Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Did you ever see this guerrilla marketing campaign?


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 05-15-2009, 09:51 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,460
Rep Power: 10
Steve has disabled reputation
Default Did you ever see this guerrilla marketing campaign?

Did you ever see this T-Mobile guerrilla marketing campaign?



This was really wild. Then watch the behind the scenes.

http://www.youtube.com/watch?v=uVFNM...eature=channel

Did it work as a marketing campaign?

Well we are talking about it here LOL

It makes you wonder what you could do to stand out.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 05-15-2009, 09:55 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,460
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
They have done public sing alongs too! How awesome is this!

__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 05-15-2009, 10:03 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,460
Rep Power: 10
Steve has disabled reputation
Default

At the end of the video it says T-Mobile - Life's For Sharing.

Brilliant!

I have watched it a bunch of times now. Absolutely genius!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 05-15-2009, 10:50 PM
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 74
Posts: 4,475
Rep Power: 0
CHEESE2009 is on a distinguished road
Default

LOL

good find.
Reply With Quote
  #5  
Old 05-16-2009, 07:00 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,460
Rep Power: 10
Steve has disabled reputation
Default

It makes you wonder ig you could organize an impromptu event yourself? Maybe a cleanup ?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 05-16-2009, 10:49 AM
SuperiorPower
Guest
 
Posts: n/a
Default

no offense Steve, but this type of "advertisement" does nothing for me. Matter of fact, when I see it, the first thing that comes to my mind is that they must have had some advertising $$ they needed to dispose of quickly. Like said I do not see any advertising value what so ever with these vids. I have to ask, how do these videos promote cellular service?

Like said, I wonder if they had some advert $$ they needed to dispose of quickly. They do not bring me any closer to buying their product. It's not like the microphones they are using are t-mobile or you can see that the telephones they are talking on are t-mobile. In my opinion these vids don't even qualify as viral.
Reply With Quote
  #7  
Old 05-16-2009, 11:12 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,460
Rep Power: 10
Steve has disabled reputation
Default

Thats a very good point and question.

I think the view is this.

This event was very pop culture. It attracted youth. Hip youth. Those that get involved are also probably very friendly with others and are mouth pieces that promote hip culture.

These events are different and different events attract media attention and create media impressions.

I did a search for "T-Mobile Dance" and found over 200,000 related sites.

Do a search for the video on youtube and you will see one of them has had 11,823,719 views.

That is 11 MILLION views. That is buzz! Buzz creates awareness of a brand and attributes hipness to T-Mobile. When you add their slogan "Life's For Sharing" you create a very strong marketing message.

If I am at a cell phone store and I have a choice between buying this brand phone or that one, I just might buy the T-Mobile phone because I think of them as a 'cool' company. And within a certain age demographic this desire can be a lot stronger.

Ultimately I think they got a huge marketing bang for their buck.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 05-16-2009, 11:01 PM
SuperiorPower
Guest
 
Posts: n/a
Default

Quote:
Originally Posted by Steve View Post
Thats a very good point and question.

I think the view is this.

This event was very pop culture. It attracted youth. Hip youth. Those that get involved are also probably very friendly with others and are mouth pieces that promote hip culture.

These events are different and different events attract media attention and create media impressions.

I did a search for "T-Mobile Dance" and found over 200,000 related sites.

Do a search for the video on youtube and you will see one of them has had 11,823,719 views.

That is 11 MILLION views. That is buzz! Buzz creates awareness of a brand and attributes hipness to T-Mobile. When you add their slogan "Life's For Sharing" you create a very strong marketing message.

If I am at a cell phone store and I have a choice between buying this brand phone or that one, I just might buy the T-Mobile phone because I think of them as a 'cool' company. And within a certain age demographic this desire can be a lot stronger.

Ultimately I think they got a huge marketing bang for their buck.
I suppose it is all in the target audience?! Like I said, if they are trying to win my business with that, they have just lost. But apparently they were trying to reach a certain demographic. Just not the one where I may be found!!
Reply With Quote
  #9  
Old 05-17-2009, 07:49 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,460
Rep Power: 10
Steve has disabled reputation
Default

I thought this was fascinating too. After the event they did some interviews and many people just loved it. A woman at the end of the video says "I was in a bad mood when I got here but now I am in a good one."

That is pretty powerful. I am having a hard time thinking of the last time I saw a marketing message/event that really uplifted people's spirits. It does make you think though of the possibilities.

__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 05-25-2009, 07:20 AM
lightninglawncare1 lightninglawncare1 is offline
Junior Member
 
Join Date: May 2009
Posts: 19
Rep Power: 7
lightninglawncare1 is on a distinguished road
Default

this is called a Flash Mob. they do it in very different way like hundreds of people just freeze in motion for like 10 mis and then just snap out of it and go on like nothing happened
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
wal-mart Ad campaign bogilvie Starting a lawn care business. 15 06-12-2008 03:17 PM
auto dialing campaign Lawn Care Marketing & Post your marketing material for review! 9 08-19-2007 05:45 PM
'Guerrilla marketing’ takes over Steve General Business Discussions 0 05-12-2006 05:28 PM
Go Legit Campaign Steve General Business Discussions 11 04-02-2006 08:11 AM
Rather Be.,... Marketing Campaign Steve General Business Discussions 4 03-23-2006 07:41 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Is it too late to do...
markty
06-16-2015 05:28 PM
Yesterday 07:34 PM
by wolfpacker53
5 1,996
I dont know what to do...
Bradcook21
06-21-2015 08:49 AM
Yesterday 07:33 PM
by stallman419
12 2,179
Should I buy this Exmark...
googus
Yesterday 09:22 AM
Yesterday 03:29 PM
by googus
3 85
Just about mid year, how...
GreenWorx
06-24-2015 07:05 PM
Yesterday 02:53 PM
by American L&T
6 1,924
another newish job for me
holymoly
06-07-2015 08:34 AM
Yesterday 02:06 PM
by American L&T
9 2,127
Unemployment rates drop,...
Steve
07-02-2015 12:40 PM
Yesterday 09:42 AM
by Steve
2 79
Before & After tree...
COREtreeservice
07-01-2015 09:20 PM
07-01-2015 09:20 PM
by COREtreeservice
0 79
Dogs
Mr. Mow
06-29-2015 02:37 PM
07-01-2015 11:28 AM
by Steve
6 1,888
Ready to learn and get...
Koley Lawn & Landscape
06-28-2015 05:16 AM
07-01-2015 11:26 AM
by Steve
8 1,877
Three Stripe Land Care...
hammr04
06-30-2015 07:19 PM
07-01-2015 11:24 AM
by Steve
1 79
Country Life Lawn Care
darleneh
06-29-2015 11:24 AM
06-30-2015 01:25 PM
by Steve
3 1,741
Rubber mulch...
avetslawncare
06-24-2015 09:28 PM
06-29-2015 09:23 PM
by Chilehead
6 1,881
Marketing ideas
xandrew245x
04-29-2014 06:35 AM
06-25-2015 07:11 PM
by GreenWorx
34 5,758
Never ending sod jobs
avetslawncare
06-05-2015 09:46 PM
06-25-2015 11:42 AM
by Steve
11 2,368
Weed and Feed Service...
mike94740
06-23-2015 05:50 PM
06-24-2015 09:56 PM
by avetslawncare
2 1,799
Trimming hedges / trees,...
Hard-Body lawn & garden
06-23-2015 07:08 PM
06-24-2015 09:59 AM
by Steve
1 1,797
Hi Everyone from Arkansas
KellyMarie
06-04-2015 04:16 PM
06-23-2015 01:34 PM
by KellyMarie
4 2,067
how to make customers...
Bradcook21
05-27-2015 05:04 PM
06-23-2015 06:36 AM
by GreenWorx
7 2,306
problems with a customer...
LawnCareMan280
06-16-2015 10:26 PM
06-22-2015 11:11 AM
by Steve
6 2,105
Please review this FREE...
markty
06-21-2015 07:42 AM
06-22-2015 11:00 AM
by Steve
1 1,818
A good commercial bid...
burtle
06-20-2015 09:09 PM
06-22-2015 10:56 AM
by Steve
1 1,885
What would you do with...
holymoly
06-20-2015 06:48 PM
06-22-2015 10:48 AM
by Steve
1 1,846
New Member just joined...
vgoleco@hotmail.com
06-19-2015 03:49 PM
06-22-2015 10:42 AM
by Steve
2 1,844
Credit Cards - What's in...
Shark1611
06-16-2015 03:04 PM
06-21-2015 07:24 PM
by Chilehead
4 1,948
Blade usage
Wolf4dk
06-16-2015 12:18 AM
06-21-2015 05:35 PM
by kslawn
4 1,952
Hello, I am new to the...
adamslawnservices
06-17-2015 08:06 PM
06-19-2015 10:28 AM
by Steve
3 1,874
First commercial bid
SGL1
06-12-2015 08:57 PM
06-18-2015 05:04 PM
by SGL1
9 2,334
Needing a website built
burtle
06-17-2015 09:02 AM
06-18-2015 11:02 AM
by Steve
7 2,027
I have been rude and...
biglee
06-15-2015 10:11 PM
06-18-2015 10:46 AM
by Steve
10 2,110
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
06-17-2015 08:38 AM
by burtle
9 3,197
Customer keeps adding...
Mr. Mow
06-13-2015 06:22 AM
06-16-2015 10:23 AM
by Steve
11 2,342
Pass discounts onto...
burnell76
06-03-2015 06:33 PM
06-16-2015 10:02 AM
by burnell76
3 2,045
burned grass only where...
nhauto
06-15-2015 05:28 PM
06-16-2015 09:45 AM
by Steve
2 1,916
Half year mark review.
Steve
06-02-2015 11:24 AM
06-15-2015 01:04 PM
by Steve
18 2,650
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
06-15-2015 01:01 PM
by Steve
86 9,715
New Member
Bruce Fehr
06-05-2015 07:13 PM
06-15-2015 12:53 PM
by Steve
6 2,048
New to the business,...
CarefreeMowing
06-12-2015 02:36 PM
06-15-2015 12:50 PM
by Steve
1 1,934
Beginner Mistakes:...
Steve
01-31-2007 11:45 AM
06-13-2015 08:48 AM
by holymoly
45 12,044
New to the forum, new to...
CarefreeMowing
06-11-2015 12:35 PM
06-12-2015 10:44 AM
by Steve
2 1,847
problems with a customer
LawnCareMan280
05-19-2015 06:28 PM
06-11-2015 10:50 PM
by stallman419
8 2,405
Website Review
Outdoordesignsknox
06-08-2015 08:44 PM
06-11-2015 09:48 PM
by Just for Cuts
13 2,298
Anyone need help? I have...
biglee
05-06-2015 12:22 PM
06-10-2015 01:45 PM
by holymoly
15 2,991
Hello from the GREAT...
gbfarmsllc
06-09-2015 11:10 AM
06-10-2015 01:29 PM
by Sprinkler Buddy
2 1,917
Hey guys and gals, I'm...
Joeyhall
06-03-2015 03:54 PM
06-08-2015 02:15 PM
by chris2500hd
8 2,166
Mowing Bermuda...
Mr. Mow
06-02-2015 12:45 PM
06-08-2015 12:45 PM
by Steve
12 2,323
Hey Guys
PrattLandscaping
06-07-2015 06:37 PM
06-08-2015 12:23 PM
by Steve
2 1,932
Share your stolen...
SGL1
05-27-2015 09:05 PM
06-08-2015 11:54 AM
by Steve
25 2,883
Hello there My name is...
zwalk1839
06-04-2015 11:10 PM
06-08-2015 11:52 AM
by Steve
4 2,044
Laid off oil field...
Mr. Mow
05-30-2015 09:03 AM
06-08-2015 06:20 AM
by Mr. Mow
4 2,158
How do you find one time...
Greg'slawnandlandscape
06-02-2015 09:57 PM
06-05-2015 09:49 PM
by avetslawncare
4 2,074
» Popular Tags
ad landscaping advertising apartment complex apartment lawn care estimate applying bark billy goat brushcutter blowout bob villa collections commercial curb appeal services demonstration design door hangers edging employee problems equipment dealer equipment rental facebook foreman free advertising free lawn care google growing a lawn care business hardscapes hills how to husqvarna increase customers jobs landscape landscape services landscaping lawn aeration lawn care lawn care busines plan lawn mowing marketing marketing secrets more customers business mr dave new business ordinance past due patio install per hour service plowing pricing push versus ride scripts secrets to landscaping shell shreaded small engine repair snow plowing sq ft square foot trailer trailer mate pro tree tree pics trimmer rack up sell employee web design website website design winterization wood www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 09:05 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 09:05 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy