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Need help reimaging myself


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
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  #1  
Old 05-15-2009, 09:33 AM
kc2006 kc2006 is offline
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Default Need help reimaging myself

Looking for some advice.

I'm going to be reimaging my company, new logo, new color schemes, different approach to everything really. I feel like I just fall into the crowd right now, nothing really stands out and I want to change that. Also I'm not happy with the logo I have, the grass in the logo gets confused for fire (never seen green fire) so I want to change it to something more classy and not so generic.

First off I guess, who does good design work? I'd like to have someone design up a new logo and I'd like them to do a few different ideas to see what I like best.

I don't think it's anything drastic, i just want to change up the way I'm seen and embrace the fact that I'm a full time professional company. What I have already works, but I want to take it a step higher and try to set myself above others.
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  #2  
Old 05-15-2009, 10:25 AM
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Lawn care business tipsLawn Care Business Book
Very interesting.

When you look around at businesses, in your mind which businesses stand out? What is it about those businesses that make them stand out?

Which businesses do you admire?
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Old 05-15-2009, 05:37 PM
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Make some flags for your truck!

... flags are awesome..
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Old 05-18-2009, 02:11 PM
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In my eyes there levels of LCO's. You have the no name/dirty ones, the smaller companies that have 1-3 crews and seem pretty clean cut, then the larger multi crew companies. I'd say I'm in the middle group, it's just anymore, people seem to be throwing every company (unless your one of the few huge companies around here) into the same barrel. That barrel being labeled unprofessional and giving poor service. I had one lady tell me "Why would I go with you and over pay you when you'll just give me sh(tty service like the last company". She said this because I was $38 a cut compaired to the part timers that would do it for $20. I explained how she would be getting a professional crew servicing her property and how she could have it done (20) or done right (38). She didn't have it. Image didn't do anything with that one. I'm tired of people calling me for an estimate and when i'm 5-10 bucks more they question it and say "well the last guy was XX" and I have to go through the whole sales pitch of well why are you calling me? Apparrently something wasn't right with the cheap guy, you get what you pay for and theres a reason we're more.

So I want to go with a better logo that has a look of "age" to it. Something that says established, professional, and quality. I think I have an idea of what I want now, just need to find a place to lay it out and get some new lettering for the new truck.

And to be honest, I don't fully admire any company. They all have their faults. I could pick and chose things I liked about a few but theres none that fully impress me.
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Old 05-18-2009, 05:11 PM
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I have said this before in other posts.
This is an unusual year for lawn care businesses.
There are so many new start ups this year because of layoffs etc.
My experience has been that most average middle class people don't give a damn about your pretty logo or new truck and fancy trailer. This year they care about price. Some people will have to learn the hard way. Cheaper is not necessarily better. I think image is more important in upper class neighborhoods
for sure.
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Old 05-19-2009, 07:52 AM
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Did you see this post on a logo a lawn care business owner was getting created for him?

When the competition heats up with cheap lawn care service I think you need to figure out what people really dislike about those services.

From what I have seen, cheap = unreliable. That is a marketing angle you can play up. Promote how long you have been in business. Explain to the customer they won't have to find a new cheap cut lawn service every other week because their lawn care provider didn't show up.

Play up your good side. Also offer other services the start ups can't or won't do. We have seen a lot more diversification in services this year than in the past.

Have you considered offering organic lawn care services? That is becoming very popular.
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Old 05-19-2009, 08:53 AM
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Quote:
Originally Posted by Steve View Post
Did you see this post on a logo a lawn care business owner was getting created for him?

When the competition heats up with cheap lawn care service I think you need to figure out what people really dislike about those services.

From what I have seen, cheap = unreliable. That is a marketing angle you can play up. Promote how long you have been in business. Explain to the customer they won't have to find a new cheap cut lawn service every other week because their lawn care provider didn't show up.

Play up your good side. Also offer other services the start ups can't or won't do. We have seen a lot more diversification in services this year than in the past.

Have you considered offering organic lawn care services? That is becoming very popular.
All very good points that I agree with Steve.
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Old 05-24-2009, 10:12 AM
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I'll check that post out.

I tried offering organic lawncare a couple times now and the price was always too high to attract people. I would get a few hits on it but once they found out the price, they would quickly turn it down.

The area I'm in is kind of a strange bird. This area was big in the 50's with steel mills, they've almost all closed though and the big city here is now in shambles, I actually won't even work in the city of youngstown because its so bad. But surrounding citys and towns are doing decent. This area is mostly service related, we have alot of older people, which means alot of doctors & medical related. The area tends to relie on itself for alot of things so even though the country is hurting right now, we've always been so-so economy wise and it hasn't gotten worse.

So far this year, it's been a mix of price & quality as the main selling point for people. Everything I've landed this year has been because the people were tired of having to deal with their lawn/landscape when they were paying for it to be taken care of so they saw the value in me. And I want to continue to reinforce that fact.

I think I found a company to design a new logo, just waiting to hear back from them.
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Old 05-24-2009, 10:19 AM
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Quote:
I think I found a company to design a new logo, just waiting to hear back from them.
Keep us posted on how it goes!
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