Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Marketing Problem


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 06-08-2009, 03:41 PM
doug1980
Guest
 
Posts: n/a
Default Marketing Problem

Well I had this feeling I would run into issues and I was right. I was hoping to only mow on Base but was told by my boss that it would be a conflict on the Air Force side of the base. So I decided to market on the Army side. Well after asking around I found out that door to door soliciting is not allowed. So the only thing I can do is post a flyer and/or business cards at the Commisary/BX and the gas stations. I won't hold my breath on getting any calls.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 06-08-2009, 05:25 PM
swstout's Avatar
swstout swstout is offline
Steve
 
Join Date: Jan 2009
Location: Canastota, NY
Age: 65
Posts: 1,082
Rep Power: 7
swstout is on a distinguished road
Default This worked for me in a closed community

Lawn care business tipsLawn Care Business Book
This is an attention getter. It gets your name out in a way that is remembered. Change the text to fit you.
Attached Files
File Type: doc Have You Seen 97.doc (325.5 KB, 284 views)
__________________


Reply With Quote
  #3  
Old 06-08-2009, 06:05 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

Quote:
Originally Posted by swstout View Post
This is an attention getter. It gets your name out in a way that is remembered. Change the text to fit you.
Very, Very clever, I like it and you had me until I started reading, my initial thought was what a cute puppy and I love dogs, made me take a read!
Reply With Quote
  #4  
Old 06-09-2009, 04:04 PM
XtreemGreen XtreemGreen is offline
Senior Member
 
Join Date: Sep 2008
Location: Pasco, Fla
Age: 43
Posts: 429
Rep Power: 6
XtreemGreen is on a distinguished road
Default

That is a true eye catcher and would probably work.. But printing that in full color would be pretty expensive..
__________________


In Memory of My Dad..1943-2008..Gary "Snuffy" Smith
Reply With Quote
  #5  
Old 06-09-2009, 04:10 PM
swstout's Avatar
swstout swstout is offline
Steve
 
Join Date: Jan 2009
Location: Canastota, NY
Age: 65
Posts: 1,082
Rep Power: 7
swstout is on a distinguished road
Default Not that expensive

Quote:
Originally Posted by XtreemGreen View Post
That is a true eye catcher and would probably work.. But printing that in full color would be pretty expensive..
I print my own. I have a Hewlet Packard HP Color Laser Jet 1600. Cost $240.00. Prints fullpage flyers at a rate of 12 per minute.

Steve
__________________


Reply With Quote
  #6  
Old 06-09-2009, 08:24 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 35,771
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Well I had this feeling I would run into issues and I was right. I was hoping to only mow on Base but was told by my boss that it would be a conflict on the Air Force side of the base. So I decided to market on the Army side. Well after asking around I found out that door to door soliciting is not allowed. So the only thing I can do is post a flyer and/or business cards at the Commisary/BX and the gas stations. I won't hold my breath on getting any calls.
I am not sure at all about how the military bases work but I think the most important thing is getting started. Start handing out business cards to everyone you meet. Once you get a couple of customers you will see word of mouth will spread. As you market more, you will become the go to guy for what ever service you are marketing. Just don't give up. Starting small is ok. The greatest journey starts with a single step.

Keep me posted on how all this is going.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 06-15-2009, 11:05 PM
kdexpd's Avatar
kdexpd kdexpd is offline
Senior Member
 
Join Date: Mar 2009
Location: N.E. Missouri
Age: 34
Posts: 198
Rep Power: 6
kdexpd is on a distinguished road
Default

Hey Doug
I just started out doing this professionally this year so my advice may not be as great as most, but here's my 2 cents worth. The very first thing I would advise is to market, market, market your business! By this I mean advertise the heck out of yourself. Now don't go blowing hundreds of dollars, but you'll have to spend some to earn some. I got a great deal on my pickup lettering from someone I knew. I didn't go all wild and crazy and cover my truck, I just had the basics put on. A nice and professional looking logo with my name inside and a list of some of the services I provide near the back. Professional is the only way to look in this business. Just put yourself in the potential customer's shoes and step back and look at what kind of a business you are portraying. Think: Does this guy look like he even knows what the heck he's doing? Does he look like he can be trusted? Most consumers want a great service for a great price. We can't always give them the best price, however we can give them the peace of mind in knowing that we are the most professional looking business around. I see these "Mom and Pop" operations around here everyday in their rusty old beat up trucks and even cars hauling their broken down equipment. They show up in stained pants and what was left of lunch on thier shirts and do the worst jobs I've ever seen on peoples lawns. Sometimes I think that they should have paid the customer to do the lawn instead of the other way around. Now would you hire someone who looks like that to come and mow your lawn? Not me! I'd be worried about what they're scoping out to steal while their mowing.
Image is everything! If you look professional, people will expect you to be professional and that's what gets the most business. Take a look at some of the great business logos on this site and customize one that you like for your business. Then take it to a place that makes graphics (or order it online if you don't have someone readily available) and sell yourself. I see you can't go door to door, however you have access to the base from what I understand and driving through with your advertisement on your vehicle isn't breaking any rules. Since I have started this business, I have dropped off business cards at a few places here in town near the cash registers for their customers to take. I have also made flyers on my computer from templates found right here on this site and have handed them out door to door. Ya wanna know what has gotten me 90% of my new customer business? My truck lettering. I make it a point to ask all my new customers how they heard of me, and 90% of the time they say either "I saw you on the road" or "I saw you working somewhere and wrote down your number that was on the side of your truck" I started out 2 months ago with 5 customers. As of today I have 18 residential and 3 commercial customers. Another thing I have done is I customized a door hanger template that I found on here and stapled my business card at the bottom. I took it to all the real estate offices in my area. I would recommend you do that as well. You'd be suprised how many agents call for a home they're trying to sell that needs a few services, and also how many new homeowners call that were recommended by their agent that happened to see your card in their office. Most of the time the agent doesn't have any one particular lawn service in mind, they just grab the first card that they have the closest to the phone. Make that one card YOUR card! And not just one, give them 5 or 10.
So here's some food for thought:
1) Spend a hundred bucks and get you either a magnetic sign or vinyl lettering for your truck. You will make that back with the first 4 new customers you service for the first time (if your average is $25 per cut)
2) Put together some marketing material from the templates offered here.(FREE)
3) Get out and drop some info at your local real estate offices.
(FREE)
4) Keep your equipment and your vehicle clean and neat (Look Professional)
($4-$6 per week)

You'd be suprised what just these few things will do for your business!

Best Of Luck and keep us informed!!

Kendrick
Cedar Lawn Care Services
Attached Images
File Type: jpg scan0001.jpg (238.0 KB, 23 views)
Reply With Quote
  #8  
Old 06-15-2009, 11:13 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 35,771
Rep Power: 10
Steve has disabled reputation
Default

Quote:
As of today I have 18 residential and 3 commercial customersAs of today I have 18 residential and 3 commercial customers
Kendrick,

Can you share some insights into how you landed your commercial accounts? Being new in the business, how was this process different from landing your residential accounts?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 06-16-2009, 12:26 AM
kdexpd's Avatar
kdexpd kdexpd is offline
Senior Member
 
Join Date: Mar 2009
Location: N.E. Missouri
Age: 34
Posts: 198
Rep Power: 6
kdexpd is on a distinguished road
Default

Hey Steve

Landing commercial accounts can be tough, however I have found that getting your information out there can be a big help. One of my secrets to getting one of my commercial accounts was just sitting back and letting the other lawn service guys do my work for me. When I first started getting my business going this spring, I was becoming frustrated because every place I went to market my business already had one of the other lawn services and had had them for a few seasons. I was getting pretty discouraged. Until it dawned on me one day. Heck, these other lawn service guys are pretty much doing my work for me! I started noticing that their quality of work was really getting laxed. They were mowing it when it was really wet, leaving tracks and huge unsightly clumps of grass all over. It was obvious they weren't keeping their blades sharp on their mowers because they were missing spots all over. And the thing that shocked me the most was they weren't even trimming! At all! It really looks like hell when you don't trim around the electrical poles, service boxes, and even curbs near the highways and streets. Now I admit, sometimes you can get away with skipping a trim job here and there, but only when it isn't going to be obvious from a block away (literally!) These businesses rely on a professional appearance (much like we do) and they want a nice neatly trimmed lawn, much like what was promised to them in their pricing when their lawn service bid it to them. The way I see it, these guys are just setting themselves up for someone like me to come along and say, "hey I can do the same service for the same price, but I'll actually live up to my promises". Now, yes, this is probably a good way to make some lawn services pretty ticked off, however my answer to that is if you are doing your job right, I should be no threat to you. This is business, not personal.
Now one of my commercial accounts was obtained because of what I mentioned earlier in the post. I went to all the local real estate offices and dropped off my door hanger with my business card stapled to it. It just so happened that a guy in South Carolina had 6 buildings behind the real estate office in the same complex that had his previous lawn service go out of business. So he called the real estate business and asked if they knew of anybody who did lawn service. Like I mentioned before, most of the agents don't have a particular business in mind when they recommend someone, so she just grabbed my information and passed it on. I was the only lawn care business that had cards there. Now that was just blind luck, not something you'd really learn in business school, but hey, it worked for me and I continue to stop by these offices frequently and ask if they need anymore business cards. It lets them know you are proactive with your business and if you make small talk with some of the agents every time, you make friends and next thing you know, they are recommending you over the other guys..great P.R.! It's just human nature to hire someone you know a little about rather than just a name in a phone book. Aside from the graphics on my truck, my best reason for new customers is by word of mouth. I offer a free mowing for every new referred customer that signs up for the entire season. Something else I learned from the templates on this website!
One last word of advice:
When you service someones lawn, or perform any service for that matter, don't just try to do it as fast as you possibly can and then move on to the next job. Yes, speed and efficiency is a good thing. BUT, take some time to visit with your customer. Get to know them, their needs, and their concerns. Ask them how their vacation went or how the family is. You'd be suprised how fast you'll get referrals when they realize your human and not just like the machine you operate all day. You also gain trust, which is HUGE in the referral process. Next thing you know, you're not just servicing the old lady across from your other account, your servicing her family and her family's neighbors, and their neighbors too. Word of mouth can be a wonderful thing. Let it work to your advantage!

Kendrick
Reply With Quote
  #10  
Old 07-01-2009, 09:50 PM
Daamon's Avatar
Daamon Daamon is offline
Junior Member
 
Join Date: Jun 2009
Posts: 5
Rep Power: 5
Daamon is on a distinguished road
Default Where is the Dog flyer?????

Can someone post a link to me for he "Have you seen... such a beautiful lawn?" flyer with the Jack Russel Terrier on the front? I've followed all the links and I just can't find it anywhere. There is another with some other spaniel dog on it... I dont want that one. Thanks guys.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
What's my problem? CHEESE2009 Trials & Tribulations - The drama of running a business and of life. 4 04-15-2009 10:15 PM
Problem Gopher Software Support Archived Question & Answers - Read Only 1 03-09-2006 03:29 PM
Problem Gopher Software Support Archived Question & Answers - Read Only 0 03-09-2006 03:17 PM
estimating problem Gopher Software Support Archived Question & Answers - Read Only 3 06-03-2005 03:24 PM
LOGO PROBLEM ? firesqdog General Business Discussions 2 12-29-2003 02:28 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Pond...
xandrew245x
04-22-2014 03:29 PM
Today 05:57 AM
by Greg'slawnandlandscape
4 99
Mangwi Landscaping
bondservojc13
Yesterday 09:56 PM
Today 05:41 AM
by Sprinkler Buddy
1 53
Pushy customers
christopherhicks82
04-22-2014 08:22 PM
Today 04:56 AM
by Dan Tanner
6 155
In a bit situation need...
googus
04-22-2014 08:01 AM
Yesterday 10:03 PM
by googus
9 175
Acerage Rake
acrajchel
Yesterday 07:23 PM
Yesterday 07:23 PM
by acrajchel
0 35
2.5 acre mowing
xandrew245x
04-18-2014 06:55 AM
Yesterday 07:11 PM
by acrajchel
15 346
New Trailer
bobwill2009
Yesterday 12:46 PM
Yesterday 06:46 PM
by BelleCityLawn1
2 76
Advertising On...
JacobsLawnMowing
03-17-2014 03:21 PM
Yesterday 06:02 PM
by bobwill2009
13 878
Any greenhouse operators...
GoGreenerKS
04-15-2014 11:21 AM
Yesterday 12:37 PM
by Steve
7 221
Truck, Trailer,...
hawthornelawncare
12-23-2011 12:01 AM
Yesterday 12:17 PM
by bobwill2009
79 25,348
The $20 Mow Job
Dan Tanner
04-21-2014 07:24 PM
Yesterday 12:06 PM
by Steve
5 198
quickbooks users
CDLAWNCARE
04-20-2014 09:03 AM
Yesterday 06:48 AM
by CDLAWNCARE
4 177
Looking for advice on a...
Tekeda1
04-13-2014 09:53 AM
04-22-2014 07:55 PM
by Just for Cuts
23 585
About D@## Time!
TamMik
04-02-2014 08:10 AM
04-22-2014 05:14 PM
by BelleCityLawn1
19 872
Back for this year
xandrew245x
02-21-2014 04:30 PM
04-22-2014 03:36 PM
by xandrew245x
19 1,011
What Was Your Setup When...
superrman77
02-11-2014 10:53 AM
04-22-2014 12:29 AM
by Tony317
22 1,722
Sulky and Turf Tracer
acrajchel
04-07-2014 01:44 PM
04-22-2014 12:07 AM
by Tony317
9 448
danny 2
danny2
04-19-2014 10:19 PM
04-21-2014 12:25 PM
by Steve
3 138
this mower is driving me...
boog
04-17-2014 12:07 PM
04-21-2014 12:10 PM
by kslawn
13 365
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
04-21-2014 12:02 PM
by kslawn
20 611
I Got Taken...,
Dan Tanner
04-19-2014 06:26 AM
04-21-2014 11:49 AM
by Steve
4 233
new to this forum!
mower13126
04-18-2014 07:37 PM
04-21-2014 11:39 AM
by Steve
4 150
REO calling
Dan Tanner
04-16-2014 05:03 PM
04-21-2014 11:33 AM
by Steve
12 351
employee pay
4 seasons maintenance
04-10-2011 09:34 PM
04-20-2014 04:40 PM
by Dan Tanner
20 6,890
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
04-20-2014 11:13 AM
by ExtremeLawncareServices
32 1,217
Lawn Renovation
stevef1201
04-11-2014 12:00 PM
04-20-2014 11:11 AM
by kslawn
10 368
Customers droping like...
goodtimez
04-18-2014 09:53 AM
04-19-2014 08:09 AM
by CDLAWNCARE
7 232
Best Bulk Mulch delivery...
Steven Virgadamo
04-18-2014 09:52 AM
04-18-2014 05:34 PM
by Steve
2 106
Steve Virgadamo,...
Steven Virgadamo
04-18-2014 09:49 AM
04-18-2014 05:08 PM
by Steve
2 90
Instagram
Gerardo_Landscape
04-16-2014 11:28 AM
04-18-2014 04:51 PM
by Steve
3 189
Help with weed liability!
Prolawnofchatt
04-15-2014 09:10 AM
04-18-2014 04:47 PM
by Steve
5 248
Nationwide lawn care...
Billy Goat
04-15-2014 05:21 PM
04-18-2014 04:39 PM
by Steve
9 268
Truck Signage
Dan Tanner
04-16-2014 11:00 PM
04-18-2014 04:04 PM
by stevef1201
10 290
leaf removal
tlf59263
04-15-2014 10:00 PM
04-18-2014 03:59 PM
by stevef1201
6 239
Pay per click advertising
roostertail
02-12-2014 07:26 PM
04-17-2014 07:11 PM
by yardrate
10 641
Accepting credit cards,...
Darksteel
03-17-2014 08:01 PM
04-16-2014 01:02 PM
by jymie
15 807
Trimec
acrajchel
04-15-2014 08:24 PM
04-16-2014 11:10 AM
by Steve
3 151
Gopher Forum Discount!
BlackRain75
04-12-2014 10:44 PM
04-16-2014 10:50 AM
by Steve
9 349
hello
NFrailey
04-15-2014 01:39 PM
04-16-2014 10:48 AM
by Steve
1 133
Pricing a Mulch Job
dmcalpi
04-07-2014 02:16 PM
04-16-2014 09:40 AM
by jymie
21 794
google earth
CDLAWNCARE
04-12-2014 03:24 PM
04-16-2014 09:36 AM
by jymie
8 297
There has to be an...
CDLAWNCARE
04-14-2014 12:59 PM
04-15-2014 04:06 PM
by Dan Tanner
6 236
First Day Back!
BelleCityLawn1
04-09-2014 09:13 PM
04-15-2014 11:16 AM
by Steve
11 372
Mow America
stevegredler
04-13-2014 01:02 PM
04-14-2014 09:53 PM
by kslawn
5 277
Power Broom
acrajchel
04-14-2014 07:46 AM
04-14-2014 12:47 PM
by CDLAWNCARE
2 156
Say Hello !!!
Steve
03-19-2007 11:18 AM
04-14-2014 11:34 AM
by Steve
1,176 286,901
Equipment reviews
Greg'slawnandlandscape
04-09-2014 07:17 AM
04-14-2014 11:27 AM
by Greg'slawnandlandscape
13 533
Aerating Prices?
Dan Tanner
04-08-2014 03:16 PM
04-14-2014 10:31 AM
by Steve
13 540
Estimating help
acrajchel
04-11-2014 06:06 PM
04-14-2014 10:20 AM
by Steve
3 243
Need help bidding church...
GreenRidge Lawn&Landscape
04-07-2014 08:01 PM
04-14-2014 09:49 AM
by Steve
12 502
» Popular Tags
2wd 34'' advertisement birdscaping buy charge christmas christmas lighting client collections subcontractor color jet credit card processing customers ecosymbiosis escrow exmark ferris flower bed for sale fundraiser georgia gopherhaul gravely holiday holiday decorating honda how much to charge how to bid installation kawasaki lawn care lawn care business podcast lawn care business show lawn service lawn service clarksville tn leaf cleanup leaf removal lighting brass outdoor lights marketing mowing mulch mulch estimate native plants new buisness new business oil online classifieds organize outdoor environments payday podcast redmax rotating savannah scag season seo social media sprayer starting a business stihl taxes theft of services tips truck unreasonable walk behind walker winter winter services
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 10:11 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 10:11 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy