Originally Posted by [b
Quote[/b] ]i was going to also do direct mailers for the general area in which i intend to do business. would that be over doing it? do you see this as just a waste of money and time?
The return on direct mailing is usually low so to compensate you need to send out a lot of mailers.
Here is a quote from this site
that may give you more insight.
" Response percentage =
Direct mail: orders received divided by pieces mailed
(200 orders/10,000 mailing = 2% response)
Space ads: orders received divided by circulation
(200 orders/200,000 circulation = 1/10% response)
T.V./Radio: orders received divided by audience
(200 orders/1,000,000 audience = 2/100% response)"
There are a lot of ways to get your name out on a low budget. Be creative and think up interesting ways! Post any thoughts you have and maybe others will have more to share with you.