Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Don't rely on one hit wonder marketing


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-11-2009, 07:15 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,977
Rep Power: 10
Steve has disabled reputation
Default Don't rely on one hit wonder marketing

As we have seen in the discussions on the GopherHaul forum, and trust me we have ALL done this. We put out a great big marketing campaign thinking this is gonna be it. The more I spend on it the better the results I am gonna get. The reason I hadn't done this marketing before is because I didn't have the money, but now that I do, I am going to go big and do a big marketing campaign. Maybe you send out a large mailing, maybe you hand out many door hangers and you sit back and wait for results.

Sometimes none come in and you find yourself pulling your hair out thinking, what the heck happened? How could NO ONE contact me back? Well it happens and the reasons can be many. Maybe the timing was off. Maybe the offer was off. Maybe the picture you used didn't grab attention. Maybe the headline failed to get them to read your offer.

For what ever reason, it just didn't work.

Well here is my view. You may have not gotten anyone to call you but you have probably made an impression. We have seen it takes many impressions 6 + to get a consumer to remember you and feel comfortable enough to contact you. So what are you to do about this?

Market all year long. How? Here is one idea.

Create a township improvement committee. You don't need anyone's approval to do this. Just start it. Use it as a way to reach out to your community which is your customer base and interact with them in a soft sell environment.

Meet at your local library once a month or so and discuss ideas on how to improve your community. Maybe specifically focus on environment issues, planting trees, cleaning up littered areas, planting flowers, but you don't have to be limited to this. You will be able to put a free ad in the paper under community events. Have the contact person be you and have the contact phone be your business line.

Come up with a list of ideas you would like to see improved in the township. Maybe volunteer some time to do it yourself at first. Present these ideas monthly at your town hall meeting during the open mic time which is open to the public. Tell the township council people what you would like to see improved or what the committee would like to see improved and then tell them what you have done to help achieve that goal.

While you are there, why not take notes about what happened at the town hall meeting and then send these notes in to the local paper as a small article on what went on at the meeting. I bet you it will be published. Include your picture and your name and you will begin to develop a following. Publish these articles in a blog on your business website to attract local readership.

Then on your business website, show the listings of projects you would like to see the town achieve. Show what your committee has been able to achieve and show the upcoming meetings and what you will be discussing at them.

Also, include this in your marketing material. If you are handing out flyers, why not on the back, promote your involvement in the town and how you are trying to improve things and invite the public to join you and discuss their issues with the town and what they would like to see improved.

Present these ideas to the local business owners as well. Tell them how you would like to make your main street more visual. Show them some drawings on what you would like to see changed.

If you do this, month after month, you will build awareness of you and your company. You will build goodwill within your community. It is something you could be doing all year long and over time, most everyone in town will get to know you.

This wouldn't cost anything but your time so it's a great project for new business owners however because of it's broadcasting power, it's also great for the verteran business owners.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
what do you rely on for your advertising? bogilvie Lawn Care Marketing & Post your marketing material for review! 13 07-31-2007 05:42 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Spot checked by...
Just for Cuts
06-28-2016 02:34 PM
Yesterday 05:14 PM
by Steve
2 46
Chemical Applications
acrajchel
06-24-2016 06:44 PM
Yesterday 05:11 PM
by Steve
3 89
3 Applications or 5...
stansg1fresh
02-18-2013 12:02 PM
Yesterday 05:05 PM
by Steve
5 1,434
Is it too late?
Cpadgett
05-28-2016 09:10 AM
06-28-2016 08:19 PM
by mowandblow1980
7 467
Best Push Mower You Have...
markty
05-14-2016 03:46 PM
06-28-2016 08:11 PM
by mowandblow1980
21 885
Great Arborist Ladder
SGL1
06-04-2016 09:56 AM
06-28-2016 08:04 PM
by mowandblow1980
11 421
Newbie
Jhoell
06-25-2016 03:28 AM
06-28-2016 02:11 PM
by Chilehead
2 73
Say Hello !!!
Steve
03-19-2007 11:18 AM
06-28-2016 11:02 AM
by Brownieboy
1,253 438,286
Hello Everyone
JohnsLawnCare
06-22-2016 11:14 AM
06-28-2016 08:36 AM
by Steve
13 257
Business Overload
Chilehead
05-06-2016 09:27 PM
06-27-2016 09:14 PM
by Chilehead
19 799
Firefighter gone Lawn...
Firehouselawn@hotmail.com
03-10-2016 04:50 PM
06-24-2016 07:26 PM
by acrajchel
9 10,122
Exmark Turf Tracer
acrajchel
02-01-2014 11:34 AM
06-24-2016 07:23 PM
by acrajchel
5 2,149
Rubber mulch...
avetslawncare
06-24-2015 09:28 PM
06-24-2016 06:59 PM
by acrajchel
7 3,051
Ybravo 25 mowers
SGL1
06-11-2016 09:52 AM
06-21-2016 03:44 PM
by acrajchel
5 307
Help a Brother Out -...
Hedgemaster
01-23-2012 04:19 PM
06-17-2016 08:28 AM
by SGL1
94 34,504
anyone interested in a...
GoGreenerKS
06-16-2016 01:00 PM
06-17-2016 02:58 AM
by SC93
4 181
Prolin
rmccutchan
05-21-2016 04:53 PM
06-16-2016 05:28 PM
by acrajchel
3 336
Laying new grass, Sod...
WarriorLandscapingCAN
05-23-2016 10:07 AM
06-16-2016 05:27 PM
by acrajchel
2 328
Upgraded to a new mower
Stevenor92
05-17-2016 08:17 PM
06-16-2016 05:22 PM
by acrajchel
9 556
How can I fix my...
WarriorLandscapingCAN
06-10-2016 07:47 PM
06-16-2016 05:19 PM
by acrajchel
2 243
Need a lil help
Cpadgett
06-05-2016 09:51 AM
06-16-2016 05:17 PM
by acrajchel
5 377
help with sole...
greenbuds
03-24-2016 12:21 PM
06-16-2016 05:01 PM
by acrajchel
4 9,777
New Member from...
tiptoppmanager
06-15-2016 07:39 AM
06-15-2016 03:18 PM
by SC93
2 179
Brand new fish pond
Flynn landscaping 2016
06-12-2016 09:53 AM
06-13-2016 11:21 AM
by Steve
1 157
Whats up??
Cpadgett
05-27-2016 10:57 AM
06-06-2016 08:46 PM
by Cpadgett
11 524
New Member from Texas
NathanR
06-02-2016 06:13 PM
06-03-2016 09:17 PM
by SC93
7 338
Edging Fad...
Tree geek
05-10-2016 11:29 PM
06-03-2016 07:02 PM
by SGL1
3 511
To mow weekly or Biweekly
WarriorLandscapingCAN
05-11-2016 04:09 PM
06-03-2016 06:42 PM
by SGL1
11 800
Your Time Lawn Care
yourtimelawncare
05-31-2016 01:12 PM
06-02-2016 10:11 PM
by SC93
2 293
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:05 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:05 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy