Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Promote your products or services

Promote your products or services Do you want to promote your products or services to our lawn care business forum? Tell us what you have to offer. Post some specials or promotional offers. There is no better way to sell to a forum community than to get a few happy customers and then word will spread.

You Just Don"t Get It Guys: Geo-targeting Testimonial


Promote your products or services

Do you want to promote your products or services to our lawn care business forum? Tell us what you have to offer. Post some specials or promotional offers. There is no better way to sell to a forum community than to get a few happy customers and then word will spread.
Reply
 
Thread Tools Search this Thread
  #1  
Old 02-13-2009, 09:25 PM
Green_Day Green_Day is offline
Member
 
Join Date: Oct 2008
Location: Atlanta GA
Posts: 66
Rep Power: 0
Green_Day is on a distinguished road
Default You Just Don"t Get It Guys: Geo-targeting Testimonial

This is for all you that think you know everything. YOU DON'T! I don't really care any more whether you do business with me or my company. But my local area landscapers do and are benefiting from our services. Some of you say that you just use Google adwords, GREAT, so what! You won't see yourself in the sponsored link section like our advertisers are! You won't be seen on Landscaping.com or marthstewart or davesGarden, SO WHAT! You won't be getting 15 million hits on your website because you are not linked in with our directory, SO WHAT, I don't care anymore. I do care about my customers and they are getting results. I am tired of trying to educate you hard headed landscapers. You know grass, I know the internet. Go to http://www.localadlink-usa.com/testimonials.php and see what you could have and then I will see you at the finish line.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 02-13-2009, 09:29 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,213
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Chris,

Maybe we should do a podcast on this in the near future to help better explain this concept to the forum members.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 02-14-2009, 06:40 AM
SprinklerRepair's Avatar
SprinklerRepair SprinklerRepair is offline
Lawn Care Marketing
 
Join Date: May 2008
Location: Florida
Posts: 184
Rep Power: 0
SprinklerRepair is an unknown quantity at this point
Default

SEO versus PPC?

read this

and this

If someone wanted to rank for the term "landscaping", ppc would be the only way, and a flat $200 a month would be cheap. However the the term has little commercial value. It is an informational, one word search term according to the msn commercial intent tool (see photo.)

The search term "landscaping doylestown pa" does have commercial intention (see photo) and ranking for that term organically is very possible.
Attached Images
File Type: png msn-landscaping.png (13.7 KB, 5 views)
File Type: png msn-landscaping-doylestown.png (14.4 KB, 5 views)
Reply With Quote
  #4  
Old 02-14-2009, 07:33 AM
Green_Day Green_Day is offline
Member
 
Join Date: Oct 2008
Location: Atlanta GA
Posts: 66
Rep Power: 0
Green_Day is on a distinguished road
Default LocalAdLink still has many more tangibles

That guy seems pretty good at what he is doing, ripping people's websites off. I didnt see him in sponsored links. He isnt sending his website to related websites like LocalAdLink does. He doesn't give you an I-Supply store allowing you to sell any type of product in I-Supply's store and then get 3% of the gross a month. Never have to lift a finger. You can customize the store to sell landscaping stuff only. We offer more than anyone PERIOD. But interesting video, thanks
Reply With Quote
  #5  
Old 02-14-2009, 11:14 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,213
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Just like planting seeds Organic SEO as an internet marketing strategy requires patience, but the rewards when reaped are plentiful. Although organic optimization is not the first choice for many (depending on the brand and business model) organic search does have inherent benefits that are unparalleled by sponsored or paid advertising tactics. The benefits and results last for longer period.
This is a quote from the second article. It is very fascinating. I think the problem with SEO is that people in general have this desire for immediate gratification and if they tweak something on their website and it doesn't change their ranking immediately, they tend to stop and give up. While ppc allows you to pay now and get an ad out now that you can see.

I think more of us should focus on search engine optimization however I doubt it will happen. Why? Because it takes time to learn. Heck, think about how difficult it can be to even get a website together. That alone is a huge undertaking.

The average business owner will be lucky enough to get a website up and the last thing they will want to do is learn SEO. But as we see, they should.

But ultimately, isn't that what advertising is all about? Leveraging others to talk about you? We spend money to have others promote us when we don't have time or don't want to promote ourselves.

Time and time again we see that word of mouth is the best way to advertise but to get that, you need to be a self promoter and many business owners just want to do a specific job and then be done with it. They don't want to self promote. That is why they buy ad space.

What's your thoughts on that?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 02-14-2009, 01:37 PM
SprinklerRepair's Avatar
SprinklerRepair SprinklerRepair is offline
Lawn Care Marketing
 
Join Date: May 2008
Location: Florida
Posts: 184
Rep Power: 0
SprinklerRepair is an unknown quantity at this point
Default

PPC and companies that do ppc absolutely have their place. Paid listings get instant exposure, SEO does not.

However, organic listings are clicked more often than paid listings as searchers tend to trust organic results, and drive 75% of search clicks.

I read on one website that 4 out of 5 searchers do not click PPC, but after searching for that data I could not locate any confirmation, so I don't know if that is accurate.

Getting a top listing for "lawn care" organically would require a huge budget and would take at least a couple of years. And you would need a reason for that level of traffic, such as an online store. In that situation, PPC is the only choice that you would have, as you are competing with websites that are 10 years old and have already been professionally SEO'd.


But, as you stretch your keyword specificity to a term such as "lawn care Orlando Fl" you enter a lower level of competition that the average person, with the right information, can play at. Although this can still be difficult, depending on the sophistication of your competition.

The narrower that you drill down on your keywords, the more likely that you will rank organically. And the more specific the search term, the higher the conversion (phone call, email sign up, whatever your desired action is.)

And I've got to respond to Green Days' comment "he's good at ripping off websites." Sheesch, I've got to explain this again? well, here goes:

Competing for search results is not "ripping off other peoples websites." That is what LocalAdLink does, thats what Merchant Circle does, and that is what I do. We all compete for "eyeballs" on the search engines.

If my clients target keyword is "Sacramento brick pavers", and some other company already has www.SacramentoBrickPavers.com, I'll get them www.SacramentoBrickPavers.net or www.BrickPaversSacramento.com or www.Sacramento-Brick-Pavers.com (although dashes are a poor choice due to the awkwardness in using that URL in other advertising mediums.)

Saying that buying an available, keyword targeted URL is "ripping off websites" borders on short bus logic. A keyword is a keyword, whether used in a URL or in a PPC campaign.

So you can pay PPC forever, or list organically. Each choice has it's benefits.
Reply With Quote
  #7  
Old 02-14-2009, 03:21 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,213
Rep Power: 10
Steve has disabled reputation
Default

It is quite a fascinating discussion.

Quote:
I read on one website that 4 out of 5 searchers do not click PPC, but after searching for that data I could not locate any confirmation, so I don't know if that is accurate.
I have to do some more research on this topic. I wonder in such situations if the ppc ads are not being visited because they aren't as relevant at times to the search results.

I am not sure but I am guessing people will click on what ever comes across as being the most relevant to what they are searching for? Whether it be ads or organic search results?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 02-14-2009, 03:38 PM
SprinklerRepair's Avatar
SprinklerRepair SprinklerRepair is offline
Lawn Care Marketing
 
Join Date: May 2008
Location: Florida
Posts: 184
Rep Power: 0
SprinklerRepair is an unknown quantity at this point
Default

If it wasn't for the "this guy is good at ripping off websites" remark, I would not have bothered with this, BUT with my character in called into question, I feel obligated to respond in a factual manner.

Here is a very quick video on the ranking for the keyword term (2/14/09) that Green Day used in his testimonial video, "landscaping doylestown".

#2 and #3 organic? They did exactly what I espouse on my free report.

In fact, if you type into Google "local ad link", look at SERP 4 and 5. That is for their SERP for their own company (photo attached.)

We are NOT all "hardheaded landscapers" here and some of us do understand the internet as well as Green Day does. Yes, some of us are "know it all's" and we are as wrong as anyone else at times.

Where did that saying "the proof is in the pudding" come from anyway?

P.S., No hard feelings Green Day. I here there is good money doing Amway as well.
Attached Images
File Type: jpg localadLink.jpg (67.0 KB, 2 views)
Reply With Quote
  #9  
Old 02-14-2009, 04:18 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,213
Rep Power: 10
Steve has disabled reputation
Default

Quote:
In fact, if you type into Google "local ad link", look at SERP 4 and 5. That is for their SERP for their own company (photo attached.)
For search engine results #4 and 5, on your attached image, I see two youtube videos?

What does that mean? I am just trying to follow along here.

I also just watched your video. There was a local ad link ad on the right side, so that is good for them right? They are trying to be displayed when a person searches for those keywords?

Oh wait, I had to watch it again. You are making a video with his video in it. LOL I was a bit confused there. Ok you use a section of his video and it has a localadlink ad in it at top right, but when you do a search for it, the local ad link ad isn't appearing. But I am guessing that is because these things can change daily based on how much you are spending on those specific search terms?

But your point is that those who use search engine optimization techniques, they stay ranked high on the search results regardless of if they are advertising that day or not?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 02-14-2009, 04:33 PM
SprinklerRepair's Avatar
SprinklerRepair SprinklerRepair is offline
Lawn Care Marketing
 
Join Date: May 2008
Location: Florida
Posts: 184
Rep Power: 0
SprinklerRepair is an unknown quantity at this point
Default

Quote:
Originally Posted by Steve View Post
It is quite a fascinating discussion.



I have to do some more research on this topic. I wonder in such situations if the ppc ads are not being visited because they aren't as relevant at times to the search results.

I am not sure but I am guessing people will click on what ever comes across as being the most relevant to what they are searching for? Whether it be ads or organic search results?
Sorry Steve, I missed your question due to being called a "rip-off."

Relevancy for PPC can be as exact as those for SEO, and even with less effort.

Let's face it, if you are adding keywords to your PPC account, you only have to type them once. A lot easier than writing a blog or article expanding the depth of the keyword.

The high click through rate of organic listings comes from the trust in that, no matter how much you pay, organic listing can not be bought. PPC is viewed as an advertisement, where as organic listings are viewed as "reliable."

It's the next best thing to having your clients neighbor say "hire Joe, he's good at lawn care."

Without a doubt, "word of mouth" is the highest converting advertising on the planet.

2nd is organic results on search engines.

A long off 3rd is PPC. It's kinda like this "that guy had TO PAY to get listed because he is not REPUTABLE ENOUGH to get listed on Google."

Unfair as that attitude toward PPC is, it still is what it is.
Reply With Quote
Reply

Bookmarks

Tags
advertising, google, internet, landscapping

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
NEEDED: 1 landscaping company to profile LocalAdLink's "Geo-targeting" advertising Green_Day Promote your products or services 10 04-08-2009 09:48 PM
Check out the newest in "GEO-TARGETING" lawn customers Green_Day General Talk 42 02-22-2009 12:16 AM
Online Business Face Possible Internet "Toll" Steve General Business Discussions 0 04-22-2006 12:43 AM
Targeting Seniors tiedeman General Business Discussions 18 04-04-2006 11:50 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Mow and leaf cleanup bid
SGL1
Yesterday 07:28 PM
Today 07:39 PM
by SGL1
15 176
Late charge
Simon Abousaada
Today 07:23 PM
Today 07:23 PM
by Simon Abousaada
0 12
Need input on a bid
phlawncare
07-28-2014 08:51 PM
Today 06:35 PM
by phlawncare
6 177
Building credit
Matther777
07-27-2014 05:20 PM
Today 05:50 PM
by Matther777
11 237
New from Texas
Livingston Lawn Care
07-25-2014 11:17 AM
Today 01:03 PM
by Steve
5 206
Single tree, mow customer
WesleySnips
06-27-2014 10:12 AM
Today 12:31 PM
by Steve
17 729
Formulas Used
BaileynSamsMum
Yesterday 06:40 AM
Today 12:19 PM
by Steve
3 126
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
Today 06:29 AM
by kslawn
5 174
Will summer ever come
ExtremeLawncareServices
Yesterday 08:27 AM
Yesterday 08:29 PM
by SGL1
5 131
From Concord NC
SouthernRootsLawnCare
07-26-2014 02:34 PM
Yesterday 02:28 PM
by Steve
3 132
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
Yesterday 02:28 PM
by Steve
4 189
Echo Edger 'Neutral'
WesleySnips
07-25-2014 05:28 PM
Yesterday 02:25 PM
by Steve
4 185
Left handed edging with...
SGL1
07-23-2014 08:59 PM
07-28-2014 07:39 AM
by SGL1
15 373
Echo PE 266 edger
stevef1201
07-01-2014 01:28 PM
07-27-2014 10:14 PM
by WesleySnips
5 382
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
07-27-2014 01:21 PM
by ExtremeLawncareServices
80 4,733
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
07-27-2014 08:16 AM
by Just for Cuts
7 223
need some help geting...
dalvan0
07-13-2014 09:28 PM
07-26-2014 04:39 PM
by BLC7
7 375
new trailer help
mattthelawnguy
07-11-2014 08:21 PM
07-25-2014 06:31 PM
by mattthelawnguy
13 568
You know it;s gonna be a...
stevef1201
07-25-2014 08:50 AM
07-25-2014 01:34 PM
by Steve
1 135
Customer letters
kslawn
07-23-2014 06:17 AM
07-25-2014 01:20 PM
by Steve
5 262
Got my first lawn job...
SGL1
06-11-2014 09:19 PM
07-24-2014 07:09 PM
by SGL1
29 1,332
Need help determining...
Jbss861
07-20-2014 02:33 PM
07-24-2014 01:11 PM
by Steve
13 442
Should I ?
googus
07-22-2014 04:06 PM
07-24-2014 12:10 PM
by Steve
4 279
My First Apartment...
SSLCtn
05-26-2014 10:17 PM
07-24-2014 06:46 AM
by kslawn
15 962
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
07-24-2014 06:38 AM
by kslawn
3 263
Selling lawns like...
eastsidelandcare
07-17-2014 03:51 PM
07-24-2014 06:28 AM
by kslawn
3 317
Scag new "Eliminator"......
ExtremeLawncareServices
07-20-2014 10:45 AM
07-23-2014 05:37 PM
by Just for Cuts
9 366
need professional advice...
Fiddlers_green
07-20-2014 07:21 PM
07-23-2014 12:42 PM
by Steve
3 263
new to me box truck
jrayb39667
03-06-2014 10:20 PM
07-23-2014 12:40 PM
by Steve
15 1,479
Lawn Service back in...
LawnCareMan280
07-18-2014 09:00 PM
07-23-2014 11:48 AM
by Steve
4 292
Overspray?
stevef1201
07-21-2014 04:20 PM
07-23-2014 11:39 AM
by Steve
3 203
Hello Everyone! Newbie...
SLKlawn
07-17-2014 06:22 PM
07-22-2014 01:53 PM
by Steve
6 347
Proper height for lawn
rob lederhilger
05-26-2014 08:01 AM
07-21-2014 02:53 PM
by LawnDoctor
9 709
Blade sharpener
Just for Cuts
07-04-2014 12:31 PM
07-21-2014 01:48 PM
by Steve
9 570
What's my business worth?
Chaz
07-16-2014 01:35 PM
07-21-2014 01:45 PM
by Steve
4 357
1.5 Acre Jungle
WesleySnips
07-15-2014 05:57 PM
07-20-2014 11:31 AM
by ExtremeLawncareServices
21 698
Gopher schedule software
Ray
07-18-2014 04:13 PM
07-18-2014 04:13 PM
by Ray
0 251
2006 Chevy fuel pump...
KevinsLawns
07-17-2014 08:39 PM
07-18-2014 11:51 AM
by Steve
1 240
Halfway point of year!
Steve
07-01-2014 12:08 PM
07-18-2014 11:38 AM
by Steve
14 803
I got told to leave and...
gwilson98
06-16-2014 02:07 PM
07-17-2014 11:43 AM
by Steve
16 1,122
Hey guys this is the...
prmenter@gmail.com
07-07-2014 08:23 PM
07-16-2014 08:10 PM
by ExtremeLawncareServices
28 853
Mowing the hills
prmenter@gmail.com
07-08-2014 12:22 PM
07-16-2014 05:00 PM
by Just for Cuts
18 777
Say Hello !!!
Steve
03-19-2007 11:18 AM
07-15-2014 05:38 PM
by icon2000
1,184 321,275
Classified Ad Template...
bcfb
06-05-2013 02:40 AM
07-15-2014 11:16 AM
by Steve
15 3,794
Husqvarna pz 60
CDLAWNCARE
07-06-2014 06:50 PM
07-15-2014 08:53 AM
by kslawn
10 517
Lowballers
Chaz
07-11-2014 03:55 PM
07-14-2014 12:27 PM
by Steve
5 426
My new side job
Sprinkler Buddy
05-10-2014 05:23 AM
07-14-2014 12:15 PM
by Steve
10 880
Illegal spraying
GoGreenerKS
07-04-2014 09:11 AM
07-13-2014 10:36 PM
by GoGreenerKS
10 618
New Mower and Trailer
Chaz
06-25-2014 12:04 PM
07-13-2014 06:25 PM
by SGL1
7 641
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
07-12-2014 07:36 PM
by SGL1
21 1,973
» Popular Tags
34'' auger blades butterfly gardens charge christmas christmas light hanging credit card customers ditches exmark fall ferris financing first truck franchise georgia gopherhaul grass gravely growing a lawn care business health holiday how much to charge john deere quik trac kansas city lawn lawn care lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo leaf lighting brass outdoor lights marketing mechanic monthly mow mulch mulch price new and restored landscapes new buisness new business organize podcast property management company pto riding mower running a business savannah scag schedule seo social media starting a business start up lawn care business stihl top dresser toro toro grand stand trailer tree care trimmer rack walker winter winter services
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:14 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:14 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy