Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Need help reimaging myself


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 05-15-2009, 09:33 AM
kc2006 kc2006 is offline
Members
 
Join Date: Apr 2005
Posts: 424
Rep Power: 11
kc2006
Default Need help reimaging myself

Looking for some advice.

I'm going to be reimaging my company, new logo, new color schemes, different approach to everything really. I feel like I just fall into the crowd right now, nothing really stands out and I want to change that. Also I'm not happy with the logo I have, the grass in the logo gets confused for fire (never seen green fire) so I want to change it to something more classy and not so generic.

First off I guess, who does good design work? I'd like to have someone design up a new logo and I'd like them to do a few different ideas to see what I like best.

I don't think it's anything drastic, i just want to change up the way I'm seen and embrace the fact that I'm a full time professional company. What I have already works, but I want to take it a step higher and try to set myself above others.
__________________
\"Every strike brings me closer to the next home run\"
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 05-15-2009, 10:25 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,566
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Very interesting.

When you look around at businesses, in your mind which businesses stand out? What is it about those businesses that make them stand out?

Which businesses do you admire?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 05-15-2009, 05:37 PM
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 74
Posts: 4,475
Rep Power: 0
CHEESE2009 is on a distinguished road
Default

Make some flags for your truck!

... flags are awesome..
Reply With Quote
  #4  
Old 05-18-2009, 02:11 PM
kc2006 kc2006 is offline
Members
 
Join Date: Apr 2005
Posts: 424
Rep Power: 11
kc2006
Default

In my eyes there levels of LCO's. You have the no name/dirty ones, the smaller companies that have 1-3 crews and seem pretty clean cut, then the larger multi crew companies. I'd say I'm in the middle group, it's just anymore, people seem to be throwing every company (unless your one of the few huge companies around here) into the same barrel. That barrel being labeled unprofessional and giving poor service. I had one lady tell me "Why would I go with you and over pay you when you'll just give me sh(tty service like the last company". She said this because I was $38 a cut compaired to the part timers that would do it for $20. I explained how she would be getting a professional crew servicing her property and how she could have it done (20) or done right (38). She didn't have it. Image didn't do anything with that one. I'm tired of people calling me for an estimate and when i'm 5-10 bucks more they question it and say "well the last guy was XX" and I have to go through the whole sales pitch of well why are you calling me? Apparrently something wasn't right with the cheap guy, you get what you pay for and theres a reason we're more.

So I want to go with a better logo that has a look of "age" to it. Something that says established, professional, and quality. I think I have an idea of what I want now, just need to find a place to lay it out and get some new lettering for the new truck.

And to be honest, I don't fully admire any company. They all have their faults. I could pick and chose things I liked about a few but theres none that fully impress me.
__________________
\"Every strike brings me closer to the next home run\"
Reply With Quote
  #5  
Old 05-18-2009, 05:11 PM
turfmaster's Avatar
turfmaster turfmaster is offline
Senior Member
 
Join Date: Apr 2009
Location: Midwest
Posts: 366
Rep Power: 7
turfmaster is on a distinguished road
Default

I have said this before in other posts.
This is an unusual year for lawn care businesses.
There are so many new start ups this year because of layoffs etc.
My experience has been that most average middle class people don't give a damn about your pretty logo or new truck and fancy trailer. This year they care about price. Some people will have to learn the hard way. Cheaper is not necessarily better. I think image is more important in upper class neighborhoods
for sure.
Reply With Quote
  #6  
Old 05-19-2009, 07:52 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,566
Rep Power: 10
Steve has disabled reputation
Default

Did you see this post on a logo a lawn care business owner was getting created for him?

When the competition heats up with cheap lawn care service I think you need to figure out what people really dislike about those services.

From what I have seen, cheap = unreliable. That is a marketing angle you can play up. Promote how long you have been in business. Explain to the customer they won't have to find a new cheap cut lawn service every other week because their lawn care provider didn't show up.

Play up your good side. Also offer other services the start ups can't or won't do. We have seen a lot more diversification in services this year than in the past.

Have you considered offering organic lawn care services? That is becoming very popular.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 05-19-2009, 08:53 AM
turfmaster's Avatar
turfmaster turfmaster is offline
Senior Member
 
Join Date: Apr 2009
Location: Midwest
Posts: 366
Rep Power: 7
turfmaster is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
Did you see this post on a logo a lawn care business owner was getting created for him?

When the competition heats up with cheap lawn care service I think you need to figure out what people really dislike about those services.

From what I have seen, cheap = unreliable. That is a marketing angle you can play up. Promote how long you have been in business. Explain to the customer they won't have to find a new cheap cut lawn service every other week because their lawn care provider didn't show up.

Play up your good side. Also offer other services the start ups can't or won't do. We have seen a lot more diversification in services this year than in the past.

Have you considered offering organic lawn care services? That is becoming very popular.
All very good points that I agree with Steve.
Reply With Quote
  #8  
Old 05-24-2009, 10:12 AM
kc2006 kc2006 is offline
Members
 
Join Date: Apr 2005
Posts: 424
Rep Power: 11
kc2006
Default

I'll check that post out.

I tried offering organic lawncare a couple times now and the price was always too high to attract people. I would get a few hits on it but once they found out the price, they would quickly turn it down.

The area I'm in is kind of a strange bird. This area was big in the 50's with steel mills, they've almost all closed though and the big city here is now in shambles, I actually won't even work in the city of youngstown because its so bad. But surrounding citys and towns are doing decent. This area is mostly service related, we have alot of older people, which means alot of doctors & medical related. The area tends to relie on itself for alot of things so even though the country is hurting right now, we've always been so-so economy wise and it hasn't gotten worse.

So far this year, it's been a mix of price & quality as the main selling point for people. Everything I've landed this year has been because the people were tired of having to deal with their lawn/landscape when they were paying for it to be taken care of so they saw the value in me. And I want to continue to reinforce that fact.

I think I found a company to design a new logo, just waiting to hear back from them.
__________________
\"Every strike brings me closer to the next home run\"
Reply With Quote
  #9  
Old 05-24-2009, 10:19 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,566
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I think I found a company to design a new logo, just waiting to hear back from them.
Keep us posted on how it goes!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Dane Scag
Steve
Today 12:29 PM
Today 12:29 PM
by Steve
0 24
24 and 50 acre cemetery...
grassmasterswilson
08-18-2015 10:09 AM
08-26-2015 02:42 PM
by Steve
13 421
Rookie business question...
WarriorLandscapingCAN
08-05-2015 05:20 PM
08-26-2015 02:33 PM
by Steve
3 340
How to clean an old...
rmccutchan
08-16-2015 05:23 PM
08-26-2015 02:31 PM
by Steve
9 337
how to make customers...
Bradcook21
05-27-2015 05:04 PM
08-26-2015 12:25 PM
by kslawn
19 3,637
Needing a website built
burtle
06-17-2015 09:02 AM
08-25-2015 11:31 AM
by acrajchel
9 2,409
Big mowing job
Bradcook21
07-30-2015 03:57 PM
08-25-2015 11:23 AM
by acrajchel
17 910
ZTR Review
Shark1611
05-31-2012 10:42 PM
08-25-2015 11:16 AM
by acrajchel
8 3,688
Hi Everyone
mmays29
08-25-2015 08:16 AM
08-25-2015 11:15 AM
by Steve
3 79
Should I buy this Exmark...
googus
07-03-2015 09:22 AM
08-25-2015 11:08 AM
by acrajchel
11 1,105
Old Business New Owner
Toyman
06-17-2014 08:57 PM
08-25-2015 11:00 AM
by acrajchel
17 1,510
Hi everyone! We're new...
alltrades
08-22-2015 12:46 PM
08-24-2015 10:41 AM
by Steve
2 131
CAn I get some help with...
rootytalbot
08-11-2015 06:14 PM
08-24-2015 10:36 AM
by Steve
12 437
Hi
Wemowjunction
08-16-2015 08:45 PM
08-20-2015 01:46 PM
by Steve
11 339
Drive cable bad?
SGL1
08-10-2015 11:16 PM
08-20-2015 01:41 PM
by Steve
5 305
Hey there everyone
Cole8999
08-16-2015 04:42 PM
08-18-2015 04:35 PM
by Steve
3 202
Help with a truck
bdodson89
04-27-2015 08:15 PM
08-18-2015 11:47 AM
by rmccutchan
7 899
I need some aeration...
rootytalbot
08-14-2015 12:32 PM
08-18-2015 07:59 AM
by rootytalbot
7 326
Say Hello !!!
Steve
03-19-2007 11:18 AM
08-17-2015 04:34 PM
by Steve
1,229 405,648
Whats wrong with this...
GreenWorx
07-28-2015 07:56 PM
08-16-2015 11:42 PM
by rmccutchan
3 538
What's your next...
Steve
05-15-2015 11:54 AM
08-16-2015 11:09 PM
by SC93
16 1,181
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
08-14-2015 11:08 PM
by scaypa
95 11,337
New Biz
kufnerins
08-14-2015 05:52 PM
08-14-2015 08:56 PM
by Steve
1 176
Chemical and Fertilizer...
rmccutchan
08-09-2015 10:36 PM
08-13-2015 11:11 PM
by rmccutchan
6 347
String trim BEFORE mow...
Mr. Mow
04-12-2015 08:13 AM
08-13-2015 02:10 PM
by rootytalbot
12 2,005
Hello all thinking about...
bernie
08-11-2015 04:28 PM
08-13-2015 10:33 AM
by Steve
8 318
Logo Help Font Color
LZLC
08-08-2015 09:26 PM
08-12-2015 03:50 PM
by Steve
4 288
Pricing issue
Mr. Mow
07-07-2015 06:15 AM
08-12-2015 12:30 AM
by Jeff1
20 1,725
My new mower
Chilehead
08-08-2015 09:09 PM
08-11-2015 08:36 PM
by Chilehead
9 452
Thought this was a good...
Just for Cuts
08-06-2015 03:38 PM
08-11-2015 10:54 AM
by Steve
8 448
Plowing pricing
jcurr33
08-08-2015 04:58 PM
08-11-2015 10:51 AM
by Steve
6 415
Should I upgrade my back...
googus
08-07-2015 10:50 AM
08-11-2015 10:44 AM
by googus
7 386
Keeping it clean....
Wolf4dk
08-09-2015 11:31 PM
08-11-2015 06:34 AM
by Chilehead
7 311
I have been rude and...
biglee
06-15-2015 10:11 PM
08-10-2015 09:41 PM
by stallman419
12 2,691
Newbie Saying Hi.
LZLC
08-08-2015 09:22 PM
08-10-2015 11:20 AM
by Steve
1 223
How much do I charge to...
Chris Herrera
08-06-2015 09:30 PM
08-09-2015 11:31 AM
by biglee
2 358
scag SWZT review!
mattthelawnguy
07-23-2015 02:28 PM
08-07-2015 03:26 PM
by Steve
17 1,073
Best commercial contract...
sanlanct
08-04-2015 12:18 PM
08-06-2015 06:20 AM
by sanlanct
2 348
I came across this on a...
rootytalbot
08-02-2015 11:04 AM
08-05-2015 08:17 PM
by SC93
9 589
Help bidding a hedge...
hopolb33
08-02-2015 06:09 PM
08-05-2015 02:07 PM
by Steve
3 391
recycler toro 22"
rvezakis
08-03-2015 12:10 PM
08-04-2015 11:47 AM
by Steve
1 275
Hello Everybody
budspop
07-30-2015 11:42 AM
07-31-2015 12:28 PM
by Steve
1 266
» Popular Tags
ad landscaping advertising aerocore applying bark billy goat brushcutter blowout bob villa bush collections contract help curb appeal services deliquentaccounts demonstration design door hangers edging employee problems equipment dealer equipment rental facebook flyers free advertising free lawn care google growing a lawn care business hiring how to hydro increase customers jobs landscape landscaping landscaping training lawn aeration lawn care lawn mowing marketing marketing secrets more customers business mr dave new business ordinance past due per hour charge per hour service plowing pricing roundup scag secrets to landscaping sell the vision seo shell shreaded solo solo backpack sprayer sq ft square foot swzt tree tree pics up sell employee walk behind web design website website design winterization wood www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 09:23 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 09:23 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy