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Quote:
Originally Posted by Steve
Hi Lukus,
Who would you be targeting with your newspaper ads? The same group as the direct mail ads?
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Hey Steve,
It's been awhile. The direct mail would be targeting new movers. Hoping to get the forclosure buyers(with neglected landscaping), new to the area folks, new home buyers, etc. I can do a single mailing for about $0.42 per household.
The newspaper has a very wide reach, much less targeted. I worked for the paper before and the fact of the matter is, they produce calls. My concern is that 15 of my competitors are already in the service section. The add runs about $165 to $220 a month. It's hard for me to justify the cost to be just another line ad in the paper with competitors above and below me. I do still have some pull at the paper so I might be able to negotiate placement.