Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Starting a lawn care business.

Starting a lawn care business. How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.

help getting customers


Starting a lawn care business.

How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.
Reply
 
Thread Tools Search this Thread
  #11  
Old 06-19-2009, 09:12 AM
StartALawnCareBusiness's Avatar
StartALawnCareBusiness StartALawnCareBusiness is offline
Keith
 
Join Date: May 2007
Posts: 731
Rep Power: 0
StartALawnCareBusiness is on a distinguished road
Default

Jeramberg:

I like your Craigslist ad. Great that it's working.

Just as a headsup; the link in your ad is calling a generic Vistaprint website.

Keith
__________________
Start a profitable lawn care business.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 06-19-2009, 02:46 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,122
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Hi jeramberg,

Can you tell us a little about your craigslist marketing? How often do you advise a lawn care business owner to post ads on the site.

Also I noticed you had 4, what is your view on using 4? Do you rotate them? Do you track which offer pulls in the most interest?

Or what's your view?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #13  
Old 06-20-2009, 08:13 AM
jeramberg jeramberg is offline
Junior Member
 
Join Date: Mar 2009
Posts: 3
Rep Power: 7
jeramberg is on a distinguished road
Default Craiglist Ads

I think craigslist is very specific to your location. I'm currently in Central NJ. That in and of it self, gives several things to consider; 1) my area is very densely populated 2) I'm right between the Philly Metro area, Southern NJ, North NJ, and of course my main market Central NJ. >> All that just means that there are a large amount of people my ads are getting to because people check neighboring regions when they are so close.

Secondly, you've got to consider who your marketing is trying to capture. What is your target market? What is your segment? Does your business plan have a well designed marketing plan, detailing your marketing mix?

Third: Application to Craigslist- on a national level the average person to make a craigslist purchase is a 50+ male homeowner with a gross household median income of over 100k. Personally- I find that younger 35-55 y/o women are more of a driving force from craigslist; or that they are the ones I endup meeting for bids.


I set my bid 15 minutes later that I actually plan them. That way if I get lost, hit traffic, or something comes up I usually can still get their early. (Earlyness makes a good impression). When I show up I always compliment them on something (usually home, but we know thats not always possible) Then I always ask again what it is I can help them with. (Wording is important I think- people want to be involved, maybe not with labor but with big ideas at least). I agree with them tactfully that their issue needs fixing, sliding into "its something we can do mode"; then I upsell- making sure to get them to agree to weed block "summer Saturdays are not fun spent pulling weeds. It's my job and I don't like it, so I'm sure you don't want to spend your time doing it", suggest plants** this is something you need to make sure you've scoped their property out, and you know the types of plants they have already if they're not into invasive plants (barberries), or they don't have any ground cover), or they're not into different/unique plants (nikko, etc), don't try to sell them. I also try to ask about dead plants or trees in the stage, because it creates more work. I also pass along a 5% savings at the nursery I shop (I go to the place that's closest to my house, which happens to have the best prices around). I figure with a tough economy 5% is enough to sometimes encourage people to buy (Also people in my area know the name of the nursery I use and know their quality)(I also make sure to spend time, usually 2x a the bid, selling the quality of the nursery (which works because its got great stuff)) Combining quality and savings helps sell plants. Plus I'm still making about 22% of the cost of the plants ( I get a 35% discount off).



I lay all my numbers out clearly to the homeowner. I've got 2-3 guys usually and I bill out at $500. My mulch prices are Root: $19.50 and Dyed Black: $24 (both plus tax)- the nursery I use has pretty decent stuff, I still sometimes get random debris, but I've seen a lot worse mulch suppliers. I sell my mulch at Root at 26.50 and Dyed @ $30. Then I add my cost for delivery ( I call it a fuel cost) If gas is less than $2.25 I go with $50, if gas is more thant 2.25 $I go to $75.

I sell preen, spraying roundup, fabric pins, and weed block at $100-120. I almost always have alot leftover (fabric). I take the time explaining the costs (The 60 for blocker (retail 45), the 35 for plain preen (retail 30) pins 20, (retail 12), and roundup at 20 retails (12).

When bidding mulch always make sure you bid enough- bid a little extra if you have to that way its paid for, you look professional, and you don't run short. I always bid an extra yard, then deduct it if I don't need it, or whatever.

Be prompt to give them a good quote, don't try to lowball yourself, email them that night with your quickbooks version of the quote, and thank them for their time, and thats the bid

I've said all that to say that combining a good sales call with ads that can get traffic are important.


Back to the original questions:

In my area Top posting is a huge problem: In may I didn't put new ads up on craiglist, and got no leads.

In march I ran 3 different ad campaigns daily (rotating them so they would post using 3 different accounts- I averaged about 15 leads a day per email acct / ad.

Now its June, I'm running 3 ads a day from one email, one in the am about (8:15 am)(when people are getting to work, so I won't get topposted before they get bored at their desks), one about 1:30, so the stay at home moms can catch my ads during nap time, or after the gym; and so people can catch it in the afternoon when they're also bored at their desks, and getting home from work. Then I post one at 6:15 so when people get on line after dinner they see it. I am thankful for a blackberry so I can just copy and paste my html. I have about 7 ads, I'd like to have 25 ads That I could just run different ad campaigns all the time, but in time- right now is the time to make money outside, not being a computer nerd- come February maybe.

So in conclusion, if your in an area that doesn't get alot of craigslist traffic (good measure if you don't see about 50+ things posted in the free section a day) then try running an ad a day or two, but if your in a busy area and top posting is an issue, then do as the romans. Also considering advertising in neighboring areas if you don't mind a drive.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
How to get new customers? mattamus2005 Starting a lawn care business. 6 05-19-2008 11:29 PM
Getting New Customers Mears Mowing General Talk 8 04-22-2008 05:21 PM
Converting Seasonal Customers to Annual Customers Greenmind Starting a lawn care business. 4 03-07-2008 12:28 AM
Pre pay customers Crusher Gopher Software Support Archived Question & Answers - Read Only 3 05-01-2007 08:41 PM
How to get new customers Steve General Business Discussions 21 05-11-2005 02:44 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Employee job training...
brookline
12-15-2014 07:15 PM
Today 02:15 PM
by Steve
27 2,337
Billing methods
jcurr33
Yesterday 01:33 PM
Today 02:11 PM
by Steve
3 80
introducing myself
chris2500hd
03-24-2015 11:16 AM
Today 02:02 PM
by Steve
8 195
Mower vs lot size advice
jcurr33
03-25-2015 09:29 PM
Today 02:00 PM
by Steve
3 118
hoa bid need help
bigdaveha12
03-24-2015 08:29 PM
Today 12:43 PM
by biglee
5 183
Commercial Jobs
CurbAppeal1
03-25-2015 04:22 PM
Today 12:29 PM
by biglee
5 147
Flag or no flag
Matther777
03-24-2015 02:41 PM
Today 12:25 PM
by biglee
10 306
I lost a long term...
Sprinkler Buddy
09-04-2011 02:24 PM
Yesterday 09:17 PM
by SGL1
14 3,371
Office Administration...
Girlfriend
Yesterday 05:40 PM
Yesterday 05:40 PM
by Girlfriend
0 45
Finally got a warehouse
avetslawncare
03-12-2015 07:52 PM
03-25-2015 08:57 PM
by SGL1
9 453
Is this tree beyond help?
SGL1
03-22-2015 05:35 PM
03-25-2015 08:55 PM
by SGL1
14 461
Opinions on truck wrap
Trupro
02-28-2015 03:21 PM
03-25-2015 07:54 PM
by Trupro
33 1,506
How do you get...
ESREVER
03-25-2015 01:30 PM
03-25-2015 07:20 PM
by avetslawncare
6 145
Bid for large home...
lxarth
03-22-2015 11:06 AM
03-25-2015 03:44 PM
by jrs.landscaping
7 255
The New Wave!!!! Read...
Jamesw86
03-22-2015 08:33 PM
03-25-2015 02:50 PM
by Steve
10 280
grass in the gas tank
robkattankate
03-23-2015 04:37 PM
03-25-2015 02:36 PM
by Steve
5 163
Helping others
hansenslawncare
09-15-2011 08:50 PM
03-25-2015 02:33 PM
by Steve
11 2,639
DOT Number
acrajchel
03-20-2015 05:56 PM
03-25-2015 02:28 PM
by Steve
7 284
Michelin x tweel.
apmAkron
03-23-2015 04:22 PM
03-24-2015 12:40 PM
by Steve
3 117
Trepidation about...
michellemarvin
03-23-2015 07:46 PM
03-24-2015 11:47 AM
by Steve
1 113
spike aerator???
Bradcook21
03-21-2015 01:55 PM
03-24-2015 10:32 AM
by acrajchel
4 188
Hello from Maryland
michellemarvin
03-23-2015 12:44 PM
03-23-2015 07:33 PM
by michellemarvin
2 111
hello from south GA.
CCandALawnCare
03-23-2015 03:46 AM
03-23-2015 07:06 PM
by CCandALawnCare
2 107
Say Hello !!!
Steve
03-19-2007 11:18 AM
03-23-2015 06:14 PM
by jethro
1,218 379,928
Is anyone doing mosquito...
BWild
01-27-2015 11:30 AM
03-23-2015 12:28 PM
by Steve
9 817
35,000 Eddm
greenscaper123
03-18-2015 12:51 PM
03-23-2015 11:48 AM
by BLC7
18 452
Should i take on this...
christw
03-17-2013 01:23 PM
03-22-2015 09:02 PM
by ExtremeLawncareServices
36 7,544
mower stalls when...
boog
03-19-2015 08:20 AM
03-21-2015 08:13 PM
by Wolf4dk
7 246
Weed and Feed
robkattankate
03-19-2015 09:00 PM
03-21-2015 01:53 PM
by Bradcook21
4 286
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
03-20-2015 10:00 PM
by ExtremeLawncareServices
32 3,580
Hello Emily Reyes from...
Webster14829
03-20-2015 11:23 AM
03-20-2015 03:36 PM
by Steve
2 162
Finally going to give it...
jcurr33
03-12-2015 08:09 PM
03-20-2015 03:31 PM
by Steve
10 529
Weed id?
SGL1
03-17-2015 08:20 PM
03-20-2015 02:37 PM
by Steve
6 262
Mobile small engine...
luckylogger
03-15-2015 02:05 PM
03-20-2015 06:17 AM
by jrs.landscaping
15 455
Brad Cook 21
SC93
03-16-2015 10:40 PM
03-19-2015 09:04 PM
by Bradcook21
4 336
honest opinion please
uppercut
02-17-2015 01:30 AM
03-18-2015 02:55 PM
by Steve
15 1,291
Repair or replace the...
lxarth
12-17-2014 04:07 PM
03-18-2015 02:49 PM
by Just for Cuts
21 2,013
new to the site
bigdaveha12
03-17-2015 09:13 PM
03-18-2015 02:33 PM
by Steve
1 192
Small dovetail truck...
ExtremeLawncareServices
03-04-2015 06:47 PM
03-17-2015 10:14 PM
by ExtremeLawncareServices
17 844
New Site Hows it look
Infinitelawn
03-16-2015 10:32 AM
03-17-2015 08:15 PM
by SGL1
3 265
mulch questions
Bradcook21
03-08-2015 08:37 AM
03-17-2015 07:00 PM
by Bradcook21
23 956
Scag hydro w/b frame...
Just for Cuts
03-11-2015 03:32 PM
03-17-2015 06:37 PM
by lxarth
11 481
Buy new or used?
lxarth
12-26-2014 09:50 PM
03-17-2015 06:11 PM
by lxarth
14 1,690
New to 2015
Infinitelawn
03-16-2015 08:29 AM
03-17-2015 11:47 AM
by Steve
4 276
Pulling trailer was...
SGL1
03-07-2015 07:14 PM
03-17-2015 08:11 AM
by SGL1
30 1,114
Diesel conversion?
Just for Cuts
03-02-2015 09:59 AM
03-16-2015 03:26 PM
by Just for Cuts
10 618
trimmer racks.
apmAkron
03-12-2015 09:07 AM
03-16-2015 03:17 PM
by Steve
4 341
Ferris FW35 questions
Chilehead
03-10-2015 08:31 PM
03-16-2015 03:11 PM
by Steve
4 339
new equipment
apmAkron
03-12-2015 09:12 AM
03-16-2015 03:07 PM
by Steve
7 353
When do you get the most...
CHEESE2009
09-14-2011 03:28 PM
03-16-2015 03:05 PM
by Steve
18 5,620
» Popular Tags
ad landscaping aerocore apartment bid apartment lawn care estimate applying auger billy goat brushcutter bush contract help curb appeal services deliquentaccounts design ditches door hangers employee problems equipment rental estimate facebook ferris foreman google gravely growing a lawn care business how to husqvarna introduction jobs john deere quik trac landscape services lawn lawn care lawn care busines plan lawn care business seo lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lawn mowing managing a lawn care business marketing marketing secrets mulch new mower per hour service pricing pto secrets to landscaping seo shell shreaded snow plowing sq ft square foot starting a lawn care business steep lawns theft toro toro grand stand tractor auger trailer trailer mate pro tree up sell employee web design website website design winterization wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 04:44 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 04:44 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy