Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Community Assistance

Community Assistance Community questions, comments, and suggestions. Problems posting? Email me.

When is the right time?


Community Assistance

Community questions, comments, and suggestions. Problems posting? Email me.
Reply
 
Thread Tools Search this Thread
  #1  
Old 03-26-2009, 02:26 PM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 73
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default When is the right time?

When is it the right time for advertising?
How do you deal with close competition?


A company sent out a paper last month, and again TODAY, they just changed the paper type to a glossy type.

Another company left a card in my mailbox yesterday, they put the card in an envelope & stamped it with there logo. .. It got me pretty ticked off when I saw it, I noticed a few flaws in the card, it wasn't translated in French when it's a regulation around here. I have been BUSTING my butt to hire people to translate my paper! What caught my eye was the price of there service., that's another story...

So my fliers are done, I have cards coming in this week sometime, maybe tomorrow.

It's the end of March & we still have snow, & maybe a chance of another snow storm like last year. (it happened on Easter)

I'm thinking maybe I should do my advertising run the 3rd week of April, so people have it last, & right before cutting season. it will give me time to take calls also.

Anyway, competition is heating up, & I refuse to lower my price.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 03-26-2009, 03:23 PM
StartALawnCareBusiness's Avatar
StartALawnCareBusiness StartALawnCareBusiness is offline
Keith
 
Join Date: May 2007
Posts: 731
Rep Power: 0
StartALawnCareBusiness is on a distinguished road
Lightbulb Advertising, not a one-time shot.

Lawn care business tipsLawn Care Business Book
Hi Breeze:

A common mistake is to make an advertising run as a one-time shot.

It sounds like your competition is following the tactic of sending a flyer, judging the outcome, tweaking his advertising then trying again. This is a great tactic.

I know you want to hit it at exactly the right time but, I believe, you should ease into your advertising and not hit it all at once. Multiple hits over a longer period of time targeting a smaller prospective client group will garner more response than a one-time campaign to a very large prospective group.
__________________
Start a profitable lawn care business.
Reply With Quote
  #3  
Old 03-26-2009, 06:47 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

Timing is everything, My first run went today and our weather is a few weeks behind you, why did I send it today? The home show is this weekend, I was too late into this to get a table so I had to some up with some ideas including the show myself each day with the truck, trailer and one of my larger tractors on the trailer, everything is lettered and ready to go.

Putting flyer's on car windows was a thought however the show organizers will not allow it so, I had shirts and jackets made up and will have my 16 year old daughter & friends, Son and his University friends attend at high traffic times and walk around, they will all have cards on them and if someone asks will receive one. The trailer has holders for flyers with a moderate sized sign saying free flyer, may get in a bot of trouble for that but I can always put it away, if I pay for parking then they can't make me remove the trailer which is all decked out.

I have four separate flyer's/post cards, I believe the response from the first run will be light but I will hit the same areas four times in a 60 day period, my mailing is very, very specific in area, you can do the same using Canada Post, it's cheaper than hiring someone to hand deliver.

As for translating, is your flyer in French or English? Either way if it isn't too long email it for me and I will do it for you, wife is from Montreal and I am from Northern New Brunswick, we all speak English, French and the kids speak Spanish as well, daughter has pretty much mastered Italian and is now working on German, no idea why....

You must be in the Eastern Townships is someone is dropping English only as that would not go well in most areas, and having worked in Montreal with the bank, many would want french only from my experience.

Good Luck

Andy

alondon(at)oakridgeyardcare.ca
Reply With Quote
  #4  
Old 03-26-2009, 07:42 PM
ritchiem
Guest
 
Posts: n/a
Default

I send out my first round of flyers last week. I'll hit the same areas again in another 2 weeks. That always seems to work well for me.
Reply With Quote
  #5  
Old 03-27-2009, 11:06 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,533
Rep Power: 10
Steve has disabled reputation
Default

Quote:
When is it the right time for advertising?
How do you deal with close competition?
This is such a great question. One of the great simple answers I have seen on here is send out your spring marketing when you start seeing spring marketing from companies like home depot and other big box retailers.

But from the larger picture, you should always be marketing. Always. That doesn't mean you need to send out flyers all the time, but you need to be doing things that brings attention to you and your business at all times. It should be part of your daily ritual and weekly ritual. How often are you meeting new people in the area? How often are you handing them out business cards? Letting them know you are in business? Are you visit local stores and hanging up flyers?

How do you deal with the close competition? Stand out and differentiate yourself. There is something unique about you or what you can do that you can use to stand out. You have some knowledge or skill or personality trait that is going to make you stand out and you need to leverage that.

What are your thoughts on this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 03-27-2009, 02:46 PM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 73
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default

Sounds awesome!

I just got home from an advertising run on 2 circle streets ... maybe 30+ houses, not much but I was bored.

It's a beautiful day so I think I'll grab the rest of my million fliers & take a walk!
Reply With Quote
  #7  
Old 03-29-2009, 11:23 AM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 73
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default

I went out to pass fliers with my girlfriend & her 3 friends. We all wore the company hat & mail holding bags door to door to to every house of the perimeter of the city I'd like to take over. It was Saturday & beautiful outside. I met tons of potential customers & was able to talk to them.

By bringing the girls out to help, I think it boosted the company image.
Many customers were interested & said they would hire us if they had woman working. The girls all had a great way of communicating with the elderly which was wonderful to see. Another thing that was asked by a few customers is, "are you a student?" I responded "No, I've been doing this for awhile now. I always hire students looking for work however."

I think by saying you hire students, makes you look more positive in the eyes of potential customers. Especially if you are not a student, your basically saying "NO this is what I do, & it's my life" = I wont be interfered by school or problems students might encounter, the customers can trust me & understand that I am dedicated & will be around always.

Anyway, it was a great day yesterday. Now it's flippin' freezin' !!!
Reply With Quote
  #8  
Old 03-29-2009, 10:16 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,533
Rep Power: 10
Steve has disabled reputation
Default

Good for you, you are making yourself known and getting the word out! Thats what it is all about!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Full time job to full time lawn care. Making the jump. Steve General Business Discussions 6 01-18-2012 09:11 AM
Just in Time All Aspects Landscaping Community Assistance 6 06-04-2008 07:58 AM
NOW IS THE TIME! realhuntin General Talk 25 12-09-2007 09:33 PM
Need big time help Starting a lawn care business. 5 08-21-2007 12:54 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Business Name
sanchez5
10-28-2014 11:55 PM
Today 11:59 AM
by ExtremeLawncareServices
5 170
Pavers
crieg122
10-28-2014 02:49 PM
Today 11:46 AM
by crieg122
4 176
Difference between lawn...
sanchez5
Yesterday 04:20 PM
Today 05:58 AM
by Billy Goat
1 111
Gie-review / What's new...
ExtremeLawncareServices
10-25-2014 09:19 AM
Yesterday 10:35 PM
by ExtremeLawncareServices
5 383
My Newest Toy (B.P....
Dan Tanner
10-23-2014 05:50 PM
Yesterday 12:26 PM
by Steve
6 487
West cost lawn prices
SGlawncare
10-09-2014 09:51 PM
10-28-2014 11:08 PM
by SGlawncare
4 849
Say Hello !!!
Steve
03-19-2007 11:18 AM
10-28-2014 02:51 PM
by Steve
1,193 340,993
Help a brother...
tbtigers03
09-28-2014 11:41 AM
10-28-2014 02:38 PM
by Steve
14 1,878
Business Cards
crieg122
10-25-2014 12:03 PM
10-28-2014 02:37 PM
by crieg122
4 359
Lawn Care business...
crieg122
10-23-2014 01:23 PM
10-28-2014 11:28 AM
by crieg122
15 674
So how do you guys...
Mr. Mow
10-26-2014 07:55 AM
10-28-2014 04:56 AM
by Billy Goat
2 301
Hi Steve From West...
Mr. Mow
10-21-2014 01:59 PM
10-28-2014 01:37 AM
by Steve
3 498
Pressure Washing Like a...
TNTurf
08-01-2014 11:47 PM
10-27-2014 10:36 PM
by SGlawncare
12 1,216
new to the forum
madmedic8575
10-24-2014 02:52 PM
10-27-2014 12:14 PM
by Steve
1 316
Dealing With Gas Can...
Mr. Mow
10-21-2014 01:41 PM
10-26-2014 10:59 AM
by stevef1201
13 679
Leaf removal
madmedic8575
10-24-2014 04:14 PM
10-26-2014 07:45 AM
by Mr. Mow
5 436
raking leaves ?
robert8509
10-22-2014 09:19 PM
10-25-2014 12:09 PM
by biglee
10 588
Leaf Box & Loader Set...
ringahding1
10-21-2014 06:20 AM
10-25-2014 11:46 AM
by crieg122
6 582
hey everyone
robert8509
10-22-2014 08:16 PM
10-24-2014 11:07 PM
by robert8509
7 480
12 Years in Business!
Chilehead
10-23-2014 08:07 AM
10-23-2014 11:08 PM
by Chilehead
2 409
Cheapskate Landlord...
Mr. Mow
10-20-2014 06:33 AM
10-23-2014 05:55 PM
by biglee
13 736
Hi from SoCal
Jmoney
10-23-2014 11:29 AM
10-23-2014 12:51 PM
by Steve
1 370
Workmans compensation...
CDLAWNCARE
10-15-2014 08:05 AM
10-23-2014 12:33 PM
by Steve
5 837
Pda
stevef1201
10-18-2014 02:05 PM
10-23-2014 06:12 AM
by ringahding1
4 664
Hello, from TEXAS
sanchez5
10-17-2014 09:56 PM
10-22-2014 01:27 PM
by Steve
6 726
Organic Lawn Care...
NHray
10-17-2014 06:05 PM
10-22-2014 01:23 PM
by Steve
3 693
first year update
cmdlawncare
08-12-2014 05:41 PM
10-22-2014 07:47 AM
by ringahding1
4 1,688
What parts do you carry...
Just for Cuts
10-17-2014 09:08 AM
10-21-2014 01:36 PM
by Mr. Mow
16 970
Jungle to Beautiful
stevef1201
10-17-2014 09:54 AM
10-21-2014 01:26 PM
by stevef1201
11 834
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
10-21-2014 01:19 PM
by ExtremeLawncareServices
158 11,929
Sunny Beach Tennis...
SGL1
10-19-2014 11:24 PM
10-21-2014 01:04 PM
by SGL1
4 560
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
10-20-2014 08:34 PM
by biglee
10 2,157
Look out Bob Villa -...
Mr Dave
09-30-2014 10:06 AM
10-20-2014 05:42 PM
by SGL1
7 1,646
how to fi d commercial...
mchampion319
10-19-2014 09:50 PM
10-20-2014 04:41 PM
by Steve
1 536
Hello From Tennessee
mrmann901
10-17-2014 10:02 PM
10-20-2014 04:24 PM
by Steve
1 602
questions on order to...
jack2048
10-13-2014 11:15 AM
10-20-2014 03:27 PM
by Mr. Mow
15 1,055
This sucks...
Matther777
09-18-2014 04:56 PM
10-20-2014 02:14 PM
by Steve
14 2,578
Cement mixer
KevinsLawns
10-15-2014 08:03 PM
10-20-2014 02:11 PM
by Steve
7 786
Hello ! New guy Rob here
RWorthley1
10-17-2014 04:05 PM
10-20-2014 02:09 PM
by Steve
1 636
Snow Blowing
gwilson98
10-12-2014 02:21 PM
10-17-2014 02:51 PM
by Steve
6 970
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
10-17-2014 07:49 AM
by SGL1
6 1,276
Grasswhoopins.com Anyone...
GRASS WHOOPINS
06-21-2011 11:38 PM
10-16-2014 01:30 PM
by ExtremeLawncareServices
42 9,678
I Want to buy old...
ExtremeLawncareServices
10-10-2014 10:04 PM
10-15-2014 09:12 PM
by ExtremeLawncareServices
6 993
Do you find weed eating...
chuck2s
10-15-2014 02:10 PM
10-15-2014 02:10 PM
by chuck2s
0 714
Incorporating &...
WesleySnips
10-01-2014 09:39 PM
10-15-2014 01:37 PM
by kslawn
20 1,843
Falling into business
stellarmowing
09-28-2014 04:35 PM
10-15-2014 05:57 AM
by ringahding1
8 1,839
Apartment Complex and...
lxarth
06-22-2011 01:10 PM
10-14-2014 06:25 PM
by jrs.landscaping
42 9,965
I LOVE hedge trimming
stevef1201
10-13-2014 09:05 AM
10-14-2014 01:06 PM
by Steve
5 849
Help with seeder...
ExtremeLawncareServices
10-09-2014 07:39 AM
10-13-2014 08:09 PM
by ExtremeLawncareServices
5 1,014
The Market watch
WesleySnips
10-12-2014 08:47 PM
10-13-2014 05:40 PM
by SGL1
3 844
» Popular Tags
2wd 4x4 aerocore apartment bid apartment lawn care estimate applying billy goat brushcutter bush charge christmas deliquentaccounts exmark ferris foreman georgia gopherhaul grass gravely hills holiday how much to charge how to how to bid hydraulic labor cost landscape services lawn lawn care lawn care busines plan lawn care business book lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lighting lighting brass outdoor lights managing a lawn care business marketing mechanic mowing mulch mulch estimate new buisness new business ordinance podcast promotion property management company push versus ride savannah scag scag v-ride scripts seo snow plowing starting a business starting a lawn care business stihl sulky theft toro tractor auger trailer mate pro walk behind walker wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 12:05 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 12:05 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy