Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

An interesting reflection on a door hanger


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 05-09-2006, 01:52 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,925
Rep Power: 10
Steve has disabled reputation
Default

if you get a chance, read this article by clicking on the link below.

The article seems to show how she didn't want to have to call to get a free analysis but would have rather had been able to read what was wrong with her lawn right on the marketing material.

I think it's an interesting perspective on such a marketing campaign. Do you feel it would be better to include such information and then push to have them call you to resolve the issue or do you feel it's better to leave out the analysis and have them schedule a time for you to tell it to them?

Incomplete Analysis - I reached inside to find a letter from a reputable lawn-care company. The letter began like this:

“Dear Gilbert Family,

Do you know what’s wrong with your lawn?”

Why, up until that very moment, I had naively believed that the lawn was the one area of the Gilbert family that was not in need of immediate attention. I thought the lawn was doing fine. Guess I was wrong.

On the top right-hand side of the letter, in prominent type, it said, “Free No-Obligation Lawn Analysis” with my exact home address. I read on, to discover precisely what was wrong with our lawn, which we haven’t done a thing with or to since late September of 2005.

The first paragraph had a warning tone. Apparently there are a lot of things I need to know to protect my lawn from unsightly weeds, dreadful diseases, and insects I cannot even see! So far, I am not all that fond of the insects that I can see.

The letter also said that I’d be seeing their truck on my particular street a lot this year. I don’t know how I’m supposed to greet this lawn-stalking information.

The company also included a dramatic before and after shot of a person’s lawn. Before, frankly, both the homeowners and the lawn looked worn, patchy, and ill-kempt. There was a look of resignation in the homeowner’s eyes. She looked like I felt on the day I returned home on “recycle” day and found my bag of shredded paper had blown over and confettied the lawns of our entire cul-de-sac.

But the “after” shot featured a proud and well-dressed couple standing on a golf-course-type turf, in front of a freshly painted home.

I continued reading, preparing myself for the dire diagnosis of our weedy, insect-infested, disease-ridden lawn. But when I got to the end of the letter, I realized that I would have to call within the next 14 days in order to receive this no-obligation FREE lawn analysis!

Score a final INCOMPLETE.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
How to tell Cust. to...
GeeGood
04-09-2008 09:55 PM
Yesterday 02:45 PM
by JJand M Lawncare
13 5,194
Did this job free to...
JJand M Lawncare
Yesterday 02:33 PM
Yesterday 02:33 PM
by JJand M Lawncare
0 15
Correct way to quote a...
WarriorLandscapingCAN
Yesterday 11:52 AM
Yesterday 11:52 AM
by WarriorLandscapingCAN
0 16
Having an issue with...
Mr. Mow
04-27-2016 03:58 PM
04-28-2016 05:04 AM
by Sprinkler Buddy
2 108
Hello From Virginia
JJand M Lawncare
04-25-2016 01:02 PM
04-27-2016 05:20 PM
by Steve
5 138
knowledge is Key
Greg'slawnandlandscape
04-23-2016 02:23 AM
04-25-2016 02:40 PM
by Steve
2 127
Hello from Calgary
Freshcut
04-22-2016 06:10 PM
04-25-2016 02:38 PM
by Steve
1 118
Echo Bed Redefiner...
NPM_LLC
04-12-2016 10:54 AM
04-22-2016 06:15 PM
by Freshcut
4 319
Has anyone done a garden?
Brian3137
03-28-2016 10:42 AM
04-22-2016 04:42 PM
by biglee
13 9,757
What would you charge?
markty
04-18-2016 03:28 PM
04-22-2016 09:01 AM
by chris2500hd
6 283
Replaced Mower Engine
Sprinkler Buddy
04-15-2016 06:21 AM
04-19-2016 11:03 AM
by Sprinkler Buddy
6 260
Hello from Oklahoma
Ron Hall
03-24-2016 06:59 PM
04-16-2016 03:51 AM
by Ron Hall
9 9,469
Laying down some stripes
MATTNAPIER89
04-11-2016 09:55 PM
04-14-2016 11:55 PM
by Steve
3 337
Find out what business...
MATTNAPIER89
04-11-2016 09:58 PM
04-13-2016 12:32 PM
by MATTNAPIER89
2 288
Hello my name is Matt
MATTNAPIER89
04-11-2016 09:46 PM
04-13-2016 12:58 AM
by Steve
1 236
How to drop some...
nickeckes
04-11-2016 01:07 AM
04-12-2016 05:22 PM
by Steve
4 317
Trash Receptacle for a...
tannerduncan
04-12-2016 05:02 PM
04-12-2016 05:19 PM
by Steve
1 219
Small Project Lawn
tannerduncan
03-31-2016 08:21 PM
04-12-2016 05:16 PM
by Steve
7 9,345
Please Help! Bidding...
Dorali
02-15-2016 12:02 PM
04-06-2016 01:08 AM
by Steve
36 13,053
Hello
pbcleff
04-05-2016 07:45 PM
04-06-2016 12:35 AM
by Steve
1 408
Hello
llewelwa
03-18-2016 12:47 AM
04-05-2016 12:14 AM
by Steve
3 9,343
Poop and Scooping
llewelwa
04-01-2016 05:48 PM
04-05-2016 12:08 AM
by Steve
1 9,124
help with sole...
greenbuds
03-24-2016 12:21 PM
04-04-2016 05:33 PM
by WarriorLandscapingCAN
2 9,289
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 04:51 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 04:51 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy