Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

Marketing vs. Networking


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 04-10-2006, 12:24 AM
tiedeman
Guest
 
Posts: n/a
Default

Is marketing a waste of money? Should you only network, compared to doing such things as doorhangers, postcards, newpaper ads, yellow pages and other marketing techniques?
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 04-10-2006, 01:56 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,595
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Well, I think part of your goal should be to build brand awareness. You want people to have heard of your brand. Then as word of mouth spreads, it reaffirms to the person that the company they have heard of is good.
Think back to times when someone said to you "Oh Troy, you totally need to try this **** or that ****." If you had heard of it in the past somehow by seeing a commercial for it or something, you would be more inclined to try it than if you hadn't heard anything about it.
When you are a brand you can command a premium for a service or product. This is because your brand stands out. Your marketing and advertsing help promote your story. How you are different. What makes you better. It hypes your company.

One would be hard-pressed, for example, to fully distinguish the brand of airline travel offered by Southwest Airlines solely by gazing at its logo or reciting its slogan. The light-hearted nature of Southwest’s TV commercials is a bit more descriptive but still not complete. Far more descriptive and most telling of all are Southwest’s day-to-day practices, its procedures and, certainly, its employees. Indeed, they are the brand and give it substance:

Walk on board almost any Southwest flight and you’ll be greeted by a cheerful crew in khaki slacks or shorts and knit shirts. You’ll hear delightfully entertaining deliveries of federally required safety information, such as, “There are 50 ways to leave your lover, but there are only four exits off this Boeing 737 aircraft.” You’ll hear otherwise mundane instructions presented with such words as, “If you are holding a child, sitting next to a child, or sitting next to an adult acting like a child.… ” And after your flight touches down, you also may hear flight attendants thank you for your patronage by bursting into song.

Southwest’s repertoire is the quintessential example of how a brand is really conveyed: It reinforces its distinctive culture – in this case, “We’re having fun and welcome to the party” – and relies on hiring a certain kind of person. And it is reinforced by its advertising, and by its customer relations. The brand is so distinctive, in fact, that it’s hard to imagine a competitor duplicating it. Southwest’s example also reaffirms a critical truth about any brand:

You can create award-winning advertising campaigns ’til the cows come home, or design a logo for the ages. Yet, if daily activities don’t support and reinforce such messages, they won’t mean a thing. Far more powerful are your customers’ experiences and the perceptions they prompt.
From this article http://www.refresher.com/!branding.html

As a branding example, please tell us what makes your company different from the rest? Then you can focus on promoting that and creating your brand.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Belt dealer problem
googus
Today 08:45 AM
Today 09:55 AM
by Dan Tanner
1 28
Good help is hard to find
Hanks Lawn Care Services
11-19-2014 03:27 PM
Today 07:00 AM
by stevef1201
6 135
Contract or no contract?
TRV
Yesterday 09:18 PM
Yesterday 09:18 PM
by TRV
0 37
Billboards for marketing
ExtremeLawncareServices
11-16-2014 08:39 PM
Yesterday 09:17 PM
by Chilehead
10 279
New website
Chilehead
Yesterday 04:39 PM
Yesterday 06:40 PM
by Dan Tanner
1 37
Beginner Mistakes:...
Steve
01-31-2007 12:45 PM
Yesterday 04:35 PM
by Chilehead
14 5,887
How to: Use Thumbtack...
acrajchel
11-17-2014 06:39 PM
Yesterday 02:55 PM
by biglee
14 383
What is going on with...
biglee
11-14-2014 03:04 PM
Yesterday 02:50 PM
by biglee
40 844
Peco Bagger
AGPS
11-18-2014 02:20 PM
Yesterday 01:56 PM
by AGPS
7 191
My site is on fronts page
tbtigers03
11-14-2014 05:58 PM
11-19-2014 05:34 PM
by Steve
14 392
My advice for new guys
avetslawncare
11-15-2014 09:32 AM
11-19-2014 01:47 PM
by biglee
10 395
Lawn Care business...
crieg122
10-23-2014 02:23 PM
11-19-2014 12:39 PM
by acrajchel
28 1,768
raking leaves ?
robert8509
10-22-2014 10:19 PM
11-18-2014 04:24 PM
by acrajchel
14 1,384
Leaf removal
madmedic8575
10-24-2014 05:14 PM
11-17-2014 07:34 PM
by acrajchel
6 1,135
sod job
SGlawncare
10-30-2014 09:21 PM
11-17-2014 07:10 PM
by acrajchel
7 706
Customer wants me to...
Mr. Mow
11-09-2014 07:13 AM
11-17-2014 06:48 PM
by acrajchel
10 451
Hello!
Brian3137
11-11-2014 07:15 PM
11-17-2014 06:46 PM
by acrajchel
14 397
small biz in Phoenix,AZ
anthonyramos1
11-08-2014 09:35 PM
11-17-2014 05:59 PM
by acrajchel
2 270
Client won't pay...
WesleySnips
10-30-2014 03:53 PM
11-17-2014 05:37 PM
by acrajchel
22 1,285
Government contracts
avetslawncare
11-15-2014 08:50 AM
11-17-2014 12:59 PM
by Steve
2 192
Need help on deciding a...
Brian3137
11-10-2014 06:32 PM
11-17-2014 12:44 PM
by Steve
12 458
West cost lawn prices
SGlawncare
10-09-2014 10:51 PM
11-16-2014 07:54 AM
by stevef1201
8 1,530
These are the days on...
ExtremeLawncareServices
03-22-2014 10:12 AM
11-16-2014 12:20 AM
by SGlawncare
172 13,788
So how do you guys...
Mr. Mow
10-26-2014 08:55 AM
11-15-2014 08:44 AM
by avetslawncare
14 1,639
Truck, Trailer,...
hawthornelawncare
12-23-2011 01:01 AM
11-13-2014 08:35 AM
by jrs.landscaping
81 31,667
The most dangerous part...
Steve
10-06-2014 03:45 PM
11-12-2014 05:05 PM
by stevef1201
14 1,612
A little hang up in snow...
stevef1201
11-08-2014 07:05 AM
11-12-2014 12:51 PM
by Steve
4 370
Hi to you NOTHERNERS
stevef1201
11-11-2014 05:56 PM
11-12-2014 12:45 PM
by Steve
1 222
Bi-weekly winter...
lxarth
11-04-2014 08:37 PM
11-12-2014 10:06 AM
by WesleySnips
9 567
taking first steps...
sizemorelawncare
11-10-2014 08:24 PM
11-11-2014 01:21 PM
by Steve
1 258
Back Pack Blower
Ian Lovejoy
11-09-2014 08:41 AM
11-11-2014 08:12 AM
by Just for Cuts
4 328
Business Cards
crieg122
10-25-2014 01:03 PM
11-11-2014 07:56 AM
by Just for Cuts
12 1,256
How the unregister?
alive101
11-04-2014 07:39 AM
11-10-2014 01:48 PM
by Steve
4 554
Belt adjustment question
googus
11-05-2014 06:43 AM
11-10-2014 01:38 PM
by Steve
5 459
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
11-10-2014 01:25 PM
by Steve
2 286
Podcast
Shark1611
11-07-2014 05:42 PM
11-10-2014 11:41 AM
by Steve
1 254
hi, from Minnesota
rjklohn
11-07-2014 02:21 AM
11-07-2014 01:44 PM
by Steve
1 268
New to snow plowing
SS.Lawncare
11-05-2014 04:00 PM
11-07-2014 01:21 PM
by Steve
6 497
New Member
tonyap
11-05-2014 10:35 PM
11-07-2014 01:15 PM
by Steve
1 319
New to the business
jcurr33
11-05-2014 03:21 PM
11-07-2014 01:11 PM
by Steve
1 365
Lines
Matther777
11-04-2014 02:19 PM
11-07-2014 12:54 PM
by Steve
1 406
hello, new to this site
tonyorwig
10-31-2014 10:49 PM
11-04-2014 02:24 PM
by tonyorwig
3 603
Aloha from Hawaii.
Gary R
11-02-2014 12:44 AM
11-03-2014 03:02 PM
by Steve
1 509
Pavers
crieg122
10-28-2014 03:49 PM
10-31-2014 01:49 PM
by Steve
6 816
Hi Steve From West...
Mr. Mow
10-21-2014 02:59 PM
10-31-2014 12:56 PM
by Steve
5 1,129
Got my first lawn job...
SGL1
06-11-2014 10:19 PM
10-31-2014 10:53 AM
by Max Wagner
30 3,239
Gie-review / What's new...
ExtremeLawncareServices
10-25-2014 10:19 AM
10-31-2014 10:30 AM
by ExtremeLawncareServices
7 1,053
Business Name
sanchez5
10-29-2014 12:55 AM
10-31-2014 06:51 AM
by ringahding1
10 924
"Price...
Mr. Mow
10-30-2014 04:21 PM
10-31-2014 06:48 AM
by ringahding1
3 730
Help a brother...
tbtigers03
09-28-2014 12:41 PM
10-31-2014 06:41 AM
by ringahding1
15 2,608
» Popular Tags
4wd aerocore apartment bid apartment complex bid billy goat brushcutter bush charge christmas deliquentaccounts ditches employee problems equipment rental estimate exmark ferris first truck foreman georgia gopherhaul gravely holiday how much to charge how to bid husqvarna hydraulic installation introduction jobs kawasaki landscape services lawn lawn care lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo managing a lawn care business marketing mowing mr dave mulch mulch price new business ordinance podcast push versus ride redmax reo savannah scag v-ride seo shreaded small engine repair starting a business start up lawn care business steep lawns toro tractor auger trailer trimmer rack truck new used landscape walker won't return wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 02:00 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 02:00 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy