Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Employees Discussions

Lawn Care Employees Discussions Discussions on lawn care employee related issues.

Employee Problem


Lawn Care Employees Discussions

Discussions on lawn care employee related issues.
Reply
 
Thread Tools Search this Thread
  #11  
Old 09-30-2010, 03:36 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,807
Rep Power: 10
Steve has disabled reputation
Default

Quote:
In the past when I wanted to hand out flyers, I always made sure that I was the driver and had two people doing the deliveries
When you did this in the past, what kind of response rate did you get? Do you still distribute flyers like this or have you moved on to other more effect marketing methods?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 09-30-2010, 07:01 PM
jymie's Avatar
jymie jymie is offline
Senior Member
 
Join Date: Aug 2008
Location: Hamburg New York
Posts: 912
Rep Power: 8
jymie is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
The response rate is around 1-2%. I feel that getting my business on Google maps was the smartest thing I did this year. Key words in my website make all the difference in the world. Google maps is even above the search engine results and is more golden than search engine placement.
Reply With Quote
  #13  
Old 09-30-2010, 11:07 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,807
Rep Power: 10
Steve has disabled reputation
Default

Do you feel you cut back on distributing flyers because of the success of google maps?

It's amazing how experimenting with a number of different methods can really help one that works in your area.

What works in your area may or may not work in other areas, but it's good to know the different kind of methods out there in order to have things to test.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #14  
Old 10-01-2010, 07:24 AM
jymie's Avatar
jymie jymie is offline
Senior Member
 
Join Date: Aug 2008
Location: Hamburg New York
Posts: 912
Rep Power: 8
jymie is on a distinguished road
Default

I still distribute flyer's. Based on the fact that I always tried to include a coupon on them for the most part with not getting any coupons back, I would say that flyer's are only good to put the name of your business in the minds of potential customers. Maybe some just don't want to use the coupons. We tripled business this year. I did:
  • Google Maps (Excellent)
  • Google Adwords (Put $100 on account in April 2010, still have $93 available Oct 2010, so not the effect I thought I would get)
  • Flyer's (blanket coverage, plus on streets we already service once a month, will do this again for fall cleanup advertising)
  • Free Classifieds
  • Craigslist & Backpage (I put an HTML ad by hosting it on an image hosting site)
I use the following HTML code to do that

insert image address here">

It's important to note that you cannot make the picture a clickable link to your website. You can only include a link to your site as a text link.

Various yellow book sites
  1. Yellowbooks.com, magicyellow.com etc

Free listings on other business sites
  1. Merchant circle
  2. ultimate guide
  3. search sight
  4. super pages
  5. local search
  6. insider pages
  7. metrowny
  8. topix
  9. local.com etc
The more of these you find the better.

I am already preparing for next year. Instead of flyer's all the time, I am going to go with post cards and distribute them like I would a flyer. Post cards last longer than a piece of paper and more likely to be kept. They will be more targeted instead of general advertisement. For example, In spring I want to push spring cleanups, mulch installations & weekly mowing, during the summer months I may advertise for hedge trimming, driveway edging, weed whacking, etc.

The biggest thing I do will be just before Christmas, I plan to get desk calendars and am making referral cards to give to my customers. This is big I feel to grow more for next year. The calender will have our logo on them so it will always be in front of them all year long.

Last edited by jymie; 10-01-2010 at 07:30 AM.
Reply With Quote
  #15  
Old 10-01-2010, 07:47 AM
jymie's Avatar
jymie jymie is offline
Senior Member
 
Join Date: Aug 2008
Location: Hamburg New York
Posts: 912
Rep Power: 8
jymie is on a distinguished road
Default

As a side note, if you are on a site which allows clickable pictures use the following code to do that:

insert your website address here">insert image address here">


Good luck!
Reply With Quote
  #16  
Old 10-01-2010, 10:30 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,807
Rep Power: 10
Steve has disabled reputation
Default

Quote:
The biggest thing I do will be just before Christmas, I plan to get desk calendars and am making referral cards to give to my customers. This is big I feel to grow more for next year. The calender will have our logo on them so it will always be in front of them all year long.
What size will the desk calendars be? How will you distribute them?

When you say referral cards, can you tell me a little more what these are?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #17  
Old 10-01-2010, 10:41 PM
jymie's Avatar
jymie jymie is offline
Senior Member
 
Join Date: Aug 2008
Location: Hamburg New York
Posts: 912
Rep Power: 8
jymie is on a distinguished road
Default

The desk calender will be about 6 inches by 5 inches. They will stand up on a desk. Referral cards, so that my current customers can give me contacts of friends and relatives that may be looking for our services. In return for them, I will give them $25 credit towards next seasons work for each new customer they refer to us that becomes a customer next year. That way, it's no cash out of pocket. I plan to send these out by mail, or perhaps may include a small gift with them and deliver them personally.
Reply With Quote
  #18  
Old 10-03-2010, 03:25 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,807
Rep Power: 10
Steve has disabled reputation
Default

That sounds great!

What is the difference between a referral card and a business card?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #19  
Old 10-03-2010, 05:30 PM
MMYardService MMYardService is offline
Junior Member
 
Join Date: May 2009
Posts: 10
Rep Power: 7
MMYardService is on a distinguished road
Default

Go with them next time work for a day handing out fliers and then you will know how fast they are.. Funny how so many people want to get paid but they just do not want to work..

I always work with people for a while, to make sure they are not doing stupid things, and I know the speed they work. Then and only then will I think about anything else. And fliers I changed to X number of fliers for $X .. And I double check them, were they put them out I check ..

Simple rule is ... 9 our of 10 poeple are going to do little or nothing for you .. Take care of the other 10% they make the world go around!
Reply With Quote
  #20  
Old 10-03-2010, 09:34 PM
jklawncare's Avatar
jklawncare jklawncare is offline
Senior Member
 
Join Date: Feb 2010
Location: Indiana
Posts: 577
Rep Power: 6
jklawncare is on a distinguished road
Default

Quote:
What is the difference between a referral card and a business card?
Im not sure if its the same thing for me but my referral cards have numbers on the top right corner of my customers own ID number. This way if someone hires me to do there lawn and they hand me a business card i can say.. "ok..thanks?" but if they hand me a referral card i look up what customer matches the ID number and both the new customer and the customer that referred the other to me receive some type of benefit, be it a small service free or a small discount.
__________________
Just Kut Lawn and Landscape
"Where Service is Always in Season"
Reach for the stars so if you fall you land on a cloud.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Employee tiedeman Lawn Care Employees Discussions 3 02-21-2007 10:09 PM
Got Employee's? ritchiem Lawn Care Employees Discussions 2 10-11-2005 07:41 PM
Employee Tab Gopher Software Support Archived Question & Answers - Read Only 7 12-01-2004 02:47 PM
Employee F.A.Q's Steve Gopher Software Support Archived Question & Answers - Read Only 0 08-03-2004 08:47 AM
Employee Tab...... problem o-so-n-so Gopher Software Support Archived Question & Answers - Read Only 6 03-29-2004 03:43 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Lawn Care Book Ranked #1
Steve
Today 12:36 AM
Today 12:36 AM
by Steve
0 10
hello all
romanlandscape
01-29-2016 03:46 PM
Today 12:27 AM
by Steve
5 121
back surgery
Bradcook21
01-28-2016 08:51 PM
Today 12:25 AM
by Steve
10 200
Hi
Sellers Lawn Care
02-02-2016 01:48 PM
Yesterday 08:03 AM
by Sellers Lawn Care
4 94
Collecting payments from...
Niagara Mowing
02-03-2016 05:21 PM
Yesterday 08:00 AM
by Niagara Mowing
7 142
SMS assist? The good,...
jcurr33
01-27-2016 10:24 PM
02-04-2016 11:53 PM
by Steve
5 174
I need some help...
Anise
02-04-2016 01:39 PM
02-04-2016 11:51 PM
by Steve
3 70
Customers dodging the...
Rocky
11-06-2015 06:22 AM
02-04-2016 03:41 AM
by C&DPropertyManagement
7 1,425
Offering a "Trial"...
wybut076
02-01-2016 06:27 PM
02-03-2016 08:26 PM
by Just for Cuts
7 171
Iowa Caucus Predictions?
Steve
02-01-2016 06:31 PM
02-03-2016 12:40 AM
by Steve
1 54
Laying White River Rock
DiamondLawnCare
02-01-2016 08:27 PM
02-03-2016 12:17 AM
by Steve
1 65
Networking for a...
jcurr33
01-30-2016 09:26 PM
02-01-2016 06:27 PM
by Steve
4 138
Customer giving a 1099?
apmAkron
01-27-2016 07:22 PM
01-31-2016 08:55 PM
by Chilehead
6 193
happy to be here
redrobin
01-29-2016 10:45 AM
01-31-2016 08:44 PM
by Steve
1 89
Thought's on an "E-Z...
jcurr33
01-27-2016 10:48 PM
01-31-2016 08:38 PM
by Steve
4 165
Changes
Knaubone
01-30-2016 10:56 PM
01-31-2016 08:31 PM
by Steve
1 79
Thoughts on this Exmark...
googus
01-28-2016 04:24 PM
01-28-2016 08:09 PM
by Chilehead
1 106
1st year in
jcurr33
10-18-2015 05:07 PM
01-28-2016 07:49 PM
by Chilehead
6 4,085
Need opinion on zero...
Mr. Mow
01-24-2016 05:42 PM
01-28-2016 07:41 PM
by Chilehead
10 293
Opinion on liquid vs...
Bradcook21
01-25-2016 02:03 PM
01-28-2016 07:38 PM
by Chilehead
9 251
Finding property size
Gageslawncare
01-25-2016 11:08 AM
01-28-2016 12:05 PM
by Gageslawncare
10 251
Tiger TG 2661 Commercial...
lawnman1959
01-25-2016 08:12 PM
01-27-2016 07:57 PM
by Just for Cuts
5 190
Spouse as a dependent?
Steve
01-26-2016 01:51 AM
01-27-2016 10:44 AM
by Chilehead
3 159
Hello All
C&DPropertyManagement
01-23-2016 12:21 PM
01-26-2016 01:24 AM
by Steve
1 141
Credit Cards - What's in...
Shark1611
06-16-2015 04:04 PM
01-23-2016 03:43 PM
by C&DPropertyManagement
17 7,607
Start My Own Business?
mowandblow1980
01-12-2016 08:43 PM
01-19-2016 07:00 PM
by Steve
12 560
State of the nation 2016.
Steve
01-12-2016 12:05 AM
01-19-2016 06:57 PM
by Steve
6 330
little help? first big...
Brian3137
12-31-2015 12:39 PM
01-19-2016 06:54 PM
by Steve
23 1,001
Hi everybody...
Greg_TopYardServices
01-14-2016 08:10 AM
01-19-2016 02:47 PM
by SC93
12 401
What's your next...
Steve
05-15-2015 12:54 PM
01-17-2016 08:48 PM
by Homeland unlimited
25 7,862
Plow controller problems
scaypa
01-12-2016 05:49 PM
01-16-2016 10:46 AM
by scaypa
4 251
Say Hello !!!
Steve
03-19-2007 12:18 PM
01-15-2016 07:23 PM
by tannerduncan
1,244 427,821
Pricing issue
Mr. Mow
07-07-2015 07:15 AM
01-15-2016 11:20 AM
by djlandscaping06
23 5,344
New College Course
Dr. D
01-14-2016 01:45 PM
01-14-2016 05:35 PM
by Steve
1 178
Yelp
Shark1611
01-13-2016 10:00 AM
01-14-2016 05:32 PM
by Steve
4 237
New to the forum from...
Doug Green
01-12-2016 12:23 PM
01-14-2016 08:34 AM
by Doug Green
2 212
Facebook advertising
Just for Cuts
12-13-2015 08:49 AM
01-13-2016 10:20 PM
by Just for Cuts
12 859
Choosing local business
Doug Green
01-12-2016 12:29 PM
01-13-2016 06:12 PM
by Steve
2 371
4 Seasons Landscaping LLC
Doug Green
01-12-2016 12:56 PM
01-12-2016 12:59 PM
by Doug Green
1 235
2016 business goals
OxfordOS
01-09-2016 04:19 PM
01-12-2016 08:36 AM
by mowandblow1980
15 512
Hi to you NOTHERNERS
stevef1201
11-11-2014 05:56 PM
01-08-2016 09:30 PM
by jeramicox76
10 2,738
Amazon services
thom
12-22-2015 08:40 AM
01-07-2016 11:53 AM
by Steve
17 822
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 03:30 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 03:30 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy