Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Thinking Again


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 04-23-2009, 08:16 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 11
picframer will become famous soon enough
Default Thinking Again

Just curious and will throw this out, do you maintain an email list for your clients?

Something I started doing from day one, the girl who works from home for us and takes calls, sends an email thanking the customer for........she asks them if we can use them for a referral and asks if they would like to be added to our email list for a monthly newsletter.

I am quite impressed with how people react saying they really appreciate being appreciated, anyhow it's that personal touch that may help you out.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 04-23-2009, 08:21 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,970
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
I love the concept.

I think if someone had a different newsletter for each month, they could sell them to other lawn care business owners.

It's really tough to come up with content for them!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 04-23-2009, 08:30 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 11
picframer will become famous soon enough
Default

Quote:
Originally Posted by Steve View Post
I love the concept.

I think if someone had a different newsletter for each month, they could sell them to other lawn care business owners.

It's really tough to come up with content for them!
How true, I am going to keep it short and sweet as I will run out of ideas.

I'm also going to use it to cross sell our woodworking products, it has four sections, I have four months done, a one page PDF. One section is lawncare, Deck & Fence Construction and pictures of what we have done, mini excavation I have three jobs before and after that turned out excellent along with customer feedback that we have been authorizeed to publish.....I always like to ask the client if I can use their feedback, and finally what's going on in the shop.

Just an interesting quick read, the goal however is relationship building, if you cement it, they will not leave even if your pricing is higher, or at least the majority will not.
Reply With Quote
  #4  
Old 04-23-2009, 08:46 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,970
Rep Power: 10
Steve has disabled reputation
Default

Do you suggest any articles that a homeowner could use? Or maybe even recipes that could be cut out?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 04-24-2009, 04:26 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 11
picframer will become famous soon enough
Default

Quote:
Originally Posted by Steve View Post
Do you suggest any articles that a homeowner could use? Or maybe even recipes that could be cut out?
Suggestions for the home owner as it relates to lawn care, I only have four done and one just went out, Sara keeps track and will send this to new clients that come on.

Spring Clean Up - Why bother? Deals with leaves, twigs, dethatching
DeThaching - What is this and why should it be done?
Doggie Doo - Why should it be cleaned up right away from your lawn?
The Heat - My lawn is dying, what do we suggest?

I want to stay from Recipe type things as that is not my area, we have a free community newspaper as does every community in the Halifax area that already covers this so, I went at those small papers by contacting the editor and doing an interview, one area I did drainage and what we were doing to help the homeowner, that one hasn't come out yet, One area I did Organic Lawn Spraying not out yet, Deck construction for one area which must have come out as I have four inquiries this morning.

We can get free marketing and advertising by simply calling our local newspaper, they are always looking for fresh material for the Home Section, I simply call and say, May I speak to the editor of your Homeowner Section, My name is Andrew London, I Own Oakridge Yard Care, I recently wrote a Blog on drainage as we are overwhelmed in the xxxxxx subdivision, I would be happy to speak to you about it as i believe it would be interesting reading for your readership. It works every time.

Andy
Reply With Quote
  #6  
Old 04-24-2009, 05:38 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,970
Rep Power: 10
Steve has disabled reputation
Default

Oh that is great!

What about an article on why you need to keep your gutters clean?
Or
How to deal with flooding in your basement?
(Maybe that is something that can be dealt with some kind of drainage you could install outside?)

Do you have a scan of the article? I'd love to see it!

Quote:
I recently wrote a Blog on drainage
From my previous experience, the media has seemed to want fresh content unpublished elsewhere. How does mentioning the blog help? Do you want them to read it first to see if you have enough content for an article?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 04-24-2009, 06:32 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 11
picframer will become famous soon enough
Default

Quote:
Originally Posted by Steve View Post
Oh that is great!

What about an article on why you need to keep your gutters clean?
Or
How to deal with flooding in your basement?
(Maybe that is something that can be dealt with some kind of drainage you could install outside?)

Do you have a scan of the article? I'd love to see it!


From my previous experience, the media has seemed to want fresh content unpublished elsewhere. How does mentioning the blog help? Do you want them to read it first to see if you have enough content for an article?
Yes, those are all great ideas, Sarah has the articles, I did a cut and paste instead of a copy and paste, I will get them next week and email them to you.
Reply With Quote
  #8  
Old 04-24-2009, 08:12 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,970
Rep Power: 10
Steve has disabled reputation
Default

I look forwards to seeing them.

How does mentioning the blog help when you call the local newspaper?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 04-25-2009, 02:46 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 11
picframer will become famous soon enough
Default

Quote:
Originally Posted by Steve View Post
I look forwards to seeing them.

How does mentioning the blog help when you call the local newspaper?
I haven't mentioned the Blog to the papers, the interviews are around something new to the client in lawn care and dealing with drainage issues etc. A little did you know type of article but my company name gets free advertisement. I have 9 appointments for tomorrow and three more employees starting Monday including my son so that will take some heat off on the construction side as he does amazing woodworking and carpentry, he should, I started teaching him as soon as he could walk so it's all second nature to him.
Reply With Quote
  #10  
Old 04-25-2009, 06:09 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,970
Rep Power: 10
Steve has disabled reputation
Default

When dealing with the press like this, do you find it is better to be interviewed by them or is it better to put together a pre-written article to send to them?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Keep thinking and dreaming! Steve General Business Discussions 5 04-17-2006 04:44 PM
I've been thinking kc2006 General Business Discussions 29 04-04-2006 04:37 PM
i was thinking about doing this KFC General Business Discussions 4 03-16-2006 02:28 PM
Thinking outside the box Steve General Business Discussions 1 03-03-2006 08:23 AM
Thinking About Getting a Website? LawncareMarketingMagic General Business Discussions 7 12-06-2005 10:44 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Business Overload
Chilehead
05-06-2016 09:27 PM
Today 08:46 PM
by Chilehead
13 646
Firefighter gone Lawn...
Firehouselawn@hotmail.com
03-10-2016 04:50 PM
Today 07:26 PM
by acrajchel
9 10,047
Exmark Turf Tracer
acrajchel
02-01-2014 11:34 AM
Today 07:23 PM
by acrajchel
5 2,086
Rubber mulch...
avetslawncare
06-24-2015 09:28 PM
Today 06:59 PM
by acrajchel
7 2,991
3 Applications or 5...
stansg1fresh
02-18-2013 12:02 PM
Today 06:48 PM
by acrajchel
2 1,351
Checmial Applications
acrajchel
Today 06:44 PM
Today 06:44 PM
by acrajchel
0 12
Hello Everyone
JohnsLawnCare
06-22-2016 11:14 AM
Today 06:28 PM
by acrajchel
5 102
Ybravo 25 mowers
SGL1
06-11-2016 09:52 AM
06-21-2016 03:44 PM
by acrajchel
5 250
Great Arborist Ladder
SGL1
06-04-2016 09:56 AM
06-17-2016 08:46 AM
by SGL1
10 335
Help a Brother Out -...
Hedgemaster
01-23-2012 04:19 PM
06-17-2016 08:28 AM
by SGL1
94 34,354
Best Push Mower You Have...
markty
05-14-2016 03:46 PM
06-17-2016 06:08 AM
by SGL1
20 772
anyone interested in a...
GoGreenerKS
06-16-2016 01:00 PM
06-17-2016 02:58 AM
by SC93
4 140
Prolin
rmccutchan
05-21-2016 04:53 PM
06-16-2016 05:28 PM
by acrajchel
3 295
Laying new grass, Sod...
WarriorLandscapingCAN
05-23-2016 10:07 AM
06-16-2016 05:27 PM
by acrajchel
2 286
Is it too late?
Cpadgett
05-28-2016 09:10 AM
06-16-2016 05:24 PM
by acrajchel
6 398
Upgraded to a new mower
Stevenor92
05-17-2016 08:17 PM
06-16-2016 05:22 PM
by acrajchel
9 504
How can I fix my...
WarriorLandscapingCAN
06-10-2016 07:47 PM
06-16-2016 05:19 PM
by acrajchel
2 196
Need a lil help
Cpadgett
06-05-2016 09:51 AM
06-16-2016 05:17 PM
by acrajchel
5 318
help with sole...
greenbuds
03-24-2016 12:21 PM
06-16-2016 05:01 PM
by acrajchel
4 9,714
New Member from...
tiptoppmanager
06-15-2016 07:39 AM
06-15-2016 03:18 PM
by SC93
2 134
Say Hello !!!
Steve
03-19-2007 11:18 AM
06-14-2016 08:16 AM
by poppyanne
1,252 437,506
Brand new fish pond
Flynn landscaping 2016
06-12-2016 09:53 AM
06-13-2016 11:21 AM
by Steve
1 121
Whats up??
Cpadgett
05-27-2016 10:57 AM
06-06-2016 08:46 PM
by Cpadgett
11 458
New Member from Texas
NathanR
06-02-2016 06:13 PM
06-03-2016 09:17 PM
by SC93
7 289
Edging Fad...
Tree geek
05-10-2016 11:29 PM
06-03-2016 07:02 PM
by SGL1
3 469
To mow weekly or Biweekly
WarriorLandscapingCAN
05-11-2016 04:09 PM
06-03-2016 06:42 PM
by SGL1
11 724
Your Time Lawn Care
yourtimelawncare
05-31-2016 01:12 PM
06-02-2016 10:11 PM
by SC93
2 264
Hello from Alabama
pruzilla
05-25-2016 01:20 PM
05-26-2016 08:14 AM
by pruzilla
2 253
» Popular Tags
become an entrepreneur best mower be your own boss break business education business help business management contractor hacks deck lift dethatcher edging entrepreneur entrepreneur education estimates fuel problems fuel pump half moon blade hydro jjandm lawncare l.t.rich landscape landscape design landscaping landscaping design company landscaping richmond va landscping lawncare lawn mowing lawnservice lowering grade marketing mulch new business planting plowing raising grade residential lawn care richmond va richmond virginia lawn care roundup safety scag snowblower snow plowing snow shovel solo solo backpack sprayer sprayer start a business start a lawn care business start business start up swzt toro timecutter tree tree pics tree service video walk behind what to charge work from home z-max z-spray
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 11:25 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 11:25 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy