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Ehhhh, Depends on how bad you NEED the business man. Think about it. You could flyer there & pick up a few more, but you could do the same in your back yard & pick up a few more close to home. Even if you get 10-15 properties out there, it's always gonna be out of the way. Then what if you get a call from a potential client 5 miles further out than them? Do you go since your almost there anyway? At some point you should draw a line in the sand & say THIS IS AS FAR AS I GO. A one time landscape job might be different but for a trip you'll be making weekly.... drive time kills lco's daily.
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#4
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Survival is survival. If you need the extra work, then do it. But I think this point really brings up what your competitive advantage is and part of what it should be is you service a specific service area that allows you to keep your prices within a competitive range. The further you go out the more you have to charge to cover your costs. If you focus within your immediate area, you can build up the illusion of your image more. You can appear to be all over town all day long and people will think your company is bigger than it may be. The more times they see you out and about, the more impressions you will make upon them. At a certain point you will reach that magical number where you could potentially hit the top of mind awareness point and people will call you first when they need lawn care.
__________________
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#5
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You can charge more for that customer and hopefully get it! on the other hand, mom could locate a local guy that also services the same area as the the original account and possibly loose both. The fact that you were referred hopefully means you made an impression on the client. If the referral is based on your lower price per square foot marketing than only you can figure your cost's and decide.
Scope the referral area and check income levels between point A and B. You might find an over priced market by a competitor that's prime for you to step in and handle. Good luck! Tom |
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Closecut, funny that you said this cause when I called the woman, I let her know it was out of my area. But I will see if I can pick up a customer here and there to justify my travel time |
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#8
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Our drive time radius was 30mins...if we cannot get from out home base to the customers home within 30mins then we cannot do the job. I found that with people that are out of the way I always was able to pick up more clients along the route. And I always charge a premium for distance. Fridays were my most profitable day and I drove the most on that day too.
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#9
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) and service all my customers I would be in heaven. My radius right now is about 3 mile for mowing.But you make sense, in staying close by and making your imagine bigger. |
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#10
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--> Quote:
Thanks to everyone for some great ideas! |
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