Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Emailing Local Realtors


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 03-07-2009, 01:21 PM
walkerlawncare09's Avatar
walkerlawncare09 walkerlawncare09 is offline
Member
 
Join Date: Jan 2009
Location: Indiana
Posts: 55
Rep Power: 7
walkerlawncare09 is on a distinguished road
Default Emailing Local Realtors

I need help coming up with a professional email to send to local realtors. I have already been in contact with realtors and handed out flyers and biz cards to them, but I want to try and reach more through email.

Anyone have any suggestions or ideas please feel free to let me know something.

Thanks,
Eric
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 03-07-2009, 09:38 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,979
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Well let's start off with what are you trying to achieve by reaching out to them.

What services are you wanting to offer?

What is the goal of the email?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 03-07-2009, 11:43 PM
maizenblue301
Guest
 
Posts: n/a
Default

I have e-mailed probably 12 realtors this week offering a free mowing. if they don't like the work we do no harm, no foul. but if they like it they have the option of hiring us or refering us. Well, I have gotten one response...he said he doesn't choose the companies for his clients but he would refer me to them. Not very good results in my opinion.

Hope you have better luck than me!
Reply With Quote
  #4  
Old 03-09-2009, 12:05 PM
walkerlawncare09's Avatar
walkerlawncare09 walkerlawncare09 is offline
Member
 
Join Date: Jan 2009
Location: Indiana
Posts: 55
Rep Power: 7
walkerlawncare09 is on a distinguished road
Default

Quote:
Well let's start off with what are you trying to achieve by reaching out to them.

What services are you wanting to offer?

What is the goal of the email?
Im trying to pick up them to help with houses that are sitting and potentially be passed on the the buyer. Mowing Trimming and all the norm will be offered and like Maizen i do have a free mow offer with yearly agreement to pass on to the realtor.

Quote:
Well, I have gotten one response...he said he doesn't choose the companies for his clients but he would refer me to them.
Thats all ive gotten out of talking to a couple realtors so I guess those results are typical. But that could still lead somewhere!! Alwasy hopeful.
Reply With Quote
  #5  
Old 03-09-2009, 12:36 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,979
Rep Power: 10
Steve has disabled reputation
Default

Could some kind of co-marketing be done with them? Maybe you could start working with some realtors where you split the printing costs of door hangers or flyers? They could advertise on one side and you on the other.

Or maybe with magnetic business cards / calendars for refrigerators.

This could allow you to build up a bond with them and I am thinking that would help you get more jobs from them in the future.

What's your thoughts on that?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 03-10-2009, 10:15 AM
Joe Mow
Guest
 
Posts: n/a
Default

I'm a licensed Broker. I'm not active in the market now, but I do have these observations/suggestions...
I would not email any agent unless I already had a relationship with him/her. There's a few reasons... First, MANY will view it as spam. 2nd, Many will think it's "lazy" marketing, and 3rd, many may not even get the email as it could get trapped in a spam folder.

Instead, here's what I'd do as some already have mentioned:
  • Visit each office and ask to distribute flyers in the agent's mailboxes. Nothing black and white, but a professional looking color piece.
  • Most offices have a weekly monthly sales meetings. Offer to bring donuts (agents love food) and plenty of cards & brochures to go along to a future meeting.
  • Visit an agent at a model home or open house and speak with them ONLY if they have no customers they're currently talking to.

If you live in a big metro area or small town, you'll obviously adjust your marketing plan of attack to agents. I'm by no means an authority on the subject, just trying to offer some insight.
Reply With Quote
  #7  
Old 03-10-2009, 10:39 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,979
Rep Power: 10
Steve has disabled reputation
Default

Joe,

When you active in the market, did you have a group of contractor contacts you would get a hold of if you needed anything done on any of the houses? Or how did that work?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 03-10-2009, 11:11 AM
Joe Mow
Guest
 
Posts: n/a
Default

I had a mow guy that I'd call for vacant houses with out of town sellers. The seller would OK the work/price and the mow guy would direct bill the seller.

As far as other services, I did not have a list of people I'd use, but many did, so I'd ask around. If the seller still lived in the same town, they'd handle this stuff on their own, which brings up a marketing opportunity. Sellers may want to have someone take care of their yard as they're busy house shopping, packing, etc. Especially if they move out of town.
Reply With Quote
  #9  
Old 03-10-2009, 11:26 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,979
Rep Power: 10
Steve has disabled reputation
Default

What other marketing avenues do you suggest lawn care business owners use besides contacting realtors? Is there anything you like or dislike?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 03-10-2009, 12:40 PM
randomtasker
Guest
 
Posts: n/a
Default Idea

Quote:
Originally Posted by Steve View Post
What other marketing avenues do you suggest lawn care business owners use besides contacting realtors? Is there anything you like or dislike?
Here's a tip: Talking to realiors is good, but what I found to be BETTER is talking to the property management branch of whatever realty companies are in your area. In my area, for example, there are 3 major realitors who do property management. Find the agents who specialize in this area, and present your business directly to these folks. I have done good with this, and I have held a $ 38,000 / year contract with one of them for 9 years now and running. You will be targeting shopping centers, office complexes, medical buildings, and multi family units. Aim high, ask for more than you think you can handle. Really, if you land an account that's too big for your opperation, take it as a grain of salt and treat the customer with the same friendly relaxed temperment as if you were sealing the deal on a $ 40.00 residential. People sence when you are in over your head, if you let it show. I've gotten off topic a bit, so to conclude.... "Think Property Management Companies".
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Marketing Free Lawn Care through Realtors myrlin General Business Discussions 11 08-02-2009 03:38 PM
Marketing with realtors Steve Lawn Care Marketing & Post your marketing material for review! 5 02-03-2009 06:04 AM
Talking with realtors tmillsap General Business Discussions 3 11-06-2007 01:11 AM
A new idea to market to realtors. Steve General Business Discussions 6 09-14-2007 05:04 PM
Local Company tiedeman General Business Discussions 5 03-30-2006 09:22 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
stubbon people
Bradcook21
02-16-2015 04:25 PM
Yesterday 07:42 PM
by SC93
32 1,069
rock salt
Bradcook21
02-24-2015 11:17 AM
Yesterday 07:16 PM
by jrs.landscaping
13 309
price for snow clearing?
Bradcook21
02-25-2015 09:11 PM
Yesterday 04:01 PM
by Bradcook21
3 94
Blade sharpener
Just for Cuts
07-04-2014 01:31 PM
Yesterday 03:43 PM
by Mr. Mow
15 1,666
Facebook
element009
03-23-2011 09:36 AM
Yesterday 03:17 PM
by jrs.landscaping
48 11,655
viking cyclon.
uppercut
01-29-2015 09:12 PM
Yesterday 02:54 PM
by Steve
5 471
Ugliest lawn contest
Steve
02-23-2015 04:17 PM
Yesterday 02:51 PM
by Steve
2 218
Start LIKING FACEBOOK...
rlclawncare123
Yesterday 01:06 AM
Yesterday 02:41 PM
by Steve
1 61
Another website update
Chilehead
Yesterday 11:24 AM
Yesterday 12:46 PM
by Just for Cuts
3 70
tips on creating a...
BLAZIER-1991
01-08-2015 07:22 PM
Yesterday 02:44 AM
by ExtremeLawncareServices
5 671
New Lawn Care Service...
rlclawncare123
Yesterday 12:49 AM
Yesterday 02:24 AM
by ExtremeLawncareServices
1 64
Finally!
SGL1
02-22-2015 09:46 PM
02-25-2015 10:15 PM
by SGL1
13 404
leaf removal.. mulching...
facework84
08-05-2011 03:26 PM
02-25-2015 08:07 PM
by Steve
5 2,745
How many customers?
SC93
02-25-2015 12:40 AM
02-25-2015 04:59 PM
by SC93
5 184
Irrigation...
charlieallen
02-24-2015 01:16 PM
02-25-2015 02:58 PM
by Steve
6 183
use a small business...
BLAZIER-1991
12-25-2014 12:21 AM
02-25-2015 12:46 AM
by SC93
33 2,728
I'm Back With The Best...
aduttonater
02-21-2015 01:41 AM
02-24-2015 08:32 PM
by ExtremeLawncareServices
9 440
honest opinion please
uppercut
02-17-2015 02:30 AM
02-24-2015 07:12 PM
by homey
10 597
2nd year advice anyone
Bradcook21
02-18-2015 07:00 PM
02-24-2015 05:15 PM
by Bradcook21
14 579
need help
lawnexpers115
02-23-2015 05:36 PM
02-24-2015 02:49 PM
by Steve
3 228
Hello People
nativikee
02-23-2015 07:17 PM
02-24-2015 02:43 PM
by Steve
4 227
New member
qua ke zik 001
02-23-2015 11:24 AM
02-23-2015 03:40 PM
by Steve
1 188
New Video
Sprinkler Buddy
02-22-2015 09:18 PM
02-23-2015 03:19 PM
by Sprinkler Buddy
2 222
need help with SCAG...
apmAkron
02-23-2015 09:14 AM
02-23-2015 01:57 PM
by apmAkron
3 214
which degrees would be...
BLAZIER-1991
02-20-2015 04:46 PM
02-23-2015 01:47 PM
by Steve
9 370
Trouble logging in
avetslawncare
02-21-2015 02:06 PM
02-23-2015 01:44 PM
by Steve
1 393
John Deere Quik Track...
acrajchel
02-20-2015 03:12 PM
02-23-2015 01:40 PM
by Steve
1 245
Trimming and...
joshlawncare
02-15-2015 02:04 PM
02-22-2015 09:48 PM
by SGL1
5 577
where can i post this
zippy-phil
02-17-2015 07:58 PM
02-20-2015 02:02 PM
by Steve
7 457
These are the days on...
ExtremeLawncareServices
01-11-2015 11:41 AM
02-19-2015 04:43 PM
by ExtremeLawncareServices
29 2,580
Thumbs up or down?
lawnman1959
02-18-2015 11:40 AM
02-19-2015 01:22 PM
by Chilehead
3 375
Am I growing too fast?
Mattcrump
08-04-2011 11:54 PM
02-19-2015 12:34 PM
by Steve
11 5,164
Say Hello !!!
Steve
03-19-2007 12:18 PM
02-19-2015 12:31 PM
by Steve
1,215 371,268
How to obtain more...
winkie61
02-17-2015 08:31 AM
02-19-2015 12:29 PM
by Steve
3 469
Mowing 2 acres
Bradcook21
01-05-2015 03:13 PM
02-19-2015 12:23 PM
by Steve
16 1,411
How to sell annual...
GroPro
02-17-2015 12:31 PM
02-18-2015 01:46 PM
by GroPro
5 463
FREE Custom Website...
breadcrumb
01-31-2015 10:58 PM
02-18-2015 01:32 PM
by Steve
5 1,062
Taking a step back
Billy Goat
02-16-2015 07:37 AM
02-18-2015 01:17 PM
by Chilehead
9 544
Employees
stevej
02-17-2015 05:25 PM
02-18-2015 12:47 PM
by Mr. Mow
1 364
Landscapers from hell!!
Chilehead
01-29-2015 03:55 PM
02-17-2015 07:48 PM
by ExtremeLawncareServices
9 967
Cannot access your Itune...
winkie61
02-17-2015 10:00 AM
02-17-2015 03:26 PM
by Steve
1 325
Advertising on internet...
Sprinkler Buddy
02-13-2015 01:22 PM
02-17-2015 01:00 PM
by Steve
9 617
new to this forum
NIP'N'TUK
02-14-2015 07:54 PM
02-16-2015 10:03 PM
by Steve
2 449
Advice on bidding 20...
sleepydunn
02-15-2015 07:38 PM
02-16-2015 09:59 PM
by Steve
4 550
New to me mower
xandrew245x
04-27-2014 08:02 PM
02-16-2015 09:48 PM
by Steve
8 1,347
mower blades
tlf59263
02-09-2015 12:36 PM
02-16-2015 05:16 PM
by Just for Cuts
8 782
Just Quit?
ringahding1
01-30-2015 06:23 AM
02-16-2015 02:16 PM
by joshlawncare
18 1,443
Advice on Bidding...
veteranlawnservice
02-08-2015 09:21 PM
02-16-2015 12:14 PM
by joshlawncare
18 1,155
Extending the life of...
rmccutchan
01-17-2015 12:37 AM
02-16-2015 09:51 AM
by rmccutchan
20 1,529
To Mulch OR Not To Mulch
OldSalt
02-12-2015 10:04 PM
02-15-2015 01:25 AM
by ExtremeLawncareServices
14 761
» Popular Tags
2wd 4wd apartment complex bark blades blowout bob villa collections commercial demonstration edging employee problems facebook ferris first truck flyers free advertising gopherhaul grass gravely growing a lawn care business hardscapes hills hiring how to hydraulic landscape landscape services landscaping training lawn aeration lawn care lawn care busines plan lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website marketing more customers business mr dave new mower ordinance past due patio install per hour charge podcast profit on employee push versus ride running a business scag v-ride scripts search engine optimization sell the vision seo shreaded small engine repair sq ft square foot sulky tractor auger trailer mate pro trimmer rack truck new used landscape walk behind web design website won't return wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 12:27 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 12:27 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy