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Do you have a good USP?


Lawn Care Marketing & Post your marketing material for review!

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Old 01-25-2009, 08:34 PM
CloseCuts CloseCuts is offline
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Default Do you have a good USP?

A USP is a Unique Selling Proposition. I dunno if this has already been in a thread or not? I was wondering if anyone had any good ideas about this. Everyone of us has something different to offer than the other guy. Thoughts and opinions
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Old 01-26-2009, 12:21 AM
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This is a very good question and it does make you wonder.

I think when you are getting started you just don't know what makes you unique.

My favorite USP of all times is "Federal Express: When it absolutely, positively has to be there overnight."

Here this forum has been around all these years and still it is yet to have a USP and it should. Maybe most people feel that way about their business as well. Maybe that is why we don't see too many of them. But that doesn't excuse not having one.

It is getting me to think about lawn care industry usp's.

What about "Friendly Neighbor Lawn Care Service."
or "You've god a friend in the lawn care business."
"The greenest grass on the block. Guaranteed!"

Can anyone think of others? This is a great mental challenge!
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Old 01-26-2009, 07:47 PM
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Even though most people do cut grass. I was thinking about GOT GRASS? It's plain and very simple but its right to the point and everyone would notice it. Everyone like's milk. Got Milk? What do you think Steve?
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Old 01-26-2009, 10:47 PM
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Just in Time .. they use this alot on TV .. It's a good catchy phrase
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Old 01-27-2009, 12:15 AM
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Quote:
GOT GRASS?
I think it is good! It seems that if you use a usp you are ahead of your competitors who don't even consider using one.

How is your logo coming?

Quote:
Just in Time
I like this too because it's personal and it plays off of Justin's name.
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Old 01-27-2009, 06:33 AM
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Well I ended up going with the original copy and there making a digital copy of the photo to put on a 4'x'4' sign. But the copy is only going to be like 2'x2'
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Old 01-27-2009, 06:36 AM
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What do you think of this Steve?

Want to get away? Escape in your Landscape.
Call us and see how we can help you.
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Old 01-27-2009, 06:43 AM
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Yea I like that concept even better.

Here are some more ideas along the same line.

Create a backyard vacation getaway.

Turn your bland yard into a grand yard.

Want a vacation? Create a landscaped staycation in your own yard.

You grow it, we mow it.
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Old 01-27-2009, 08:25 AM
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My USP is "Tame your lawn" and for Snow "Let it snow"
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Old 01-27-2009, 08:29 AM
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You all got me thinking as I read this. What is the difference between a Unique Sales Position and a slogan?
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