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Starting a lawn care business. How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.

Flyers with response


Starting a lawn care business.

How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.
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  #1  
Old 03-05-2009, 03:39 PM
allstarlawns
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I've put out approx. 1500 flyers and have only had 1, maybe 2 calls. I'm offering a month free with an annual agreement and have put a list of all the things we do on the flyer. What is going on? Anybody have any luck with magnetic business cards on mailboxes? I'm getting ready to try that.
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  #2  
Old 03-05-2009, 04:03 PM
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WOW!! A month free?!?!?! That's crazy! One because people aren't calling and two that you would offer that! LOL

Keep your head up the business will come!! I normally get 1% to 2% call backs on fliers. Even though I'm just starting too out I think that's the norm? My only suggestion would be this...and it might sound crazy so hang in there with me.

If it seems that most people are only getting a 1% to 2% call back on fliers...maybe we should put out less fliers at a time BUT put them out more often???

I started putting fliers out the middle of Jan and I went out 4 times(once each weekend) I put out between 200 and 300 fliers each time(about a large subdivision worth), but I got about 1 to 2 calls each time. All that said I got 9 customers from that, and I only put out around 1000 fliers. I'm up to 13 customers so far the rest I got from referrals.

Just a thought?!?! Let me know how the magnets worked...sounds like a good but maybe expensive idea! :-) GOOD LUCK!

p.s. I tried to attach the fliers but it wouldn't let me for some reason...if you want to see what I used I'll email them to ya!
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Old 03-05-2009, 04:09 PM
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Quote:
Originally Posted by lawnsalonforyou View Post
WOW!! A month free?!?!?! That's crazy! One because people aren't calling and two that you would offer that! LOL

Keep your head up the business will come!! I normally get 1% to 2% call backs on fliers. Even though I'm just starting too out I think that's the norm? My only suggestion would be this...and it might sound crazy so hang in there with me.

If it seems that most people are only getting a 1% to 2% call back on fliers...maybe we should put out less fliers at a time BUT put them out more often???

I started putting fliers out the middle of Jan and I went out 4 times(once each weekend) I put out between 200 and 300 fliers each time(about a large subdivision worth), but I got about 1 to 2 calls each time. All that said I got 9 customers from that, and I only put out around 1000 fliers. I'm up to 13 customers so far the rest I got from referrals.

Just a thought?!?! Let me know how the magnets worked...sounds like a good but maybe expensive idea! :-) GOOD LUCK!

p.s. I tried to attach the fliers but it wouldn't let me for some reason...if you want to see what I used I'll email them to ya!
That is not crazy that is basic rules of direct mailing . . . PEOPLE RESEARCH!!!! also stop discounting quality!!!!!
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Old 03-05-2009, 06:18 PM
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A lot of it could be timing.

Tianna, do you hit the same households multiple times or just once?
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Old 03-06-2009, 07:50 AM
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I hit up different neighborhoods. I do however plan on going back to those same neighborhoods though out this weekend actually! lol Its going to be 80 degrees!!

I put a halt on my marketing for the past few weeks. I needed to get organized and make sure I had my crap together "paper work" wise and I am also participating in a Women's Conference here at Ft. Benning here where I live. Its a sold out event and there will be 300 people there and about 20 vendors. So I've been prepping for that. Since the majority of the guest will be women at the conference I had gift certificates printed good for one lawn service. I figured that would be a good gift to give there husbands...fathers day is coming up...or even themselves...a lot of units are deployed right now so that means no husband to cut the yard. I put the price of $45 on there and will have one displayed at the table...that gives me a little wiggle room...just in case I may need to take 10% off.

I also think I put a halt on marketing because I spooked myself! lol I'm getting nervous about handling all my clients on my own. I don't think we are ready to hire anyone...and my husband being a Ranger in the Army...his schedule changes all the time! lol Our lawn season starts next week!! So I hope I'll feel much better after next week and taking care of all my clients. Then I'll know if I can handle it on my own....or I need to hire someone. Wish me luck!!

Last edited by lawnsalonforyou; 03-06-2009 at 07:53 AM.
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Old 03-06-2009, 10:37 AM
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Im pushing out about 2000 fliers a week. There are so many neighborhoods where I am at that even at the rate, I wont be able to get everyone in my coverage area. Interestingly enough, my only new business lately has come from a yard sign I placed at a busy off-ramp on a major highway coming out of Philiadelphia... give that a shot!

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Old 03-06-2009, 01:10 PM
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You can't just sit there at the phone waiting for people to call, ive got people that called me last summer to to a fall cleanup and they originally had my 1st flier from when i started my business in 2006. Some people/customers actually take your flier and think about it
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Old 03-06-2009, 07:20 PM
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Im pushing out about 2000 fliers a week. There are so many neighborhoods where I am at that even at the rate, I wont be able to get everyone in my coverage area. Interestingly enough, my only new business lately has come from a yard sign I placed at a busy off-ramp on a major highway coming out of Philiadelphia... give that a shot!
Are you hitting each house once or do you go back and hit them multiple times?
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Old 03-06-2009, 07:53 PM
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Yes, only 1 time each- its just not physically possible to hit a house a second or third time. Although, i've been thinking about hiring someone to also help me distribute them out. The only problem with that is all my fliers have different prices on them. I put them accordingly on houses which I would charge that specific amount- Clearly, I either need to change my template or hire someone with a lawn care background..something to ponder I guess.....
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Old 03-06-2009, 08:00 PM
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The only problem with that is all my fliers have different prices on them.
Oh that is very interesting! Do the property sizes in your area vary much? How much do the price ranges vary?
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