Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Interesting Marketing Idea


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 03-31-2009, 11:33 PM
SuperiorPower
Guest
 
Posts: n/a
Default Interesting Marketing Idea

I recently inadvertently came into contact with a marketing director for a local outfit that owns several restaurants. He also owns several businesses of his own, one of which sells brats that are 100% made locally and only from 100% local products.

As a part of his marketing director duties he gives away free food. HE makes and hands out short sub sandwiches. In case you are wondering how he pays for it, here is the answer:

He hands out coupons for advertisers. From my understanding he hands out a hand full of coupons with each sub. He said you might end up paying up to $200-$300 for a years worth of coupons which he hands out.

My problems with this method for the Landscaping or Small engine businesses advertisement are this:

1, These subs are handed out in the downtown area. This area is where you have: a) lots of unemployed walking around throughout the day, b) a lot of students, c) a lot of people who are renting

2, As for me, I live about 15-20 miles from the area where they normally hand out the coupons. Thus I suspect that many of the customers live a considerable distance from my shop. If I were selling products I would jump all over this opportunity.

What are your thoughts in this?
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 04-01-2009, 01:30 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,979
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Quote:
As a part of his marketing director duties he gives away free food. HE makes and hands out short sub sandwiches. In case you are wondering how he pays for it, here is the answer:

He hands out coupons for advertisers. From my understanding he hands out a hand full of coupons with each sub. He said you might end up paying up to $200-$300 for a years worth of coupons which he hands out.
What kinds of coupons does he hand out with the sandwiches?

Also, what are brats?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 04-01-2009, 10:17 PM
SuperiorPower
Guest
 
Posts: n/a
Default

Not sure what all coupons since I did not yet get to see that part. He told me to join him for a while sometime if I get a chance and he would explain it to me more.

Brats=bratwurst
Reply With Quote
  #4  
Old 04-02-2009, 01:03 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,979
Rep Power: 10
Steve has disabled reputation
Default

Well that sounds interesting! Let us now if you ever get the chance to work with him.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 04-16-2009, 06:04 PM
LawncareMarketingMagic LawncareMarketingMagic is offline
Lawn Care Business Consultant
 
Join Date: Jul 2005
Location: Rock Hill, SC
Age: 39
Posts: 132
Rep Power: 0
LawncareMarketingMagic is an unknown quantity at this point
Default

Eli,

I'd say you hit the nail on the head. Even though the idea is good, he isn't really hitting your target market very well.

Instead, why not approach restaurants closer to your local area and have them hand out coupons to all their customers. Or set something similar up with the local car wash, or CPA, or accountant, or maid service, or pest control service, or....well, you get the idea.

Essentially it all boils down to the fact that it doesn't matter how great the idea is if you won't be hitting your target prospects with your message/offer. However, that doesn't mean you can't take the idea and modify it to work!
__________________
Chestin
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
New marketing idea i saw on tv justin_time Lawn Care Marketing & Post your marketing material for review! 3 03-06-2009 11:11 PM
New marketing idea! musician/lawnman Lawn Care Marketing & Post your marketing material for review! 9 03-09-2008 11:24 AM
New Marketing Idea's realhuntin Lawn Care Marketing & Post your marketing material for review! 5 12-09-2007 03:46 AM
Marketing Idea Steve General Business Discussions 2 02-10-2007 05:33 PM
Marketing idea Steve General Business Discussions 0 11-03-2005 11:11 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Facebook
element009
03-23-2011 09:36 AM
Today 07:49 AM
by jrs.landscaping
51 11,702
rock salt
Bradcook21
02-24-2015 11:17 AM
Today 06:54 AM
by jrs.landscaping
15 344
stubbon people
Bradcook21
02-16-2015 04:25 PM
Yesterday 07:42 PM
by SC93
32 1,093
price for snow clearing?
Bradcook21
02-25-2015 09:11 PM
Yesterday 04:01 PM
by Bradcook21
3 114
Blade sharpener
Just for Cuts
07-04-2014 01:31 PM
Yesterday 03:43 PM
by Mr. Mow
15 1,679
viking cyclon.
uppercut
01-29-2015 09:12 PM
Yesterday 02:54 PM
by Steve
5 477
Ugliest lawn contest
Steve
02-23-2015 04:17 PM
Yesterday 02:51 PM
by Steve
2 238
Start LIKING FACEBOOK...
rlclawncare123
Yesterday 01:06 AM
Yesterday 02:41 PM
by Steve
1 73
Another website update
Chilehead
Yesterday 11:24 AM
Yesterday 12:46 PM
by Just for Cuts
3 72
tips on creating a...
BLAZIER-1991
01-08-2015 07:22 PM
Yesterday 02:44 AM
by ExtremeLawncareServices
5 683
New Lawn Care Service...
rlclawncare123
Yesterday 12:49 AM
Yesterday 02:24 AM
by ExtremeLawncareServices
1 78
Finally!
SGL1
02-22-2015 09:46 PM
02-25-2015 10:15 PM
by SGL1
13 417
leaf removal.. mulching...
facework84
08-05-2011 03:26 PM
02-25-2015 08:07 PM
by Steve
5 2,760
How many customers?
SC93
02-25-2015 12:40 AM
02-25-2015 04:59 PM
by SC93
5 198
Irrigation...
charlieallen
02-24-2015 01:16 PM
02-25-2015 02:58 PM
by Steve
6 197
use a small business...
BLAZIER-1991
12-25-2014 12:21 AM
02-25-2015 12:46 AM
by SC93
33 2,750
I'm Back With The Best...
aduttonater
02-21-2015 01:41 AM
02-24-2015 08:32 PM
by ExtremeLawncareServices
9 453
honest opinion please
uppercut
02-17-2015 02:30 AM
02-24-2015 07:12 PM
by homey
10 609
2nd year advice anyone
Bradcook21
02-18-2015 07:00 PM
02-24-2015 05:15 PM
by Bradcook21
14 593
need help
lawnexpers115
02-23-2015 05:36 PM
02-24-2015 02:49 PM
by Steve
3 238
Hello People
nativikee
02-23-2015 07:17 PM
02-24-2015 02:43 PM
by Steve
4 238
New member
qua ke zik 001
02-23-2015 11:24 AM
02-23-2015 03:40 PM
by Steve
1 199
New Video
Sprinkler Buddy
02-22-2015 09:18 PM
02-23-2015 03:19 PM
by Sprinkler Buddy
2 230
need help with SCAG...
apmAkron
02-23-2015 09:14 AM
02-23-2015 01:57 PM
by apmAkron
3 225
which degrees would be...
BLAZIER-1991
02-20-2015 04:46 PM
02-23-2015 01:47 PM
by Steve
9 383
Trouble logging in
avetslawncare
02-21-2015 02:06 PM
02-23-2015 01:44 PM
by Steve
1 430
John Deere Quik Track...
acrajchel
02-20-2015 03:12 PM
02-23-2015 01:40 PM
by Steve
1 258
Trimming and...
joshlawncare
02-15-2015 02:04 PM
02-22-2015 09:48 PM
by SGL1
5 589
where can i post this
zippy-phil
02-17-2015 07:58 PM
02-20-2015 02:02 PM
by Steve
7 475
These are the days on...
ExtremeLawncareServices
01-11-2015 11:41 AM
02-19-2015 04:43 PM
by ExtremeLawncareServices
29 2,596
Thumbs up or down?
lawnman1959
02-18-2015 11:40 AM
02-19-2015 01:22 PM
by Chilehead
3 388
Am I growing too fast?
Mattcrump
08-04-2011 11:54 PM
02-19-2015 12:34 PM
by Steve
11 5,176
Say Hello !!!
Steve
03-19-2007 12:18 PM
02-19-2015 12:31 PM
by Steve
1,215 371,400
How to obtain more...
winkie61
02-17-2015 08:31 AM
02-19-2015 12:29 PM
by Steve
3 484
Mowing 2 acres
Bradcook21
01-05-2015 03:13 PM
02-19-2015 12:23 PM
by Steve
16 1,428
How to sell annual...
GroPro
02-17-2015 12:31 PM
02-18-2015 01:46 PM
by GroPro
5 475
FREE Custom Website...
breadcrumb
01-31-2015 10:58 PM
02-18-2015 01:32 PM
by Steve
5 1,075
Taking a step back
Billy Goat
02-16-2015 07:37 AM
02-18-2015 01:17 PM
by Chilehead
9 560
Employees
stevej
02-17-2015 05:25 PM
02-18-2015 12:47 PM
by Mr. Mow
1 377
Landscapers from hell!!
Chilehead
01-29-2015 03:55 PM
02-17-2015 07:48 PM
by ExtremeLawncareServices
9 981
Cannot access your Itune...
winkie61
02-17-2015 10:00 AM
02-17-2015 03:26 PM
by Steve
1 332
Advertising on internet...
Sprinkler Buddy
02-13-2015 01:22 PM
02-17-2015 01:00 PM
by Steve
9 629
new to this forum
NIP'N'TUK
02-14-2015 07:54 PM
02-16-2015 10:03 PM
by Steve
2 464
Advice on bidding 20...
sleepydunn
02-15-2015 07:38 PM
02-16-2015 09:59 PM
by Steve
4 566
New to me mower
xandrew245x
04-27-2014 08:02 PM
02-16-2015 09:48 PM
by Steve
8 1,365
mower blades
tlf59263
02-09-2015 12:36 PM
02-16-2015 05:16 PM
by Just for Cuts
8 793
Just Quit?
ringahding1
01-30-2015 06:23 AM
02-16-2015 02:16 PM
by joshlawncare
18 1,464
Advice on Bidding...
veteranlawnservice
02-08-2015 09:21 PM
02-16-2015 12:14 PM
by joshlawncare
18 1,172
Extending the life of...
rmccutchan
01-17-2015 12:37 AM
02-16-2015 09:51 AM
by rmccutchan
20 1,546
To Mulch OR Not To Mulch
OldSalt
02-12-2015 10:04 PM
02-15-2015 01:25 AM
by ExtremeLawncareServices
14 782
» Popular Tags
2wd 4wd apartment complex bark blades blowout bob villa collections commercial demonstration edging employee problems facebook ferris first truck flyers free advertising gopherhaul grass gravely growing a lawn care business hardscapes hills hiring how to hydraulic landscape landscape services landscaping training lawn aeration lawn care lawn care busines plan lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website marketing more customers business mr dave new mower ordinance past due patio install per hour charge podcast profit on employee push versus ride running a business scag v-ride scripts search engine optimization sell the vision seo shreaded small engine repair sq ft square foot sulky tractor auger trailer mate pro trimmer rack truck new used landscape walk behind web design website won't return wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 09:49 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 09:49 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy