Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

New marketing strategies...and a new book


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 06-23-2009, 07:04 AM
Chris Heiler Chris Heiler is offline
new member
 
Join Date: Jun 2009
Location: Michigan
Posts: 6
Rep Power: 0
Chris Heiler is on a distinguished road
Default New marketing strategies...and a new book

Hi everyone,

I just registered with the Gopher Forum...thanks for the invite Steve!

My background is in design and construction-I own a design firm in Michigan. I'll admit I'm not "in the know" when it comes to lawn care.

I'm currently writing and publishing "The Little Green Book of Big Marketing Tips & Tactics for Landscape Professionals". This is mainly for designers and contractors, but there is also carry over into your niche. If you want to learn more about the book, you can get more details on my blog. Feel free to follow along, I've only got 66 days until the book is released.

In the meantime, I would love to hear what unique marketing strategies you are implementing in your businesses. Any new online strategies? What about "old school" strategies that are still working for you?

I'll throw a few out off the top of my head. Some of these are from contributors to my book-

- If you use Twitter, follow your local media, free lance writers and journalists. They will follow you in return. This is an easy way to get your message out.
- Facebook PPC advertising is driving a lot of traffic and generating a lot of leads to some companies.
- I read a thread on here about press releases. Combine traditional press releases with "online press release distribution" services such as prweb.com. Together, these can drive a lot of traffic to your websites.

So what interesting things are all of you doing?

Chris Heiler
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 06-23-2009, 10:06 AM
andyjoneslawncare's Avatar
andyjoneslawncare andyjoneslawncare is offline
Member
 
Join Date: Jul 2008
Location: Sarasota, FL
Age: 41
Posts: 75
Rep Power: 7
andyjoneslawncare is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Thanks for the tips, Chris. I have a Twitter account but I have no idea why. Your idea to use it sounds great, since the only use I've found for Twitter is finding out what Snoop Dogg had for breakfast or when Ashton Kutcher is taking a bath. I never understood why anyone would care that I went to the mall, then the beach, then home for dinner. Maybe I'll have to try your idea out and see if I can get something with substance on there. I'll have my website up in a week or 2. Its pretty much done on my computer, I just need to find a host and get it up, but then I'll be looking for the best ways to market online too, and I'm always open to new and different ideas. Thanks, Andy
Reply With Quote
  #3  
Old 06-23-2009, 07:12 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,422
Rep Power: 10
Steve has disabled reputation
Default

Hi Chris,

Welcome to our forum!

Yea Twitter is something else. I got an account on it but its like a forum on speed. You write a limited amount of info and you are to write often.

I think I would like it more if I just was following friends and they updated what they were doing so I knew what they were up to and if I wanted to join in or something.

Commercially, I haven't seen too much benefit from it yet although I may be getting it wrong.

I am sure there are some that probably really are getting great results but I just haven't really seen anyone's twitter account yet that I found to be fascinating and wanted to read all day long.

I guess I still need to learn more about it.

What got you interested in writing your own book?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 06-24-2009, 10:04 AM
Chris Heiler Chris Heiler is offline
new member
 
Join Date: Jun 2009
Location: Michigan
Posts: 6
Rep Power: 0
Chris Heiler is on a distinguished road
Default

Hi Steve,

Regarding Twitter, I think it's best for those people who are trying to expand their brands nationally and world wide versus more locally. Although, I think it can work for both.

For example, I use Twitter to promote my online business because it has a worldwide reach. I don't use Twitter to promote my landscape design business locally, the audience just isn't big enough.

Nothing specific really sparked my inspiration for the book. I'm the editor of LandscapeLeadership.com, so I have a lot of great contacts and resources in our industry. Because of this, I knew I could provide a top-notch marketing resource for other professionals. I thought doing it all in 90 days would be a fun experiment.

Chris Heiler
Reply With Quote
  #5  
Old 06-24-2009, 10:48 AM
andyjoneslawncare's Avatar
andyjoneslawncare andyjoneslawncare is offline
Member
 
Join Date: Jul 2008
Location: Sarasota, FL
Age: 41
Posts: 75
Rep Power: 7
andyjoneslawncare is on a distinguished road
Default

I was just checking out your website. Very well done. Did you do it yourself? Very professional looking site, and I sent it to a friend of mine that has his degree in lanscape architecture but has a job upkeeping a catholic church, and wants to get back into it. I'm trying to find opportunities to use him and have him design yards for clients that I would install with him and then I'd handle the future maintainence. I think networking with other people in related industries is one of the most important thing you can do to promote yourself and find opportunities. Realtors, developers, banks (forclosures), landscape designers, people that service and clean pools, etc. I think building these relationships is a far more productive way of getting your name at there than flyers and ads. Obviously the more ways you market yourself, the better, but its been my experience in different industries that more money paid for marketing doesn't equal better results, and some of the best "techniques" are free. I'd like to try facebook ads, but I need to learn more about it. Is it applied geographically (only pops up to people in my area) and how are the rates applied? What do you think of google adwords for a new website? I like the press release idea and would also like to figure out a way to give yard care tips and advice online or in print (newsletters, etc) that provides info people can use so that it doesn't appear to be an ad, but will have all my info and make me appear knowledgable and an authority on the subject, hopefully bring leads. My brother is a fisherman in the keys and does a morning fishing show on weekends, and even though its not an "ad", its even better because people remember "Capt Chris" of "Mudpuppy Charters" and respect him as an expert and if your "lucky enough" to get him to take you out fishing, you're in the hands of the best! I think I'm giving you a good idea of what I'm looking for in advertising, I just haven't narrowed it down and figured out to apply it quite yet. There's another book on marketing sold on this forum that I'm anxious to get also, so the more ideas, the better. I'm also interested in statistics and science behind marketing, such as an average percentage of success for different methods.
Reply With Quote
  #6  
Old 06-24-2009, 04:00 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,422
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I'm the editor of LandscapeLeadership.com, so I have a lot of great contacts and resources in our industry.
For those that don't know anything about your site, can you tell us a little what its about?

Quote:
My brother is a fisherman in the keys and does a morning fishing show on weekends, and even though its not an "ad", its even better because people remember "Capt Chris" of "Mudpuppy Charters" and respect him as an expert and if your "lucky enough" to get him to take you out fishing, you're in the hands of the best!
That is very interesting! Is there something online we can watch?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 06-25-2009, 02:25 PM
Chris Heiler Chris Heiler is offline
new member
 
Join Date: Jun 2009
Location: Michigan
Posts: 6
Rep Power: 0
Chris Heiler is on a distinguished road
Default

Hey guys,

To answer your question Steve, my site is a membership website specifically for professional landscape designers and LA's. I just launched the site in October of last year. It's been going really well.

Andy, here's my response to some of the things you mentioned-

"I was just checking out your website. Very well done. Did you do it yourself?"

I bought a software license through a company called Membergate. It's a "turn key" solution. I just add the content to the site.

"I think networking with other people in related industries is one of the most important thing you can do to promote yourself and find opportunities."

I absolutely agree with you regarding networking. Chapter 3 of my book is devoted to the different types of networking- "pier to pier", "one-on-one", referral groups, community groups, and online social networking.

"I'd like to try facebook ads, but I need to learn more about it. Is it applied geographically (only pops up to people in my area) and how are the rates applied? What do you think of google adwords for a new website?"

I have never personally used PPC advertising -facebook or google. This is why I have others contributing to my book. Jason Cupp (past president of PLANET) is writing about PPC. I've heard of others implementing this strategy quite successfully.

"I like the press release idea and would also like to figure out a way to give yard care tips and advice online or in print (newsletters, etc) that provides info people can use so that it doesn't appear to be an ad, but will have all my info and make me appear knowledgable and an authority on the subject, hopefully bring leads."

You are thinking about doing the right things here. It's all about offering people something of value, not just promoting yourself. You can easily provide "yard care tips" either via a "Tip of the Week" or in a monthly newsletter, both delivered via email autoresponder. I cover both of these tactics in the book. The "Tip of the Week" works great for me.

"I'm also interested in statistics and science behind marketing, such as an average percentage of success for different methods."

I'm big into metrics as well. I like to know the exact ROI from various tactics. This is one reason I'm using a lot of case studies in the book, hopefully with some real specific numbers.

Hope that helps.

Chris Heiler
Reply With Quote
  #8  
Old 06-25-2009, 04:23 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,422
Rep Power: 10
Steve has disabled reputation
Default

Quote:
"I'm also interested in statistics and science behind marketing, such as an average percentage of success for different methods."

I'm big into metrics as well. I like to know the exact ROI from various tactics. This is one reason I'm using a lot of case studies in the book, hopefully with some real specific numbers.
Although I have no data to back me up, I am thinking that there isnt going to be an average across the board response rate for different marketing methods in different geographic areas.

It seems a big part of what makes a marketing campaign successful or not is whether you are standing out in your area. In other words if everyone is doing one marketing method in your area and then you do it, your results will probably be a lot less than if you were one of the few that were doing it.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 06-25-2009, 09:56 PM
andyjoneslawncare's Avatar
andyjoneslawncare andyjoneslawncare is offline
Member
 
Join Date: Jul 2008
Location: Sarasota, FL
Age: 41
Posts: 75
Rep Power: 7
andyjoneslawncare is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
Although I have no data to back me up, I am thinking that there isnt going to be an average across the board response rate for different marketing methods in different geographic areas.

It seems a big part of what makes a marketing campaign successful or not is whether you are standing out in your area. In other words if everyone is doing one marketing method in your area and then you do it, your results will probably be a lot less than if you were one of the few that were doing it.
Good thought. I guess if you're the only ad in the paper, you'd get a better response than if there are 30 others. I just remember from my realtor days different statistics that would say if you send 1000 postcards, you could expect a certain percentage of replies. Probably just compiled average results of other realtors in the past, but probably doesn't even take into account what was actually written on the postcard, which I'd assume is more important than the number that were sent. I see your point, and I agree, but there have got to be some kind of stats on yellow pages versus radio versus flyers versus craigslist. Actually, maybe a good idea would be to keep track everytime I do an email marketing campaign, or when I put an ad on craigslist, or if I sent flyers, newspaper, etc. Write the dates I put out the marketing, and dates I get phone calls, and how they got my number. I guess I'm just wondering if anyone's already done this (I'm sure almost everyone has), and what the results are, while at the same time understanding that there are lots of variables involved (content of ads, geographic location, what competitors are using, etc). For better results, each ad should have identical wording and put out at the same time of year, just to be more scientific about it. Sometimes I put ads on craigslist under "household" and other times under "labor/moving" but I'm always changing the wording so I can't be sure which is best. I've settled on "household" but you see my point? Has anyone logged anything already and have results to share? And Chris, thanks for the replies, the book sounds great. I just have basic ideas in my head but need a better education. For example, I had no idea there were 3 kinds of networking!
Reply With Quote
  #10  
Old 06-26-2009, 11:31 AM
Chris Heiler Chris Heiler is offline
new member
 
Join Date: Jun 2009
Location: Michigan
Posts: 6
Rep Power: 0
Chris Heiler is on a distinguished road
Default

Hey Andy,

You definitely want to track the success and ROI of your marketing campaigns. This is the only way to know if you are getting your money's worth. This also allows you to test different variables, which you mentioned.

Some promotions are easier to track than others. For example, an email newsletter is easier to track versus how many leads your truck signage brings in.

Chris
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Get 50% off Ken's book! Steve Lawn Maintenance / Lawn Renovation 0 03-24-2008 12:44 PM
business tips and strategies Steve General Business Discussions 0 12-15-2006 11:53 AM
Book excerpts JimAdams Starting a lawn care business. 1 12-06-2006 12:22 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Real Estate??
tbtigers03
Today 06:43 PM
Today 06:43 PM
by tbtigers03
0 1
Kohler command carb...
ExtremeLawncareServices
09-21-2014 03:09 PM
Today 06:17 PM
by kslawn
24 1,051
Help a brother...
tbtigers03
09-28-2014 11:41 AM
Today 06:13 PM
by tbtigers03
6 280
Hello from Kentucky
TRV
Today 05:42 PM
Today 05:54 PM
by Sprinkler Buddy
1 15
Sprinkler head guards...
Sprinkler Buddy
09-27-2014 04:55 AM
Today 05:51 PM
by Sprinkler Buddy
4 343
Give Me Your Problems
ellakit
Today 04:10 PM
Today 04:10 PM
by ellakit
0 16
Say Hello !!!
Steve
03-19-2007 11:18 AM
Today 03:53 PM
by ellakit
1,188 336,187
Question?what should I...
dalvan0
09-24-2014 11:10 PM
Today 02:46 PM
by jrs.landscaping
15 713
Whe does Mowing season...
jack2048
Today 07:05 AM
Today 02:38 PM
by Steve
3 96
Look out Bob Villa -...
Mr Dave
Today 10:06 AM
Today 02:23 PM
by Steve
1 69
Falling into business
stellarmowing
09-28-2014 04:35 PM
Today 02:17 PM
by Steve
4 268
John Deere z235 Deck
WesleySnips
Yesterday 06:02 PM
Today 02:08 PM
by Steve
1 114
hey
sizemorelawncare
09-28-2014 08:12 PM
Yesterday 03:10 PM
by Steve
2 199
Update on LawnsAway and...
Ian Lovejoy
09-28-2014 10:24 AM
Yesterday 03:09 PM
by Steve
2 258
Need to figure out how...
tjslawnde
09-28-2014 10:31 AM
Yesterday 03:05 PM
by Steve
4 270
Aerocore Deck?
wdrdoctor
09-26-2014 06:21 PM
Yesterday 02:36 PM
by Steve
3 407
Hello from CNY
arazucontracting
09-22-2014 06:07 PM
Yesterday 02:33 PM
by Steve
3 663
How to price lawn mowing.
jack2048
09-24-2014 04:18 PM
Yesterday 02:27 PM
by Steve
4 514
Pricing ????
6295danny
01-14-2013 07:54 PM
Yesterday 02:22 PM
by Steve
35 6,533
30 Inch Push Mowers Pros...
Billy Goat
06-27-2013 08:07 PM
09-27-2014 04:11 PM
by SGL1
30 7,031
Replacing a Shindi T-27
Dan Tanner
09-13-2014 12:59 PM
09-26-2014 04:16 PM
by stevef1201
5 1,055
Looking for feed back on...
ExtremeLawncareServices
09-17-2014 08:38 AM
09-25-2014 09:18 AM
by ExtremeLawncareServices
10 1,078
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
09-25-2014 08:01 AM
by ExtremeLawncareServices
124 9,263
Trying something new,...
ExtremeLawncareServices
09-21-2014 09:07 PM
09-23-2014 11:13 AM
by Steve
4 754
This sucks...
Matther777
09-18-2014 04:56 PM
09-22-2014 08:02 PM
by ExtremeLawncareServices
11 1,144
Not sure, but anyone do...
SnowRemoval2k14
09-22-2014 12:10 AM
09-22-2014 04:49 PM
by Steve
1 701
Tribulations of working...
stevef1201
09-13-2014 08:37 AM
09-22-2014 04:45 PM
by Steve
9 1,035
Mulching beds
Bradcook21
09-21-2014 07:43 AM
09-22-2014 04:43 PM
by Steve
3 773
Scag turf tiger hydrolic...
ExtremeLawncareServices
09-04-2014 10:55 PM
09-22-2014 04:35 PM
by Steve
12 1,406
2014 Gie-expo
ExtremeLawncareServices
08-19-2014 11:22 PM
09-21-2014 09:23 PM
by ExtremeLawncareServices
3 1,421
Mowing 7 acres
avetslawncare
08-31-2014 04:24 PM
09-19-2014 03:29 PM
by acrajchel
6 1,642
snowplowing
jshak40
09-01-2014 07:20 AM
09-19-2014 11:49 AM
by Steve
23 2,066
Lowballers scrubs &...
Darksteel
01-13-2014 07:35 AM
09-18-2014 06:32 PM
by Northwoods Outdoors
58 7,476
Hello from upstate NY!
A&MLawn&Snow
09-18-2014 11:19 AM
09-18-2014 04:10 PM
by Sprinkler Buddy
2 874
Price to apply fertilizer
SS.Lawncare
09-15-2014 11:10 AM
09-18-2014 01:16 PM
by Steve
9 1,061
Trailer tires
J.A.S.LawnService
09-01-2014 10:17 AM
09-17-2014 09:57 PM
by curts lawn care
4 1,491
new to the forum
SGlawncare
09-16-2014 11:20 PM
09-17-2014 08:29 PM
by curts lawn care
3 889
Help With Snow Blowing...
Robertf31
09-13-2014 10:55 PM
09-17-2014 12:34 PM
by Steve
11 1,249
Non-Stop Summer?
SouthallMowing
09-14-2014 10:51 PM
09-17-2014 10:48 AM
by stevef1201
6 1,002
Poll - net income
Dan5082
11-15-2010 08:08 PM
09-16-2014 04:44 PM
by jrs.landscaping
12 3,753
Getting lowballed!
PineHillLawn
06-27-2012 07:23 AM
09-16-2014 01:25 PM
by jrs.landscaping
24 5,493
Compare this summer to...
Steve
09-03-2014 12:52 PM
09-16-2014 11:20 AM
by Hanks Lawn Care Services
15 1,679
thinking about throwing...
veteranslawncaresystems
09-09-2014 10:31 PM
09-15-2014 03:41 PM
by Steve
12 1,398
Hello
Robertf31
09-12-2014 10:34 PM
09-15-2014 03:17 PM
by Steve
2 901
Newbie......Again
Jibber
09-13-2014 12:17 PM
09-15-2014 02:54 PM
by Sprinkler Buddy
2 1,026
need help with starter...
GoGreenerKS
09-12-2014 04:23 PM
09-15-2014 02:25 PM
by Steve
3 949
Brake job!
kslawn
08-30-2014 07:49 AM
09-15-2014 02:16 PM
by Steve
12 1,747
Hello
jawnebgoode
08-28-2014 08:37 PM
09-15-2014 02:15 PM
by Steve
3 1,474
Employee uniforms
Gerardo_Landscape
01-21-2014 11:11 PM
09-15-2014 02:12 PM
by Steve
5 1,543
Greetings from the north
Northwoods Outdoors
09-13-2014 08:55 AM
09-15-2014 02:07 PM
by Steve
1 893
» Popular Tags
2wd 4x4 apartment complex auger billy goat brushcutter blades care charge christmas collections collections subcontractor ditches equipment rental exmark ferris foreman four wheel drive franchise gopherhaul grass gravely growing a lawn care business health holiday honda how much to charge husqvarna john deere quik trac landscape services lawn lawn care lawn care business lawn care business book lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lesco marketing mechanic monthly mowing mr dave mulch mulch price new buisness new business new mower past due podcast pto reo running a business scag schedule scripts search engine optimization seo small engine repair starting a business steve stihl theft toro toro grand stand trailer trimmer rack walk behind walker
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 06:45 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 06:45 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy