Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Lawn Care, Landscaping, and Property Management Forums > General Talk

General Talk If it doesn't fit anywhere else, post it here.

Home Show's


General Talk

If it doesn't fit anywhere else, post it here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 03-31-2009, 03:16 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 10
picframer will become famous soon enough
Default Home Show's

I am sure there is one in your area and thought I would share a little on my experience, our Spring Home show was this past weekend, about three weeks too early IMHO as we still have snow and mowing or even prep work is at least three to four weeks ahead.

I was too late to rent a table, as I posted in another thread and Steve offered some ideas, what I did was put my Cargo Trailer which is all lettered on a neighbours truck and parked it in a spot close to the entrance, everyone had to drive by it. On the side I had a plastic holder with my post cards and a small sign stating Free Information Here.

Then I took my truck and the larger trailer with my largest tractor and parked it in the lot close to where you pay to get in, did the same thing, holder on the side with post cards, tied some balloons on the ROPS of the tractor, had to be careful as I didn't want to get kicked out.

I printed 5,000 cheap flyer's at Staples and hired friends of my daughter to go around three times a day and put them under the wipers of vehicles but only is they did not have a company name.

Bought shirts and jackets for 6 people, daughter and four friends, son and a friend, gave them business cards to walk the floor in areas where landscaping companies were. What they were doing is when you came into the show you received a bag for your flyer's, what they did as people left a table of, for example lawn care, they simply followed them for a bit and said here is a card for you to look at later and put it in their bag.

I know, some of these companies paid big bucks to be at the show and I would have to but I did what I had to to get the company name out there.

I worked two shifts at the John Deere booth, if someone came up and asked, you guys must sell to contractors, could you suggest someone, I simply gave them a card and said give this guy a try.

The results, well I have 126 emails, site traffic from last Friday is over 350 visitors, I also did a 1,000 piece mail drop last Thursday just before the show.

I have been calling and emailing, visited 6 prospects today and picked up 5 landscaping, deck jobs, 2 are also lawn care. We had a big snow storm yesterday and today so that has slowed me down a bit.

I think this has paid off big time and to be honest it didn't really cost me much.

Now for the show itself it was packed, I think they said around 5,800 people a day were through. I visited every table that offered landscaping, deck construction and lawn care.

I am not putting anyone down but found it interesting most lawn care companies are using the word Organic yet they stumble when asked about their products. I already knew going in no one in my area is using true organic products as I had researched the companies in the area first. Rates are all over the map, three companies were advertising they will beat any competitor by 20%, I asked what if your competition low balls my lawn you will loose money with this method, the response was you win. We all know the actual result will be a poor job as they won't be able to afford to do quality at the rates being quoted, personally I am going to ride this one out, stick to my rates and pick up money doing jobs other companies do not have the equipment for, will it work? no idea yet but it loosk very good as we have 37 jobs in the hopper with very little marketing work.

So that is it, I am pumped just need some weather to get going.

Andy

Last edited by picframer; 03-31-2009 at 03:21 PM.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 03-31-2009, 04:37 PM
SuperiorPower
Guest
 
Posts: n/a
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by picframer View Post
I worked two shifts at the John Deere booth, if someone came up and asked, you guys must sell to contractors, could you suggest someone, I simply gave them a card and said give this guy a try.
That is just too funny!!! I like your marketing ideas. I agree that being cheaper is not always better. I recall reading in a business magazine that if you drop your prices your customers are going to believe your product/services are not worth more than that. They will then think you are still over charging...

In my business I try to make sure that I provide the best quality, though slightly more expensive, it is the simply the best available. When the time comes that I have the time, money, and space to be a stocking dealer for new equipment I will make sure that I stock the best. I won't be selling craftsman, homelite, mccullough, etc... After all, our first name is Superior!

Good luck!!

Eli
Reply With Quote
  #3  
Old 03-31-2009, 05:09 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,365
Rep Power: 10
Steve has disabled reputation
Default

Andy,

Great job!

Now that you have been through that experience what would you do differently next year?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 03-31-2009, 07:04 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 10
picframer will become famous soon enough
Default

If we have a bad year, plan ahead and book the space at the show, if all goes well....well do it again as it did not cost much
Reply With Quote
  #5  
Old 03-31-2009, 08:32 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,365
Rep Power: 10
Steve has disabled reputation
Default

Did any of the other booths really stand out and attract your attention or the attention of others there? What did they do to stand out?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 04-01-2009, 05:11 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 10
picframer will become famous soon enough
Default

Yes, there were three that really caught my attention, I would guess there were 30 booths related to the lawn care business. The three that sparked my interest were very professional, colors in all three were a nice green and yellow, the staff had very nice uniforms and pants, I know from my previous business they spent a pile of cash on their booth.

Only one had, IMHO, a really nice brochure.

I have been watching their websites and comparing it to my own using an SEO software, not one site in my area has been updated in the past 18 months and I live in a fairly large city and they are only listed on less than 10% of the search engines.
Reply With Quote
  #7  
Old 04-01-2009, 12:25 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,365
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I have been watching their websites and comparing it to my own using an SEO software, not one site in my area has been updated in the past 18 months and I live in a fairly large city and they are only listed on less than 10% of the search engines.
That is amazing! This should make it a lot easier for you top rank higher than them.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Home prices Steve General Talk 8 07-19-2008 01:46 PM
Home prices? Steve General Talk 0 01-19-2008 08:47 PM
Kids don't try this at home! Steve General Talk 5 01-17-2008 04:33 PM
Home prices Steve General Talk 0 09-19-2007 05:08 AM
Home Depot is looking this way, should you? Steve General Business Discussions 0 10-26-2006 03:00 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Laid off oil field...
Mr. Mow
Today 09:03 AM
Today 11:31 AM
by biglee
1 41
Quick money this morning,
biglee
Today 11:18 AM
Today 11:18 AM
by biglee
0 30
Share your stolen...
SGL1
05-27-2015 09:05 PM
Today 08:21 AM
by Chilehead
14 224
Hello
designr69
Yesterday 02:47 PM
Today 12:29 AM
by Steve
1 52
Hello All
HappyGrass
05-27-2015 10:10 PM
Today 12:27 AM
by Steve
4 109
big job for me....need...
holymoly
05-28-2015 06:15 AM
Today 12:26 AM
by Steve
5 136
What a JERK!
Chilehead
05-06-2015 08:13 AM
05-28-2015 03:13 PM
by HappyGrass
16 846
5 things you would...
Steve
09-11-2008 08:53 AM
05-28-2015 03:02 PM
by HappyGrass
5 2,173
how to make customers...
Bradcook21
05-27-2015 05:04 PM
05-28-2015 12:31 PM
by Steve
5 140
Equipment dealers
mattthelawnguy
05-21-2015 04:33 PM
05-28-2015 12:20 PM
by Steve
6 234
Things your lawn care...
Steve
05-27-2015 11:48 AM
05-27-2015 11:48 AM
by Steve
0 76
I can't believe people...
ExtremeLawncareServices
05-25-2015 10:29 AM
05-27-2015 11:45 AM
by jrs.landscaping
9 281
Show us your stripes
Just for Cuts
05-21-2015 03:07 PM
05-27-2015 11:35 AM
by Steve
5 208
Pissed off customers
stonegatedesigns
05-26-2015 05:29 PM
05-27-2015 11:26 AM
by Steve
3 148
Great start to the season
jcurr33
05-25-2015 08:49 PM
05-26-2015 01:50 PM
by Steve
2 110
uploading video on here?
holymoly
05-24-2015 08:13 AM
05-26-2015 01:37 PM
by Steve
2 111
new here ! need help
pgrace
05-23-2015 11:29 PM
05-26-2015 01:35 PM
by Steve
1 131
What's your next...
Steve
05-15-2015 11:54 AM
05-26-2015 01:25 PM
by Steve
14 426
problems with a customer
LawnCareMan280
05-19-2015 06:28 PM
05-26-2015 01:22 PM
by Steve
5 248
More Rain or Less?
Steve
05-20-2015 12:06 PM
05-24-2015 04:37 PM
by SGL1
12 313
Irrigation
pboy8634
02-21-2010 12:46 PM
05-22-2015 10:05 PM
by biglee
25 8,503
Beginner Mistakes:...
Steve
01-31-2007 11:45 AM
05-22-2015 09:58 PM
by biglee
37 9,256
Peace garden ideas
SGL1
05-13-2015 03:15 PM
05-21-2015 07:51 PM
by avetslawncare
16 562
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
05-20-2015 09:18 PM
by ExtremeLawncareServices
84 6,928
Total yard rehab
SGL1
04-23-2015 03:59 PM
05-19-2015 08:22 PM
by SGL1
15 855
Say Hello !!!
Steve
03-19-2007 11:18 AM
05-19-2015 04:12 PM
by NinaMarie86
1,223 390,666
New Lawn Service
carmelitaslawnservice
05-19-2015 10:02 AM
05-19-2015 02:51 PM
by Steve
1 157
Landscaper Jailed After...
SGL1
05-18-2015 08:15 AM
05-19-2015 02:37 PM
by Steve
5 258
Pictures of commercial...
avetslawncare
04-01-2015 09:47 PM
05-19-2015 02:29 PM
by Steve
38 2,102
feeling like im being...
Bradcook21
05-17-2015 07:33 AM
05-19-2015 02:11 PM
by Steve
6 265
good news yesterday
Bradcook21
05-17-2015 07:08 AM
05-19-2015 06:16 AM
by Bradcook21
3 192
ignition coil
jasonw
05-12-2015 05:31 PM
05-18-2015 12:07 PM
by Steve
3 308
Anyone need help? I have...
biglee
05-06-2015 12:22 PM
05-18-2015 12:06 PM
by Steve
13 749
Big (to me) mulch job
tl757
04-23-2015 05:32 PM
05-15-2015 08:46 PM
by biglee
22 1,562
big dog mowers?
Bradcook21
05-13-2015 04:03 PM
05-14-2015 10:55 AM
by Steve
4 341
Small HOA Bid
lxarth
05-06-2015 10:37 PM
05-13-2015 11:55 AM
by Steve
9 569
New company in Michigan
SEM
04-24-2015 09:27 PM
05-13-2015 11:51 AM
by Steve
11 687
Fired for refusing to...
Mr. Mow
05-09-2015 06:15 AM
05-12-2015 01:36 PM
by Steve
6 563
I have ZERO confidence...
Just for Cuts
05-01-2015 04:24 PM
05-12-2015 03:53 AM
by jrs.landscaping
31 1,171
landscape insurance
clarkslawn
03-30-2015 10:14 PM
05-11-2015 01:15 PM
by Steve
6 1,081
String trim BEFORE mow...
Mr. Mow
04-12-2015 08:13 AM
05-10-2015 07:50 PM
by ExtremeLawncareServices
9 1,113
Bought my first STIHL...
Mr. Mow
05-09-2015 06:29 AM
05-10-2015 08:36 AM
by Mr. Mow
9 468
advice wanted please and...
CHenricks
05-07-2015 08:40 PM
05-08-2015 04:20 PM
by CHenricks
7 491
Hello
SallyBorowicz
05-06-2015 11:14 AM
05-08-2015 02:21 PM
by Steve
3 391
Mower Advice
tl757
05-06-2015 02:31 PM
05-08-2015 01:45 PM
by Steve
6 524
Home today...Still...
biglee
05-06-2015 11:59 AM
05-07-2015 12:06 PM
by biglee
2 393
I'm Back With The Best...
aduttonater
02-21-2015 12:41 AM
05-07-2015 11:17 AM
by Steve
79 4,100
color fliers?
holymoly
04-18-2015 02:32 PM
05-07-2015 10:57 AM
by Steve
16 1,092
Looking good
mrsmichigan
05-06-2015 09:47 AM
05-07-2015 10:53 AM
by Steve
1 327
What are your biggest...
Steve
05-05-2015 01:24 PM
05-07-2015 10:52 AM
by Steve
2 380
» Popular Tags
aerocore apartment bid apartment lawn care estimate applying auger billy goat brushcutter blades blowout bush commercial curb appeal services deliquentaccounts demonstration ditches door hangers employee problems equipment rental estimate facebook foreman free advertising google growing a lawn care business how to husqvarna jobs john deere quik trac landscape landscape services landscaping training lawn lawn care lawn care busines plan managing a lawn care business marketing more customers business mr dave mulch new business patio install per hour service pricing pto scag secrets to landscaping sell the vision shell shreaded small engine repair snow plowing sq ft square foot starting a lawn care business steep lawns swzt theft toro toro grand stand tractor auger trailer trailer mate pro tree trimmer rack up sell employee web design website website design winterization wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 05:08 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 05:08 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy