I still distribute flyer's. Based on the fact that I always tried to include a coupon on them for the most part with not getting any coupons back, I would say that flyer's are only good to put the name of your business in the minds of potential customers. Maybe some just don't want to use the coupons. We tripled business this year. I did:
- Google Maps (Excellent)
- Google Adwords (Put $100 on account in April 2010, still have $93 available Oct 2010, so not the effect I thought I would get)
- Flyer's (blanket coverage, plus on streets we already service once a month, will do this again for fall cleanup advertising)
- Free Classifieds
- Craigslist & Backpage (I put an HTML ad by hosting it on an image hosting site)
I use the following HTML code to do that
insert image address here">
It's important to note that you cannot make the picture a clickable link to your website. You can only include a link to your site as a text link.
Various yellow book sites
- Yellowbooks.com, magicyellow.com etc
Free listings on other business sites
- Merchant circle
- ultimate guide
- search sight
- super pages
- local search
- insider pages
- local.com etc
The more of these you find the better.
I am already preparing for next year. Instead of flyer's all the time, I am going to go with post cards and distribute them like I would a flyer. Post cards last longer than a piece of paper and more likely to be kept. They will be more targeted instead of general advertisement. For example, In spring I want to push spring cleanups, mulch installations & weekly mowing, during the summer months I may advertise for hedge trimming, driveway edging, weed whacking, etc.
The biggest thing I do will be just before Christmas, I plan to get desk calendars and am making referral cards to give to my customers. This is big I feel to grow more for next year. The calender will have our logo on them so it will always be in front of them all year long.