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Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

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Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
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  #1  
Old 01-17-2009, 05:26 PM
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Default Pay Click Ads

Hey guys was wondering if any of you have done this pay click ads. Basically you will have free ads untill someone clicks on your ad then you have to pay. You might pay pennies or you could pay dollars when they click on your ad. Does anyone have this or know more about it.
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Old 01-17-2009, 08:20 PM
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Do you mean like advertising on google with google ad words?
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Old 01-18-2009, 08:42 AM
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Yea thats what I mean. I didn't know if anyone here uses them and roughly how much do they spend if they do. And is it worth it. Like out of all the clicks you get how much business did you get from it?
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Old 01-18-2009, 10:18 AM
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Well before my blog took off I used AsWords for about a year. Spending anywhere from 30 - 50 per month. It gave me the traffic but never good traffic. Because my blog is non profit sending traffic to the site without making money didn't work for me. I found that most of the AdWord traffic left within 5 seconds.

You really need to be careful on how your word your AdWord ads. Or else you'll notice a big waste of money.
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Old 01-18-2009, 01:34 PM
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Thanks for the info ritch
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Old 01-18-2009, 06:26 PM
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Quote:
You really need to be careful on how your word your AdWord ads. Or else you'll notice a big waste of money.
Richard,

For the newer lawn care business owners out there looking to use adwords, do you have any words of advice on what range they should look to be spending with it per month?

If you decided to experiment with adwords to promote your lawn care business, what would you suggest doing?
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Old 01-18-2009, 07:26 PM
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Well perhaps to clarify a few things.

What are AdWords? AdWords is a online text/banner program that you can enter to advertise your company/products/services. This is provided by Google.com (there are other programs out there, yahoo has one as well) for a fee. If you look on the left column of this site you'll see 'Ads by Google' these are called AdSense ads. That is a program for site owners to place on their sites to sell AdWords ads...still with me? Simple concept really...you pay google to spread the word about your site, and they do that by paying people to show your ads on 'related' content sites. To keep it simple you pay for 'cost per clicks'. So every time someone clicks on your ad you'll have to pay for that click (there is a lot more to it...but again I am keeping it simple). The way payment works is that you load your account with credits and when your credits run out (or quota set by you) your ads stop.

So, if you want to run AdWords for your lawn care business you'll be advertising on sites that are 'related' to lawn care...such as this site, and my site and anyone's site that has related content. So you may not even be reaching your target market (in fact...you probably wont at all). Here is a question...what potential client do you think will click on an ad for your site from another lawn care related site? Unless you are directly selling products via the web and need to reach out to a ton of people...this program may not be for you.

However, on the plus side. Google AdWords get indexed by google.com...that doesn't make sense to me, but they do. Also, doing searches at google.com (this is probably the only real benefit to lco's) say for Orlando lawn care, you may show up in the sponsored links (right hand column of google.com) column...a big maybe.

So to conclude my little speech. Spend your advertisement dollars wisely. I do not recommend this form of adverts for lawn care companies. Bang on doors, drop off flyers, pick up the phone and create a killer website and get your SEO in order.
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Old 01-18-2009, 07:50 PM
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However, on the plus side. Google AdWords get indexed by google.com...that doesn't make sense to me, but they do.
Can you tell me what you mean by this?
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Old 01-18-2009, 07:57 PM
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When search engines crawl a site and your AdWords ad is displayed the search engines pick it up as a text content. Therefore if your company name is in the 'title' of the ad you'll get more search engine relevant searches for your company name. This interesting search engine quirk does not hold any backlink value though. So it will not help with link popularity or aka link juice.
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Old 01-18-2009, 07:58 PM
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also to ad...when I was doing google AdWords campaigns. I had about 100 pages come up on google if you were to search www.thelawnblog.com because I used that in my 'title' of my ads.
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