Hi musicman, I don't know how to do the "green quote" thing, otherwise I would have used your statement "So, I may very well be interested in hiring you. (provided I'm not the next poor schmuck your about to pick on) haha".
As you can see getting SERP's doesn't mean that you need to be able to spell, type or use this interface!
My prices are listed here. For your area (fairly competitive due to all the snowbird yards) I would suggest option number one.
The phone SEO frauds (they call me too) are Pay Per Click salesmen. I played along with one of them and they told me I was nowhere in the Google listings (I've been #1 for years) and they said you have to "pay Google for keywords." Once I started grilling her, she got so angry and flustered that she hung up on me !
Now PPC has it's place. Very tough markets can be difficult to break into organically. And PPC is a science unto itself. You can lose money very fast if you don't know what you are doing.
But for geo-specific search, unless you want to rank for something super tough like "real estate Punta Gorda", it does not require the ongoing forever cost of PPC.
This is a special rate I came up with because I know most lawn guys don't have $2500 -$6000 for a years worth of SEO. So these packages are like a "launching pad" for your site. After that you blog twice a week the way I show you and you are in. Or for $29.99 a month you can watch all the videos on and just do the same stuff yourself.
It's really just "paint by numbers" once you know how.
But, if I were you I would forget trying to rank in Sarasota. The guy that is #1-#2 for all the good keywords is my client. That would be a long row for you to hoe!
By the way, I used to live on Casey Key and repair sprinklers in Port Charlotte. Man, I miss eating fresh, just stopped wiggling, snook for dinner everyday!
Get 82% more business, or your competitor will.