Have you thought of things you could promote to your customers and get paid for by doing it?
MSNBC - "Akeelah" is Starbucks' first outing. In a partnership with the film's distributor, Lions Gate, Starbucks is promoting "Akeelah" to its millions of java junkies. "Akeelah" is touted on the sleeves slipped onto the Starbucks cups (it sells 4 million beverages daily). Coasters are used to promote the movie, too.
Last Friday the chain began a countdown to "Akeelah" 's opening date, April 28, on the ubiquitous chalkboards that spell out the day's coffee blends. Starbucks has no plans to pour bucks into making films, limiting its involvement to promoting the movie (and taking a cut of the profits in return) and selling DVDs. But look for more movie promotions in the future at Starbucks. After all, why not build a little movie buzz along with a caffeine buzz?