Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Lawn Care, Landscaping, and Property Management Forums > General Talk

General Talk If it doesn't fit anywhere else, post it here.

Home Show's


General Talk

If it doesn't fit anywhere else, post it here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 03-31-2009, 04:16 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 11
picframer will become famous soon enough
Default Home Show's

I am sure there is one in your area and thought I would share a little on my experience, our Spring Home show was this past weekend, about three weeks too early IMHO as we still have snow and mowing or even prep work is at least three to four weeks ahead.

I was too late to rent a table, as I posted in another thread and Steve offered some ideas, what I did was put my Cargo Trailer which is all lettered on a neighbours truck and parked it in a spot close to the entrance, everyone had to drive by it. On the side I had a plastic holder with my post cards and a small sign stating Free Information Here.

Then I took my truck and the larger trailer with my largest tractor and parked it in the lot close to where you pay to get in, did the same thing, holder on the side with post cards, tied some balloons on the ROPS of the tractor, had to be careful as I didn't want to get kicked out.

I printed 5,000 cheap flyer's at Staples and hired friends of my daughter to go around three times a day and put them under the wipers of vehicles but only is they did not have a company name.

Bought shirts and jackets for 6 people, daughter and four friends, son and a friend, gave them business cards to walk the floor in areas where landscaping companies were. What they were doing is when you came into the show you received a bag for your flyer's, what they did as people left a table of, for example lawn care, they simply followed them for a bit and said here is a card for you to look at later and put it in their bag.

I know, some of these companies paid big bucks to be at the show and I would have to but I did what I had to to get the company name out there.

I worked two shifts at the John Deere booth, if someone came up and asked, you guys must sell to contractors, could you suggest someone, I simply gave them a card and said give this guy a try.

The results, well I have 126 emails, site traffic from last Friday is over 350 visitors, I also did a 1,000 piece mail drop last Thursday just before the show.

I have been calling and emailing, visited 6 prospects today and picked up 5 landscaping, deck jobs, 2 are also lawn care. We had a big snow storm yesterday and today so that has slowed me down a bit.

I think this has paid off big time and to be honest it didn't really cost me much.

Now for the show itself it was packed, I think they said around 5,800 people a day were through. I visited every table that offered landscaping, deck construction and lawn care.

I am not putting anyone down but found it interesting most lawn care companies are using the word Organic yet they stumble when asked about their products. I already knew going in no one in my area is using true organic products as I had researched the companies in the area first. Rates are all over the map, three companies were advertising they will beat any competitor by 20%, I asked what if your competition low balls my lawn you will loose money with this method, the response was you win. We all know the actual result will be a poor job as they won't be able to afford to do quality at the rates being quoted, personally I am going to ride this one out, stick to my rates and pick up money doing jobs other companies do not have the equipment for, will it work? no idea yet but it loosk very good as we have 37 jobs in the hopper with very little marketing work.

So that is it, I am pumped just need some weather to get going.

Andy

Last edited by picframer; 03-31-2009 at 04:21 PM.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 03-31-2009, 05:37 PM
SuperiorPower
Guest
 
Posts: n/a
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by picframer View Post
I worked two shifts at the John Deere booth, if someone came up and asked, you guys must sell to contractors, could you suggest someone, I simply gave them a card and said give this guy a try.
That is just too funny!!! I like your marketing ideas. I agree that being cheaper is not always better. I recall reading in a business magazine that if you drop your prices your customers are going to believe your product/services are not worth more than that. They will then think you are still over charging...

In my business I try to make sure that I provide the best quality, though slightly more expensive, it is the simply the best available. When the time comes that I have the time, money, and space to be a stocking dealer for new equipment I will make sure that I stock the best. I won't be selling craftsman, homelite, mccullough, etc... After all, our first name is Superior!

Good luck!!

Eli
Reply With Quote
  #3  
Old 03-31-2009, 06:09 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,811
Rep Power: 10
Steve has disabled reputation
Default

Andy,

Great job!

Now that you have been through that experience what would you do differently next year?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 03-31-2009, 08:04 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 11
picframer will become famous soon enough
Default

If we have a bad year, plan ahead and book the space at the show, if all goes well....well do it again as it did not cost much
Reply With Quote
  #5  
Old 03-31-2009, 09:32 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,811
Rep Power: 10
Steve has disabled reputation
Default

Did any of the other booths really stand out and attract your attention or the attention of others there? What did they do to stand out?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 04-01-2009, 06:11 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 11
picframer will become famous soon enough
Default

Yes, there were three that really caught my attention, I would guess there were 30 booths related to the lawn care business. The three that sparked my interest were very professional, colors in all three were a nice green and yellow, the staff had very nice uniforms and pants, I know from my previous business they spent a pile of cash on their booth.

Only one had, IMHO, a really nice brochure.

I have been watching their websites and comparing it to my own using an SEO software, not one site in my area has been updated in the past 18 months and I live in a fairly large city and they are only listed on less than 10% of the search engines.
Reply With Quote
  #7  
Old 04-01-2009, 01:25 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,811
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I have been watching their websites and comparing it to my own using an SEO software, not one site in my area has been updated in the past 18 months and I live in a fairly large city and they are only listed on less than 10% of the search engines.
That is amazing! This should make it a lot easier for you top rank higher than them.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Home prices Steve General Talk 8 07-19-2008 02:46 PM
Home prices? Steve General Talk 0 01-19-2008 09:47 PM
Kids don't try this at home! Steve General Talk 5 01-17-2008 05:33 PM
Home prices Steve General Talk 0 09-19-2007 06:08 AM
Home Depot is looking this way, should you? Steve General Business Discussions 0 10-26-2006 04:00 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Finding open bids?!?
C&DPropertyManagement
02-07-2016 01:48 AM
Today 03:43 AM
by C&DPropertyManagement
2 59
Best two stroke oil
Greg_TopYardServices
Yesterday 07:53 PM
Today 01:16 AM
by Steve
2 27
Help Spread the word...
Sprinkler Buddy
12-02-2015 08:41 AM
Today 01:07 AM
by Steve
14 1,198
back surgery
Bradcook21
01-28-2016 08:51 PM
Today 01:06 AM
by Steve
13 309
hello all
romanlandscape
01-29-2016 03:46 PM
02-07-2016 10:20 AM
by Bradcook21
6 193
Lawn Care Book Ranked #1
Steve
02-06-2016 12:36 AM
02-06-2016 12:36 AM
by Steve
0 77
Hi
Sellers Lawn Care
02-02-2016 01:48 PM
02-05-2016 08:03 AM
by Sellers Lawn Care
4 147
Collecting payments from...
Niagara Mowing
02-03-2016 05:21 PM
02-05-2016 08:00 AM
by Niagara Mowing
7 198
SMS assist? The good,...
jcurr33
01-27-2016 10:24 PM
02-04-2016 11:53 PM
by Steve
5 220
I need some help...
Anise
02-04-2016 01:39 PM
02-04-2016 11:51 PM
by Steve
3 111
Customers dodging the...
Rocky
11-06-2015 06:22 AM
02-04-2016 03:41 AM
by C&DPropertyManagement
7 1,473
Offering a "Trial"...
wybut076
02-01-2016 06:27 PM
02-03-2016 08:26 PM
by Just for Cuts
7 238
Iowa Caucus Predictions?
Steve
02-01-2016 06:31 PM
02-03-2016 12:40 AM
by Steve
1 93
Laying White River Rock
DiamondLawnCare
02-01-2016 08:27 PM
02-03-2016 12:17 AM
by Steve
1 115
Networking for a...
jcurr33
01-30-2016 09:26 PM
02-01-2016 06:27 PM
by Steve
4 183
Customer giving a 1099?
apmAkron
01-27-2016 07:22 PM
01-31-2016 08:55 PM
by Chilehead
6 248
happy to be here
redrobin
01-29-2016 10:45 AM
01-31-2016 08:44 PM
by Steve
1 130
Thought's on an "E-Z...
jcurr33
01-27-2016 10:48 PM
01-31-2016 08:38 PM
by Steve
4 211
Changes
Knaubone
01-30-2016 10:56 PM
01-31-2016 08:31 PM
by Steve
1 115
Thoughts on this Exmark...
googus
01-28-2016 04:24 PM
01-28-2016 08:09 PM
by Chilehead
1 141
1st year in
jcurr33
10-18-2015 05:07 PM
01-28-2016 07:49 PM
by Chilehead
6 4,133
Need opinion on zero...
Mr. Mow
01-24-2016 05:42 PM
01-28-2016 07:41 PM
by Chilehead
10 352
Opinion on liquid vs...
Bradcook21
01-25-2016 02:03 PM
01-28-2016 07:38 PM
by Chilehead
9 303
Finding property size
Gageslawncare
01-25-2016 11:08 AM
01-28-2016 12:05 PM
by Gageslawncare
10 305
Tiger TG 2661 Commercial...
lawnman1959
01-25-2016 08:12 PM
01-27-2016 07:57 PM
by Just for Cuts
5 237
Spouse as a dependent?
Steve
01-26-2016 01:51 AM
01-27-2016 10:44 AM
by Chilehead
3 196
Hello All
C&DPropertyManagement
01-23-2016 12:21 PM
01-26-2016 01:24 AM
by Steve
1 174
Credit Cards - What's in...
Shark1611
06-16-2015 04:04 PM
01-23-2016 03:43 PM
by C&DPropertyManagement
17 7,673
Start My Own Business?
mowandblow1980
01-12-2016 08:43 PM
01-19-2016 07:00 PM
by Steve
12 625
State of the nation 2016.
Steve
01-12-2016 12:05 AM
01-19-2016 06:57 PM
by Steve
6 371
little help? first big...
Brian3137
12-31-2015 12:39 PM
01-19-2016 06:54 PM
by Steve
23 1,074
Hi everybody...
Greg_TopYardServices
01-14-2016 08:10 AM
01-19-2016 02:47 PM
by SC93
12 449
What's your next...
Steve
05-15-2015 12:54 PM
01-17-2016 08:48 PM
by Homeland unlimited
25 7,913
Plow controller problems
scaypa
01-12-2016 05:49 PM
01-16-2016 10:46 AM
by scaypa
4 287
Say Hello !!!
Steve
03-19-2007 12:18 PM
01-15-2016 07:23 PM
by tannerduncan
1,244 428,051
Pricing issue
Mr. Mow
07-07-2015 07:15 AM
01-15-2016 11:20 AM
by djlandscaping06
23 5,402
New College Course
Dr. D
01-14-2016 01:45 PM
01-14-2016 05:35 PM
by Steve
1 208
Yelp
Shark1611
01-13-2016 10:00 AM
01-14-2016 05:32 PM
by Steve
4 266
New to the forum from...
Doug Green
01-12-2016 12:23 PM
01-14-2016 08:34 AM
by Doug Green
2 240
Facebook advertising
Just for Cuts
12-13-2015 08:49 AM
01-13-2016 10:20 PM
by Just for Cuts
12 921
Choosing local business
Doug Green
01-12-2016 12:29 PM
01-13-2016 06:12 PM
by Steve
2 405
4 Seasons Landscaping LLC
Doug Green
01-12-2016 12:56 PM
01-12-2016 12:59 PM
by Doug Green
1 264
2016 business goals
OxfordOS
01-09-2016 04:19 PM
01-12-2016 08:36 AM
by mowandblow1980
15 565
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 04:17 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 04:17 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy