This is a great article about a guy who took a chance and bought a Harley dealership in the 1990's for $350,000. Within a decade Mike's dealership was taking in $53 million dollars a year. It wasn't easy. He had to study a lot about his processes and learn how to improve them. One of the few ideas he implemented was moving his dealership to a more heavily traveled road, added a motorcycle museum and a restuarant. Good thinking! It makes you wonder what could you do with your business to do things differently and stand out. The museum let people feel the place would be safe to visit and check out. The restuarant gave them a reason to stay in the store and spend more time there.
The roof leaked, the financials were sketchy, the employees were unmotivated, and the customers were disgruntled**so Mike Schwartz decided to buy the place. Now his Harley-Davidson business is a $53 million-a-year phenomenon.