Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Don't rely on one hit wonder marketing


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-11-2009, 07:15 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 38,067
Rep Power: 10
Steve has disabled reputation
Default Don't rely on one hit wonder marketing

As we have seen in the discussions on the GopherHaul forum, and trust me we have ALL done this. We put out a great big marketing campaign thinking this is gonna be it. The more I spend on it the better the results I am gonna get. The reason I hadn't done this marketing before is because I didn't have the money, but now that I do, I am going to go big and do a big marketing campaign. Maybe you send out a large mailing, maybe you hand out many door hangers and you sit back and wait for results.

Sometimes none come in and you find yourself pulling your hair out thinking, what the heck happened? How could NO ONE contact me back? Well it happens and the reasons can be many. Maybe the timing was off. Maybe the offer was off. Maybe the picture you used didn't grab attention. Maybe the headline failed to get them to read your offer.

For what ever reason, it just didn't work.

Well here is my view. You may have not gotten anyone to call you but you have probably made an impression. We have seen it takes many impressions 6 + to get a consumer to remember you and feel comfortable enough to contact you. So what are you to do about this?

Market all year long. How? Here is one idea.

Create a township improvement committee. You don't need anyone's approval to do this. Just start it. Use it as a way to reach out to your community which is your customer base and interact with them in a soft sell environment.

Meet at your local library once a month or so and discuss ideas on how to improve your community. Maybe specifically focus on environment issues, planting trees, cleaning up littered areas, planting flowers, but you don't have to be limited to this. You will be able to put a free ad in the paper under community events. Have the contact person be you and have the contact phone be your business line.

Come up with a list of ideas you would like to see improved in the township. Maybe volunteer some time to do it yourself at first. Present these ideas monthly at your town hall meeting during the open mic time which is open to the public. Tell the township council people what you would like to see improved or what the committee would like to see improved and then tell them what you have done to help achieve that goal.

While you are there, why not take notes about what happened at the town hall meeting and then send these notes in to the local paper as a small article on what went on at the meeting. I bet you it will be published. Include your picture and your name and you will begin to develop a following. Publish these articles in a blog on your business website to attract local readership.

Then on your business website, show the listings of projects you would like to see the town achieve. Show what your committee has been able to achieve and show the upcoming meetings and what you will be discussing at them.

Also, include this in your marketing material. If you are handing out flyers, why not on the back, promote your involvement in the town and how you are trying to improve things and invite the public to join you and discuss their issues with the town and what they would like to see improved.

Present these ideas to the local business owners as well. Tell them how you would like to make your main street more visual. Show them some drawings on what you would like to see changed.

If you do this, month after month, you will build awareness of you and your company. You will build goodwill within your community. It is something you could be doing all year long and over time, most everyone in town will get to know you.

This wouldn't cost anything but your time so it's a great project for new business owners however because of it's broadcasting power, it's also great for the verteran business owners.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
what do you rely on for your advertising? bogilvie Lawn Care Marketing & Post your marketing material for review! 13 07-31-2007 05:42 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Any successful one man...
WarriorLandscapingCAN
09-26-2016 06:04 AM
Today 07:16 AM
by Chilehead
2 44
What were your top...
WarriorLandscapingCAN
09-13-2016 05:10 PM
09-26-2016 05:43 PM
by Steve
4 369
Enter to win Free...
arthur712
09-25-2016 11:28 AM
09-26-2016 05:41 PM
by Steve
1 45
I have a new show!
Chilehead
09-19-2016 06:50 PM
09-23-2016 05:45 AM
by Chilehead
7 137
First commercial estimate
WarriorLandscapingCAN
09-19-2016 12:42 PM
09-22-2016 05:42 PM
by acrajchel
7 145
Larger projects - Labor...
WarriorLandscapingCAN
09-18-2016 07:38 AM
09-21-2016 06:51 AM
by Chilehead
5 164
I need some business...
Firehouselawn@hotmail.com
07-06-2016 05:42 AM
09-16-2016 01:50 PM
by DLC123
5 615
Is it too late?
Cpadgett
05-28-2016 09:10 AM
09-16-2016 01:35 PM
by DLC123
15 1,327
Not a newbie just...
lwlawn
09-09-2016 02:32 PM
09-16-2016 01:25 PM
by DLC123
2 521
I'm making stupid money...
WarriorLandscapingCAN
08-07-2016 07:07 PM
09-16-2016 01:15 PM
by DLC123
6 1,403
Lawn problem
magiccc
09-14-2016 11:37 AM
09-15-2016 06:14 AM
by Chilehead
2 287
What kind of seed do you...
Bradcook21
09-02-2016 02:58 PM
09-12-2016 07:18 AM
by joshp
4 916
Commercial Flail Mower...
Chickenthief
09-05-2016 04:46 PM
09-09-2016 04:50 PM
by Steve
7 782
Newbie here
paulgrant
09-07-2016 04:52 PM
09-09-2016 12:01 AM
by paulgrant
2 619
Hello, New Member Here,...
Chickenthief
09-05-2016 06:19 PM
09-08-2016 09:35 PM
by Chickenthief
6 742
Pricing fall cleanups?
WarriorLandscapingCAN
09-06-2016 11:17 AM
09-07-2016 04:06 PM
by Steve
3 715
Say Hello !!!
Steve
03-19-2007 11:18 AM
09-06-2016 05:25 PM
by Steve
1,255 443,810
My Invention
biglee
01-11-2015 06:51 PM
08-31-2016 02:47 PM
by Steve
21 3,273
fliers
joshp
08-19-2016 03:23 PM
08-30-2016 07:47 PM
by SC93
11 2,094
fert/lawn programs
joshp
08-28-2016 10:43 AM
08-30-2016 03:27 PM
by acrajchel
2 1,129
» Popular Tags
annual apartment become an entrepreneur best mower be your own boss bidding business business education business help business management complex contractor hacks contracts convention converting customer dethatcher edging entrepreneur entrepreneur education estimate estimates fuel problems fuel pump half moon blade intro introduction jjandm lawncare l.t.rich landscape landscape design landscaping landscaping design company landscaping richmond va landscping lawn lawncare lawnservice lowering grade marketing mulch planting raising grade residential lawn care richmond va richmond virginia lawn care seasonal snowblower snow plowing snow shovel sprayer start a business start a lawn care business start business start up toro timecutter townhome tree tree service video web design websites what to charge work from home z-max z-spray
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 07:45 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 07:45 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy