Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

Troy how do you define...


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 04-10-2006, 07:54 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 38,009
Rep Power: 10
Steve has disabled reputation
Default

Troy how do you define your brand?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 04-10-2006, 08:22 PM
tiedeman
Guest
 
Posts: n/a
Default

Lawn care business tipsLawn Care Business Book
wow! That is actually a hard question
Reply With Quote
  #3  
Old 04-10-2006, 08:48 PM
tiedeman
Guest
 
Posts: n/a
Default

I would define my brand as; "A high quality service & product, at an affordable price."

I don't know if that is exactly what you are looking for though
Reply With Quote
  #4  
Old 04-10-2006, 10:10 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 38,009
Rep Power: 10
Steve has disabled reputation
Default

I think it is something important to think about. You can work on the concept more if you'd like. I think the brand idea you decide to go with will help direct your future marketing.

Here is something to consider as you continue to work on this idea. From this site.

How To Define Your Brand

This is the first step in the process of developing your brand strategy. By defining who your brand is you create the foundation for all other components to build on. Your brand definition will serve as your measuring stick in evaluating any and all marketing materials and strategies. You will begin this process by answering the questions below.

Difficulty: Average

Time Required: 2 hours
Here's How:

1. What products and/or services do you offer? Define the qualities of these services and/or products.

2. What are the core values of your products and services? What are the core values of your company?

3. What is the mission of your company?

4. What does your company specializes in?

5. Who is your target market? Who do your products and services attract?

6. What is the tagline of your company? What message does your tagline send to your prospects?

7. Using the information from the previous steps create a personality or character for your company that represents your products or services. What is the character like? What qualities stand out? Is the personality of your company innovative, creative, energectic, or sophisticated?

8. Use the personality that you created in the previous step and build a relationship with your target market that you defined in Step 5. How does that personality react to target audience? What characteristics stand out? Which characteristics and qualities get the attention of your prospects.

9. Review the answers to the questions above and create a profile of your brand. Describe the personality or character with words just as if you were writing a biography or personal ad. Be creative.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 04-11-2006, 01:29 AM
tiedeman
Guest
 
Posts: n/a
Default

I am going to give it a whirl
Reply With Quote
  #6  
Old 04-11-2006, 11:50 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 38,009
Rep Power: 10
Steve has disabled reputation
Default

One of the other angles I was thinking you could use in your branding is that you are a local company.

Kind of like "You've got a friend in the lawn care business."
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Hi from Long Island NY
Lori22
07-18-2016 02:01 PM
Yesterday 11:22 PM
by Chilehead
11 229
Hi everyone!
greenwavemedia
07-25-2016 03:22 PM
Yesterday 11:21 AM
by Lawnline
2 45
Hi! I'm Tony from Tampa
Lawnline
07-12-2016 06:47 PM
Yesterday 11:12 AM
by Lawnline
6 648
Needing a website built
burtle
06-17-2015 09:02 AM
Yesterday 10:30 AM
by Lawnline
16 18,508
Z246 Deck change question
JohnsLawnCare
07-25-2016 01:47 PM
07-25-2016 06:38 PM
by Steve
1 38
DIY Sprayer
acrajchel
07-25-2016 09:13 AM
07-25-2016 06:36 PM
by Steve
1 39
Hello Everyone
JohnsLawnCare
06-22-2016 11:14 AM
07-25-2016 06:20 PM
by Steve
15 563
How much to charge for...
jymie
03-31-2013 05:59 PM
07-25-2016 06:18 PM
by Steve
23 5,968
New Site Hows it look
Infinitelawn
03-16-2015 10:32 AM
07-25-2016 03:06 PM
by greenwavemedia
5 10,503
Looking for new host
Just for Cuts
11-26-2015 06:58 AM
07-25-2016 02:49 PM
by greenwavemedia
9 1,480
New Business Owner
danesdanglas87
07-20-2016 12:31 PM
07-21-2016 05:04 PM
by Steve
2 111
Question about...
Bradcook21
07-18-2016 05:22 PM
07-19-2016 04:38 PM
by Steve
2 136
Hello from Watertown New...
lawnmanrick81
07-19-2016 03:57 PM
07-19-2016 04:11 PM
by Steve
1 80
Gutter Cleaning Tool
DanielThomas
07-18-2016 08:23 AM
07-18-2016 04:36 PM
by Steve
1 109
Starting on a lawn care...
Coco3465
07-16-2016 11:26 AM
07-17-2016 09:20 AM
by Steve
1 135
Aspiring Company Owner
TJ136
07-12-2016 05:12 AM
07-15-2016 02:52 PM
by SC93
6 237
Hi Everyone
JavelinaLawn
07-10-2016 07:29 PM
07-13-2016 02:01 PM
by Chilehead
5 770
Review of our lawn care...
Lawnline
07-12-2016 06:40 PM
07-12-2016 06:40 PM
by Lawnline
0 408
Custom Canopies
JohnsLawnCare
07-12-2016 08:38 AM
07-12-2016 04:14 PM
by Steve
1 283
Spot checked by...
Just for Cuts
06-28-2016 02:34 PM
07-11-2016 03:53 PM
by Steve
4 298
John Deere JS40 issues
Mr. Mow
07-06-2016 01:28 PM
07-11-2016 03:52 PM
by Steve
3 226
Start My Own Business?
mowandblow1980
01-12-2016 07:43 PM
07-11-2016 11:18 AM
by DanielThomas
15 1,780
Rubber mulch...
avetslawncare
06-24-2015 09:28 PM
07-11-2016 09:11 AM
by Chilehead
9 3,312
Firefighter gone Lawn...
Firehouselawn@hotmail.com
03-10-2016 04:50 PM
07-07-2016 05:07 PM
by Steve
11 10,560
I need some business...
Firehouselawn@hotmail.com
07-06-2016 05:42 AM
07-07-2016 05:00 PM
by Steve
4 268
Business Overload
Chilehead
05-06-2016 09:27 PM
07-07-2016 04:53 PM
by Steve
24 1,279
Chemical Applications
acrajchel
06-24-2016 06:44 PM
07-05-2016 12:38 PM
by Chilehead
6 386
Is it too late?
Cpadgett
05-28-2016 09:10 AM
07-05-2016 11:54 AM
by Steve
14 888
3 Applications or 5...
stansg1fresh
02-18-2013 12:02 PM
07-04-2016 09:19 AM
by LawnPerfection
9 1,713
Best Push Mower You Have...
markty
05-14-2016 03:46 PM
07-02-2016 03:41 AM
by markty
27 1,955
Great Arborist Ladder
SGL1
06-04-2016 09:56 AM
06-28-2016 08:04 PM
by mowandblow1980
11 706
Newbie
Jhoell
06-25-2016 03:28 AM
06-28-2016 02:11 PM
by Chilehead
2 279
Say Hello !!!
Steve
03-19-2007 11:18 AM
06-28-2016 11:02 AM
by Brownieboy
1,253 440,389
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 09:42 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 09:42 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy