Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

Are trying to be the lead company in your area?

General Business Discussions

A place to talk about general business discussions.
Thread Tools Search this Thread
Old 05-03-2006, 02:12 PM
Steve's Avatar
Steve Steve is offline
Join Date: May 2003
Posts: 38,073
Rep Power: 10
Steve has disabled reputation

This is a quote from Advertising Age.

It was talking about Dunkin' Donuts going after the Starbucks market. This could be applied to you and your struggle to be #1. Think about the example of how Troy is going after TruGreen.
If you want to stand out, you have to be different from the leader. A national brand can't promote a locally owned feel to it's company. But you can.

Think of ways you are different from your competitors and then promote those differences. Make it the reason why potential customers should turn to you for service.

The biggest mistake you can make is trying to go head to head with a larger and better financed competitor. You just can't win that way. Find your difference and then hammer it home in your marketing.

In the past few years, Dunkin' Donuts has been chasing the latest trends, adding bagels, muffins, hot sandwiches, high-end coffee and a variety of, non-fat, low-carb items. All products for which they have no credibility.

What should the new owners of Dunkin' Donuts do with the brand? Well, I believe they do have credibility in coffee, but not the Starbucks stuff. They need their own coffee twist. They need to be the opposite of Starbucks. Strong No. 2 brands don't emulate the leaders, they become the opposite.

Listerine was the bad-tasting mouthwash, so Scope became the good-tasting mouthwash. Home Depot was male and messy, so Lowe's became female and neat.
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator



Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Say Hello !!!
03-19-2007 11:18 AM
10-21-2016 10:11 AM
by Steve
1,262 446,855
Been here for a while
01-29-2014 04:49 PM
10-12-2016 09:57 AM
by Steve
3 1,550
Any successful one man...
09-26-2016 06:04 AM
10-06-2016 05:07 PM
by WarriorLandscapingCAN
9 799
Is there a sticky about...
10-03-2016 06:08 PM
10-04-2016 09:50 AM
by Steve
1 201
What were your top...
09-13-2016 05:10 PM
09-30-2016 11:49 AM
by AKDave
6 2,536
Define Successful
Fireman Gus
05-10-2012 05:12 PM
09-30-2016 11:39 AM
by AKDave
12 5,855
A quick Intro
08-14-2016 05:17 PM
09-29-2016 12:53 AM
by myrlage
3 1,672
Enter to win Free...
09-25-2016 11:28 AM
09-26-2016 05:41 PM
by Steve
1 577
» Popular Tags
annual apartment become an entrepreneur best mower be your own boss bidding business business education business help business management complex contractor hacks contracts convention converting customer dethatcher edging entrepreneur entrepreneur education estimate estimates fuel problems fuel pump half moon blade intro introduction jjandm lawncare landscape landscape design landscaping landscaping design company landscaping richmond va lawn lawncare lowering grade marketing mulch planting raising grade residential lawn care richmond va richmond virginia lawn care seasonal snowblower snow plowing snow shovel sprayer start a business start a lawn care business start business start up toro timecutter townhome tree tree service web design websites what to charge work from home z-max z-spray
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 04:09 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 04:09 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy