Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

Marketing vs. Networking


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 04-09-2006, 11:24 PM
tiedeman
Guest
 
Posts: n/a
Default

Is marketing a waste of money? Should you only network, compared to doing such things as doorhangers, postcards, newpaper ads, yellow pages and other marketing techniques?
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 04-10-2006, 12:56 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,307
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Well, I think part of your goal should be to build brand awareness. You want people to have heard of your brand. Then as word of mouth spreads, it reaffirms to the person that the company they have heard of is good.
Think back to times when someone said to you "Oh Troy, you totally need to try this **** or that ****." If you had heard of it in the past somehow by seeing a commercial for it or something, you would be more inclined to try it than if you hadn't heard anything about it.
When you are a brand you can command a premium for a service or product. This is because your brand stands out. Your marketing and advertsing help promote your story. How you are different. What makes you better. It hypes your company.

One would be hard-pressed, for example, to fully distinguish the brand of airline travel offered by Southwest Airlines solely by gazing at its logo or reciting its slogan. The light-hearted nature of Southwest’s TV commercials is a bit more descriptive but still not complete. Far more descriptive and most telling of all are Southwest’s day-to-day practices, its procedures and, certainly, its employees. Indeed, they are the brand and give it substance:

Walk on board almost any Southwest flight and you’ll be greeted by a cheerful crew in khaki slacks or shorts and knit shirts. You’ll hear delightfully entertaining deliveries of federally required safety information, such as, “There are 50 ways to leave your lover, but there are only four exits off this Boeing 737 aircraft.” You’ll hear otherwise mundane instructions presented with such words as, “If you are holding a child, sitting next to a child, or sitting next to an adult acting like a child.… ” And after your flight touches down, you also may hear flight attendants thank you for your patronage by bursting into song.

Southwest’s repertoire is the quintessential example of how a brand is really conveyed: It reinforces its distinctive culture – in this case, “We’re having fun and welcome to the party” – and relies on hiring a certain kind of person. And it is reinforced by its advertising, and by its customer relations. The brand is so distinctive, in fact, that it’s hard to imagine a competitor duplicating it. Southwest’s example also reaffirms a critical truth about any brand:

You can create award-winning advertising campaigns ’til the cows come home, or design a logo for the ages. Yet, if daily activities don’t support and reinforce such messages, they won’t mean a thing. Far more powerful are your customers’ experiences and the perceptions they prompt.
From this article http://www.refresher.com/!branding.html

As a branding example, please tell us what makes your company different from the rest? Then you can focus on promoting that and creating your brand.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Hello! New here and...
CaliforniaFriendly
Yesterday 11:30 AM
Yesterday 05:39 PM
by jrs.landscaping
1 72
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
Yesterday 08:03 AM
by Greg'slawnandlandscape
8 262
Stihl engine isn't...
Marcintosh
08-12-2014 08:30 PM
08-28-2014 09:28 PM
by Marcintosh
12 461
Hello
jawnebgoode
08-28-2014 08:37 PM
08-28-2014 08:37 PM
by jawnebgoode
0 32
Hello from Ohio
kurtwin
08-28-2014 05:06 PM
08-28-2014 05:06 PM
by kurtwin
0 44
Softball field
kslawn
08-15-2014 09:28 AM
08-28-2014 12:01 PM
by Steve
16 557
Lawn needs top soil What...
jymie
08-26-2014 11:01 AM
08-28-2014 11:58 AM
by Steve
5 165
Sod
RosalesLawnCare
08-27-2014 03:47 PM
08-28-2014 11:55 AM
by Steve
1 86
Help pricing cut down 7...
Bradcook21
08-26-2014 11:17 PM
08-28-2014 11:47 AM
by Steve
5 152
Walk Behinds and Texas...
SGL1
08-26-2014 03:53 PM
08-27-2014 10:38 PM
by SGL1
5 157
Say Hello !!!
Steve
03-19-2007 11:18 AM
08-27-2014 08:33 PM
by kurtwin
1,187 331,127
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
08-26-2014 04:21 PM
by ExtremeLawncareServices
110 6,546
How do I approach...
Bradcook21
08-21-2014 01:48 AM
08-26-2014 05:08 AM
by Billy Goat
12 444
Tender Process
M2Dave
08-24-2014 12:31 PM
08-25-2014 04:14 PM
by Steve
2 144
Grass hopper mower
ExtremeLawncareServices
12-05-2013 08:51 AM
08-25-2014 04:02 PM
by Steve
26 3,794
Need help pricing basic...
Bradcook21
08-22-2014 01:21 AM
08-22-2014 01:05 PM
by Steve
2 229
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
08-22-2014 01:01 PM
by Steve
6 299
yearly contract help...
jrob0691
08-21-2014 04:09 PM
08-22-2014 12:48 PM
by Steve
1 180
Pampas bushes
Bradcook21
08-22-2014 01:30 AM
08-22-2014 07:17 AM
by grassdoctore
1 161
2014 Gie-expo
ExtremeLawncareServices
08-19-2014 11:22 PM
08-21-2014 08:50 PM
by phlawncare
2 201
Fuel Can Spouts
Shark1611
08-16-2014 09:09 AM
08-21-2014 08:23 PM
by SGL1
11 435
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
08-21-2014 05:03 PM
by stevef1201
6 699
Hello
M2Dave
08-21-2014 12:32 AM
08-21-2014 01:38 PM
by Steve
1 163
New Landscaping Business
rekon32
08-16-2014 02:26 PM
08-21-2014 12:33 PM
by SouthallMowing
8 490
Downed Tree Chop Bid
WesleySnips
08-16-2014 03:47 PM
08-20-2014 01:44 PM
by SGL1
10 470
60 inch honda/bunton...
pblawncare
08-17-2014 11:30 AM
08-18-2014 03:19 PM
by Steve
2 218
Replacement Parts -...
nicholas-KC
08-16-2014 08:40 AM
08-18-2014 03:16 PM
by Steve
4 325
Preparing the soil
Billy Goat
08-16-2014 06:18 PM
08-18-2014 03:01 PM
by Steve
1 233
What to pay help
phlawncare
08-04-2014 08:33 PM
08-18-2014 10:33 AM
by jrs.landscaping
29 1,054
Hello
Jeff1
08-07-2014 11:18 PM
08-15-2014 11:53 PM
by Jeff1
11 530
Lie #2 RESIDENTIAL...
ExtremeLawncareServices
01-06-2014 05:02 AM
08-15-2014 01:46 PM
by mattthelawnguy
54 6,611
Need help 30 HP koler...
Shady Grady
08-01-2014 03:31 PM
08-15-2014 08:46 AM
by kslawn
18 705
New Boomless Sprayer!
BlackRain75
01-03-2014 01:01 PM
08-14-2014 02:37 AM
by BlackRain75
12 1,885
first year update
cmdlawncare
08-12-2014 05:41 PM
08-13-2014 03:29 PM
by Steve
1 328
Hello from Jacksonville,...
JM Lawn Care
08-10-2014 07:15 AM
08-13-2014 07:04 AM
by Sprinkler Buddy
9 435
Hello everyone new to...
maddyandrays
08-11-2014 04:51 PM
08-12-2014 08:58 PM
by Shark1611
2 278
Walk behinds
hpruitcei
08-07-2014 06:28 PM
08-12-2014 02:35 PM
by mattthelawnguy
7 545
New name help
stevef1201
08-10-2014 04:27 PM
08-12-2014 12:03 PM
by Steve
6 432
my little green dilemmas
Lawn Techie
08-03-2014 11:47 AM
08-11-2014 01:20 PM
by Steve
7 535
what the best...
CleanCutsLLC
08-02-2014 01:02 AM
08-11-2014 01:16 PM
by Steve
6 567
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
08-11-2014 01:19 AM
by ExtremeLawncareServices
13 838
Covering all the bases
janslawncare
08-08-2014 10:11 AM
08-08-2014 01:41 PM
by Steve
1 373
New from Florida
ADE
08-06-2014 08:40 PM
08-08-2014 01:32 PM
by Steve
4 440
JOB - Landscape Install...
janslawncare
08-08-2014 10:06 AM
08-08-2014 10:06 AM
by janslawncare
0 331
Battery power tools or...
Steve
08-07-2014 12:24 PM
08-07-2014 05:18 PM
by mattthelawnguy
2 338
My client just told me...
Greg'slawnandlandscape
08-04-2014 08:39 AM
08-06-2014 11:14 PM
by grassdoctore
12 682
Illegal spraying
GoGreenerKS
07-04-2014 09:11 AM
08-06-2014 02:03 PM
by Steve
13 1,311
Mowing the hills
EyeCatchersNow
07-08-2014 12:22 PM
08-06-2014 01:40 PM
by Steve
20 1,542
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
08-06-2014 10:29 AM
by eastsidelandcare
5 721
Late charge
Simon Abousaada
07-30-2014 07:23 PM
08-05-2014 06:46 PM
by TheBeast
12 940
» Popular Tags
4wd ads auger birdscaping charge collections subcontractor craigslist customers ecosymbiosis estimate exmark ferris first truck georgia gopherhaul grass gravely hardscapes hills holiday honda how much to charge how to bid introduction invoice john deere quik trac kawasaki labor cost landscape services late lawn lawn care lawn care busines plan lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lawn service leaf cleanup lesco lighting marketing mowing mulch estimate native plants new buisness online classifieds patio install podcast pto reo rotating scag scripts season seo snow plowing sprayer starting a business start up lawn care business stihl theft theft of services tips toro toro grand stand trailer trimmer rack walker
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 12:48 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 12:48 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy