Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Community Assistance

Community Assistance Community questions, comments, and suggestions. Problems posting? Email me.

How is your company viewed by the public you try to buy your service or products?


Community Assistance

Community questions, comments, and suggestions. Problems posting? Email me.
Reply
 
Thread Tools Search this Thread
  #1  
Old 03-01-2009, 01:04 AM
swstout's Avatar
swstout swstout is offline
Steve
 
Join Date: Jan 2009
Location: Canastota, NY
Age: 65
Posts: 1,082
Rep Power: 7
swstout is on a distinguished road
Default How is your company viewed by the public you try to buy your service or products?

Hi all,
I visited a friend today who makes custom cabinetry. He was one of my team in Viet Nam who was disabled from a bullet in the back and runs his business from a wheelchair (He views his condition as a slight inconvenience, not a problem). He does about $200k a year net. He was interviewing an installer when I got there.
The man he was interviewing was well qualified with a lot of experience (15 years+). He told me to get him an iced tea and whatever I wanted while he interviewed the man. When I came back, he was telling the man that he would not do. He said, “In the few minutes you have been talking you couldn’t get a single sentence out without a 4 letter word in it). The man then told him, ”I wouldn’t use that kind of language in front of a customer”. Irving then told him, “I hire a person for about 40 hours a week, but have him represent my business – me – 24/7”. If one of my customers’s saw you outside the job and heard you, it would reflect badly on me.”

He sent the man packing!

It got me thinking just how important public scrutiny and presentation actually was to a businessman. It is not how a customer views you; it is how your organization is viewed. How the “company” is much more than the product or service provided. We talked about this concept for about 2 hours.

How do your employees represent you and your company?

Steve
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 03-01-2009, 01:32 AM
SuperiorPower
Guest
 
Posts: n/a
Default

Lawn care business tipsLawn Care Business Book
How very true. People tend to look at one aspect and think they are doing great but neglect the other aspects. For example, you can have a nice website, talk a good talk when the customer calls, but when the initial contact is made you are poorly dressed, poorly prepared, your equipment appears as if it could break down on their property, etc., and your customer may not be impressed. Most people find excessively vulgar language repugnant. If when you speak to them you are interupting them, cursing, running down other customers, running down your competitors, etc. it makes you look questionable.

But if you show up and don't interupt them when they are speaking, don't swear, are polite, knowledgable but not overbearing, and when asked about your competitor you either refuse to comment or just say something like "we will do our best to make sure things are done correctly" etc., your customer is going to think far better of you. If they don't, ask yourself this, do you really need them? Think of this as a politcal campaign and you'll do fine. It is indeed important to keep the whole picture in mind....
Reply With Quote
  #3  
Old 03-01-2009, 05:14 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,623
Rep Power: 10
Steve has disabled reputation
Default

That is a very good point.

It also makes you think about when you are on a job site and there are a bunch of guys cussing up a storm or they have their radio blaring. I think a lot of times, people forget that they are being watched. The neighbor may not be out in their yard but if they can hear all this inside their home and then look out the window and see a scene out of "Cool Hand Luke" with a bunch of guys acting like they are on a chain gang, word will spread and they will not be hired by those who have experienced the bad behavior.

It's an easy thing to forget but especially when you are out and about with your business signs advertising who you are, you are on a stage.

Drive carefully! Don't weave in and out of traffic. Don't cut others off. Don't race around neighborhoods.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 03-03-2009, 05:14 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

Very good point and very true, I am known to cuss at times but I do make sure there is no one around, well except my dog maybe. I had my new trailer in to a speciality shop yesterday to figure out what was wrong with the brakes, three times the fellow used a four letter word and it kind of set me back and it seems to cast a shadow right away on the company and the employee.
Reply With Quote
Reply With Quote
  #5  
Old 03-03-2009, 08:43 AM
musician/lawnman's Avatar
musician/lawnman musician/lawnman is offline
Chuck
 
Join Date: Feb 2008
Location: South West Florida
Posts: 919
Rep Power: 7
musician/lawnman is on a distinguished road
Default

Good thread. Image means alot. At one point I sold trucks for a while (Chevy/Dodge). I wasn't allowed to have any facial hair at all, no matter how neatly it was kept, it was off limits. I was like why? We deal primarily with male customers here... a man's man, guys who work for a living & need these trucks to do it, why would a beard be so bad that it's off limits? They told me studies show that there is a certian percent of the general public that when looking just at a photos of people & rating weather or not they looked trustworhy, bearded men rated much lower. Psychologist believe covering up your face with a beard makes people subliminally think you have something to hide. I don't personally buy into this theory at all & have noticed that for me, in the several different fields I've been in, My sales (My close ratio) drops off dramatically when I am completely clean shaven. I usually wear a thin beard around my jaw line & I shave it off every now & then for a change. After 3 or 4 times I noticed the trend of my sales droping off after I did this. I think with out any facial hair, I look too baby faced & people take me as inexperianced.
Still the dealership wouldn't have it. They said look, some take offence to a beard, noone takes offence to no beard. You can't give a customer ANY reason NOT to buy from you. I have always found that interesting.
__________________
AAA QUALITY CLEAN CUT, LLC.
LAWN CARE & LANDSCAPING
Visit us here:

  #6  
Old 03-03-2009, 08:51 AM
outerelements's Avatar
outerelements outerelements is offline
Member
 
Join Date: Dec 2008
Posts: 37
Rep Power: 6
outerelements is on a distinguished road
Unhappy I'll admit my mistake on this issue

Ok, i'll admit it, I definitely lost a customer over the actions of myself and the guy that was working with me one day. In one of my neighborhoods, it is like a ghost town in the middle of the afternoon (or so I thought). Make a long story short, we had our stereo blasting and the guy working with me stopped and took a piss behind a house he was trimming. He was seen doing it and I heard about it later that night from the customer; ultimiately, losing that account.

It was definitely a lesson learned on my part...
Reply With Quote
  #7  
Old 03-03-2009, 06:31 PM
SuperiorPower
Guest
 
Posts: n/a
Default

Quote:
It's an easy thing to forget but especially when you are out and about with your business signs advertising who you are, you are on a stage.
Good point Steve. As some of you know, my shop is only part time currently. What you guys did not know up until now is that I am also a local Law Enforcement Officer. We are told from the academy on that when we are on the street we may as well paint a big target on the car door or on our back because everyone knows who you are. You would not believe how many times we hear something "that other Department" did.

The same holds true for landscapers and lawn care professionals. Think about it, you are driving around with a sign on your truck door, maybe a sign on your tail gate, a sign on the trailer, or even a shirt that advertises who you are. If you cut a vehicle off when you are being in a hurry, cutting through the neighborhood, etc, you may not know it but that may have been your next customer. or it may be the neighbor to one of your current customers. They may call their neighbor tonight and say "hey, don't you hire Joe Blow Lawn Care to mow your yard? Well they just cut me off today and if I had not been paying attention they would have caused an accident."

Your customers are going to be much more faithful to their neighbors and friends than to you. You are just the guy that mows their lawn. Nothing more. Think about it......

Galatians 6:7 Be not deceived; God is not mocked: for whatsoever a man soweth, that shall he also reap.
Reply With Quote
  #8  
Old 03-03-2009, 07:25 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,623
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Good point Steve. As some of you know, my shop is only part time currently. What you guys did not know up until now is that I am also a local Law Enforcement Officer. We are told from the academy on that when we are on the street we may as well paint a big target on the car door or on our back because everyone knows who you are. You would not believe how many times we hear something "that other Department" did.
I can only imagine how that must be.


For many years I had this friend who drove around town spreading fertilizer on lawns. He had this van and it had his number on the back. He was a terrible driver and always thought it was funny to race around and cut people off. At the end of the day he would go home and his wife would scream at him because of all the nasty calls she had to deal with during the day due to his driving.

Well, he is no longer married and he is no longer in business.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 03-05-2009, 12:54 PM
Lukacs Property Maintenance's Avatar
Lukacs Property Maintenance Lukacs Property Maintenance is offline
Senior Member
 
Join Date: Jun 2008
Location: Lower Nicola, BC
Posts: 138
Rep Power: 7
Lukacs Property Maintenance is on a distinguished road
Thumbs up

I think that if you present yourself as a sucess you will become a sucess. Think about what Donald Trump did to keep his image. He always focused on the Trump image. Selling the Trump "brand" as being asociated with high quality and sucess.

I agree with tring to set yourself apart from other lco,s.

Mike
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
A Public Relations idea you could do too Steve General Business Discussions 4 03-06-2009 08:33 PM
Bad public relations Steve Lawn Care Marketing & Post your marketing material for review! 2 12-19-2007 03:39 AM
Better Outdoor Products Service School Steve Truck, Trailer, and Outdoor Power Equipment Discussion, Repairs. 0 09-15-2007 10:10 PM
Creative public relations reaction Steve General Business Discussions 0 06-15-2006 10:45 PM
Could a new Sprint service help your company? Steve General Business Discussions 1 04-14-2006 08:11 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Say Hello !!!
Steve
03-19-2007 12:18 PM
Today 01:36 PM
by Just Cuts
1,196 349,367
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
Today 12:31 PM
by jrs.landscaping
6 490
leaf removal
Double J LLC
10-03-2014 05:24 PM
Today 10:52 AM
by Steve
27 2,687
Hello from Kentucky
TRV
09-30-2014 06:42 PM
Today 10:49 AM
by Steve
13 1,472
Hi to you NOTHERNERS
stevef1201
11-11-2014 05:56 PM
Today 10:45 AM
by Steve
7 461
Good help is hard to find
Hanks Lawn Care Services
11-19-2014 03:27 PM
Today 10:30 AM
by Steve
10 391
These are the days on...
ExtremeLawncareServices
03-22-2014 10:12 AM
Today 10:23 AM
by Steve
179 14,383
Thanksgiving cards
Steve
11-10-2008 11:57 AM
Yesterday 04:29 PM
by achri12
3 8,639
Happy Thanksgiving!
Steve
Yesterday 09:48 AM
Yesterday 09:48 AM
by Steve
0 41
Contract or no contract?
TRV
11-20-2014 09:18 PM
11-26-2014 09:23 PM
by stevef1201
5 322
Pics for website
tbtigers03
11-21-2014 05:40 PM
11-26-2014 12:12 PM
by Just for Cuts
5 273
Hi from IL
steveinil
11-25-2014 02:07 PM
11-26-2014 11:21 AM
by Steve
1 101
WNY saying Hi.
Sargewesser
11-25-2014 07:27 AM
11-26-2014 11:20 AM
by Steve
1 105
How to: Use Thumbtack...
acrajchel
11-17-2014 06:39 PM
11-26-2014 11:19 AM
by Steve
18 694
Peco Bagger
AGPS
11-18-2014 02:20 PM
11-26-2014 10:58 AM
by Steve
10 435
Beginner Mistakes:...
Steve
01-31-2007 12:45 PM
11-26-2014 10:57 AM
by Steve
22 6,336
Billboards for marketing
ExtremeLawncareServices
11-16-2014 08:39 PM
11-26-2014 10:40 AM
by Steve
14 497
How much do you up sell...
Essex Groundskeeping
11-23-2014 07:13 PM
11-24-2014 06:29 PM
by stevef1201
8 261
This sucks...
Matther777
09-18-2014 05:56 PM
11-24-2014 05:49 PM
by biglee
16 3,300
Pressure Washing...
WesleySnips
07-31-2014 07:13 PM
11-24-2014 04:32 PM
by acrajchel
4 726
New website
Chilehead
11-20-2014 04:39 PM
11-23-2014 07:40 PM
by Just for Cuts
12 392
My site is on fronts page
tbtigers03
11-14-2014 05:58 PM
11-22-2014 10:49 PM
by Just for Cuts
16 620
Belt dealer problem
googus
11-21-2014 08:45 AM
11-21-2014 06:36 PM
by Steve
2 217
What is going on with...
biglee
11-14-2014 03:04 PM
11-20-2014 02:50 PM
by biglee
40 1,077
My advice for new guys
avetslawncare
11-15-2014 09:32 AM
11-19-2014 01:47 PM
by biglee
10 628
Lawn Care business...
crieg122
10-23-2014 02:23 PM
11-19-2014 12:39 PM
by acrajchel
28 1,995
raking leaves ?
robert8509
10-22-2014 10:19 PM
11-18-2014 04:24 PM
by acrajchel
14 1,564
Leaf removal
madmedic8575
10-24-2014 05:14 PM
11-17-2014 07:34 PM
by acrajchel
6 1,292
sod job
SGlawncare
10-30-2014 09:21 PM
11-17-2014 07:10 PM
by acrajchel
7 880
Customer wants me to...
Mr. Mow
11-09-2014 07:13 AM
11-17-2014 06:48 PM
by acrajchel
10 657
Hello!
Brian3137
11-11-2014 07:15 PM
11-17-2014 06:46 PM
by acrajchel
14 580
small biz in Phoenix,AZ
anthonyramos1
11-08-2014 09:35 PM
11-17-2014 05:59 PM
by acrajchel
2 408
Client won't pay...
WesleySnips
10-30-2014 03:53 PM
11-17-2014 05:37 PM
by acrajchel
22 1,505
Government contracts
avetslawncare
11-15-2014 08:50 AM
11-17-2014 12:59 PM
by Steve
2 367
Need help on deciding a...
Brian3137
11-10-2014 06:32 PM
11-17-2014 12:44 PM
by Steve
12 631
West cost lawn prices
SGlawncare
10-09-2014 10:51 PM
11-16-2014 07:54 AM
by stevef1201
8 1,713
So how do you guys...
Mr. Mow
10-26-2014 08:55 AM
11-15-2014 08:44 AM
by avetslawncare
14 1,836
Truck, Trailer,...
hawthornelawncare
12-23-2011 01:01 AM
11-13-2014 08:35 AM
by jrs.landscaping
81 32,042
The most dangerous part...
Steve
10-06-2014 03:45 PM
11-12-2014 05:05 PM
by stevef1201
14 1,804
A little hang up in snow...
stevef1201
11-08-2014 07:05 AM
11-12-2014 12:51 PM
by Steve
4 543
Bi-weekly winter...
lxarth
11-04-2014 08:37 PM
11-12-2014 10:06 AM
by WesleySnips
9 749
taking first steps...
sizemorelawncare
11-10-2014 08:24 PM
11-11-2014 01:21 PM
by Steve
1 427
Back Pack Blower
Ian Lovejoy
11-09-2014 08:41 AM
11-11-2014 08:12 AM
by Just for Cuts
4 501
Business Cards
crieg122
10-25-2014 01:03 PM
11-11-2014 07:56 AM
by Just for Cuts
12 1,459
How the unregister?
alive101
11-04-2014 07:39 AM
11-10-2014 01:48 PM
by Steve
4 705
Belt adjustment question
googus
11-05-2014 06:43 AM
11-10-2014 01:38 PM
by Steve
5 609
Podcast
Shark1611
11-07-2014 05:42 PM
11-10-2014 11:41 AM
by Steve
1 405
hi, from Minnesota
rjklohn
11-07-2014 02:21 AM
11-07-2014 01:44 PM
by Steve
1 420
New to snow plowing
SS.Lawncare
11-05-2014 04:00 PM
11-07-2014 01:21 PM
by Steve
6 688
New Member
tonyap
11-05-2014 10:35 PM
11-07-2014 01:15 PM
by Steve
1 463
» Popular Tags
4wd aerocore apartment bid apartment lawn care estimate applying billy goat brushcutter bush charge christmas deliquentaccounts ditches employee problems equipment rental estimate ferris first truck foreman georgia gopherhaul holiday how much to charge how to bid husqvarna hydraulic installation introduction landscape services lawn lawn care lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lighting brass outdoor lights marketing mechanic mowing mr dave mulch mulch price new business new mower ordinance per hour charge podcast profit on employee reo running a business savannah scag v-ride search engine optimization shreaded small engine repair snow plowing starting a business start up lawn care business steep lawns stihl toro tractor auger trailer trimmer rack truck new used landscape walk behind walker won't return wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 01:57 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 01:57 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy