Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Starting a lawn care business.

Starting a lawn care business. How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.

NEED HELP on finding a good letter........


Starting a lawn care business.

How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 03-24-2009, 01:12 AM
colorblind2u colorblind2u is offline
Members
 
Join Date: Mar 2008
Location: Omaha, NE
Posts: 1
Rep Power: 0
colorblind2u
Default NEED HELP on finding a good letter........

I am going into Real Estate companies and wanted to hand out my flyer showing my business. I just don't know what I should put in my letter? I know that the houses all need to be kept up on the outside in order to sell and if they sell the house the new owners could get a card or a letter showing who did the work.
Can someone please help me type a letter showing what to say?
THANK YOU,
Mark
__________________
Mark Burrell
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 03-24-2009, 02:01 AM
swstout's Avatar
swstout swstout is offline
Steve
 
Join Date: Jan 2009
Location: Canastota, NY
Age: 65
Posts: 1,082
Rep Power: 7
swstout is on a distinguished road
Default Real Estate Co's and banks

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by colorblind2u View Post
I am going into Real Estate companies and wanted to hand out my flyer showing my business. I just don't know what I should put in my letter? I know that the houses all need to be kept up on the outside in order to sell and if they sell the house the new owners could get a card or a letter showing who did the work.
Can someone please help me type a letter showing what to say?
THANK YOU,
Mark
I sent out mailings to all the RE co's and Banks in the area. Before starting, I talked to the agent who handled my home purchase. I found that they wouldn't even talk to me if I didn't have a business license and at least $1,000.000.00 liability insurance in the company name. You also need business umbrella insurance on your vehicle.

In my letter, I offered basic weekly and by-weekly service for mowing, edging, and weed wacking. Mentioned lot clean-up, hedge and bush trimming, my website (for pre-selling). etc. I also offered discounts for 3 or more property contracts highlighting advantages of giving street appeal for their properties.

I received 6 calls, got one 4 property contract and 2 agent contracts.

If you do get calls, do everything possible to meet them in person at the properties.

Hope this helps!

Steve
__________________


Reply With Quote
  #3  
Old 03-24-2009, 01:05 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,603
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I sent out mailings to all the RE co's and Banks in the area.
Do you remember how many you sent out and what you think the response rate was? That should give him a target of how many he should be sending out.

Quote:
If you do get calls, do everything possible to meet them in person at the properties.
Can you tell us a little why this is so important?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 03-24-2009, 05:16 PM
swstout's Avatar
swstout swstout is offline
Steve
 
Join Date: Jan 2009
Location: Canastota, NY
Age: 65
Posts: 1,082
Rep Power: 7
swstout is on a distinguished road
Default Response Rate

Quote:
Originally Posted by Steve View Post
Do you remember how many you sent out and what you think the response rate was? That should give him a target of how many he should be sending out.

I mailed out letters (not flyers) to 31 RE Co's. I received 1 call and 3 contacts via my website. I have a 'Please provide the following contact information:' application on every page of my site. So about 13%. The call came in right away but the 3 web contacts camen in 3-4 weeks later. This tells me they either saved my letter or bookmarked my site.

I received no contacts from the 16 banks and credit unions except form letter information about joing them. So 0% response.
HTML clipboard

Can you tell us a little why this is so important?
I try to get the customer to meet me at the job for a number of reasons.
  1. To meet him (or her)
  2. To let them meet me
  3. To impart an air of professionalism.
  4. And, to see what I am getting in to
I try to make an appointment geared to his or her schedule. If I make one for 4:00 on Tuesday, I get there at 3:00 to walk the property and make notes. I make sure I look "Service Professional". Clean company T-Shirt, clean pants (I wear blue work pants). I keep a bussiness like hair cut like what they would see if they went into a proffesional entity like a bank. I work overtime at being polite and start by asking questions of them. I don't start a sales presenttion until after they get a chance to present their wants, needs, and expectations.

I never try to upsell until after I actually start the job. You have to build their confidence in you (not your company).

I always thank them for the opportunity to serve them (in those exact words) and leave them with a few business cards. I ask them only once if they are interested or if they would need time to discuss with their spouse, associates etc.

Always follow up

Steve
__________________


Reply With Quote
  #5  
Old 03-24-2009, 07:57 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,603
Rep Power: 10
Steve has disabled reputation
Default

Those are great points for everyone to consider.

Do you have a suggestion or advice for Mark what he should say in a letter to these real estate agents?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 03-24-2009, 08:37 PM
swstout's Avatar
swstout swstout is offline
Steve
 
Join Date: Jan 2009
Location: Canastota, NY
Age: 65
Posts: 1,082
Rep Power: 7
swstout is on a distinguished road
Default Suggestions

Quote:
Originally Posted by Steve View Post
Those are great points for everyone to consider.

Do you have a suggestion or advice for Mark what he should say in a letter to these real estate agents?
Mark,

When people go looking at new homes, the first thing they see the for sale sigh on a lawn. Point out in your letter that great curb appeal (what the whole property offers to their minds eye). After all they don't want to loose a perspective because the lawn reminds him of all the work he will have to make it presentable.

Assure them that you want to be a partner of sorts. You would like to put up an info display at their open houses, that you can direct prospects to them.

Plan your letter to not only cover lawn care, but also, how you can be a service to them professionally. How you could be a form of free advertisement. Plan to have a yard sign that has a place for an advertisement for them for your other jobs - a are you looking for a new home? type piggyback sign.

Get the free RE magazines from your local grocery store and digest it. Know their marketing ploys, their "this will get you interested phrases and slogans". Use this as your marketing plan to them!

Hope this helps.

Steve
__________________


Reply With Quote
  #7  
Old 03-24-2009, 08:43 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,603
Rep Power: 10
Steve has disabled reputation
Default

How important is the presentation of the yard when it is trying to be sold? Should you suggest services like flower planting or even of bringing in flowers that are planted in large plants for their open house days to lighten up the area?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 03-24-2009, 09:05 PM
swstout's Avatar
swstout swstout is offline
Steve
 
Join Date: Jan 2009
Location: Canastota, NY
Age: 65
Posts: 1,082
Rep Power: 7
swstout is on a distinguished road
Default Presentation

Quote:
Originally Posted by Steve View Post
How important is the presentation of the yard when it is trying to be sold? Should you suggest services like flower planting or even of bringing in flowers that are planted in large plants for their open house days to lighten up the area?
When the time is right. We had a hard frost here 2 days ago. And putting potted plants out is also a problem. There seems to be an organized crime wave here. Houses with a For Sale sign out that is not occupied is very likely to be robbed. The thieves are brazen. They pull up in a truck with signs on it and neighbors just assume they are supposed to be there. They steal the heat pumps, and appliances. Nighttime thefts are also a big problem.

I purchased my house here a year ago. I closed on it on October 15th., 2007 and moved in Oct 31st after going back to NY and packing up and moving back. When I got here, my back door was missing along with my ref., stove,dishwasher, and my heat pump and compressor. The ref wouldn't fit out the back door so they took the door and tore out the door frame to make it large enough. Fortunately, I had insurance so all I had to come up with was the $500.00 deductible.

The RE's and banks are just beginning to put battery powered alarms on the properties. They don't seem to be helping much; to easy to circumvent or not loud enough.

I can always upsell when the weather stabilizes.

Steve
__________________


Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Apology Letter? ABurlison General Business Discussions 2 10-15-2008 09:55 AM
Finding solid ground quickcleanlawn General Talk 3 12-13-2007 09:24 PM
Good deeds can make for good press Steve General Business Discussions 0 06-09-2006 03:59 PM
? finding thread and finalizing design GLAN General Business Discussions 1 07-26-2004 07:15 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Peco Bagger
AGPS
11-18-2014 02:20 PM
Today 05:56 PM
by AGPS
9 232
Beginner Mistakes:...
Steve
01-31-2007 12:45 PM
Today 02:42 PM
by stevef1201
22 6,038
These are the days on...
ExtremeLawncareServices
03-22-2014 10:12 AM
Yesterday 09:48 PM
by ExtremeLawncareServices
174 13,881
Hello from Kentucky
TRV
09-30-2014 06:42 PM
Yesterday 09:38 PM
by TRV
6 1,234
Contract or no contract?
TRV
11-20-2014 09:18 PM
Yesterday 09:33 PM
by TRV
3 111
Hi to you NOTHERNERS
stevef1201
11-11-2014 05:56 PM
Yesterday 08:02 PM
by stevef1201
4 278
Billboards for marketing
ExtremeLawncareServices
11-16-2014 08:39 PM
Yesterday 07:05 PM
by acrajchel
13 329
Pics for website
tbtigers03
Yesterday 05:40 PM
Yesterday 06:48 PM
by acrajchel
2 61
New website
Chilehead
11-20-2014 04:39 PM
Yesterday 06:43 PM
by Steve
3 98
Belt dealer problem
googus
Yesterday 08:45 AM
Yesterday 06:36 PM
by Steve
2 69
Good help is hard to find
Hanks Lawn Care Services
11-19-2014 03:27 PM
Yesterday 06:32 PM
by Steve
7 176
My site is on fronts page
tbtigers03
11-14-2014 05:58 PM
Yesterday 06:28 PM
by acrajchel
15 431
How to: Use Thumbtack...
acrajchel
11-17-2014 06:39 PM
Yesterday 06:07 PM
by acrajchel
15 432
What is going on with...
biglee
11-14-2014 03:04 PM
11-20-2014 02:50 PM
by biglee
40 891
My advice for new guys
avetslawncare
11-15-2014 09:32 AM
11-19-2014 01:47 PM
by biglee
10 435
Lawn Care business...
crieg122
10-23-2014 02:23 PM
11-19-2014 12:39 PM
by acrajchel
28 1,797
raking leaves ?
robert8509
10-22-2014 10:19 PM
11-18-2014 04:24 PM
by acrajchel
14 1,407
Leaf removal
madmedic8575
10-24-2014 05:14 PM
11-17-2014 07:34 PM
by acrajchel
6 1,150
sod job
SGlawncare
10-30-2014 09:21 PM
11-17-2014 07:10 PM
by acrajchel
7 727
Customer wants me to...
Mr. Mow
11-09-2014 07:13 AM
11-17-2014 06:48 PM
by acrajchel
10 479
Hello!
Brian3137
11-11-2014 07:15 PM
11-17-2014 06:46 PM
by acrajchel
14 423
small biz in Phoenix,AZ
anthonyramos1
11-08-2014 09:35 PM
11-17-2014 05:59 PM
by acrajchel
2 285
Client won't pay...
WesleySnips
10-30-2014 03:53 PM
11-17-2014 05:37 PM
by acrajchel
22 1,307
Government contracts
avetslawncare
11-15-2014 08:50 AM
11-17-2014 12:59 PM
by Steve
2 211
Need help on deciding a...
Brian3137
11-10-2014 06:32 PM
11-17-2014 12:44 PM
by Steve
12 475
West cost lawn prices
SGlawncare
10-09-2014 10:51 PM
11-16-2014 07:54 AM
by stevef1201
8 1,553
So how do you guys...
Mr. Mow
10-26-2014 08:55 AM
11-15-2014 08:44 AM
by avetslawncare
14 1,662
Truck, Trailer,...
hawthornelawncare
12-23-2011 01:01 AM
11-13-2014 08:35 AM
by jrs.landscaping
81 31,736
The most dangerous part...
Steve
10-06-2014 03:45 PM
11-12-2014 05:05 PM
by stevef1201
14 1,633
A little hang up in snow...
stevef1201
11-08-2014 07:05 AM
11-12-2014 12:51 PM
by Steve
4 392
Bi-weekly winter...
lxarth
11-04-2014 08:37 PM
11-12-2014 10:06 AM
by WesleySnips
9 587
taking first steps...
sizemorelawncare
11-10-2014 08:24 PM
11-11-2014 01:21 PM
by Steve
1 279
Back Pack Blower
Ian Lovejoy
11-09-2014 08:41 AM
11-11-2014 08:12 AM
by Just for Cuts
4 344
Business Cards
crieg122
10-25-2014 01:03 PM
11-11-2014 07:56 AM
by Just for Cuts
12 1,279
How the unregister?
alive101
11-04-2014 07:39 AM
11-10-2014 01:48 PM
by Steve
4 572
Belt adjustment question
googus
11-05-2014 06:43 AM
11-10-2014 01:38 PM
by Steve
5 477
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
11-10-2014 01:25 PM
by Steve
2 310
Podcast
Shark1611
11-07-2014 05:42 PM
11-10-2014 11:41 AM
by Steve
1 269
hi, from Minnesota
rjklohn
11-07-2014 02:21 AM
11-07-2014 01:44 PM
by Steve
1 284
New to snow plowing
SS.Lawncare
11-05-2014 04:00 PM
11-07-2014 01:21 PM
by Steve
6 514
New Member
tonyap
11-05-2014 10:35 PM
11-07-2014 01:15 PM
by Steve
1 332
New to the business
jcurr33
11-05-2014 03:21 PM
11-07-2014 01:11 PM
by Steve
1 380
Lines
Matther777
11-04-2014 02:19 PM
11-07-2014 12:54 PM
by Steve
1 424
hello, new to this site
tonyorwig
10-31-2014 10:49 PM
11-04-2014 02:24 PM
by tonyorwig
3 622
Aloha from Hawaii.
Gary R
11-02-2014 12:44 AM
11-03-2014 03:02 PM
by Steve
1 521
Pavers
crieg122
10-28-2014 03:49 PM
10-31-2014 01:49 PM
by Steve
6 837
Hi Steve From West...
Mr. Mow
10-21-2014 02:59 PM
10-31-2014 12:56 PM
by Steve
5 1,151
Got my first lawn job...
SGL1
06-11-2014 10:19 PM
10-31-2014 10:53 AM
by Max Wagner
30 3,257
Gie-review / What's new...
ExtremeLawncareServices
10-25-2014 10:19 AM
10-31-2014 10:30 AM
by ExtremeLawncareServices
7 1,076
Business Name
sanchez5
10-29-2014 12:55 AM
10-31-2014 06:51 AM
by ringahding1
10 945
» Popular Tags
4x4 apartment bid apartment lawn care estimate applying article marketing auger bid blades bob villa bush care charge commercial decorating deliquentaccounts demonstration ditches employee problems estimate exmark ferris four wheel drive gopherhaul gravely growing a lawn care business hardscapes hiring how much to charge how to installation introduction john deere quik trac landscape services lawn lawn care lawn care busines plan lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website mechanic monthly mulch mulch estimate new buisness new mower patio install podcast pto reo running a business scag scripts search engine optimization seo shell snow snow plowing sprayer starting a business steve stihl toro toro grand stand trailer mate pro tree turfgrass consulting walker
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 06:38 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 06:38 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy