Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Give away idea


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-19-2009, 06:40 PM
kc2006 kc2006 is offline
Members
 
Join Date: Apr 2005
Posts: 424
Rep Power: 11
kc2006
Default Give away idea

So it seems that giving away a few free mowings doesn't work for me. So I was thinking about going alittle over the top this year.

My original idea was to do a like a $250 check or gift card at the end of the year. I figured people always need extra money around christmas, and our year ends right around december 1-15th.

My next idea was giving a tv away. Something like a 32-37" flat screen tv. They can be had for around 400-500.

I really think this year is going to be harder to gain people, without being dirt cheap. So I'm trying to come up with some new ways of catching their eye. Normally once I get to a potential customers house they see my truck and myself and how professional I am and I can sell them.

I'm really only looking to add maybe 15-20 mowing clients, and I'm pretty sure I'll be landing a larger school for full maintenance. So I'm hoping 7500 flyers and alittle larger phonebook ads will accomplish the goal.

Thoughts on the give away?
__________________
\"Every strike brings me closer to the next home run\"
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-19-2009, 07:08 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,816
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Quote:
My original idea was to do a like a $250 check or gift card at the end of the year. I figured people always need extra money around christmas, and our year ends right around december 1-15th.

My next idea was giving a tv away. Something like a 32-37" flat screen tv. They can be had for around 400-500.
WOW!

How would you word this ? Also how would you market this? What would they have to do to get it?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 02-05-2009, 01:39 PM
kc2006 kc2006 is offline
Members
 
Join Date: Apr 2005
Posts: 424
Rep Power: 11
kc2006
Default

I think I'm going against the give away idea. After discussing it with some people I think it will be too much of a hassle. I originally was going to just throw it out there that everyone that signed up for the year would be entered, and who ever was still a customer at the end of the year would still be in. But then someone brought up the thought of people complaining about paying more so they should get more of a chance to win. And the issue of people not being present to see the actual give away.

So I scratched the idea. I don't need to be so agressive this year with advertising either so i'll work on the idea and use it when needed.
__________________
\"Every strike brings me closer to the next home run\"
Reply With Quote
  #4  
Old 02-05-2009, 04:31 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,816
Rep Power: 10
Steve has disabled reputation
Default

What other marketing ideas might you use instead?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 02-06-2009, 02:13 PM
kc2006 kc2006 is offline
Members
 
Join Date: Apr 2005
Posts: 424
Rep Power: 11
kc2006
Default

I'm thinking about really scaling back this year. my original budget was 9000 for advertising. Then i decided I wanted to stay with last years budget which was 5000. But the school bid is due in 2 weeks and so far i'm getting it. With that, and the few customers I've already added, I'm only looking for 20 more weekly mowing accounts. I'm also marketing to my current customers for fertilizing to bump up sales.

I was about to go with a $4000 ad in the phone book but I'm going to call and cancel it and drop down to smaller ads just to keep a presence. With that and put out the 7500 flyers, I think I'll be good on marketing for the year.

btw, love the software, its so much better then what i had.
__________________
\"Every strike brings me closer to the next home run\"
Reply With Quote
  #6  
Old 02-06-2009, 05:28 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,816
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I'm thinking about really scaling back this year. my original budget was 9000 for advertising. Then i decided I wanted to stay with last years budget which was 5000. But the school bid is due in 2 weeks and so far i'm getting it.
How did you like working on the school's property? Any advice to others as to how to find out when such bids are available in their area? Also how should they best go about creating a bid for the jobs?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 02-08-2009, 10:17 AM
kc2006 kc2006 is offline
Members
 
Join Date: Apr 2005
Posts: 424
Rep Power: 11
kc2006
Default

For a bid that large, the best way I've found is break it down. They wanted a price on mowing, mulch, and shrub trimming. Theres 5 locations also. Each location I'd just go around and look at all the beds and estimate each bed for mulch and time to trim the shrubs. Then add them all up and figure the price. Strangely, I'm always within .5 yard of mulch when I just eye ball it, when I actually measure, I'm never accurate. Same with mowing, I just break the areas down and figure the time on each and add it all up. It's worked well on multiple properties for me.

As for finding out when places are taking bids. I mostly always received calls from the property managers. But, keep records! This school called me once 2 years ago, last year I missed the bid deadline because they changed it and they didn't call me, this year I called them. I kept his name and number so I could always call and inquire. It's kind of like creating your own property manager database.

Or you could call places and ask to speak with the person in charge of property maint. That's worked a couple times for me.
__________________
\"Every strike brings me closer to the next home run\"
Reply With Quote
  #8  
Old 02-08-2009, 04:37 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,816
Rep Power: 10
Steve has disabled reputation
Default

That is neat! Do you get a chance to see what the previous year's contracts were priced at for the schools? Is that public record? Would that help you create a target of what you should be shooting for with your bid price?

Or do you know what others have bid on the same job and how you compared?

That would be interesting to know too!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Tags
free, give away, lawn care, mowing

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Goodie idea to give to help retain customers Steve Lawn Care Marketing & Post your marketing material for review! 0 10-20-2008 06:38 AM
What do you give bids in? FourSeasons General Talk 5 10-13-2008 03:44 PM
Give Away of the Day Little's General Business Discussions 9 02-23-2008 12:47 PM
Never give in.  Never give in. StartALawnCareBusiness Starting a lawn care business. 1 10-07-2007 07:16 AM
Gonna give it my best watts_mowing Introduce Yourself 2 10-03-2007 02:15 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Hello everyone!!!
1newkirk05
Yesterday 03:16 PM
Yesterday 11:51 PM
by SC93
4 55
Best two stroke oil
Greg_TopYardServices
02-08-2016 07:53 PM
Yesterday 09:38 PM
by Chilehead
7 87
Tine Rake Detaching vs...
wigglesworth
Yesterday 05:32 PM
Yesterday 07:43 PM
by Steve
1 30
Help Spread the word...
Sprinkler Buddy
12-02-2015 08:41 AM
Yesterday 07:15 PM
by Steve
16 1,234
Finding open bids?!?
C&DPropertyManagement
02-07-2016 01:48 AM
Yesterday 07:11 PM
by Steve
3 92
back surgery
Bradcook21
01-28-2016 08:51 PM
Yesterday 01:06 AM
by Steve
13 324
hello all
romanlandscape
01-29-2016 03:46 PM
02-07-2016 10:20 AM
by Bradcook21
6 208
Lawn Care Book Ranked #1
Steve
02-06-2016 12:36 AM
02-06-2016 12:36 AM
by Steve
0 92
Hi
Sellers Lawn Care
02-02-2016 01:48 PM
02-05-2016 08:03 AM
by Sellers Lawn Care
4 160
Collecting payments from...
Niagara Mowing
02-03-2016 05:21 PM
02-05-2016 08:00 AM
by Niagara Mowing
7 212
SMS assist? The good,...
jcurr33
01-27-2016 10:24 PM
02-04-2016 11:53 PM
by Steve
5 234
I need some help...
Anise
02-04-2016 01:39 PM
02-04-2016 11:51 PM
by Steve
3 125
Customers dodging the...
Rocky
11-06-2015 06:22 AM
02-04-2016 03:41 AM
by C&DPropertyManagement
7 1,492
Offering a "Trial"...
wybut076
02-01-2016 06:27 PM
02-03-2016 08:26 PM
by Just for Cuts
7 247
Iowa Caucus Predictions?
Steve
02-01-2016 06:31 PM
02-03-2016 12:40 AM
by Steve
1 104
Laying White River Rock
DiamondLawnCare
02-01-2016 08:27 PM
02-03-2016 12:17 AM
by Steve
1 126
Networking for a...
jcurr33
01-30-2016 09:26 PM
02-01-2016 06:27 PM
by Steve
4 193
Customer giving a 1099?
apmAkron
01-27-2016 07:22 PM
01-31-2016 08:55 PM
by Chilehead
6 260
happy to be here
redrobin
01-29-2016 10:45 AM
01-31-2016 08:44 PM
by Steve
1 140
Thought's on an "E-Z...
jcurr33
01-27-2016 10:48 PM
01-31-2016 08:38 PM
by Steve
4 225
Changes
Knaubone
01-30-2016 10:56 PM
01-31-2016 08:31 PM
by Steve
1 127
Thoughts on this Exmark...
googus
01-28-2016 04:24 PM
01-28-2016 08:09 PM
by Chilehead
1 148
1st year in
jcurr33
10-18-2015 05:07 PM
01-28-2016 07:49 PM
by Chilehead
6 4,141
Need opinion on zero...
Mr. Mow
01-24-2016 05:42 PM
01-28-2016 07:41 PM
by Chilehead
10 361
Opinion on liquid vs...
Bradcook21
01-25-2016 02:03 PM
01-28-2016 07:38 PM
by Chilehead
9 309
Finding property size
Gageslawncare
01-25-2016 11:08 AM
01-28-2016 12:05 PM
by Gageslawncare
10 313
Tiger TG 2661 Commercial...
lawnman1959
01-25-2016 08:12 PM
01-27-2016 07:57 PM
by Just for Cuts
5 249
Spouse as a dependent?
Steve
01-26-2016 01:51 AM
01-27-2016 10:44 AM
by Chilehead
3 207
Hello All
C&DPropertyManagement
01-23-2016 12:21 PM
01-26-2016 01:24 AM
by Steve
1 182
Credit Cards - What's in...
Shark1611
06-16-2015 04:04 PM
01-23-2016 03:43 PM
by C&DPropertyManagement
17 7,687
Start My Own Business?
mowandblow1980
01-12-2016 08:43 PM
01-19-2016 07:00 PM
by Steve
12 638
State of the nation 2016.
Steve
01-12-2016 12:05 AM
01-19-2016 06:57 PM
by Steve
6 388
little help? first big...
Brian3137
12-31-2015 12:39 PM
01-19-2016 06:54 PM
by Steve
23 1,085
Hi everybody...
Greg_TopYardServices
01-14-2016 08:10 AM
01-19-2016 02:47 PM
by SC93
12 462
What's your next...
Steve
05-15-2015 12:54 PM
01-17-2016 08:48 PM
by Homeland unlimited
25 7,928
Plow controller problems
scaypa
01-12-2016 05:49 PM
01-16-2016 10:46 AM
by scaypa
4 296
Say Hello !!!
Steve
03-19-2007 12:18 PM
01-15-2016 07:23 PM
by tannerduncan
1,244 428,108
Pricing issue
Mr. Mow
07-07-2015 07:15 AM
01-15-2016 11:20 AM
by djlandscaping06
23 5,420
New College Course
Dr. D
01-14-2016 01:45 PM
01-14-2016 05:35 PM
by Steve
1 213
Yelp
Shark1611
01-13-2016 10:00 AM
01-14-2016 05:32 PM
by Steve
4 272
New to the forum from...
Doug Green
01-12-2016 12:23 PM
01-14-2016 08:34 AM
by Doug Green
2 253
Facebook advertising
Just for Cuts
12-13-2015 08:49 AM
01-13-2016 10:20 PM
by Just for Cuts
12 931
Choosing local business
Doug Green
01-12-2016 12:29 PM
01-13-2016 06:12 PM
by Steve
2 415
4 Seasons Landscaping LLC
Doug Green
01-12-2016 12:56 PM
01-12-2016 12:59 PM
by Doug Green
1 274
2016 business goals
OxfordOS
01-09-2016 04:19 PM
01-12-2016 08:36 AM
by mowandblow1980
15 582
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 01:06 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 01:06 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy