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Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

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Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
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  #11  
Old 06-26-2009, 05:18 PM
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Has anyone logged anything already and have results to share?
Some times we hear a 1 to 2 % response rate on postcards. But I know lawn care business owners can send them out and get no response.

I don't think there really is anything cut in stone with this though.

Does that help?
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Old 06-30-2009, 02:41 PM
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I think 2% is on the high end when it comes to postcard mailings. I recently read that .5% is what should be expected. Take that for what it's worth.

I did a very small mailing a few years ago that brought in something like a 20% response rate. It was ridiculous. I'll try to add a link so you can read about it (this will also be in my book)

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Old 07-01-2009, 04:28 AM
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That is very fascinating. You signed up for residential real estate listings that gave you results of recently sold homes in your area.

Do you have any suggestions on how or where a lawn care business owner could sign up for that kind of service? Can they do it without a realtor?
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Old 07-02-2009, 09:10 AM
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Steve,

You could probably do something similar without a realtor by using a website like http://www.zillow.com/

Give that a shot.

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