Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Emailing Local Realtors


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 03-07-2009, 12:21 PM
walkerlawncare09's Avatar
walkerlawncare09 walkerlawncare09 is offline
Member
 
Join Date: Jan 2009
Location: Indiana
Posts: 55
Rep Power: 7
walkerlawncare09 is on a distinguished road
Default Emailing Local Realtors

I need help coming up with a professional email to send to local realtors. I have already been in contact with realtors and handed out flyers and biz cards to them, but I want to try and reach more through email.

Anyone have any suggestions or ideas please feel free to let me know something.

Thanks,
Eric
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 03-07-2009, 08:38 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,246
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Well let's start off with what are you trying to achieve by reaching out to them.

What services are you wanting to offer?

What is the goal of the email?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 03-07-2009, 10:43 PM
maizenblue301
Guest
 
Posts: n/a
Default

I have e-mailed probably 12 realtors this week offering a free mowing. if they don't like the work we do no harm, no foul. but if they like it they have the option of hiring us or refering us. Well, I have gotten one response...he said he doesn't choose the companies for his clients but he would refer me to them. Not very good results in my opinion.

Hope you have better luck than me!
Reply With Quote
  #4  
Old 03-09-2009, 11:05 AM
walkerlawncare09's Avatar
walkerlawncare09 walkerlawncare09 is offline
Member
 
Join Date: Jan 2009
Location: Indiana
Posts: 55
Rep Power: 7
walkerlawncare09 is on a distinguished road
Default

Quote:
Well let's start off with what are you trying to achieve by reaching out to them.

What services are you wanting to offer?

What is the goal of the email?
Im trying to pick up them to help with houses that are sitting and potentially be passed on the the buyer. Mowing Trimming and all the norm will be offered and like Maizen i do have a free mow offer with yearly agreement to pass on to the realtor.

Quote:
Well, I have gotten one response...he said he doesn't choose the companies for his clients but he would refer me to them.
Thats all ive gotten out of talking to a couple realtors so I guess those results are typical. But that could still lead somewhere!! Alwasy hopeful.
Reply With Quote
  #5  
Old 03-09-2009, 11:36 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,246
Rep Power: 10
Steve has disabled reputation
Default

Could some kind of co-marketing be done with them? Maybe you could start working with some realtors where you split the printing costs of door hangers or flyers? They could advertise on one side and you on the other.

Or maybe with magnetic business cards / calendars for refrigerators.

This could allow you to build up a bond with them and I am thinking that would help you get more jobs from them in the future.

What's your thoughts on that?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 03-10-2009, 09:15 AM
Joe Mow
Guest
 
Posts: n/a
Default

I'm a licensed Broker. I'm not active in the market now, but I do have these observations/suggestions...
I would not email any agent unless I already had a relationship with him/her. There's a few reasons... First, MANY will view it as spam. 2nd, Many will think it's "lazy" marketing, and 3rd, many may not even get the email as it could get trapped in a spam folder.

Instead, here's what I'd do as some already have mentioned:
  • Visit each office and ask to distribute flyers in the agent's mailboxes. Nothing black and white, but a professional looking color piece.
  • Most offices have a weekly monthly sales meetings. Offer to bring donuts (agents love food) and plenty of cards & brochures to go along to a future meeting.
  • Visit an agent at a model home or open house and speak with them ONLY if they have no customers they're currently talking to.

If you live in a big metro area or small town, you'll obviously adjust your marketing plan of attack to agents. I'm by no means an authority on the subject, just trying to offer some insight.
Reply With Quote
  #7  
Old 03-10-2009, 09:39 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,246
Rep Power: 10
Steve has disabled reputation
Default

Joe,

When you active in the market, did you have a group of contractor contacts you would get a hold of if you needed anything done on any of the houses? Or how did that work?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 03-10-2009, 10:11 AM
Joe Mow
Guest
 
Posts: n/a
Default

I had a mow guy that I'd call for vacant houses with out of town sellers. The seller would OK the work/price and the mow guy would direct bill the seller.

As far as other services, I did not have a list of people I'd use, but many did, so I'd ask around. If the seller still lived in the same town, they'd handle this stuff on their own, which brings up a marketing opportunity. Sellers may want to have someone take care of their yard as they're busy house shopping, packing, etc. Especially if they move out of town.
Reply With Quote
  #9  
Old 03-10-2009, 10:26 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,246
Rep Power: 10
Steve has disabled reputation
Default

What other marketing avenues do you suggest lawn care business owners use besides contacting realtors? Is there anything you like or dislike?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 03-10-2009, 11:40 AM
randomtasker
Guest
 
Posts: n/a
Default Idea

Quote:
Originally Posted by Steve View Post
What other marketing avenues do you suggest lawn care business owners use besides contacting realtors? Is there anything you like or dislike?
Here's a tip: Talking to realiors is good, but what I found to be BETTER is talking to the property management branch of whatever realty companies are in your area. In my area, for example, there are 3 major realitors who do property management. Find the agents who specialize in this area, and present your business directly to these folks. I have done good with this, and I have held a $ 38,000 / year contract with one of them for 9 years now and running. You will be targeting shopping centers, office complexes, medical buildings, and multi family units. Aim high, ask for more than you think you can handle. Really, if you land an account that's too big for your opperation, take it as a grain of salt and treat the customer with the same friendly relaxed temperment as if you were sealing the deal on a $ 40.00 residential. People sence when you are in over your head, if you let it show. I've gotten off topic a bit, so to conclude.... "Think Property Management Companies".
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Marketing Free Lawn Care through Realtors myrlin General Business Discussions 11 08-02-2009 02:38 PM
Marketing with realtors Steve Lawn Care Marketing & Post your marketing material for review! 5 02-03-2009 05:04 AM
Talking with realtors tmillsap General Business Discussions 3 11-06-2007 12:11 AM
A new idea to market to realtors. Steve General Business Discussions 6 09-14-2007 04:04 PM
Local Company tiedeman General Business Discussions 5 03-30-2006 08:22 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
New company in Michigan
SEM
04-24-2015 09:27 PM
Yesterday 11:42 PM
by SEM
2 50
Total yard rehab
SGL1
04-23-2015 03:59 PM
Yesterday 08:25 PM
by SGL1
7 141
mowing pic
joshlawncare
Yesterday 12:34 PM
Yesterday 08:09 PM
by avetslawncare
1 50
Big (to me) mulch job
tl757
04-23-2015 05:32 PM
Yesterday 08:01 PM
by avetslawncare
7 159
what's the big deal...
Tony317
Yesterday 02:19 PM
Yesterday 02:19 PM
by Tony317
0 36
Lawn Care Service in...
Friscobob
04-24-2015 03:33 PM
Yesterday 05:35 AM
by Sprinkler Buddy
2 78
Newb Question - Multiple...
DependiLawn
04-24-2015 11:36 PM
04-24-2015 11:36 PM
by DependiLawn
0 39
maintandlawndispatch...
SGL1
04-21-2015 03:31 PM
04-24-2015 04:42 PM
by Steve
9 213
Thoughts on Undocumented...
element009
09-25-2011 11:08 AM
04-23-2015 09:32 PM
by Chilehead
56 15,505
Hello Everyone
DesignsByBnC
04-22-2015 04:07 PM
04-23-2015 02:19 PM
by DesignsByBnC
2 91
The upcoming rainy...
5StarLawnscaping
04-21-2015 01:22 PM
04-23-2015 12:54 PM
by Steve
7 190
color fliers?
holymoly
04-18-2015 02:32 PM
04-23-2015 12:50 PM
by Steve
12 355
I'm Back With The Best...
aduttonater
02-21-2015 12:41 AM
04-22-2015 07:04 PM
by Just for Cuts
59 2,529
WARNING! Especially to...
SC93
04-19-2015 12:05 PM
04-22-2015 01:39 PM
by Steve
14 420
Could be great news for...
SC93
04-14-2015 11:06 PM
04-22-2015 01:28 PM
by Steve
15 507
quick pic
joshlawncare
04-14-2015 07:49 PM
04-21-2015 05:01 PM
by joshlawncare
4 332
Got Inspected today
swstout
08-09-2010 10:31 PM
04-21-2015 03:53 PM
by SGL1
10 3,988
Smoked my first belt!
SGL1
04-20-2015 08:46 PM
04-21-2015 03:28 PM
by SGL1
4 159
Pictures of commercial...
avetslawncare
04-01-2015 09:47 PM
04-21-2015 12:47 PM
by Steve
25 1,014
lawn care business...
holymoly
04-18-2015 02:56 PM
04-21-2015 06:18 AM
by holymoly
3 254
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
04-21-2015 03:18 AM
by ExtremeLawncareServices
57 5,247
landscape insurance
clarkslawn
03-30-2015 10:14 PM
04-20-2015 10:02 PM
by SGL1
4 472
Poll & Discussion...
CHEESE2009
09-16-2011 06:16 PM
04-20-2015 08:20 PM
by avetslawncare
27 5,669
weed
avetslawncare
04-16-2015 07:56 PM
04-20-2015 01:08 PM
by Steve
4 262
Aerating / Dethaching...
Hard-Body lawn & garden
04-12-2015 07:53 PM
04-19-2015 08:49 PM
by Chilehead
17 600
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
04-19-2015 09:21 AM
by KJ90
8 1,012
bidding a cemetery....
NPM_LLC
03-28-2015 10:56 AM
04-19-2015 05:26 AM
by RSE
22 1,015
Hustler Raptor
SGL1
04-13-2015 09:27 PM
04-18-2015 07:53 AM
by SGL1
15 520
is craiglist good to...
JBENI
04-16-2015 11:11 AM
04-17-2015 10:25 PM
by Wolf4dk
11 418
Am I missing something...
googus
04-11-2015 06:33 PM
04-17-2015 08:01 PM
by avetslawncare
10 543
Hello
sonny54
04-16-2015 09:49 PM
04-17-2015 03:10 PM
by Steve
1 203
Unreal
Chilehead
04-09-2015 09:12 PM
04-17-2015 08:27 AM
by Chilehead
11 569
starting a lawn care...
JBENI
04-14-2015 09:03 AM
04-17-2015 08:03 AM
by JBENI
14 549
Finally got a warehouse
avetslawncare
03-12-2015 07:52 PM
04-16-2015 07:52 PM
by avetslawncare
23 1,372
New 14 x 7 Enclosed...
whitepropertydetail
04-15-2015 06:46 PM
04-16-2015 03:40 PM
by Steve
1 258
older used dump trucks
SECTLANDSCAPING
09-22-2011 12:33 AM
04-16-2015 12:41 PM
by biglee
21 8,056
Tax Poll
Steve
04-15-2015 02:13 PM
04-15-2015 02:13 PM
by Steve
0 241
lawn care by Aj
aj10261984
04-14-2015 06:50 PM
04-15-2015 01:43 PM
by Steve
2 275
Contact last years...
googus
01-28-2015 08:13 AM
04-15-2015 12:54 PM
by SC93
7 1,273
trying to sign up for...
JBENI
04-14-2015 10:20 AM
04-14-2015 12:11 PM
by Steve
1 746
Charging customers for...
Hard-Body lawn & garden
04-14-2015 07:34 AM
04-14-2015 10:35 AM
by Steve
1 310
New member
Jdlandscaping,LLC
04-11-2015 03:24 PM
04-14-2015 05:45 AM
by Jdlandscaping,LLC
2 333
hello
oasis_greenscapes
04-01-2015 06:18 PM
04-13-2015 12:03 PM
by Steve
8 573
New Member
Greenturion
04-11-2015 02:00 PM
04-13-2015 11:59 AM
by Steve
1 296
Client with...
OldSalt
04-07-2015 09:47 PM
04-13-2015 11:57 AM
by Steve
8 524
Getting rid of "mulched...
Mr. Mow
04-12-2015 04:21 PM
04-13-2015 11:26 AM
by biglee
3 333
String trim BEFORE mow...
Mr. Mow
04-12-2015 08:13 AM
04-13-2015 11:11 AM
by biglee
7 448
Billing methods
jcurr33
03-26-2015 01:33 PM
04-13-2015 11:07 AM
by biglee
15 953
Landscape Fabric
CurbAppeal1
04-10-2015 03:58 PM
04-13-2015 08:02 AM
by Chilehead
4 378
I lost a long term...
Sprinkler Buddy
09-04-2011 02:24 PM
04-12-2015 04:27 PM
by Mr. Mow
17 4,020
» Popular Tags
ad landscaping aerocore apartment bid apartment lawn care estimate applying auger billy goat brushcutter blowout bush commercial contract help curb appeal services deliquentaccounts demonstration design ditches door hangers employee problems estimate facebook foreman google growing a lawn care business how to hydraulic jobs john deere quik trac landscape services lawn lawn aeration lawn care lawn care busines plan lawn care business seo lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lawn mowing managing a lawn care business marketing marketing secrets mulch new mower patio install per hour service pricing pto scag v-ride search engine optimization secrets to landscaping seo shell shreaded snow plowing sq ft starting a lawn care business steep lawns theft toro toro grand stand tractor auger trailer mate pro up sell employee web design website website design wood wright stander rh www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 12:46 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 12:46 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy