Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Did you ever see this guerrilla marketing campaign?


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 05-15-2009, 10:51 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,614
Rep Power: 10
Steve has disabled reputation
Default Did you ever see this guerrilla marketing campaign?

Did you ever see this T-Mobile guerrilla marketing campaign?



This was really wild. Then watch the behind the scenes.

http://www.youtube.com/watch?v=uVFNM...eature=channel

Did it work as a marketing campaign?

Well we are talking about it here LOL

It makes you wonder what you could do to stand out.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 05-15-2009, 10:55 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,614
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
They have done public sing alongs too! How awesome is this!

__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 05-15-2009, 11:03 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,614
Rep Power: 10
Steve has disabled reputation
Default

At the end of the video it says T-Mobile - Life's For Sharing.

Brilliant!

I have watched it a bunch of times now. Absolutely genius!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 05-15-2009, 11:50 PM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 73
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default

LOL

good find.
Reply With Quote
  #5  
Old 05-16-2009, 08:00 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,614
Rep Power: 10
Steve has disabled reputation
Default

It makes you wonder ig you could organize an impromptu event yourself? Maybe a cleanup ?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 05-16-2009, 11:49 AM
SuperiorPower
Guest
 
Posts: n/a
Default

no offense Steve, but this type of "advertisement" does nothing for me. Matter of fact, when I see it, the first thing that comes to my mind is that they must have had some advertising $$ they needed to dispose of quickly. Like said I do not see any advertising value what so ever with these vids. I have to ask, how do these videos promote cellular service?

Like said, I wonder if they had some advert $$ they needed to dispose of quickly. They do not bring me any closer to buying their product. It's not like the microphones they are using are t-mobile or you can see that the telephones they are talking on are t-mobile. In my opinion these vids don't even qualify as viral.
Reply With Quote
  #7  
Old 05-16-2009, 12:12 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,614
Rep Power: 10
Steve has disabled reputation
Default

Thats a very good point and question.

I think the view is this.

This event was very pop culture. It attracted youth. Hip youth. Those that get involved are also probably very friendly with others and are mouth pieces that promote hip culture.

These events are different and different events attract media attention and create media impressions.

I did a search for "T-Mobile Dance" and found over 200,000 related sites.

Do a search for the video on youtube and you will see one of them has had 11,823,719 views.

That is 11 MILLION views. That is buzz! Buzz creates awareness of a brand and attributes hipness to T-Mobile. When you add their slogan "Life's For Sharing" you create a very strong marketing message.

If I am at a cell phone store and I have a choice between buying this brand phone or that one, I just might buy the T-Mobile phone because I think of them as a 'cool' company. And within a certain age demographic this desire can be a lot stronger.

Ultimately I think they got a huge marketing bang for their buck.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 05-17-2009, 12:01 AM
SuperiorPower
Guest
 
Posts: n/a
Default

Quote:
Originally Posted by Steve View Post
Thats a very good point and question.

I think the view is this.

This event was very pop culture. It attracted youth. Hip youth. Those that get involved are also probably very friendly with others and are mouth pieces that promote hip culture.

These events are different and different events attract media attention and create media impressions.

I did a search for "T-Mobile Dance" and found over 200,000 related sites.

Do a search for the video on youtube and you will see one of them has had 11,823,719 views.

That is 11 MILLION views. That is buzz! Buzz creates awareness of a brand and attributes hipness to T-Mobile. When you add their slogan "Life's For Sharing" you create a very strong marketing message.

If I am at a cell phone store and I have a choice between buying this brand phone or that one, I just might buy the T-Mobile phone because I think of them as a 'cool' company. And within a certain age demographic this desire can be a lot stronger.

Ultimately I think they got a huge marketing bang for their buck.
I suppose it is all in the target audience?! Like I said, if they are trying to win my business with that, they have just lost. But apparently they were trying to reach a certain demographic. Just not the one where I may be found!!
Reply With Quote
  #9  
Old 05-17-2009, 08:49 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,614
Rep Power: 10
Steve has disabled reputation
Default

I thought this was fascinating too. After the event they did some interviews and many people just loved it. A woman at the end of the video says "I was in a bad mood when I got here but now I am in a good one."

That is pretty powerful. I am having a hard time thinking of the last time I saw a marketing message/event that really uplifted people's spirits. It does make you think though of the possibilities.

__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 05-25-2009, 08:20 AM
lightninglawncare1 lightninglawncare1 is offline
Junior Member
 
Join Date: May 2009
Posts: 19
Rep Power: 6
lightninglawncare1 is on a distinguished road
Default

this is called a Flash Mob. they do it in very different way like hundreds of people just freeze in motion for like 10 mis and then just snap out of it and go on like nothing happened
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
wal-mart Ad campaign bogilvie Starting a lawn care business. 15 06-12-2008 04:17 PM
auto dialing campaign Lawn Care Marketing & Post your marketing material for review! 9 08-19-2007 06:45 PM
'Guerrilla marketing’ takes over Steve General Business Discussions 0 05-12-2006 06:28 PM
Go Legit Campaign Steve General Business Discussions 11 04-02-2006 09:11 AM
Rather Be.,... Marketing Campaign Steve General Business Discussions 4 03-23-2006 08:41 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Say Hello !!!
Steve
03-19-2007 12:18 PM
Yesterday 10:30 PM
by Just Cuts
1,194 348,851
Contract or no contract?
TRV
11-20-2014 09:18 PM
Yesterday 09:23 PM
by stevef1201
5 271
Good help is hard to find
Hanks Lawn Care Services
11-19-2014 03:27 PM
Yesterday 09:16 PM
by stevef1201
9 338
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
Yesterday 07:32 PM
by ExtremeLawncareServices
4 443
These are the days on...
ExtremeLawncareServices
03-22-2014 10:12 AM
Yesterday 07:22 PM
by ExtremeLawncareServices
178 14,269
Hello from Kentucky
TRV
09-30-2014 06:42 PM
Yesterday 07:16 PM
by ExtremeLawncareServices
10 1,401
Pics for website
tbtigers03
11-21-2014 05:40 PM
Yesterday 12:12 PM
by Just for Cuts
5 239
Hi from IL
steveinil
11-25-2014 02:07 PM
Yesterday 11:21 AM
by Steve
1 70
WNY saying Hi.
Sargewesser
11-25-2014 07:27 AM
Yesterday 11:20 AM
by Steve
1 76
How to: Use Thumbtack...
acrajchel
11-17-2014 06:39 PM
Yesterday 11:19 AM
by Steve
18 649
Peco Bagger
AGPS
11-18-2014 02:20 PM
Yesterday 10:58 AM
by Steve
10 403
Beginner Mistakes:...
Steve
01-31-2007 12:45 PM
Yesterday 10:57 AM
by Steve
22 6,296
Hi to you NOTHERNERS
stevef1201
11-11-2014 05:56 PM
Yesterday 10:42 AM
by Steve
5 397
Billboards for marketing
ExtremeLawncareServices
11-16-2014 08:39 PM
Yesterday 10:40 AM
by Steve
14 462
leaf removal
Double J LLC
10-03-2014 05:24 PM
Yesterday 01:08 AM
by ExtremeLawncareServices
25 2,596
How much do you up sell...
Essex Groundskeeping
11-23-2014 07:13 PM
11-24-2014 06:29 PM
by stevef1201
8 224
This sucks...
Matther777
09-18-2014 05:56 PM
11-24-2014 05:49 PM
by biglee
16 3,261
Pressure Washing...
WesleySnips
07-31-2014 07:13 PM
11-24-2014 04:32 PM
by acrajchel
4 698
New website
Chilehead
11-20-2014 04:39 PM
11-23-2014 07:40 PM
by Just for Cuts
12 352
My site is on fronts page
tbtigers03
11-14-2014 05:58 PM
11-22-2014 10:49 PM
by Just for Cuts
16 583
Belt dealer problem
googus
11-21-2014 08:45 AM
11-21-2014 06:36 PM
by Steve
2 190
What is going on with...
biglee
11-14-2014 03:04 PM
11-20-2014 02:50 PM
by biglee
40 1,039
My advice for new guys
avetslawncare
11-15-2014 09:32 AM
11-19-2014 01:47 PM
by biglee
10 584
Lawn Care business...
crieg122
10-23-2014 02:23 PM
11-19-2014 12:39 PM
by acrajchel
28 1,952
raking leaves ?
robert8509
10-22-2014 10:19 PM
11-18-2014 04:24 PM
by acrajchel
14 1,527
Leaf removal
madmedic8575
10-24-2014 05:14 PM
11-17-2014 07:34 PM
by acrajchel
6 1,263
sod job
SGlawncare
10-30-2014 09:21 PM
11-17-2014 07:10 PM
by acrajchel
7 849
Customer wants me to...
Mr. Mow
11-09-2014 07:13 AM
11-17-2014 06:48 PM
by acrajchel
10 629
Hello!
Brian3137
11-11-2014 07:15 PM
11-17-2014 06:46 PM
by acrajchel
14 551
small biz in Phoenix,AZ
anthonyramos1
11-08-2014 09:35 PM
11-17-2014 05:59 PM
by acrajchel
2 388
Client won't pay...
WesleySnips
10-30-2014 03:53 PM
11-17-2014 05:37 PM
by acrajchel
22 1,467
Government contracts
avetslawncare
11-15-2014 08:50 AM
11-17-2014 12:59 PM
by Steve
2 324
Need help on deciding a...
Brian3137
11-10-2014 06:32 PM
11-17-2014 12:44 PM
by Steve
12 593
West cost lawn prices
SGlawncare
10-09-2014 10:51 PM
11-16-2014 07:54 AM
by stevef1201
8 1,676
So how do you guys...
Mr. Mow
10-26-2014 08:55 AM
11-15-2014 08:44 AM
by avetslawncare
14 1,800
Truck, Trailer,...
hawthornelawncare
12-23-2011 01:01 AM
11-13-2014 08:35 AM
by jrs.landscaping
81 31,971
The most dangerous part...
Steve
10-06-2014 03:45 PM
11-12-2014 05:05 PM
by stevef1201
14 1,770
A little hang up in snow...
stevef1201
11-08-2014 07:05 AM
11-12-2014 12:51 PM
by Steve
4 506
Bi-weekly winter...
lxarth
11-04-2014 08:37 PM
11-12-2014 10:06 AM
by WesleySnips
9 715
taking first steps...
sizemorelawncare
11-10-2014 08:24 PM
11-11-2014 01:21 PM
by Steve
1 402
Back Pack Blower
Ian Lovejoy
11-09-2014 08:41 AM
11-11-2014 08:12 AM
by Just for Cuts
4 462
Business Cards
crieg122
10-25-2014 01:03 PM
11-11-2014 07:56 AM
by Just for Cuts
12 1,410
How the unregister?
alive101
11-04-2014 07:39 AM
11-10-2014 01:48 PM
by Steve
4 677
Belt adjustment question
googus
11-05-2014 06:43 AM
11-10-2014 01:38 PM
by Steve
5 578
Podcast
Shark1611
11-07-2014 05:42 PM
11-10-2014 11:41 AM
by Steve
1 374
hi, from Minnesota
rjklohn
11-07-2014 02:21 AM
11-07-2014 01:44 PM
by Steve
1 394
New to snow plowing
SS.Lawncare
11-05-2014 04:00 PM
11-07-2014 01:21 PM
by Steve
6 656
New Member
tonyap
11-05-2014 10:35 PM
11-07-2014 01:15 PM
by Steve
1 435
New to the business
jcurr33
11-05-2014 03:21 PM
11-07-2014 01:11 PM
by Steve
1 494
Lines
Matther777
11-04-2014 02:19 PM
11-07-2014 12:54 PM
by Steve
1 533
» Popular Tags
2wd 4x4 apartment complex bark bob villa care charge christmas collections edging employee problems equipment rental exmark ferris four wheel drive gopherhaul grass gravely hardscapes hills holiday how much to charge how to bid husqvarna hydraulic jobs kawasaki labor cost landscape services lawn lawn care lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lighting lighting brass outdoor lights managing a lawn care business mowing mr dave mulch mulch estimate new buisness past due per hour service podcast push versus ride redmax savannah scag v-ride scripts search engine optimization seo shell small engine repair sprayer starting a business starting a lawn care business sulky theft toro tractor auger trailer trimmer rack up sell employee walker wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 07:45 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 07:45 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy