to take care of more properties, or else you'll be getting phone calls & denying all of them, meaning they will be calling everyone else for service.