This certainly is a different way of going about things. It makes you think of what would you have to do to destroy your business. Make a list of those things and then see which of them you are actually doing!
It helps you see what negaive things you are doing!
NJ Entrepreneur - Perhaps, it’s time to look at things differently…from a 180° perspective. Rather than attempt to determine how to grow your business**-an activity which typically results in ideas of how to do what you’re already doing…only better or more frequently**-ask yourself, “What would it take to destroy my business?” That’s right, what would it take to run your business into the ground?
You could avoid any proactive prospecting activity and wait for prospective clients and customers to approach you.
You could neither pay attention to the political, legislative, or economic conditions of your local business community nor determine the challenges for existing and prospective customers created by those conditions.
You could maintain a superficial relationship with your clients rather than becoming more knowledgeable about and involved with their company and providing them with more service than they expected.
You could avoid any activity that would help you become a better business owner, manager, or salesperson.
How many more items could you add to the list? Give it a try. Take a few minutes and write down as many ways as you can think of to ruin your business while still acting in a fair and ethical manner.
Have you completed your list? Was it easy to come up with additional items? (A bit too easy, perhaps?)
You may be thinking, “What’s the point of all this?” Here’s the point: When you stop thinking about how to grow your business and start focusing on how to tear it down, you begin to uncover some truths…things that will most likely make you feel uneasy.
Of how many items on your “destroy” list are you currently guilty? You can’t grow your business until you stop destroying it. How do you stop? Make sure that you’re not guilty of any of the thing on the list. Choose one item of which you are guilty and commit to turning it around. Start immediately! When you’re well on your way with the first item, choose another, and then another until you’ve worked through the list.