Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Graphic And Web Design Support Forums > Search Engine Optimization and Website Design Discussions.

Search Engine Optimization and Website Design Discussions. Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.

Website and video ideas


Search Engine Optimization and Website Design Discussions.

Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.
Reply
 
Thread Tools Search this Thread
  #1  
Old 08-10-2008, 04:13 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,516
Rep Power: 10
Steve has disabled reputation
Default Website and video ideas

I found this video online and it shows a lawn care business owner's website. I wanted to point out a few things. Check out how he has his service area located at the top of his page and along the right side. That should help out quite a bit to improve his search engine results when people look for lawn care and his area in a search engine.


Lawn Mowing Lynnwood Washington - The most amazing videos are a click away
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-29-2009, 12:37 PM
SprinklerRepair's Avatar
SprinklerRepair SprinklerRepair is offline
Lawn Care Marketing
 
Join Date: May 2008
Location: Florida
Posts: 184
Rep Power: 0
SprinklerRepair is an unknown quantity at this point
Default Toms Mowing Video

Lawn care business tipsLawn Care Business Book
Yeah, it helped him some. His videos are at the bottom for "seattle lawn care", however he did not take advantage of the "link juice" avaiable on YouTube. I checked it out and he did not code his post correctly.

It was posted almost a year ago. After almost a year it should be above the fold by now (or his website should) if he had done it right.

I also believe that you've got to "sell the click". Think TV ad.

I'm no TV producer, but I think my screen capture PPT videos sell a little stronger. What do you think?
Reply With Quote
  #3  
Old 01-30-2009, 10:43 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,516
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Yeah, it helped him some. His videos are at the bottom for "seattle lawn care", however he did not take advantage of the "link juice" avaiable on YouTube. I checked it out and he did not code his post correctly.
What do you feel he did wrong? What could have he done to take better advantage of the 'link juice?'

Quote:
I also believe that you've got to "sell the click". Think TV ad.
What would you suggest he should have done differently with this?

His video screen image:


And yours.


Quote:
I'm no TV producer, but I think my screen capture PPT videos sell a little stronger. What do you think?
From your perspective what makes your video freeze frame sell a little stronger?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 02-02-2009, 11:57 AM
SprinklerRepair's Avatar
SprinklerRepair SprinklerRepair is offline
Lawn Care Marketing
 
Join Date: May 2008
Location: Florida
Posts: 184
Rep Power: 0
SprinklerRepair is an unknown quantity at this point
Default Better Video Sales

I think Toms video is too much " I mow lawns and this is how you can pay me."

Too much steak, not enough sizzle. The "running dog" has nothing to do what he is selling. It distracts from the message. Whats the message?

Why would someone want you to cut their lawn for them? They probably think they could do it themselves. The pay off for the customer is more time in their lives to spend with family, or go golfing.

Plus, you can do the other stuff as well like sprinkler repair, tree trimming, etc.

A video on how to navigate your website so that you can pay the bill is not is not selling the benefits of what XYZ Lawn Inc can do for the viewer.

As to the coding, I show exactly how to code a video for maximum link juice and click through rate in the "Dothan Lawn Care Caper" report, which will be free to everyone in just a couple more days.
Reply With Quote
  #5  
Old 02-02-2009, 07:47 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,516
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I think Toms video is too much " I mow lawns and this is how you can pay me."

Too much steak, not enough sizzle. The "running dog" has nothing to do what he is selling. It distracts from the message. Whats the message?

Why would someone want you to cut their lawn for them? They probably think they could do it themselves. The pay off for the customer is more time in their lives to spend with family, or go golfing.

Plus, you can do the other stuff as well like sprinkler repair, tree trimming, etc.

A video on how to navigate your website so that you can pay the bill is not is not selling the benefits of what XYZ Lawn Inc can do for the viewer.
Those are very good points. The video didn't seem like a sales video at all. It seemed like a video explaining how to use his site.

Quote:
As to the coding, I show exactly how to code a video for maximum link juice and click through rate in the "Dothan Lawn Care Caper" report, which will be free to everyone in just a couple more days.
Great book. I hope others enjoy reading it.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 02-03-2009, 04:34 PM
SprinklerRepair's Avatar
SprinklerRepair SprinklerRepair is offline
Lawn Care Marketing
 
Join Date: May 2008
Location: Florida
Posts: 184
Rep Power: 0
SprinklerRepair is an unknown quantity at this point
Default

It's very easy to install a login/password script that takes existing customers to a tutorial screencast video page about how to pay their bill etc.

That is not the purpose of online video for a small business.

There are only TWO reasons to put your business on Youtube, Revver, etc.

Sales and link juice, or Link juice and sales. Everything else is a waste of time and bandwidth.

I know I've said it before, but the "Dothan lawn Care Caper" is coming out in 48 hours. Why is this important? Here's why; "if you don't your competition will."

That's why.
Reply With Quote
  #7  
Old 02-03-2009, 07:26 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,516
Rep Power: 10
Steve has disabled reputation
Default

Quote:
That is not the purpose of online video for a small business.

There are only TWO reasons to put your business on Youtube, Revver, etc.
How much of it though say in this case, is just an experimentation with this new concept of using video on a website. It seems many times it's like having a new tool and not knowing what to do with it.

What's fascinating is that here we are discussing his video and he is getting attention from it. Which makes you wonder if it goes back to the old saying "there is no such thing as bad publicity."
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Need some ideas New2thebiz Truck & Trailer Sign Design, silk screened apparel & uniform discussion 3 06-04-2008 01:39 AM
Tiger Time Website ideas Steve Franchise Building, Entrepreneurs, Business Leaders, & Innovators Discussions 3 08-16-2007 09:48 AM
Tiger Time Website ideas Steve GopherHaul Lawn Care Business Show, Video, Book & Podcast Discussions. 0 07-31-2007 06:44 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Lawn Care business...
crieg122
Today 01:23 PM
Today 01:23 PM
by crieg122
0 1
Hi from SoCal
Jmoney
Today 11:29 AM
Today 12:51 PM
by Steve
1 18
hey everyone
robert8509
Yesterday 08:16 PM
Today 12:48 PM
by Steve
3 84
12 Years in Business!
Chilehead
Today 08:07 AM
Today 12:37 PM
by Steve
1 35
Dealing With Gas Can...
Mr. Mow
10-21-2014 01:41 PM
Today 12:35 PM
by Steve
8 243
Workmans compensation...
CDLAWNCARE
10-15-2014 08:05 AM
Today 12:33 PM
by Steve
5 476
Cheapskate Landlord...
Mr. Mow
10-20-2014 06:33 AM
Today 11:00 AM
by stevef1201
12 344
raking leaves ?
robert8509
Yesterday 09:19 PM
Today 09:23 AM
by robert8509
4 113
Pda
stevef1201
10-18-2014 02:05 PM
Today 06:12 AM
by ringahding1
4 315
Leaf Box & Loader Set...
ringahding1
10-21-2014 06:20 AM
Today 05:13 AM
by ringahding1
5 214
Pressure Washing Like a...
TNTurf
08-01-2014 11:47 PM
Yesterday 01:33 PM
by Steve
9 771
Hello, from TEXAS
sanchez5
10-17-2014 09:56 PM
Yesterday 01:27 PM
by Steve
6 392
Organic Lawn Care...
NHray
10-17-2014 06:05 PM
Yesterday 01:23 PM
by Steve
3 365
Hi Steve From West...
Mr. Mow
10-21-2014 01:59 PM
Yesterday 01:19 PM
by Steve
1 140
Help a brother...
tbtigers03
09-28-2014 11:41 AM
Yesterday 08:51 AM
by ringahding1
12 1,503
first year update
cmdlawncare
08-12-2014 05:41 PM
Yesterday 07:47 AM
by ringahding1
4 1,321
What parts do you carry...
Just for Cuts
10-17-2014 09:08 AM
10-21-2014 01:36 PM
by Mr. Mow
16 647
Jungle to Beautiful
stevef1201
10-17-2014 09:54 AM
10-21-2014 01:26 PM
by stevef1201
11 492
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
10-21-2014 01:19 PM
by ExtremeLawncareServices
158 11,371
Sunny Beach Tennis...
SGL1
10-19-2014 11:24 PM
10-21-2014 01:04 PM
by SGL1
4 249
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
10-20-2014 08:34 PM
by biglee
10 1,800
Look out Bob Villa -...
Mr Dave
09-30-2014 10:06 AM
10-20-2014 05:42 PM
by SGL1
7 1,307
how to fi d commercial...
mchampion319
10-19-2014 09:50 PM
10-20-2014 04:41 PM
by Steve
1 219
Hello From Tennessee
mrmann901
10-17-2014 10:02 PM
10-20-2014 04:24 PM
by Steve
1 290
questions on order to...
jack2048
10-13-2014 11:15 AM
10-20-2014 03:27 PM
by Mr. Mow
15 734
This sucks...
Matther777
09-18-2014 04:56 PM
10-20-2014 02:14 PM
by Steve
14 2,188
Cement mixer
KevinsLawns
10-15-2014 08:03 PM
10-20-2014 02:11 PM
by Steve
7 473
Hello ! New guy Rob here
RWorthley1
10-17-2014 04:05 PM
10-20-2014 02:09 PM
by Steve
1 316
Snow Blowing
gwilson98
10-12-2014 02:21 PM
10-17-2014 02:51 PM
by Steve
6 654
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
10-17-2014 07:49 AM
by SGL1
6 955
Grasswhoopins.com Anyone...
GRASS WHOOPINS
06-21-2011 11:38 PM
10-16-2014 01:30 PM
by ExtremeLawncareServices
42 9,319
I Want to buy old...
ExtremeLawncareServices
10-10-2014 10:04 PM
10-15-2014 09:12 PM
by ExtremeLawncareServices
6 684
Say Hello !!!
Steve
03-19-2007 11:18 AM
10-15-2014 06:43 PM
by NHray
1,190 340,198
Do you find weed eating...
chuck2s
10-15-2014 02:10 PM
10-15-2014 02:10 PM
by chuck2s
0 403
Incorporating &...
WesleySnips
10-01-2014 09:39 PM
10-15-2014 01:37 PM
by kslawn
20 1,500
Falling into business
stellarmowing
09-28-2014 04:35 PM
10-15-2014 05:57 AM
by ringahding1
8 1,513
Apartment Complex and...
lxarth
06-22-2011 01:10 PM
10-14-2014 06:25 PM
by jrs.landscaping
42 9,600
I LOVE hedge trimming
stevef1201
10-13-2014 09:05 AM
10-14-2014 01:06 PM
by Steve
5 543
Help with seeder...
ExtremeLawncareServices
10-09-2014 07:39 AM
10-13-2014 08:09 PM
by ExtremeLawncareServices
5 700
The Market watch
WesleySnips
10-12-2014 08:47 PM
10-13-2014 05:40 PM
by SGL1
3 538
Help pricing a large...
Bradcook21
10-07-2014 06:49 AM
10-13-2014 02:00 PM
by Steve
7 886
leaf removal
Double J LLC
10-03-2014 04:24 PM
10-13-2014 06:46 AM
by Billy Goat
19 1,524
Acerage Rake
acrajchel
04-23-2014 07:23 PM
10-12-2014 10:53 PM
by SGL1
2 848
John Deere z235 Deck
WesleySnips
09-29-2014 06:02 PM
10-12-2014 06:20 PM
by kslawn
25 1,663
Credit card contract
SGL1
10-06-2014 05:31 PM
10-12-2014 03:40 PM
by SGL1
18 1,075
Truck craft dump bed...
ExtremeLawncareServices
10-04-2014 08:41 PM
10-10-2014 11:35 AM
by Steve
7 980
First Time River Rock...
berryjam
10-09-2014 06:09 PM
10-10-2014 11:08 AM
by Steve
2 623
West cost lawn prices
SGlawncare
10-09-2014 09:51 PM
10-10-2014 11:03 AM
by Steve
1 611
Question?what should I...
dalvan0
09-24-2014 11:10 PM
10-09-2014 05:58 PM
by kslawn
28 2,152
Mowing the hills
EyeCatchersNow
07-08-2014 12:22 PM
10-09-2014 04:19 PM
by Just for Cuts
25 3,028
» Popular Tags
2wd 4x4 aerocore apartment bid apartment lawn care estimate applying billy goat brushcutter bush charge christmas deliquentaccounts exmark ferris foreman georgia gopherhaul grass gravely hills holiday how much to charge how to how to bid hydraulic labor cost landscape services lawn lawn care lawn care busines plan lawn care business book lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lighting lighting brass outdoor lights managing a lawn care business marketing mechanic mowing mulch mulch estimate new buisness new business ordinance podcast property management company push versus ride savannah scag scag v-ride scripts seo snow plowing starting a business starting a lawn care business stihl sulky theft toro tractor auger trailer mate pro tree walk behind walker wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 01:53 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 01:53 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy