New approach, Letter for my customers!

[CHEESE2009]

[CHEESE2009]

Lawn care business tips

http://www.youtube.com/watch?v=6_Ylk...x=0&playnext=1

[Steve]

Very interesting letter. What is your view on why you are changing your policy with your customer referral letter?

[CHEESE2009]

A letter from Breeze might just remind them that their lawn service is friendly & shares apart of itself, with them.

I think that the referral system is better because more people like MONEY then they do random items...

I'm hoping to remind people we have a referral system, & that everyone can take part in!

[Steve]

Another thing I thought was neat was that you included your picture in the letter. I haven't seen that done before. What made you decide to do that?

[CHEESE2009]

The point of my letter is to bond with my customers, by giving Breeze a face.

I want them to know we are real, & not machines, numbers, or just a pretty logo. We are human just like them, & I believe they will feel more comfortable with knowing that.

Looking official is great, but sometimes too official can be scary for customers. If I were to deal with a company, I'd like to get to know them before I hire them, it would make me feel safe & probably more trusting towards them.

Like Terminator, Sarah Connor knew the T800 was programmed to keep John Connor alive, but she never fully trusted that fact, after all it's just a machine with no remorse or real life feelings she could relate to & understand. Though, you can't always trust humans, but you'd rather it than trusting something inanimate in some sense. A logo doesn't do a company full justice, the company needs a face.


BEST WAY TO PUT IT:
Would you feel comfortable with a U.S.A President you could never see? I wouldn't feel comfortable at all, I would be terrified!

[Steve]

I think it is a great idea and it could really help in the future if you put out more flyers, to do it that way as well.

[Steve]

What happened to your letter? That was a great example!

[CHEESE2009]

I put pictures up temporarily.

I sometimes use photobucket to advertise on craigslist, but it makes it a clickable link & It links to some silly pictures I put on once and awhile and it will give me a bad image.

If I can find a way to make images non clickable i would love to put it back up there!

I'm happy you liked it! Want me to put it back anyway? I still have it on my computer!

[Steve]

I'm happy you liked it! Want me to put it back anyway? I still have it on my computer!

Yea I thought it was great and inspiring!