Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Marketing Idea


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 05-27-2009, 04:18 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 11
picframer will become famous soon enough
Default Marketing Idea

Here is an idea that has been working for us and working very well.

I have my post cards printed by a company called Vista Print, the quality is simply amazing. A few weeks ago I was driving with an employee and we noticed a lawn that was covered in dandelions, well to the point there was no grass.

It struck me we sould have a card along the lines that "We were driving by your property today and noticed ......................, Our company Oakridge Yard Care would be pleased to provide services to help you out and as always our estimates are free. A complete list of our services is on the back of this card or visit our website at ...................

So I had 500 cards printed, here are a few for the blank above

Dendelions have taken over your lawn
Weeds are taking over your lawn
Brown patches in need of help
Mold from trees on your siding
Leaning trees you might want to have cut
Driveway might need to be graded
You have a pile of top soil you might want us to spread
Save your back, we can spread that crusher run for you
Brush seems to be taking over, we have bruch saws
Your front deck might like a pressure cleaning
The water on your lawn, we offer drainage solutions

I know there are a couple more as I think we came up with 12, if I or the employees have time and notice something driving by a house, they will stop and give the owner a card or leave it in the door, it really works well as the prospect sees that we are paying attention.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 05-27-2009, 09:33 AM
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 75
Posts: 4,473
Rep Power: 0
CHEESE2009 is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
I like that idea!

If you point out to a potential customer that they may have something that needs to be taken care of, they will trust a professional.

It's like woman.

"Scott you can't wear shoes that don't match!"

i would have never cared, but she's the professional. If she thinks I should change it, I probably should ...

in other words it's like telling a chubby person to lose weight, they don't think of it until they get constructive criticism, eventually they will agree & attempt to lose weight.
Reply With Quote
  #3  
Old 05-27-2009, 10:33 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,945
Rep Power: 10
Steve has disabled reputation
Default

That is very creative!

Maybe you could highlight or check or even circle the services you think they could use too? To bring extra attention to them.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 05-29-2009, 04:55 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 11
picframer will become famous soon enough
Default

Quote:
Originally Posted by Steve View Post
That is very creative!

Maybe you could highlight or check or even circle the services you think they could use too? To bring extra attention to them.
I thought about that as it would have been cheaper than having cards printed for various services however I thought one card for each would look a little more professional, I know from traffic people are going to the site anyhow which has every thing that we do.

This works well, our recent focus has been pressure washing decks and siding, I hired a full time employee with a vehicle to do only this service and it's working very well. Since we have staff at various sites every day, they know to look around and they either mention it to the customer and leave a card or they simply leave a card if the client is not home.

We find we are picking up a significant amount of business from neighbours, word of mouth and the lettering on our trucks and trailers.

I did a small excavation job for a lady yesterday, now Halifax is over 300,000 people, she said I see your trucks, trailers and employees everwhere I go, you must me a big company and doing well which is why we hired you.

I laughed to myself and told the staff later, I don't consider us a big company, our vehicles do get around and some of the staff like to wear their jackets outside work hours which is great, I was once told by one of our marketing people in another company, image is everything.

Anyhow it's been fun for the most part so far.

Andy
Reply With Quote
  #5  
Old 05-30-2009, 12:57 AM
Steve W's Avatar
Steve W Steve W is offline
Senior Member
 
Join Date: Mar 2009
Location: SOWEGA
Age: 49
Posts: 103
Rep Power: 8
Steve W is on a distinguished road
Default

Very good Idea. Andy you are livin my dream. Building a lil Big company with workers to help you keep it growing and still having fun doing what you like to do and thats hands on and seeing what you have done.
Keep it up
__________________
<a href="http://www.gopherforum.com/index.php?pageid=GopherHaul-Lawn-Care-Business-School&graduate=661b304af1800fad86a3828c8bcbb737">
<img src="http://www.gopherforum.com/uploaded-files/images/school-logo-banner.gif" border="0">
</a>
Reply With Quote
  #6  
Old 05-30-2009, 04:59 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 11
picframer will become famous soon enough
Default

Quote:
Originally Posted by Steve W View Post
Very good Idea. Andy you are livin my dream. Building a lil Big company with workers to help you keep it growing and still having fun doing what you like to do and thats hands on and seeing what you have done.
Keep it up
Thanks bud, things overall are going well, planning months ago before we started when things were quiet has made a world of difference, I tried to think of every scenario and what to do should it arise from buying equipment to staffing, had the marketing material ready although the majority is still here, researched what others were doing, what was working what was not, talked to a lot of our woodworking clients and asked them what they would consider an ideal yard care company, what is it you do that you do not like to do, if you hire someone what are they good at, how could they improve. From all this feedback I was able to determine what equipment we would need, what are we looking for in an employee for the various tasks (I call them divisions as I have one employee in charge of each) what software could I write to streamline everything etc.

We have had a few bumps, had to change course a couple of times, had to add different equipment to handle demand, overall it is going well, now we just want to enjoy the sail so to speak as it seems the storm is behind us.

When one is this busy there is barely time to sleep so planning in the past is making my life a lot easier.

I try to take Saturday mornings and prepare the work orders, the software I wrote produces a material list by site, I email the various suppliers with the details and everything is delivered either the evening before or the morning of the job, it works slick.

Overall as a team we are having fun doing this, still things we need, mainly vehicles and another cargo trailer but I do not want to acquire anything else this year.

Andy
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
New marketing idea CloseCuts Lawn Care Marketing & Post your marketing material for review! 4 01-16-2009 04:08 PM
New marketing idea. Little's Promote your products or services 2 08-03-2008 11:58 AM
New marketing idea! musician/lawnman Lawn Care Marketing & Post your marketing material for review! 9 03-09-2008 10:24 AM
Marketing Idea pnplawn General Talk 4 10-15-2007 01:43 PM
Marketing idea Steve General Business Discussions 0 11-03-2005 10:11 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Laying new grass, Sod...
WarriorLandscapingCAN
Yesterday 10:07 AM
Yesterday 08:41 PM
by Steve
1 25
I need some aeration...
rootytalbot
08-14-2015 12:32 PM
Yesterday 09:06 AM
by Daveylawns
10 3,725
Hello from Centreville!
Daveylawns
Yesterday 09:04 AM
Yesterday 09:04 AM
by Daveylawns
0 25
To mow weekly or Biweekly
WarriorLandscapingCAN
05-11-2016 04:09 PM
05-22-2016 11:45 AM
by jrs.landscaping
8 238
Prolin
rmccutchan
05-21-2016 04:53 PM
05-21-2016 06:36 PM
by rmccutchan
2 47
Upgraded to a new mower
Stevenor92
05-17-2016 08:17 PM
05-20-2016 07:08 PM
by Stevenor92
8 160
Intro
LaraRahmani
05-18-2016 02:54 PM
05-19-2016 02:43 PM
by Steve
2 83
Best Push Mower You Have...
markty
05-14-2016 03:46 PM
05-18-2016 07:34 PM
by Stevenor92
4 151
New mower!!!!
Stevenor92
05-18-2016 03:46 AM
05-18-2016 06:39 PM
by Stevenor92
2 86
Say Hello !!!
Steve
03-19-2007 11:18 AM
05-18-2016 02:59 PM
by LaraRahmani
1,249 434,378
Stupid idea?
hopolb33
05-13-2016 11:25 AM
05-16-2016 11:22 AM
by Steve
1 120
Planting SKYBOUND CEDARS
FrankieeLawnz
05-13-2016 03:59 PM
05-16-2016 11:21 AM
by Steve
1 106
Edging Fad...
Tree geek
05-10-2016 11:29 PM
05-15-2016 11:12 PM
by Tree geek
2 155
Business Overload
Chilehead
05-06-2016 09:27 PM
05-13-2016 11:15 AM
by Steve
11 342
Hello from great state...
Cel1980
05-11-2016 09:00 AM
05-13-2016 11:07 AM
by Steve
2 131
Did this job free to...
JJand M Lawncare
05-02-2016 02:33 PM
05-11-2016 03:54 PM
by JJand M Lawncare
10 387
How to tell Cust. to...
GeeGood
04-09-2008 09:55 PM
05-09-2016 07:08 PM
by JJand M Lawncare
16 5,478
Echo SRM 230 trouble.
Jack Rabbit
05-08-2016 06:16 PM
05-08-2016 11:22 PM
by Just for Cuts
1 131
Toro ZTR Issues
rsanchez1203
05-06-2016 09:27 PM
05-07-2016 10:26 AM
by Steve
2 148
Correct way to quote a...
WarriorLandscapingCAN
05-02-2016 11:52 AM
05-03-2016 10:59 AM
by Steve
1 253
Having an issue with...
Mr. Mow
04-27-2016 03:58 PM
04-28-2016 05:04 AM
by Sprinkler Buddy
2 271
Hello From Virginia
JJand M Lawncare
04-25-2016 01:02 PM
04-27-2016 05:20 PM
by Steve
5 309
knowledge is Key
Greg'slawnandlandscape
04-23-2016 02:23 AM
04-25-2016 02:40 PM
by Steve
2 291
Hello from Calgary
Freshcut
04-22-2016 06:10 PM
04-25-2016 02:38 PM
by Steve
1 255
» Popular Tags
advertising become an entrepreneur best mower be your own boss break business education business help business management contractor hacks deck lift dethatcher edging entrepreneur entrepreneur education estimates free lawn care fuel problems fuel pump half moon blade hydro increase customers jjandm lawncare landscape landscape design landscaping landscaping design company landscaping richmond va landscping lawncare lawn mowing lawnservice lowering grade marketing mulch new business planting plowing raising grade residential lawn care richmond va richmond virginia lawn care roundup safety scag snowblower snow plowing snow shovel solo solo backpack sprayer start a business start a lawn care business start business start up swzt toro timecutter tree tree pics tree service video walk behind what to charge work from home
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 02:13 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 02:13 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy