Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Graphic And Web Design Support Forums > Search Engine Optimization and Website Design Discussions.

Search Engine Optimization and Website Design Discussions. Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.

Website and video ideas


Search Engine Optimization and Website Design Discussions.

Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.
Reply
 
Thread Tools Search this Thread
  #1  
Old 08-10-2008, 05:13 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,823
Rep Power: 10
Steve has disabled reputation
Default Website and video ideas

I found this video online and it shows a lawn care business owner's website. I wanted to point out a few things. Check out how he has his service area located at the top of his page and along the right side. That should help out quite a bit to improve his search engine results when people look for lawn care and his area in a search engine.


Lawn Mowing Lynnwood Washington - The most amazing videos are a click away
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-29-2009, 01:37 PM
SprinklerRepair's Avatar
SprinklerRepair SprinklerRepair is offline
Lawn Care Marketing
 
Join Date: May 2008
Location: Florida
Posts: 184
Rep Power: 0
SprinklerRepair is an unknown quantity at this point
Default Toms Mowing Video

Lawn care business tipsLawn Care Business Book
Yeah, it helped him some. His videos are at the bottom for "seattle lawn care", however he did not take advantage of the "link juice" avaiable on YouTube. I checked it out and he did not code his post correctly.

It was posted almost a year ago. After almost a year it should be above the fold by now (or his website should) if he had done it right.

I also believe that you've got to "sell the click". Think TV ad.

I'm no TV producer, but I think my screen capture PPT videos sell a little stronger. What do you think?
Reply With Quote
  #3  
Old 01-30-2009, 11:43 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,823
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Yeah, it helped him some. His videos are at the bottom for "seattle lawn care", however he did not take advantage of the "link juice" avaiable on YouTube. I checked it out and he did not code his post correctly.
What do you feel he did wrong? What could have he done to take better advantage of the 'link juice?'

Quote:
I also believe that you've got to "sell the click". Think TV ad.
What would you suggest he should have done differently with this?

His video screen image:


And yours.


Quote:
I'm no TV producer, but I think my screen capture PPT videos sell a little stronger. What do you think?
From your perspective what makes your video freeze frame sell a little stronger?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 02-02-2009, 12:57 PM
SprinklerRepair's Avatar
SprinklerRepair SprinklerRepair is offline
Lawn Care Marketing
 
Join Date: May 2008
Location: Florida
Posts: 184
Rep Power: 0
SprinklerRepair is an unknown quantity at this point
Default Better Video Sales

I think Toms video is too much " I mow lawns and this is how you can pay me."

Too much steak, not enough sizzle. The "running dog" has nothing to do what he is selling. It distracts from the message. Whats the message?

Why would someone want you to cut their lawn for them? They probably think they could do it themselves. The pay off for the customer is more time in their lives to spend with family, or go golfing.

Plus, you can do the other stuff as well like sprinkler repair, tree trimming, etc.

A video on how to navigate your website so that you can pay the bill is not is not selling the benefits of what XYZ Lawn Inc can do for the viewer.

As to the coding, I show exactly how to code a video for maximum link juice and click through rate in the "Dothan Lawn Care Caper" report, which will be free to everyone in just a couple more days.
Reply With Quote
  #5  
Old 02-02-2009, 08:47 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,823
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I think Toms video is too much " I mow lawns and this is how you can pay me."

Too much steak, not enough sizzle. The "running dog" has nothing to do what he is selling. It distracts from the message. Whats the message?

Why would someone want you to cut their lawn for them? They probably think they could do it themselves. The pay off for the customer is more time in their lives to spend with family, or go golfing.

Plus, you can do the other stuff as well like sprinkler repair, tree trimming, etc.

A video on how to navigate your website so that you can pay the bill is not is not selling the benefits of what XYZ Lawn Inc can do for the viewer.
Those are very good points. The video didn't seem like a sales video at all. It seemed like a video explaining how to use his site.

Quote:
As to the coding, I show exactly how to code a video for maximum link juice and click through rate in the "Dothan Lawn Care Caper" report, which will be free to everyone in just a couple more days.
Great book. I hope others enjoy reading it.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 02-03-2009, 05:34 PM
SprinklerRepair's Avatar
SprinklerRepair SprinklerRepair is offline
Lawn Care Marketing
 
Join Date: May 2008
Location: Florida
Posts: 184
Rep Power: 0
SprinklerRepair is an unknown quantity at this point
Default

It's very easy to install a login/password script that takes existing customers to a tutorial screencast video page about how to pay their bill etc.

That is not the purpose of online video for a small business.

There are only TWO reasons to put your business on Youtube, Revver, etc.

Sales and link juice, or Link juice and sales. Everything else is a waste of time and bandwidth.

I know I've said it before, but the "Dothan lawn Care Caper" is coming out in 48 hours. Why is this important? Here's why; "if you don't your competition will."

That's why.
Reply With Quote
  #7  
Old 02-03-2009, 08:26 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,823
Rep Power: 10
Steve has disabled reputation
Default

Quote:
That is not the purpose of online video for a small business.

There are only TWO reasons to put your business on Youtube, Revver, etc.
How much of it though say in this case, is just an experimentation with this new concept of using video on a website. It seems many times it's like having a new tool and not knowing what to do with it.

What's fascinating is that here we are discussing his video and he is getting attention from it. Which makes you wonder if it goes back to the old saying "there is no such thing as bad publicity."
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Need some ideas New2thebiz Truck & Trailer Sign Design, silk screened apparel & uniform discussion 3 06-04-2008 02:39 AM
Tiger Time Website ideas Steve Franchise Building, Entrepreneurs, Business Leaders, & Innovators Discussions 3 08-16-2007 10:48 AM
Tiger Time Website ideas Steve GopherHaul Lawn Care Business Show, Video, Book & Podcast Discussions. 0 07-31-2007 07:44 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
hello
2menandmowers
02-10-2016 07:32 AM
Today 10:52 AM
by 2menandmowers
2 74
Most requested days for...
Just for Cuts
02-12-2016 06:44 AM
Yesterday 08:46 AM
by Just for Cuts
3 75
Best two stroke oil
Greg_TopYardServices
02-08-2016 07:53 PM
Yesterday 07:09 AM
by Just for Cuts
12 213
back surgery
Bradcook21
01-28-2016 08:51 PM
02-11-2016 02:04 PM
by Bradcook21
16 467
Help Spread the word...
Sprinkler Buddy
12-02-2015 08:41 AM
02-11-2016 08:19 AM
by Sprinkler Buddy
19 1,374
Howdy Yall !!!
B&C
02-10-2016 10:06 AM
02-11-2016 01:05 AM
by Steve
1 71
Hello everyone!!!
1newkirk05
02-09-2016 03:16 PM
02-10-2016 04:05 PM
by jrs.landscaping
7 163
Tine Rake Detaching vs...
wigglesworth
02-09-2016 05:32 PM
02-09-2016 07:43 PM
by Steve
1 79
Finding open bids?!?
C&DPropertyManagement
02-07-2016 01:48 AM
02-09-2016 07:11 PM
by Steve
3 165
hello all
romanlandscape
01-29-2016 03:46 PM
02-07-2016 10:20 AM
by Bradcook21
6 264
Lawn Care Book Ranked #1
Steve
02-06-2016 12:36 AM
02-06-2016 12:36 AM
by Steve
0 133
Hi
Sellers Lawn Care
02-02-2016 01:48 PM
02-05-2016 08:03 AM
by Sellers Lawn Care
4 199
Collecting payments from...
Niagara Mowing
02-03-2016 05:21 PM
02-05-2016 08:00 AM
by Niagara Mowing
7 264
SMS assist? The good,...
jcurr33
01-27-2016 10:24 PM
02-04-2016 11:53 PM
by Steve
5 300
I need some help...
Anise
02-04-2016 01:39 PM
02-04-2016 11:51 PM
by Steve
3 168
Customers dodging the...
Rocky
11-06-2015 06:22 AM
02-04-2016 03:41 AM
by C&DPropertyManagement
7 1,547
Offering a "Trial"...
wybut076
02-01-2016 06:27 PM
02-03-2016 08:26 PM
by Just for Cuts
7 289
Iowa Caucus Predictions?
Steve
02-01-2016 06:31 PM
02-03-2016 12:40 AM
by Steve
1 138
Laying White River Rock
DiamondLawnCare
02-01-2016 08:27 PM
02-03-2016 12:17 AM
by Steve
1 162
Networking for a...
jcurr33
01-30-2016 09:26 PM
02-01-2016 06:27 PM
by Steve
4 237
Customer giving a 1099?
apmAkron
01-27-2016 07:22 PM
01-31-2016 08:55 PM
by Chilehead
6 297
happy to be here
redrobin
01-29-2016 10:45 AM
01-31-2016 08:44 PM
by Steve
1 176
Thought's on an "E-Z...
jcurr33
01-27-2016 10:48 PM
01-31-2016 08:38 PM
by Steve
4 270
Changes
Knaubone
01-30-2016 10:56 PM
01-31-2016 08:31 PM
by Steve
1 164
Thoughts on this Exmark...
googus
01-28-2016 04:24 PM
01-28-2016 08:09 PM
by Chilehead
1 188
1st year in
jcurr33
10-18-2015 05:07 PM
01-28-2016 07:49 PM
by Chilehead
6 4,184
Need opinion on zero...
Mr. Mow
01-24-2016 05:42 PM
01-28-2016 07:41 PM
by Chilehead
10 400
Opinion on liquid vs...
Bradcook21
01-25-2016 02:03 PM
01-28-2016 07:38 PM
by Chilehead
9 346
Finding property size
Gageslawncare
01-25-2016 11:08 AM
01-28-2016 12:05 PM
by Gageslawncare
10 364
Tiger TG 2661 Commercial...
lawnman1959
01-25-2016 08:12 PM
01-27-2016 07:57 PM
by Just for Cuts
5 279
Spouse as a dependent?
Steve
01-26-2016 01:51 AM
01-27-2016 10:44 AM
by Chilehead
3 234
Hello All
C&DPropertyManagement
01-23-2016 12:21 PM
01-26-2016 01:24 AM
by Steve
1 206
Credit Cards - What's in...
Shark1611
06-16-2015 04:04 PM
01-23-2016 03:43 PM
by C&DPropertyManagement
17 7,747
Start My Own Business?
mowandblow1980
01-12-2016 08:43 PM
01-19-2016 07:00 PM
by Steve
12 690
State of the nation 2016.
Steve
01-12-2016 12:05 AM
01-19-2016 06:57 PM
by Steve
6 426
little help? first big...
Brian3137
12-31-2015 12:39 PM
01-19-2016 06:54 PM
by Steve
23 1,157
Hi everybody...
Greg_TopYardServices
01-14-2016 08:10 AM
01-19-2016 02:47 PM
by SC93
12 499
What's your next...
Steve
05-15-2015 12:54 PM
01-17-2016 08:48 PM
by Homeland unlimited
25 7,975
Plow controller problems
scaypa
01-12-2016 05:49 PM
01-16-2016 10:46 AM
by scaypa
4 331
Say Hello !!!
Steve
03-19-2007 12:18 PM
01-15-2016 07:23 PM
by tannerduncan
1,244 428,331
Pricing issue
Mr. Mow
07-07-2015 07:15 AM
01-15-2016 11:20 AM
by djlandscaping06
23 5,483
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 11:14 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 11:14 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy