Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Starting a lawn care business.

Starting a lawn care business. How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.

Starting a new bikini lawn service in Fort Wayne IN


Starting a lawn care business.

How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 06-24-2009, 08:13 PM
astallard astallard is offline
Junior Member
 
Join Date: Jun 2009
Posts: 7
Rep Power: 6
astallard is on a distinguished road
Default Starting a new bikini lawn service in Fort Wayne IN

I have recently started a bikini lawn service in Fort Wayne IN. I was wondering if anybody has any ideas on how I can grow my business. It seems pretty slow and sometimes dead at times. I have recently added a bikini car wash and bikini outdoor maids to the list of activities that we do. Everybody wanted us to be indoor maids at first and I do not want to do that so I created the outdoor maid service, to go along with our lawn mowing. I get plenty of calls mainly from my whatzup advertisements. My craigslist ads really have not generated anything in quite a while.
Sometimes I feel that my prices are too high but they are lower than any of the bikini house cleaners here in town. I charge $65 for a 1/4 acre or less and the indoor cleaners want $80 an hour. My bikini outdoor maid service is $65 an hour so I am still the lower price. I am just curious if anybody out there has any ideas on how to generate more business. I get the calls but they either think the price is too high or not sure if their neighbors would appreciate it. Please feel free to check out my website at www.myspace.com/lawnangels to see the pics of my team and our videos we made to show off our services that we offer.

I have seen some of your tv shows on talking about starting lawn care businesses and how to operate them. Last year I was on youtube doing a project for my college class and I came across the GopherHaul show on the bikini lawn care company. That motivated me this spring to start my company Lawn Angels. I have gotten a lot of peoples attention, I have tried to advertise it to the best of my ability. I have gotten the calls from people to talk to me on the phone and emails. I just have not gotten the amount of people that I was expecting to sign up for our services. I usually get around 15-20 calls a week. This week it seems the extremely dry weather has people not calling at all. Also I did a promotional event washing cars to drum up business, which did not really work. I have made exciting photos, videos, a hot website but it just seems to be not catching on as well as I had hoped. I have gotten several calls from other guys in other states who want to mold their company's after mine. Guys like the bikini lawn mowing idea they just do not want to pay the price. I feel $65 for a 1/4 or less is a fair deal. It is more of a show than mowing your lawn. There are already bikini house cleaners here in Fort Wayne and they are charging $80 an hour. I am charging less but not getting the same results.

Thanks

Aaron Stallard

Lawn Angels
Attached Images
File Type: jpg lawn-angels.jpg (67.8 KB, 6 views)
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 06-24-2009, 09:27 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,289
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
I like the name of your business Lawn Angels. Did you contact the local media yet about it?

Could you do some sort of publicity stunt to raise money for a charity and gain more media attention?

Like maybe a charity carwash? Could you pick a local cause and raise money and then get the media there?

__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 06-25-2009, 08:10 AM
astallard astallard is offline
Junior Member
 
Join Date: Jun 2009
Posts: 7
Rep Power: 6
astallard is on a distinguished road
Default

Yeah we already got featured in a news article very early on. I have that article on my blog on my myspace page for anyone to read it. We have done car washes as a stunt, we got some attention but not a lot. We are also taking place in a charity car wash coming up in a few weeks. I am hoping that goes well. The guy doing the wash is letting us have a table to sign up customers. My girls won't be the only ones featured at the wash. He is having a local modeling agency down there as well.

It probably won't be a bad idea to call one of the tv stations down to the charity event to get some free pub. I hate to toot my own horn but sometimes I think it is necessary to get the word out.

We have tried to get on to the radio stations here in town but they will not give a radio interview unless you buy the expensive advertising. We even offered to do their yards for free if they become our spokesperson. They were unresponsive.
Reply With Quote
  #4  
Old 06-25-2009, 08:35 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,289
Rep Power: 10
Steve has disabled reputation
Default

Quote:
It probably won't be a bad idea to call one of the tv stations down to the charity event to get some free pub. I hate to toot my own horn but sometimes I think it is necessary to get the word out.
You gotta promote yourself because if you don't no one will know what you are doing.

I think one of the problems that was run into in the past was that lawn care can be dangerous. There are a lot of ways you can get hurt especially if you are in a bikini when you are performing the service.

I think ultimately the bikini option is tool that can be used to attract attention but ultimately it won't alone be a long term answer.

You might find that you get better results using the Lawn Angels to help distribute flyers and marketing material and charge an average amount for non-bikini lawn care. Maybe have the gals wear shorts and a tied off half shirt or something like that with boots when they are mowing.

Even with the gimmick of the bikinis there seems to be a need to work on the core of the business or else it just won't be sustainable. Have the gals help with publicity, doing fund raising and the like.

But I think there are reasons why others who tried to focus solely on offering bikini lawn care, just didn't last. I think because once the gimmick wears off, you still need to be able to cut the lawns at a reasonable price and provide quality service.

Maybe you could also have the girls provide a car wash as the customers lawn is cut?

What's your thoughts on this?

Quote:
Yeah we already got featured in a news article very early on. I have that article on my blog on my myspace page for anyone to read it.
I couldnt find it. Can you tell me the link?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 06-25-2009, 11:52 PM
astallard astallard is offline
Junior Member
 
Join Date: Jun 2009
Posts: 7
Rep Power: 6
astallard is on a distinguished road
Default

http://www.news-sentinel.com/apps/pb...NEWS/904070337

Here is the link for our newspaper article. I thought it was very well written. That got us a lot of publicity for awhile. I was fearful that it would be written in a negative way.

You are probably right about the lawn care being pricey for the customers. That seems to be the driving factor in them not scheduling us. But to do what we do it will be a little extra. One the girls want to be paid well for showing skin and being flaunted in front of men, while doing physical labor. Plus I have to make money as well for it too work. Its not easy to have this type of business with a low price. I lowered my original price by $10.

On the foot wear for promotional purposes only they wear heels or what ever they want for pictures and car washes, but when they mow the lawns I am strict and make sure that they wear tennis shoes. I told them that I want to make sure that they do not hurt their toes by accident. Safety is always first.

I have a few ideas on how to generate more business and have a survey again on my myspace page. The link is the first thing in the about me section. It is just a quick survey. Take it if you like. I just want to know some thoughts from my fans of Lawn Angels on a few things. It is a way to generate revenue as well as to get customers interested in having Lawn Angels come over to mow their lawns. Tell me your thoughts.

Thanks
Reply With Quote
  #6  
Old 06-26-2009, 05:49 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,289
Rep Power: 10
Steve has disabled reputation
Default

That is a great article! Can you give us some advice as to how you were able to get the article printed? What did you do?

Quote:
You are probably right about the lawn care being pricey for the customers. That seems to be the driving factor in them not scheduling us. But to do what we do it will be a little extra. One the girls want to be paid well for showing skin and being flaunted in front of men, while doing physical labor. Plus I have to make money as well for it too work. Its not easy to have this type of business with a low price. I lowered my original price by $10.
Here is my take, use it as a gimmick to get attention but I still think the core audience will want simple lawn care. I love the name and the concept. I would get a bunch of promotional pictures. Maybe even raise the rates on the bikini cuts so when you get them, they are REALLY worth your time, otherwise I would focus on the core business which would be quality lawn care at reasonable prices.

I would consider coming up with an outfit similar to what Lee did. Here is an example with the logo. You might even get a better reaction if the girls aren't in bikinis but rather in some kind of sexy outfit like the one shown in the logo.

For the long haul, bikinis just don't seem to work too well with lawn care. I think there are other places where they could work better like say for instance this example of a bikini coffee booth. Where the work is not so physically demanding.

What's some of your views on this?
Attached Images
File Type: jpg tiger-time-lawn-care.jpg (44.0 KB, 8 views)
File Type: jpg bikini coffee south.JPG (16.7 KB, 6 views)
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 06-26-2009, 03:17 PM
jasonw's Avatar
jasonw jasonw is offline
Senior Member
 
Join Date: Feb 2009
Posts: 1,008
Rep Power: 7
jasonw is on a distinguished road
Default

Do you live in a *** town? Maybe try advertising male speedo lawn service. Sorry I could not help that one. It seems to me girls in bikinis mowing lawns is a self promoting venture or at least it should be. You will get people with no lawns calling to have there lawn mowed he he hee.
Reply With Quote
  #8  
Old 06-26-2009, 04:35 PM
Scottler
Guest
 
Posts: n/a
Default

Quote:
You will get people with no lawns calling to have there lawn mowed he he hee.
See...as a novice in this myself, I'd have thought the opposite to be true. The people who have the yards (and let's be honest, that's where the business is), are probably home owners, and most of them probably have either a spouse or a significant other. I don't know too many women who would be cool with bikini babes coming over to be fawned at. My visceral reaction was that it would be a great gimmick, but not a full-time venture. But again, I'm new, so I could be wrong.

To the contrary, I would have set up the bikini service as a promotional tool. "Give five referrals, get a bikini cut" or something similar.

Plus those bodies are only going to look nice until the first encounter with poison ivy!
Reply With Quote
  #9  
Old 06-26-2009, 04:40 PM
jasonw's Avatar
jasonw jasonw is offline
Senior Member
 
Join Date: Feb 2009
Posts: 1,008
Rep Power: 7
jasonw is on a distinguished road
Default

Oh common half naked babes smothered in poison ivy? Who wouldn't call you? LOL joking of course. I guess it depends on as you said your customer base. Semi retired, elderly couples, probably not going to pay you for that. HOWEVER. Mow there lawn wearing a hat saying "VETERAN" on it and a shirt with a Studebaker and you will have you some life long customers.
__________________
White Company
Reply With Quote
  #10  
Old 06-26-2009, 04:54 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,289
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I would have set up the bikini service as a promotional tool. "Give five referrals, get a bikini cut" or something similar.
That is a great idea! It could potentially really help promote your lawn care business further.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Starting Lawn Service jjpacen89 Starting a lawn care business. 12 06-08-2009 07:58 PM
Starting a Lawn Service snllawncare Starting a lawn care business. 7 04-30-2009 09:40 AM
Bikini Lawn Care Steve Lawn Care Marketing & Post your marketing material for review! 1 02-25-2009 07:20 AM
Male Bikini Lawn Care? Steve Franchise Building, Entrepreneurs, Business Leaders, & Innovators Discussions 3 09-12-2007 05:45 PM
Research paper on starting a Lawn Care Service JMS Introduce Yourself 2 02-09-2007 08:53 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
How do I approach...
Bradcook21
08-21-2014 01:48 AM
Yesterday 06:52 PM
by jrs.landscaping
9 187
Grass hopper mower
ExtremeLawncareServices
12-05-2013 08:51 AM
Yesterday 01:26 PM
by ExtremeLawncareServices
25 3,570
Need help pricing basic...
Bradcook21
Yesterday 01:21 AM
Yesterday 01:05 PM
by Steve
2 75
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
Yesterday 01:01 PM
by Steve
6 138
yearly contract help...
jrob0691
08-21-2014 04:09 PM
Yesterday 12:48 PM
by Steve
1 44
Exmark Lazer Z S-Series...
BLC7
Yesterday 10:18 AM
Yesterday 10:18 AM
by BLC7
0 47
Pampas bushes
Bradcook21
Yesterday 01:30 AM
Yesterday 07:17 AM
by grassdoctore
1 45
2014 Gie-expo
ExtremeLawncareServices
08-19-2014 11:22 PM
08-21-2014 08:50 PM
by phlawncare
2 88
Fuel Can Spouts
Shark1611
08-16-2014 09:09 AM
08-21-2014 08:23 PM
by SGL1
11 287
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
08-21-2014 05:03 PM
by stevef1201
6 576
Softball field
kslawn
08-15-2014 09:28 AM
08-21-2014 01:43 PM
by Steve
9 278
Hello
M2Dave
08-21-2014 12:32 AM
08-21-2014 01:38 PM
by Steve
1 49
New Landscaping Business
rekon32
08-16-2014 02:26 PM
08-21-2014 12:33 PM
by SouthallMowing
8 331
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
08-20-2014 04:09 PM
by ExtremeLawncareServices
100 6,042
Downed Tree Chop Bid
WesleySnips
08-16-2014 03:47 PM
08-20-2014 01:44 PM
by SGL1
10 329
60 inch honda/bunton...
pblawncare
08-17-2014 11:30 AM
08-18-2014 03:19 PM
by Steve
2 113
Replacement Parts -...
nicholas-KC
08-16-2014 08:40 AM
08-18-2014 03:16 PM
by Steve
4 182
Preparing the soil
Billy Goat
08-16-2014 06:18 PM
08-18-2014 03:01 PM
by Steve
1 114
What to pay help
phlawncare
08-04-2014 08:33 PM
08-18-2014 10:33 AM
by jrs.landscaping
29 896
Hello
Jeff1
08-07-2014 11:18 PM
08-15-2014 11:53 PM
by Jeff1
11 410
Lie #2 RESIDENTIAL...
ExtremeLawncareServices
01-06-2014 05:02 AM
08-15-2014 01:46 PM
by mattthelawnguy
54 6,395
Need help 30 HP koler...
Shady Grady
08-01-2014 03:31 PM
08-15-2014 08:46 AM
by kslawn
18 587
New Boomless Sprayer!
BlackRain75
01-03-2014 01:01 PM
08-14-2014 02:37 AM
by BlackRain75
12 1,757
Stihl engine isn't...
Marcintosh
08-12-2014 08:30 PM
08-13-2014 03:34 PM
by Steve
3 167
first year update
cmdlawncare
08-12-2014 05:41 PM
08-13-2014 03:29 PM
by Steve
1 214
Hello from Jacksonville,...
JM Lawn Care
08-10-2014 07:15 AM
08-13-2014 07:04 AM
by Sprinkler Buddy
9 314
Hello everyone new to...
maddyandrays
08-11-2014 04:51 PM
08-12-2014 08:58 PM
by Shark1611
2 167
Walk behinds
hpruitcei
08-07-2014 06:28 PM
08-12-2014 02:35 PM
by mattthelawnguy
7 427
New name help
stevef1201
08-10-2014 04:27 PM
08-12-2014 12:03 PM
by Steve
6 297
my little green dilemmas
Lawn Techie
08-03-2014 11:47 AM
08-11-2014 01:20 PM
by Steve
7 411
what the best...
CleanCutsLLC
08-02-2014 01:02 AM
08-11-2014 01:16 PM
by Steve
6 423
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
08-11-2014 01:19 AM
by ExtremeLawncareServices
13 701
Covering all the bases
janslawncare
08-08-2014 10:11 AM
08-08-2014 01:41 PM
by Steve
1 244
New from Florida
ADE
08-06-2014 08:40 PM
08-08-2014 01:32 PM
by Steve
4 324
JOB - Landscape Install...
janslawncare
08-08-2014 10:06 AM
08-08-2014 10:06 AM
by janslawncare
0 211
Battery power tools or...
Steve
08-07-2014 12:24 PM
08-07-2014 05:18 PM
by mattthelawnguy
2 215
My client just told me...
Greg'slawnandlandscape
08-04-2014 08:39 AM
08-06-2014 11:14 PM
by grassdoctore
12 549
Illegal spraying
GoGreenerKS
07-04-2014 09:11 AM
08-06-2014 02:03 PM
by Steve
13 1,171
Mowing the hills
prmenter@gmail.com
07-08-2014 12:22 PM
08-06-2014 01:40 PM
by Steve
20 1,391
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
08-06-2014 10:29 AM
by eastsidelandcare
5 595
Got my first lawn job...
SGL1
06-11-2014 09:19 PM
08-05-2014 07:12 PM
by TheBeast
30 2,008
Late charge
Simon Abousaada
07-30-2014 07:23 PM
08-05-2014 06:46 PM
by TheBeast
12 797
buy out a lawn care...
rvezakis
08-05-2014 01:38 PM
08-05-2014 06:40 PM
by TheBeast
10 518
Please help
unitedlawncare48867
03-26-2014 08:29 PM
08-05-2014 05:27 PM
by TheBeast
27 1,590
Help with Estimate
donslawns
08-02-2014 09:10 AM
08-05-2014 02:24 PM
by Steve
6 459
Stuck again!!!!
Greg'slawnandlandscape
08-01-2014 11:02 PM
08-05-2014 09:05 AM
by Greg'slawnandlandscape
10 464
Mow and leaf cleanup bid
SGL1
07-29-2014 07:28 PM
08-05-2014 07:22 AM
by petscanning
25 977
Building credit
Matther777
07-27-2014 05:20 PM
08-04-2014 06:53 PM
by kslawn
17 763
Lowballers scrubs &...
Darksteel
01-13-2014 07:35 AM
08-04-2014 01:09 PM
by Steve
48 5,824
long time no see
Tuscan Gardens
08-02-2014 03:21 PM
08-04-2014 12:04 PM
by Steve
1 289
» Popular Tags
4wd advertisement article marketing auger bid butterfly gardens charge courtesy call credit card customers decorating estimate exmark ferris first truck georgia gopherhaul grass gravely hardscapes hills holiday holiday decorating holiday lighting how much to charge introduction john deere quik trac kansas city landscape services lawn lawn care lawn care busines plan lawn care business book lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website leaf lighting marketing monthly mow mulch mulch price new buisness patio install payment podcast property management company pto reo scag schedule scripts seo snow snow plowing starting a business start up lawn care business stihl theft toro toro grand stand trailer trimmer rack walker winter winter services zero turn
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 04:06 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 04:06 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy