Did any of you see this? I think it was a really creative and over the top promotional idea.
Is there something you could do with your business that would be over the top and would get you media coverage?
Dallas Business Journal - In an effort to raise awareness of American Airlines' new flights out of Dallas Love Field,the airline gave every person at Wednesday night's Dallas Mavericks game a voucher for a roundtrip flight out of Love Field.
The Mavericks play out of the American Airlines Center.