Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Emailing Local Realtors


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 03-07-2009, 12:21 PM
walkerlawncare09's Avatar
walkerlawncare09 walkerlawncare09 is offline
Member
 
Join Date: Jan 2009
Location: Indiana
Posts: 55
Rep Power: 8
walkerlawncare09 is on a distinguished road
Default Emailing Local Realtors

I need help coming up with a professional email to send to local realtors. I have already been in contact with realtors and handed out flyers and biz cards to them, but I want to try and reach more through email.

Anyone have any suggestions or ideas please feel free to let me know something.

Thanks,
Eric
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 03-07-2009, 08:38 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,928
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Well let's start off with what are you trying to achieve by reaching out to them.

What services are you wanting to offer?

What is the goal of the email?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 03-07-2009, 10:43 PM
maizenblue301
Guest
 
Posts: n/a
Default

I have e-mailed probably 12 realtors this week offering a free mowing. if they don't like the work we do no harm, no foul. but if they like it they have the option of hiring us or refering us. Well, I have gotten one response...he said he doesn't choose the companies for his clients but he would refer me to them. Not very good results in my opinion.

Hope you have better luck than me!
Reply With Quote
  #4  
Old 03-09-2009, 11:05 AM
walkerlawncare09's Avatar
walkerlawncare09 walkerlawncare09 is offline
Member
 
Join Date: Jan 2009
Location: Indiana
Posts: 55
Rep Power: 8
walkerlawncare09 is on a distinguished road
Default

Quote:
Well let's start off with what are you trying to achieve by reaching out to them.

What services are you wanting to offer?

What is the goal of the email?
Im trying to pick up them to help with houses that are sitting and potentially be passed on the the buyer. Mowing Trimming and all the norm will be offered and like Maizen i do have a free mow offer with yearly agreement to pass on to the realtor.

Quote:
Well, I have gotten one response...he said he doesn't choose the companies for his clients but he would refer me to them.
Thats all ive gotten out of talking to a couple realtors so I guess those results are typical. But that could still lead somewhere!! Alwasy hopeful.
Reply With Quote
  #5  
Old 03-09-2009, 11:36 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,928
Rep Power: 10
Steve has disabled reputation
Default

Could some kind of co-marketing be done with them? Maybe you could start working with some realtors where you split the printing costs of door hangers or flyers? They could advertise on one side and you on the other.

Or maybe with magnetic business cards / calendars for refrigerators.

This could allow you to build up a bond with them and I am thinking that would help you get more jobs from them in the future.

What's your thoughts on that?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 03-10-2009, 09:15 AM
Joe Mow
Guest
 
Posts: n/a
Default

I'm a licensed Broker. I'm not active in the market now, but I do have these observations/suggestions...
I would not email any agent unless I already had a relationship with him/her. There's a few reasons... First, MANY will view it as spam. 2nd, Many will think it's "lazy" marketing, and 3rd, many may not even get the email as it could get trapped in a spam folder.

Instead, here's what I'd do as some already have mentioned:
  • Visit each office and ask to distribute flyers in the agent's mailboxes. Nothing black and white, but a professional looking color piece.
  • Most offices have a weekly monthly sales meetings. Offer to bring donuts (agents love food) and plenty of cards & brochures to go along to a future meeting.
  • Visit an agent at a model home or open house and speak with them ONLY if they have no customers they're currently talking to.

If you live in a big metro area or small town, you'll obviously adjust your marketing plan of attack to agents. I'm by no means an authority on the subject, just trying to offer some insight.
Reply With Quote
  #7  
Old 03-10-2009, 09:39 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,928
Rep Power: 10
Steve has disabled reputation
Default

Joe,

When you active in the market, did you have a group of contractor contacts you would get a hold of if you needed anything done on any of the houses? Or how did that work?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 03-10-2009, 10:11 AM
Joe Mow
Guest
 
Posts: n/a
Default

I had a mow guy that I'd call for vacant houses with out of town sellers. The seller would OK the work/price and the mow guy would direct bill the seller.

As far as other services, I did not have a list of people I'd use, but many did, so I'd ask around. If the seller still lived in the same town, they'd handle this stuff on their own, which brings up a marketing opportunity. Sellers may want to have someone take care of their yard as they're busy house shopping, packing, etc. Especially if they move out of town.
Reply With Quote
  #9  
Old 03-10-2009, 10:26 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,928
Rep Power: 10
Steve has disabled reputation
Default

What other marketing avenues do you suggest lawn care business owners use besides contacting realtors? Is there anything you like or dislike?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 03-10-2009, 11:40 AM
randomtasker
Guest
 
Posts: n/a
Default Idea

Quote:
Originally Posted by Steve View Post
What other marketing avenues do you suggest lawn care business owners use besides contacting realtors? Is there anything you like or dislike?
Here's a tip: Talking to realiors is good, but what I found to be BETTER is talking to the property management branch of whatever realty companies are in your area. In my area, for example, there are 3 major realitors who do property management. Find the agents who specialize in this area, and present your business directly to these folks. I have done good with this, and I have held a $ 38,000 / year contract with one of them for 9 years now and running. You will be targeting shopping centers, office complexes, medical buildings, and multi family units. Aim high, ask for more than you think you can handle. Really, if you land an account that's too big for your opperation, take it as a grain of salt and treat the customer with the same friendly relaxed temperment as if you were sealing the deal on a $ 40.00 residential. People sence when you are in over your head, if you let it show. I've gotten off topic a bit, so to conclude.... "Think Property Management Companies".
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Marketing Free Lawn Care through Realtors myrlin General Business Discussions 11 08-02-2009 02:38 PM
Marketing with realtors Steve Lawn Care Marketing & Post your marketing material for review! 5 02-03-2009 05:04 AM
Talking with realtors tmillsap General Business Discussions 3 11-06-2007 12:11 AM
A new idea to market to realtors. Steve General Business Discussions 6 09-14-2007 04:04 PM
Local Company tiedeman General Business Discussions 5 03-30-2006 08:22 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Did this job free to...
JJand M Lawncare
05-02-2016 02:33 PM
Today 10:07 AM
by Steve
4 77
Correct way to quote a...
WarriorLandscapingCAN
05-02-2016 11:52 AM
05-03-2016 10:59 AM
by Steve
1 56
How to tell Cust. to...
GeeGood
04-09-2008 09:55 PM
05-02-2016 02:45 PM
by JJand M Lawncare
13 5,226
Having an issue with...
Mr. Mow
04-27-2016 03:58 PM
04-28-2016 05:04 AM
by Sprinkler Buddy
2 127
Hello From Virginia
JJand M Lawncare
04-25-2016 01:02 PM
04-27-2016 05:20 PM
by Steve
5 160
knowledge is Key
Greg'slawnandlandscape
04-23-2016 02:23 AM
04-25-2016 02:40 PM
by Steve
2 146
Hello from Calgary
Freshcut
04-22-2016 06:10 PM
04-25-2016 02:38 PM
by Steve
1 133
Echo Bed Redefiner...
NPM_LLC
04-12-2016 10:54 AM
04-22-2016 06:15 PM
by Freshcut
4 335
Has anyone done a garden?
Brian3137
03-28-2016 10:42 AM
04-22-2016 04:42 PM
by biglee
13 9,784
What would you charge?
markty
04-18-2016 03:28 PM
04-22-2016 09:01 AM
by chris2500hd
6 319
Replaced Mower Engine
Sprinkler Buddy
04-15-2016 06:21 AM
04-19-2016 11:03 AM
by Sprinkler Buddy
6 274
Hello from Oklahoma
Ron Hall
03-24-2016 06:59 PM
04-16-2016 03:51 AM
by Ron Hall
9 9,482
Laying down some stripes
MATTNAPIER89
04-11-2016 09:55 PM
04-14-2016 11:55 PM
by Steve
3 359
Find out what business...
MATTNAPIER89
04-11-2016 09:58 PM
04-13-2016 12:32 PM
by MATTNAPIER89
2 302
Hello my name is Matt
MATTNAPIER89
04-11-2016 09:46 PM
04-13-2016 12:58 AM
by Steve
1 258
How to drop some...
nickeckes
04-11-2016 01:07 AM
04-12-2016 05:22 PM
by Steve
4 330
Trash Receptacle for a...
tannerduncan
04-12-2016 05:02 PM
04-12-2016 05:19 PM
by Steve
1 237
Small Project Lawn
tannerduncan
03-31-2016 08:21 PM
04-12-2016 05:16 PM
by Steve
7 9,361
Please Help! Bidding...
Dorali
02-15-2016 12:02 PM
04-06-2016 01:08 AM
by Steve
36 13,101
Hello
pbcleff
04-05-2016 07:45 PM
04-06-2016 12:35 AM
by Steve
1 428
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 12:25 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 12:25 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy