I agree with being strict about your price. Many or almost all people will try to talk you down & have you lower the price. Sometimes you think, "well I need customers, I mind as well lower it & get him/her"
It's personally your decision, just make sure you at least profit. If your cutting grass anywhere, you are also advertising believe it or not. This is a good thing.
If your service is $10.00 (example) & the customer says something to get it lowered to $6.00, make sure your expenses can be covered before you agree. Or else this customer will be basically getting free service & you end up losing
I got a call from a potential today & I told him the starting price for lawn service is $420.00, he insisted I give his lawn a free estimate, telling me it's not that big... Guess what happened?
I charged him $508.00 instead of $420.00, he thought he'd get a less expensive price. His home is on a corner & has more lawn.
I could however in this situation charge him $420.00, & he'd surely be interested after knowing the real estimate. Will it hurt me? Not really, at my price, he'd be paying me enough to replace a blower, whippersnipper & some fuel. I get something out of it.
Just don't make deals with "those"
customers, everyone knows what I'm talking about... The DIY customers who don't do anything but preach b.s