Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Interesting Marketing Idea


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 03-31-2009, 10:33 PM
SuperiorPower
Guest
 
Posts: n/a
Default Interesting Marketing Idea

I recently inadvertently came into contact with a marketing director for a local outfit that owns several restaurants. He also owns several businesses of his own, one of which sells brats that are 100% made locally and only from 100% local products.

As a part of his marketing director duties he gives away free food. HE makes and hands out short sub sandwiches. In case you are wondering how he pays for it, here is the answer:

He hands out coupons for advertisers. From my understanding he hands out a hand full of coupons with each sub. He said you might end up paying up to $200-$300 for a years worth of coupons which he hands out.

My problems with this method for the Landscaping or Small engine businesses advertisement are this:

1, These subs are handed out in the downtown area. This area is where you have: a) lots of unemployed walking around throughout the day, b) a lot of students, c) a lot of people who are renting

2, As for me, I live about 15-20 miles from the area where they normally hand out the coupons. Thus I suspect that many of the customers live a considerable distance from my shop. If I were selling products I would jump all over this opportunity.

What are your thoughts in this?
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 04-01-2009, 12:30 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,317
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Quote:
As a part of his marketing director duties he gives away free food. HE makes and hands out short sub sandwiches. In case you are wondering how he pays for it, here is the answer:

He hands out coupons for advertisers. From my understanding he hands out a hand full of coupons with each sub. He said you might end up paying up to $200-$300 for a years worth of coupons which he hands out.
What kinds of coupons does he hand out with the sandwiches?

Also, what are brats?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 04-01-2009, 09:17 PM
SuperiorPower
Guest
 
Posts: n/a
Default

Not sure what all coupons since I did not yet get to see that part. He told me to join him for a while sometime if I get a chance and he would explain it to me more.

Brats=bratwurst
Reply With Quote
  #4  
Old 04-02-2009, 12:03 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,317
Rep Power: 10
Steve has disabled reputation
Default

Well that sounds interesting! Let us now if you ever get the chance to work with him.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 04-16-2009, 05:04 PM
LawncareMarketingMagic LawncareMarketingMagic is offline
Lawn Care Business Consultant
 
Join Date: Jul 2005
Location: Rock Hill, SC
Age: 39
Posts: 132
Rep Power: 0
LawncareMarketingMagic is an unknown quantity at this point
Default

Eli,

I'd say you hit the nail on the head. Even though the idea is good, he isn't really hitting your target market very well.

Instead, why not approach restaurants closer to your local area and have them hand out coupons to all their customers. Or set something similar up with the local car wash, or CPA, or accountant, or maid service, or pest control service, or....well, you get the idea.

Essentially it all boils down to the fact that it doesn't matter how great the idea is if you won't be hitting your target prospects with your message/offer. However, that doesn't mean you can't take the idea and modify it to work!
__________________
Chestin
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
New marketing idea i saw on tv justin_time Lawn Care Marketing & Post your marketing material for review! 3 03-06-2009 10:11 PM
New marketing idea! musician/lawnman Lawn Care Marketing & Post your marketing material for review! 9 03-09-2008 10:24 AM
New Marketing Idea's realhuntin Lawn Care Marketing & Post your marketing material for review! 5 12-09-2007 02:46 AM
Marketing Idea Steve General Business Discussions 2 02-10-2007 04:33 PM
Marketing idea Steve General Business Discussions 0 11-03-2005 10:11 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Lawn needs top soil What...
jymie
08-26-2014 11:01 AM
Today 05:12 PM
by jymie
6 276
Brake job!
kslawn
08-30-2014 07:49 AM
Today 03:37 PM
by Steve
8 215
Trailer tires
J.A.S.LawnService
Yesterday 10:17 AM
Today 03:27 PM
by Steve
3 115
Mowing 7 acres
avetslawncare
08-31-2014 04:24 PM
Today 03:11 PM
by Steve
5 165
Help pricing cut down 7...
Bradcook21
08-26-2014 11:17 PM
Today 03:04 PM
by Steve
7 267
New to the industry-...
Lsmain
08-31-2014 10:53 AM
Today 02:58 PM
by Steve
1 119
Sod
RosalesLawnCare
08-27-2014 03:47 PM
Today 02:48 PM
by Steve
3 208
Lawn Route Templates
Landscaper1165
08-30-2014 01:52 PM
Today 02:44 PM
by Steve
2 152
Hello! New here and...
CaliforniaFriendly
08-29-2014 11:30 AM
Today 02:39 PM
by Steve
2 171
Hello
jawnebgoode
08-28-2014 08:37 PM
Today 02:30 PM
by Steve
1 101
Hello from Ohio
kurtwin
08-28-2014 05:06 PM
Today 02:28 PM
by Steve
1 127
snowplowing
jshak40
Yesterday 07:20 AM
Today 08:15 AM
by kslawn
6 167
Walk Behinds and Texas...
SGL1
08-26-2014 03:53 PM
Yesterday 11:36 PM
by SGL1
7 282
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
08-30-2014 09:49 AM
by BLC7
10 442
Stihl engine isn't...
Marcintosh
08-12-2014 08:30 PM
08-28-2014 09:28 PM
by Marcintosh
12 585
Softball field
kslawn
08-15-2014 09:28 AM
08-28-2014 12:01 PM
by Steve
16 663
Say Hello !!!
Steve
03-19-2007 11:18 AM
08-27-2014 08:33 PM
by kurtwin
1,187 331,331
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
08-26-2014 04:21 PM
by ExtremeLawncareServices
110 6,725
How do I approach...
Bradcook21
08-21-2014 01:48 AM
08-26-2014 05:08 AM
by Billy Goat
12 565
Tender Process
M2Dave
08-24-2014 12:31 PM
08-25-2014 04:14 PM
by Steve
2 239
Grass hopper mower
ExtremeLawncareServices
12-05-2013 08:51 AM
08-25-2014 04:02 PM
by Steve
26 3,898
Need help pricing basic...
Bradcook21
08-22-2014 01:21 AM
08-22-2014 01:05 PM
by Steve
2 331
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
08-22-2014 01:01 PM
by Steve
6 403
yearly contract help...
jrob0691
08-21-2014 04:09 PM
08-22-2014 12:48 PM
by Steve
1 277
Pampas bushes
Bradcook21
08-22-2014 01:30 AM
08-22-2014 07:17 AM
by grassdoctore
1 248
2014 Gie-expo
ExtremeLawncareServices
08-19-2014 11:22 PM
08-21-2014 08:50 PM
by phlawncare
2 292
Fuel Can Spouts
Shark1611
08-16-2014 09:09 AM
08-21-2014 08:23 PM
by SGL1
11 536
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
08-21-2014 05:03 PM
by stevef1201
6 790
Hello
M2Dave
08-21-2014 12:32 AM
08-21-2014 01:38 PM
by Steve
1 256
New Landscaping Business
rekon32
08-16-2014 02:26 PM
08-21-2014 12:33 PM
by SouthallMowing
8 591
Downed Tree Chop Bid
WesleySnips
08-16-2014 03:47 PM
08-20-2014 01:44 PM
by SGL1
10 560
60 inch honda/bunton...
pblawncare
08-17-2014 11:30 AM
08-18-2014 03:19 PM
by Steve
2 304
Replacement Parts -...
nicholas-KC
08-16-2014 08:40 AM
08-18-2014 03:16 PM
by Steve
4 414
Preparing the soil
Billy Goat
08-16-2014 06:18 PM
08-18-2014 03:01 PM
by Steve
1 325
What to pay help
phlawncare
08-04-2014 08:33 PM
08-18-2014 10:33 AM
by jrs.landscaping
29 1,158
Hello
Jeff1
08-07-2014 11:18 PM
08-15-2014 11:53 PM
by Jeff1
11 621
Lie #2 RESIDENTIAL...
ExtremeLawncareServices
01-06-2014 05:02 AM
08-15-2014 01:46 PM
by mattthelawnguy
54 6,736
Need help 30 HP koler...
Shady Grady
08-01-2014 03:31 PM
08-15-2014 08:46 AM
by kslawn
18 794
New Boomless Sprayer!
BlackRain75
01-03-2014 01:01 PM
08-14-2014 02:37 AM
by BlackRain75
12 1,992
first year update
cmdlawncare
08-12-2014 05:41 PM
08-13-2014 03:29 PM
by Steve
1 420
Hello from Jacksonville,...
JM Lawn Care
08-10-2014 07:15 AM
08-13-2014 07:04 AM
by Sprinkler Buddy
9 545
Hello everyone new to...
maddyandrays
08-11-2014 04:51 PM
08-12-2014 08:58 PM
by Shark1611
2 379
Walk behinds
hpruitcei
08-07-2014 06:28 PM
08-12-2014 02:35 PM
by mattthelawnguy
7 648
New name help
stevef1201
08-10-2014 04:27 PM
08-12-2014 12:03 PM
by Steve
6 523
my little green dilemmas
Lawn Techie
08-03-2014 11:47 AM
08-11-2014 01:20 PM
by Steve
7 621
what the best...
CleanCutsLLC
08-02-2014 01:02 AM
08-11-2014 01:16 PM
by Steve
6 673
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
08-11-2014 01:19 AM
by ExtremeLawncareServices
13 931
Covering all the bases
janslawncare
08-08-2014 10:11 AM
08-08-2014 01:41 PM
by Steve
1 462
New from Florida
ADE
08-06-2014 08:40 PM
08-08-2014 01:32 PM
by Steve
4 530
JOB - Landscape Install...
janslawncare
08-08-2014 10:06 AM
08-08-2014 10:06 AM
by janslawncare
0 418
» Popular Tags
4wd ads auger birdscaping charge collections subcontractor craigslist customers ecosymbiosis estimate exmark ferris first truck georgia gopherhaul grass gravely hardscapes hills holiday honda how much to charge how to bid introduction invoice john deere quik trac kawasaki labor cost landscape services late lawn lawn care lawn care busines plan lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lawn service leaf cleanup lesco lighting marketing mowing mulch estimate native plants new buisness online classifieds patio install podcast pto reo rotating scag scripts season seo snow plowing sprayer starting a business start up lawn care business stihl theft theft of services tips toro toro grand stand trailer trimmer rack walker
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 07:26 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 07:26 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy