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Did you ever see this guerrilla marketing campaign?


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
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Old 05-15-2009, 09:51 PM
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Default Did you ever see this guerrilla marketing campaign?

Did you ever see this T-Mobile guerrilla marketing campaign?



This was really wild. Then watch the behind the scenes.

http://www.youtube.com/watch?v=uVFNM...eature=channel

Did it work as a marketing campaign?

Well we are talking about it here LOL

It makes you wonder what you could do to stand out.
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Old 05-15-2009, 09:55 PM
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Lawn care business tipsLawn Care Business Book
They have done public sing alongs too! How awesome is this!

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Old 05-15-2009, 10:03 PM
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At the end of the video it says T-Mobile - Life's For Sharing.

Brilliant!

I have watched it a bunch of times now. Absolutely genius!
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Old 05-15-2009, 10:50 PM
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LOL

good find.
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Old 05-16-2009, 07:00 AM
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It makes you wonder ig you could organize an impromptu event yourself? Maybe a cleanup ?
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Old 05-16-2009, 10:49 AM
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no offense Steve, but this type of "advertisement" does nothing for me. Matter of fact, when I see it, the first thing that comes to my mind is that they must have had some advertising $$ they needed to dispose of quickly. Like said I do not see any advertising value what so ever with these vids. I have to ask, how do these videos promote cellular service?

Like said, I wonder if they had some advert $$ they needed to dispose of quickly. They do not bring me any closer to buying their product. It's not like the microphones they are using are t-mobile or you can see that the telephones they are talking on are t-mobile. In my opinion these vids don't even qualify as viral.
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Old 05-16-2009, 11:12 AM
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Thats a very good point and question.

I think the view is this.

This event was very pop culture. It attracted youth. Hip youth. Those that get involved are also probably very friendly with others and are mouth pieces that promote hip culture.

These events are different and different events attract media attention and create media impressions.

I did a search for "T-Mobile Dance" and found over 200,000 related sites.

Do a search for the video on youtube and you will see one of them has had 11,823,719 views.

That is 11 MILLION views. That is buzz! Buzz creates awareness of a brand and attributes hipness to T-Mobile. When you add their slogan "Life's For Sharing" you create a very strong marketing message.

If I am at a cell phone store and I have a choice between buying this brand phone or that one, I just might buy the T-Mobile phone because I think of them as a 'cool' company. And within a certain age demographic this desire can be a lot stronger.

Ultimately I think they got a huge marketing bang for their buck.
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Old 05-16-2009, 11:01 PM
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Quote:
Originally Posted by Steve View Post
Thats a very good point and question.

I think the view is this.

This event was very pop culture. It attracted youth. Hip youth. Those that get involved are also probably very friendly with others and are mouth pieces that promote hip culture.

These events are different and different events attract media attention and create media impressions.

I did a search for "T-Mobile Dance" and found over 200,000 related sites.

Do a search for the video on youtube and you will see one of them has had 11,823,719 views.

That is 11 MILLION views. That is buzz! Buzz creates awareness of a brand and attributes hipness to T-Mobile. When you add their slogan "Life's For Sharing" you create a very strong marketing message.

If I am at a cell phone store and I have a choice between buying this brand phone or that one, I just might buy the T-Mobile phone because I think of them as a 'cool' company. And within a certain age demographic this desire can be a lot stronger.

Ultimately I think they got a huge marketing bang for their buck.
I suppose it is all in the target audience?! Like I said, if they are trying to win my business with that, they have just lost. But apparently they were trying to reach a certain demographic. Just not the one where I may be found!!
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Old 05-17-2009, 07:49 AM
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I thought this was fascinating too. After the event they did some interviews and many people just loved it. A woman at the end of the video says "I was in a bad mood when I got here but now I am in a good one."

That is pretty powerful. I am having a hard time thinking of the last time I saw a marketing message/event that really uplifted people's spirits. It does make you think though of the possibilities.

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Old 05-25-2009, 07:20 AM
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this is called a Flash Mob. they do it in very different way like hundreds of people just freeze in motion for like 10 mis and then just snap out of it and go on like nothing happened
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