Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

What can we learn from online marketers


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 04-10-2009, 01:27 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,823
Rep Power: 10
Steve has disabled reputation
Default What can we learn from online marketers

We have a bunch of members on here that market their services to other members. Some do it without any problems while others seem to have some difficulty doing it.

I would like to hear everyone's reflection on the matter. What makes one marketer get their message across while another meets with resistance?

How can we learn from this experience and apply it to our other forms of marketing?

It seems the easier we are able to get our message across, the better the chances are of it leading to a sale.

How can we make our marketing more permissive and less interruptive?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 04-10-2009, 09:56 PM
swstout's Avatar
swstout swstout is offline
Steve
 
Join Date: Jan 2009
Location: Canastota, NY
Age: 66
Posts: 1,082
Rep Power: 9
swstout is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by Steve View Post
We have a bunch of members on here that market their services to other members. Some do it without any problems while others seem to have some difficulty doing it.

I would like to hear everyone's reflection on the matter. What makes one marketer get their message across while another meets with resistance?

How can we learn from this experience and apply it to our other forms of marketing?

It seems the easier we are able to get our message across, the better the chances are of it leading to a sale.

How can we make our marketing more permissive and less interruptive?
WII-Fm (What's In It For Me)

An advertisement that catches my eye is one that has something I need, something I can use to improve my business, something that will make my labors easier, something thats benefits outweigh the costs (whether it be reputation, labor or time).

You have to be customer oriented in your advertising and marketing without preaching. You have to market is such a way that makes them want to 'need' your service or product. Answer their "what's In It For Me" need.

Steve
__________________


Reply With Quote
  #3  
Old 04-10-2009, 10:59 PM
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 75
Posts: 4,473
Rep Power: 0
CHEESE2009 is on a distinguished road
Default

1. Saving money
It doesn't take millions, not really a problem for me YET

2. Finding inexpensive supplies
It's hard to spend money on good quality without the quantity, like paper etc

3. Editing flyers/business cards
It's a pain & probably took the most time to put together, & overwhelming when it just doesn't catch anyone's attention.

4. Creating routes
When handing out flyers I like to be organized, I sometimes lose track & get frustrated enough to restart.

5. Passing out flyers/business cards
The only problem with this, is the weather & passing them out at the right time. Do we hand them out while there is still snow? Do we hand them out when the snow is leaving, or is that too late?! Do we hand them out every few weeks to the same people? Do I have enough time, money & hope to do such a thing? What if I do all that for nothing?!

ALSO, when I'm passing my flyers out, I won't skip streets just because they are closer than the next street on my list. I will actually backtrack just to make sure I don't miss anything, etc. It takes more time, but it's easier to mark down what I've done if my list has a specific order.

6. Talking to potential customers
I'm horrible at French. Will they eventually crush my dreams & ponder about hiring me because I lack registration? etc.

7. Having a store order equipment on time
They told me to call late February to see if my new mower is in, I ended up calling every week until today, April 10th, now they say it's in stock for me.

8. Finding an inexpensive way to print
Even having friends with industrial printers, I feel wrong asking them almost always if I can use the machine. Sometimes they give me hints as though I'm using them. Or they aren't available at the perfect time. I'm not interested in printing at .40 cents per sheet of paper!

9. Folding flyers
At first it was a pain in the back side, but the girlfriends mother let me use her folding machine which is AMAZING. The downside is it's frustrating when the mom wants to hold a conversation with me as I work, I have to pause for a few minutes in between each paper to hear what she has to say without being rude. I can't just tell her to shut up so I don't have to stick around for another hour when I could have been done in less time.



ANYWAY, this was basically all the difficulties I've faced this time around. There is no order, the numbers were there for no reason really.
Reply With Quote
  #4  
Old 04-11-2009, 02:05 AM
ritchiem
Guest
 
Posts: n/a
Default

Quote:
We have a bunch of members on here that market their services to other members. Some do it without any problems while others seem to have some difficulty doing it.

I would like to hear everyone's reflection on the matter. What makes one marketer get their message across while another meets with resistance?

How can we learn from this experience and apply it to our other forms of marketing?

It seems the easier we are able to get our message across, the better the chances are of it leading to a sale.

How can we make our marketing more permissive and less interruptive?
I guess I sort of fit into this category with my design services.

There seems to be all kinds of different approaches on the forums lately.

You get the passive approach: You let people know about your product/service. You do a job for somebody it shows results and it trickles down hill.

You get the in your face approach: Different fonts and colors on every post or using all caps. Tends to distract the user and makes the marketer seem too pushy. Very confusing.

You get the 'trickery' approach: Lots of smoke and mirrors. Remember perception is everything when it comes to marketing. If someone can make you believe that they have what you need...then thats all they need to do.

I believe that you need to be honest and consistent with your marketing. You also need to be focused on a goal too. What do you want to come of your marketing efforts? I know the question seems general...but really, what is your focus? Is it just about making a quick buck, or is it to tighten your route, get enough work to create a second crew, etc.???
Reply With Quote
  #5  
Old 04-16-2009, 05:47 PM
LawncareMarketingMagic LawncareMarketingMagic is offline
Lawn Care Business Consultant
 
Join Date: Jul 2005
Location: Rock Hill, SC
Age: 40
Posts: 132
Rep Power: 0
LawncareMarketingMagic is an unknown quantity at this point
Default Enter the conversation in their mind...

First off, love the layout/look Steve! It's been a few months since I've stopped by, but everything looks great.

In terms of what makes someone more successful at marketing their services than someone else, it all comes down to entering the conversation already going on in somebody's mind.

If you can figure out...

1. Who your target market is
2. What their biggest problems, wants, needs are
3. Communicate to them how you're the best choice available for satisfying that problem, want, or need, and
4. Do it in a way that provides information to help them make their own buying decision instead of doing it in a way that makes them feel like they've been sold,

...then your marketing efforts will be much, MUCH more productive.

The key is to remember that people like to buy but no one likes to be sold!
__________________
Chestin
Reply With Quote
  #6  
Old 04-16-2009, 08:43 PM
ritchiem
Guest
 
Posts: n/a
Default

Quote:
The key is to remember that people like to buy but no one likes to be sold!
Thats the ticket!
Reply With Quote
  #7  
Old 04-16-2009, 10:12 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,823
Rep Power: 10
Steve has disabled reputation
Default

Richard,

What's your take on how a lawn care business can utilize that piece of information? How do they apply that theory that people like to buy but they don't like to be sold?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 04-20-2009, 03:40 PM
LawncareMarketingMagic LawncareMarketingMagic is offline
Lawn Care Business Consultant
 
Join Date: Jul 2005
Location: Rock Hill, SC
Age: 40
Posts: 132
Rep Power: 0
LawncareMarketingMagic is an unknown quantity at this point
Default

I can't speak for Rich on this one, but the best thing any business could do is provide your prospects information and evidence that there really isn't a better option than your company.

How do you do this? Include 'before & after' photos or testimonials. Create reports or consumer guides that address the 'things' people should look out for when hiring a LCO. For example, do they follow the 1/3 rule? What about proper insurance and licensing?

It's human nature to want to work with the best. Unfortunately, most businesses don't provide enough information or do enough to differentiate themselves from their competition and as a result, the only differentiating factor ends up being price.

And when all you have to compete on is price, you're in serious trouble!!
__________________
Chestin
Reply With Quote
  #9  
Old 04-20-2009, 03:53 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,823
Rep Power: 10
Steve has disabled reputation
Default

Quote:
For example, do they follow the 1/3 rule?
Chestin,

What is the 1/3 rule?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
What can we learn from Rock? StartALawnCareBusiness Starting a lawn care business. 4 11-22-2007 11:14 PM
Learn from others mistakes Steve General Business Discussions 4 05-07-2006 09:20 PM
What we can learn Steve General Business Discussions 2 03-22-2006 08:20 PM
Mowboy what did you learn from your Steve General Business Discussions 2 11-17-2005 07:15 PM
A lesson to learn UnitedEnvironment.com General Business Discussions 5 09-26-2005 05:25 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Most requested days for...
Just for Cuts
Yesterday 06:44 AM
Today 08:46 AM
by Just for Cuts
3 54
Best two stroke oil
Greg_TopYardServices
02-08-2016 07:53 PM
Today 07:09 AM
by Just for Cuts
12 196
back surgery
Bradcook21
01-28-2016 08:51 PM
02-11-2016 02:04 PM
by Bradcook21
16 447
Help Spread the word...
Sprinkler Buddy
12-02-2015 08:41 AM
02-11-2016 08:19 AM
by Sprinkler Buddy
19 1,350
Howdy Yall !!!
B&C
02-10-2016 10:06 AM
02-11-2016 01:05 AM
by Steve
1 55
hello
2menandmowers
02-10-2016 07:32 AM
02-11-2016 12:53 AM
by Steve
1 56
Hello everyone!!!
1newkirk05
02-09-2016 03:16 PM
02-10-2016 04:05 PM
by jrs.landscaping
7 153
Tine Rake Detaching vs...
wigglesworth
02-09-2016 05:32 PM
02-09-2016 07:43 PM
by Steve
1 71
Finding open bids?!?
C&DPropertyManagement
02-07-2016 01:48 AM
02-09-2016 07:11 PM
by Steve
3 150
hello all
romanlandscape
01-29-2016 03:46 PM
02-07-2016 10:20 AM
by Bradcook21
6 255
Lawn Care Book Ranked #1
Steve
02-06-2016 12:36 AM
02-06-2016 12:36 AM
by Steve
0 127
Hi
Sellers Lawn Care
02-02-2016 01:48 PM
02-05-2016 08:03 AM
by Sellers Lawn Care
4 193
Collecting payments from...
Niagara Mowing
02-03-2016 05:21 PM
02-05-2016 08:00 AM
by Niagara Mowing
7 255
SMS assist? The good,...
jcurr33
01-27-2016 10:24 PM
02-04-2016 11:53 PM
by Steve
5 285
I need some help...
Anise
02-04-2016 01:39 PM
02-04-2016 11:51 PM
by Steve
3 159
Customers dodging the...
Rocky
11-06-2015 06:22 AM
02-04-2016 03:41 AM
by C&DPropertyManagement
7 1,540
Offering a "Trial"...
wybut076
02-01-2016 06:27 PM
02-03-2016 08:26 PM
by Just for Cuts
7 281
Iowa Caucus Predictions?
Steve
02-01-2016 06:31 PM
02-03-2016 12:40 AM
by Steve
1 133
Laying White River Rock
DiamondLawnCare
02-01-2016 08:27 PM
02-03-2016 12:17 AM
by Steve
1 154
Networking for a...
jcurr33
01-30-2016 09:26 PM
02-01-2016 06:27 PM
by Steve
4 227
Customer giving a 1099?
apmAkron
01-27-2016 07:22 PM
01-31-2016 08:55 PM
by Chilehead
6 290
happy to be here
redrobin
01-29-2016 10:45 AM
01-31-2016 08:44 PM
by Steve
1 171
Thought's on an "E-Z...
jcurr33
01-27-2016 10:48 PM
01-31-2016 08:38 PM
by Steve
4 262
Changes
Knaubone
01-30-2016 10:56 PM
01-31-2016 08:31 PM
by Steve
1 156
Thoughts on this Exmark...
googus
01-28-2016 04:24 PM
01-28-2016 08:09 PM
by Chilehead
1 179
1st year in
jcurr33
10-18-2015 05:07 PM
01-28-2016 07:49 PM
by Chilehead
6 4,173
Need opinion on zero...
Mr. Mow
01-24-2016 05:42 PM
01-28-2016 07:41 PM
by Chilehead
10 393
Opinion on liquid vs...
Bradcook21
01-25-2016 02:03 PM
01-28-2016 07:38 PM
by Chilehead
9 335
Finding property size
Gageslawncare
01-25-2016 11:08 AM
01-28-2016 12:05 PM
by Gageslawncare
10 350
Tiger TG 2661 Commercial...
lawnman1959
01-25-2016 08:12 PM
01-27-2016 07:57 PM
by Just for Cuts
5 275
Spouse as a dependent?
Steve
01-26-2016 01:51 AM
01-27-2016 10:44 AM
by Chilehead
3 227
Hello All
C&DPropertyManagement
01-23-2016 12:21 PM
01-26-2016 01:24 AM
by Steve
1 201
Credit Cards - What's in...
Shark1611
06-16-2015 04:04 PM
01-23-2016 03:43 PM
by C&DPropertyManagement
17 7,725
Start My Own Business?
mowandblow1980
01-12-2016 08:43 PM
01-19-2016 07:00 PM
by Steve
12 682
State of the nation 2016.
Steve
01-12-2016 12:05 AM
01-19-2016 06:57 PM
by Steve
6 416
little help? first big...
Brian3137
12-31-2015 12:39 PM
01-19-2016 06:54 PM
by Steve
23 1,137
Hi everybody...
Greg_TopYardServices
01-14-2016 08:10 AM
01-19-2016 02:47 PM
by SC93
12 487
What's your next...
Steve
05-15-2015 12:54 PM
01-17-2016 08:48 PM
by Homeland unlimited
25 7,966
Plow controller problems
scaypa
01-12-2016 05:49 PM
01-16-2016 10:46 AM
by scaypa
4 325
Say Hello !!!
Steve
03-19-2007 12:18 PM
01-15-2016 07:23 PM
by tannerduncan
1,244 428,285
Pricing issue
Mr. Mow
07-07-2015 07:15 AM
01-15-2016 11:20 AM
by djlandscaping06
23 5,468
New College Course
Dr. D
01-14-2016 01:45 PM
01-14-2016 05:35 PM
by Steve
1 237
Yelp
Shark1611
01-13-2016 10:00 AM
01-14-2016 05:32 PM
by Steve
4 294
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 11:30 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 11:30 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy