Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Need help reimaging myself


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 05-15-2009, 10:33 AM
kc2006 kc2006 is offline
Members
 
Join Date: Apr 2005
Posts: 424
Rep Power: 10
kc2006
Default Need help reimaging myself

Looking for some advice.

I'm going to be reimaging my company, new logo, new color schemes, different approach to everything really. I feel like I just fall into the crowd right now, nothing really stands out and I want to change that. Also I'm not happy with the logo I have, the grass in the logo gets confused for fire (never seen green fire) so I want to change it to something more classy and not so generic.

First off I guess, who does good design work? I'd like to have someone design up a new logo and I'd like them to do a few different ideas to see what I like best.

I don't think it's anything drastic, i just want to change up the way I'm seen and embrace the fact that I'm a full time professional company. What I have already works, but I want to take it a step higher and try to set myself above others.
__________________
\"Every strike brings me closer to the next home run\"
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 05-15-2009, 11:25 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,616
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Very interesting.

When you look around at businesses, in your mind which businesses stand out? What is it about those businesses that make them stand out?

Which businesses do you admire?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 05-15-2009, 06:37 PM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 73
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default

Make some flags for your truck!

... flags are awesome..
Reply With Quote
  #4  
Old 05-18-2009, 03:11 PM
kc2006 kc2006 is offline
Members
 
Join Date: Apr 2005
Posts: 424
Rep Power: 10
kc2006
Default

In my eyes there levels of LCO's. You have the no name/dirty ones, the smaller companies that have 1-3 crews and seem pretty clean cut, then the larger multi crew companies. I'd say I'm in the middle group, it's just anymore, people seem to be throwing every company (unless your one of the few huge companies around here) into the same barrel. That barrel being labeled unprofessional and giving poor service. I had one lady tell me "Why would I go with you and over pay you when you'll just give me sh(tty service like the last company". She said this because I was $38 a cut compaired to the part timers that would do it for $20. I explained how she would be getting a professional crew servicing her property and how she could have it done (20) or done right (38). She didn't have it. Image didn't do anything with that one. I'm tired of people calling me for an estimate and when i'm 5-10 bucks more they question it and say "well the last guy was XX" and I have to go through the whole sales pitch of well why are you calling me? Apparrently something wasn't right with the cheap guy, you get what you pay for and theres a reason we're more.

So I want to go with a better logo that has a look of "age" to it. Something that says established, professional, and quality. I think I have an idea of what I want now, just need to find a place to lay it out and get some new lettering for the new truck.

And to be honest, I don't fully admire any company. They all have their faults. I could pick and chose things I liked about a few but theres none that fully impress me.
__________________
\"Every strike brings me closer to the next home run\"
Reply With Quote
  #5  
Old 05-18-2009, 06:11 PM
turfmaster's Avatar
turfmaster turfmaster is offline
Senior Member
 
Join Date: Apr 2009
Location: Midwest
Posts: 366
Rep Power: 6
turfmaster is on a distinguished road
Default

I have said this before in other posts.
This is an unusual year for lawn care businesses.
There are so many new start ups this year because of layoffs etc.
My experience has been that most average middle class people don't give a damn about your pretty logo or new truck and fancy trailer. This year they care about price. Some people will have to learn the hard way. Cheaper is not necessarily better. I think image is more important in upper class neighborhoods
for sure.
Reply With Quote
  #6  
Old 05-19-2009, 08:52 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,616
Rep Power: 10
Steve has disabled reputation
Default

Did you see this post on a logo a lawn care business owner was getting created for him?

When the competition heats up with cheap lawn care service I think you need to figure out what people really dislike about those services.

From what I have seen, cheap = unreliable. That is a marketing angle you can play up. Promote how long you have been in business. Explain to the customer they won't have to find a new cheap cut lawn service every other week because their lawn care provider didn't show up.

Play up your good side. Also offer other services the start ups can't or won't do. We have seen a lot more diversification in services this year than in the past.

Have you considered offering organic lawn care services? That is becoming very popular.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 05-19-2009, 09:53 AM
turfmaster's Avatar
turfmaster turfmaster is offline
Senior Member
 
Join Date: Apr 2009
Location: Midwest
Posts: 366
Rep Power: 6
turfmaster is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
Did you see this post on a logo a lawn care business owner was getting created for him?

When the competition heats up with cheap lawn care service I think you need to figure out what people really dislike about those services.

From what I have seen, cheap = unreliable. That is a marketing angle you can play up. Promote how long you have been in business. Explain to the customer they won't have to find a new cheap cut lawn service every other week because their lawn care provider didn't show up.

Play up your good side. Also offer other services the start ups can't or won't do. We have seen a lot more diversification in services this year than in the past.

Have you considered offering organic lawn care services? That is becoming very popular.
All very good points that I agree with Steve.
Reply With Quote
  #8  
Old 05-24-2009, 11:12 AM
kc2006 kc2006 is offline
Members
 
Join Date: Apr 2005
Posts: 424
Rep Power: 10
kc2006
Default

I'll check that post out.

I tried offering organic lawncare a couple times now and the price was always too high to attract people. I would get a few hits on it but once they found out the price, they would quickly turn it down.

The area I'm in is kind of a strange bird. This area was big in the 50's with steel mills, they've almost all closed though and the big city here is now in shambles, I actually won't even work in the city of youngstown because its so bad. But surrounding citys and towns are doing decent. This area is mostly service related, we have alot of older people, which means alot of doctors & medical related. The area tends to relie on itself for alot of things so even though the country is hurting right now, we've always been so-so economy wise and it hasn't gotten worse.

So far this year, it's been a mix of price & quality as the main selling point for people. Everything I've landed this year has been because the people were tired of having to deal with their lawn/landscape when they were paying for it to be taken care of so they saw the value in me. And I want to continue to reinforce that fact.

I think I found a company to design a new logo, just waiting to hear back from them.
__________________
\"Every strike brings me closer to the next home run\"
Reply With Quote
  #9  
Old 05-24-2009, 11:19 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,616
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I think I found a company to design a new logo, just waiting to hear back from them.
Keep us posted on how it goes!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Hello from Kentucky
TRV
09-30-2014 06:42 PM
Yesterday 05:57 PM
by TRV
12 1,450
leaf removal
Double J LLC
10-03-2014 05:24 PM
Yesterday 04:35 PM
by achri12
26 2,664
Thanksgiving cards
Steve
11-10-2008 11:57 AM
Yesterday 04:29 PM
by achri12
3 8,630
Hi to you NOTHERNERS
stevef1201
11-11-2014 05:56 PM
Yesterday 10:27 AM
by kslawn
6 445
Happy Thanksgiving!
Steve
Yesterday 09:48 AM
Yesterday 09:48 AM
by Steve
0 34
Say Hello !!!
Steve
03-19-2007 12:18 PM
11-26-2014 10:30 PM
by Just Cuts
1,194 349,233
Contract or no contract?
TRV
11-20-2014 09:18 PM
11-26-2014 09:23 PM
by stevef1201
5 311
Good help is hard to find
Hanks Lawn Care Services
11-19-2014 03:27 PM
11-26-2014 09:16 PM
by stevef1201
9 369
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
11-26-2014 07:32 PM
by ExtremeLawncareServices
4 467
These are the days on...
ExtremeLawncareServices
03-22-2014 10:12 AM
11-26-2014 07:22 PM
by ExtremeLawncareServices
178 14,353
Pics for website
tbtigers03
11-21-2014 05:40 PM
11-26-2014 12:12 PM
by Just for Cuts
5 268
Hi from IL
steveinil
11-25-2014 02:07 PM
11-26-2014 11:21 AM
by Steve
1 93
WNY saying Hi.
Sargewesser
11-25-2014 07:27 AM
11-26-2014 11:20 AM
by Steve
1 98
How to: Use Thumbtack...
acrajchel
11-17-2014 06:39 PM
11-26-2014 11:19 AM
by Steve
18 684
Peco Bagger
AGPS
11-18-2014 02:20 PM
11-26-2014 10:58 AM
by Steve
10 430
Beginner Mistakes:...
Steve
01-31-2007 12:45 PM
11-26-2014 10:57 AM
by Steve
22 6,325
Billboards for marketing
ExtremeLawncareServices
11-16-2014 08:39 PM
11-26-2014 10:40 AM
by Steve
14 488
How much do you up sell...
Essex Groundskeeping
11-23-2014 07:13 PM
11-24-2014 06:29 PM
by stevef1201
8 253
This sucks...
Matther777
09-18-2014 05:56 PM
11-24-2014 05:49 PM
by biglee
16 3,294
Pressure Washing...
WesleySnips
07-31-2014 07:13 PM
11-24-2014 04:32 PM
by acrajchel
4 718
New website
Chilehead
11-20-2014 04:39 PM
11-23-2014 07:40 PM
by Just for Cuts
12 383
My site is on fronts page
tbtigers03
11-14-2014 05:58 PM
11-22-2014 10:49 PM
by Just for Cuts
16 612
Belt dealer problem
googus
11-21-2014 08:45 AM
11-21-2014 06:36 PM
by Steve
2 211
What is going on with...
biglee
11-14-2014 03:04 PM
11-20-2014 02:50 PM
by biglee
40 1,069
My advice for new guys
avetslawncare
11-15-2014 09:32 AM
11-19-2014 01:47 PM
by biglee
10 617
Lawn Care business...
crieg122
10-23-2014 02:23 PM
11-19-2014 12:39 PM
by acrajchel
28 1,987
raking leaves ?
robert8509
10-22-2014 10:19 PM
11-18-2014 04:24 PM
by acrajchel
14 1,555
Leaf removal
madmedic8575
10-24-2014 05:14 PM
11-17-2014 07:34 PM
by acrajchel
6 1,287
sod job
SGlawncare
10-30-2014 09:21 PM
11-17-2014 07:10 PM
by acrajchel
7 874
Customer wants me to...
Mr. Mow
11-09-2014 07:13 AM
11-17-2014 06:48 PM
by acrajchel
10 649
Hello!
Brian3137
11-11-2014 07:15 PM
11-17-2014 06:46 PM
by acrajchel
14 573
small biz in Phoenix,AZ
anthonyramos1
11-08-2014 09:35 PM
11-17-2014 05:59 PM
by acrajchel
2 401
Client won't pay...
WesleySnips
10-30-2014 03:53 PM
11-17-2014 05:37 PM
by acrajchel
22 1,494
Government contracts
avetslawncare
11-15-2014 08:50 AM
11-17-2014 12:59 PM
by Steve
2 353
Need help on deciding a...
Brian3137
11-10-2014 06:32 PM
11-17-2014 12:44 PM
by Steve
12 623
West cost lawn prices
SGlawncare
10-09-2014 10:51 PM
11-16-2014 07:54 AM
by stevef1201
8 1,705
So how do you guys...
Mr. Mow
10-26-2014 08:55 AM
11-15-2014 08:44 AM
by avetslawncare
14 1,829
Truck, Trailer,...
hawthornelawncare
12-23-2011 01:01 AM
11-13-2014 08:35 AM
by jrs.landscaping
81 32,028
The most dangerous part...
Steve
10-06-2014 03:45 PM
11-12-2014 05:05 PM
by stevef1201
14 1,793
A little hang up in snow...
stevef1201
11-08-2014 07:05 AM
11-12-2014 12:51 PM
by Steve
4 533
Bi-weekly winter...
lxarth
11-04-2014 08:37 PM
11-12-2014 10:06 AM
by WesleySnips
9 743
taking first steps...
sizemorelawncare
11-10-2014 08:24 PM
11-11-2014 01:21 PM
by Steve
1 422
Back Pack Blower
Ian Lovejoy
11-09-2014 08:41 AM
11-11-2014 08:12 AM
by Just for Cuts
4 493
Business Cards
crieg122
10-25-2014 01:03 PM
11-11-2014 07:56 AM
by Just for Cuts
12 1,450
How the unregister?
alive101
11-04-2014 07:39 AM
11-10-2014 01:48 PM
by Steve
4 700
Belt adjustment question
googus
11-05-2014 06:43 AM
11-10-2014 01:38 PM
by Steve
5 602
Podcast
Shark1611
11-07-2014 05:42 PM
11-10-2014 11:41 AM
by Steve
1 397
hi, from Minnesota
rjklohn
11-07-2014 02:21 AM
11-07-2014 01:44 PM
by Steve
1 411
New to snow plowing
SS.Lawncare
11-05-2014 04:00 PM
11-07-2014 01:21 PM
by Steve
6 682
New Member
tonyap
11-05-2014 10:35 PM
11-07-2014 01:15 PM
by Steve
1 456
» Popular Tags
2wd 4x4 apartment complex bark bob villa care charge christmas collections edging employee problems equipment rental exmark ferris four wheel drive gopherhaul grass gravely hardscapes hills holiday how much to charge how to bid husqvarna hydraulic jobs kawasaki labor cost landscape services lawn lawn care lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lighting lighting brass outdoor lights managing a lawn care business mowing mr dave mulch mulch estimate new buisness past due per hour service podcast push versus ride redmax savannah scag v-ride scripts search engine optimization seo shell small engine repair sprayer starting a business starting a lawn care business sulky theft toro tractor auger trailer trimmer rack up sell employee walker wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 06:56 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 06:56 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy