Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

Are trying to be the lead company in your area?


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 05-03-2006, 02:12 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 38,087
Rep Power: 10
Steve has disabled reputation
Default

This is a quote from Advertising Age.

It was talking about Dunkin' Donuts going after the Starbucks market. This could be applied to you and your struggle to be #1. Think about the example of how Troy is going after TruGreen.
If you want to stand out, you have to be different from the leader. A national brand can't promote a locally owned feel to it's company. But you can.

Think of ways you are different from your competitors and then promote those differences. Make it the reason why potential customers should turn to you for service.

The biggest mistake you can make is trying to go head to head with a larger and better financed competitor. You just can't win that way. Find your difference and then hammer it home in your marketing.

In the past few years, Dunkin' Donuts has been chasing the latest trends, adding bagels, muffins, hot sandwiches, high-end coffee and a variety of, non-fat, low-carb items. All products for which they have no credibility.

What should the new owners of Dunkin' Donuts do with the brand? Well, I believe they do have credibility in coffee, but not the Starbucks stuff. They need their own coffee twist. They need to be the opposite of Starbucks. Strong No. 2 brands don't emulate the leaders, they become the opposite.

Listerine was the bad-tasting mouthwash, so Scope became the good-tasting mouthwash. Home Depot was male and messy, so Lowe's became female and neat.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Win a FREE website
BugmanGA
11-09-2016 05:14 PM
Yesterday 05:43 PM
by DLC123
9 468
DG or Angel Mix?
Jmoney
11-19-2016 12:02 AM
11-25-2016 12:43 PM
by Steve
4 230
Introductiion
carrie palmer
11-22-2016 06:45 AM
11-22-2016 11:21 PM
by Chilehead
2 486
Say Hello !!!
Steve
03-19-2007 11:18 AM
11-22-2016 12:02 PM
by Steve
1,266 450,695
Web development for Lawn...
ProSvit
11-19-2016 05:32 PM
11-19-2016 09:05 PM
by Just for Cuts
1 244
Need help bidding
Pavia's Lawn Care
02-13-2009 07:39 PM
11-17-2016 05:58 PM
by Steve
12 3,883
Best selling lawn care...
Steve
11-11-2016 12:18 PM
11-11-2016 12:18 PM
by Steve
0 454
I have a new show!
Chilehead
09-19-2016 06:50 PM
11-10-2016 09:42 PM
by BugmanGA
8 2,395
What will be different...
Steve
11-09-2016 11:16 AM
11-10-2016 09:07 AM
by Chilehead
1 943
fliers
joshp
08-19-2016 03:23 PM
11-03-2016 06:16 AM
by Just for Cuts
13 9,473
Just got on board
Silverlane
10-30-2016 11:14 PM
11-02-2016 04:05 AM
by Silverlane
6 1,675
Using FB for Ad campaign
Silverlane
11-01-2016 02:14 AM
11-02-2016 04:01 AM
by Silverlane
3 1,751
Enter to win Free...
arthur712
09-25-2016 11:28 AM
11-01-2016 09:20 PM
by arthur712
2 1,984
Best Truck/Trailer...
Hedgemaster
02-20-2011 01:08 AM
11-01-2016 09:13 PM
by arthur712
13 8,203
Been here for a while
ttmoney
01-29-2014 05:49 PM
10-12-2016 09:57 AM
by Steve
3 1,798
Any successful one man...
WarriorLandscapingCAN
09-26-2016 06:04 AM
10-06-2016 05:07 PM
by WarriorLandscapingCAN
9 1,049
Is there a sticky about...
WarriorLandscapingCAN
10-03-2016 06:08 PM
10-04-2016 09:50 AM
by Steve
1 336
What were your top...
WarriorLandscapingCAN
09-13-2016 05:10 PM
09-30-2016 11:49 AM
by AKDave
6 6,422
Define Successful
Fireman Gus
05-10-2012 05:12 PM
09-30-2016 11:39 AM
by AKDave
12 5,972
A quick Intro
BLE
08-14-2016 05:17 PM
09-29-2016 12:53 AM
by myrlage
3 1,812
First commercial estimate
WarriorLandscapingCAN
09-19-2016 12:42 PM
09-22-2016 05:42 PM
by acrajchel
7 887
Larger projects - Labor...
WarriorLandscapingCAN
09-18-2016 07:38 AM
09-21-2016 06:51 AM
by Chilehead
5 839
I need some business...
Firehouselawn@hotmail.com
07-06-2016 05:42 AM
09-16-2016 01:50 PM
by DLC123
5 1,383
Is it too late?
Cpadgett
05-28-2016 09:10 AM
09-16-2016 01:35 PM
by DLC123
15 2,250
Not a newbie just...
lwlawn
09-09-2016 02:32 PM
09-16-2016 01:25 PM
by DLC123
2 1,296
I'm making stupid money...
WarriorLandscapingCAN
08-07-2016 07:07 PM
09-16-2016 01:15 PM
by DLC123
6 2,271
Lawn problem
magiccc
09-14-2016 11:37 AM
09-15-2016 06:14 AM
by Chilehead
2 1,034
What kind of seed do you...
Bradcook21
09-02-2016 02:58 PM
09-12-2016 07:18 AM
by joshp
4 1,712
Commercial Flail Mower...
Chickenthief
09-05-2016 04:46 PM
09-09-2016 04:50 PM
by Steve
7 4,806
Newbie here
paulgrant
09-07-2016 04:52 PM
09-09-2016 12:01 AM
by paulgrant
2 1,408
Hello, New Member Here,...
Chickenthief
09-05-2016 06:19 PM
09-08-2016 09:35 PM
by Chickenthief
6 1,484
Pricing fall cleanups?
WarriorLandscapingCAN
09-06-2016 11:17 AM
09-07-2016 04:06 PM
by Steve
3 1,379
My Invention
biglee
01-11-2015 07:51 PM
08-31-2016 02:47 PM
by Steve
21 4,112
fert/lawn programs
joshp
08-28-2016 10:43 AM
08-30-2016 03:27 PM
by acrajchel
2 1,425
Landscaper taking on odd...
WarriorLandscapingCAN
08-07-2016 06:57 PM
08-28-2016 10:31 AM
by joshp
7 1,706
Review of our lawn care...
Lawnline
07-12-2016 06:40 PM
08-27-2016 10:51 AM
by Steve
7 2,731
Start My Own Business?
mowandblow1980
01-12-2016 08:43 PM
08-25-2016 12:55 PM
by Steve
19 3,120
Looking for new host
Just for Cuts
11-26-2015 07:58 AM
08-24-2016 09:05 PM
by Stephen Alberts
10 2,600
Facebook advertising
Just for Cuts
12-13-2015 08:49 AM
08-24-2016 08:59 PM
by Stephen Alberts
14 14,528
Breaking into commercial...
SGL1
08-19-2016 07:02 AM
08-24-2016 10:12 AM
by mowandblow1980
7 1,788
Snow Plow
acrajchel
08-17-2016 10:21 AM
08-22-2016 11:21 AM
by Steve
5 1,633
Quarter Acre Woodland...
ew411
08-16-2016 06:50 AM
08-18-2016 12:25 PM
by Steve
4 1,578
Bidding Bushhogging
acrajchel
08-15-2016 11:52 AM
08-17-2016 05:32 PM
by acrajchel
4 1,449
Hello From the Florida...
KevinShuman
08-15-2016 08:57 PM
08-16-2016 01:52 PM
by SC93
2 1,531
New Customer - Gettting...
acrajchel
08-05-2016 05:00 PM
08-15-2016 10:52 AM
by acrajchel
4 1,399
helping out a friend set...
Doug D
08-13-2016 11:33 AM
08-15-2016 09:45 AM
by Steve
1 1,354
Small bed job
Bradcook21
08-09-2016 09:52 PM
08-10-2016 03:51 PM
by Steve
1 1,344
Hello from NoVa
jtwlawn
08-03-2016 11:20 AM
08-09-2016 10:45 AM
by jtwlawn
4 1,212
How much to charge for...
jymie
03-31-2013 05:59 PM
08-08-2016 04:33 PM
by Steve
27 7,408
Needing a website built
burtle
06-17-2015 09:02 AM
08-07-2016 10:21 AM
by Just for Cuts
18 20,814
» Popular Tags
annual apartment become an entrepreneur best mower be your own boss bidding business business education business help business management complex contractor hacks contracts convention converting customer dethatcher edging entrepreneur entrepreneur education estimate estimates fuel problems fuel pump half moon blade intro introduction jjandm lawncare l.t.rich landscape landscape design landscaping design company landscaping richmond va lawn lawncare lawn care business book lowering grade marketing mulch planting raising grade residential lawn care richmond va richmond virginia lawn care seasonal snowblower snow shovel sprayer start a business start a lawn care business start business start up toro timecutter townhome tree tree service web design websites what to charge work from home z-max z-spray
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 04:56 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 04:56 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy