Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Promote your products or services

Promote your products or services Do you want to promote your products or services to our lawn care business forum? Tell us what you have to offer. Post some specials or promotional offers. There is no better way to sell to a forum community than to get a few happy customers and then word will spread.

Advertising Question


Promote your products or services

Do you want to promote your products or services to our lawn care business forum? Tell us what you have to offer. Post some specials or promotional offers. There is no better way to sell to a forum community than to get a few happy customers and then word will spread.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-09-2009, 08:23 AM
jdobbin14 jdobbin14 is offline
Members
 
Join Date: Feb 2008
Location: Illinois
Posts: 12
Rep Power: 9
jdobbin14
Default Advertising Question

I have a question for everyone out there. I'm getting my advertising material ready for the upcoming season. I'm having flyers printed up and I think I may have come up with a good idea. My father in law owns an alarm system company. I've made a verbal deal with him that I would have one side of an 8"x11" flyer and he would have the other side. He would pay for all the flyers and I would put them out on doors, cars, etc. My question is, do you think I would have better results just having one business/offer on the flyer? Should I go with two separate flyers? Has anyone tried anything like this?
__________________
Jeff Dobbin
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-09-2009, 10:52 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,927
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Hi Jeff,

Great idea! Yes we see a lot of co-marketing like this. In fact, can you sell the alarm service and get a % of the sale? Why not?

Did you consider offering any kind of coupons for the alarm system or for the lawn care?

I'd love to see your flyer when you are done.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 01-09-2009, 09:20 PM
jdobbin14 jdobbin14 is offline
Members
 
Join Date: Feb 2008
Location: Illinois
Posts: 12
Rep Power: 9
jdobbin14
Default Thanks Steve

Ya, if I sell one of his alarm systems I get $50. I used to work for him before I started this business, so I know how to sell them. I'll try to show you a copy when I get done with it. I have it laid out, I just have to get approval from my father in law before sending it to the printer. I figure with the economy the way it is I should save as much money as possible.
__________________
Jeff Dobbin
Reply With Quote
  #4  
Old 01-10-2009, 01:20 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,927
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Ya, if I sell one of his alarm systems I get $50. I used to work for him before I started this business, so I know how to sell them.
What type of sales techniques were you able to use to sell the alarm systems that you felt were able to be used to help sell lawn care?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 01-10-2009, 02:12 AM
StartALawnCareBusiness's Avatar
StartALawnCareBusiness StartALawnCareBusiness is offline
Keith
 
Join Date: May 2007
Posts: 731
Rep Power: 0
StartALawnCareBusiness is on a distinguished road
Lightbulb Mailing insert.

Does he mail monthly bills?

You could place an insert into the bill so his customers will see it when they open their bill.

Since they like his service and trust him enough with their alarm business, they might give you a try this spring.

Good luck:
__________________
Start a profitable lawn care business.
Reply With Quote
  #6  
Old 01-10-2009, 11:35 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,927
Rep Power: 10
Steve has disabled reputation
Default

Yea that is a very good point!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 01-10-2009, 01:19 PM
jdobbin14 jdobbin14 is offline
Members
 
Join Date: Feb 2008
Location: Illinois
Posts: 12
Rep Power: 9
jdobbin14
Default

That's a good idea Keith. He mails quarterly bills for his monitoring. I'd have to see if he would go for that. My only concern would be that most of his customers are out of my service area.

Steve,
I also worked for TruGreen Chemlawn before I started my own lawn care business. I've used more information from them than my father in laws business. I learned all the aspects of lawn care. The most important thing I learned from TruGreen was not to badger your customers. Use a soft sell technique. Offer/suggest a service and leave it at that. Don't call your customer daily and tell them their lawn needs this or it's going to die. I've found that my customers appreciate my low key sales approach. I suggest it and most of the time my customer has it done. I put a suggestion area on my invoices and in the spring and fall I usually suggest aeration and cleanup. In the hot summers I suggest watering for those that don't have sprinkler systems. Sometimes I'll suggest landscaping in a certain area of the property to fill it in or enhance the property.
__________________
Jeff Dobbin
Reply With Quote
  #8  
Old 01-10-2009, 01:39 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,927
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I also worked for TruGreen Chemlawn before I started my own lawn care business. I've used more information from them than my father in laws business. I learned all the aspects of lawn care. The most important thing I learned from TruGreen was not to badger your customers. Use a soft sell technique. Offer/suggest a service and leave it at that. Don't call your customer daily and tell them their lawn needs this or it's going to die. I've found that my customers appreciate my low key sales approach. I suggest it and most of the time my customer has it done. I put a suggestion area on my invoices and in the spring and fall I usually suggest aeration and cleanup. In the hot summers I suggest watering for those that don't have sprinkler systems. Sometimes I'll suggest landscaping in a certain area of the property to fill it in or enhance the property.
Very interesting! Now when you offer or suggest a service, is it always in the form of handwriting it in an invoice? If so, how do they go about notifying you if they approve it?

Do you suggest a service in other ways? Do you ever get a chance to talk to them in person and do this?

What is your advice on this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 01-10-2009, 01:53 PM
jdobbin14 jdobbin14 is offline
Members
 
Join Date: Feb 2008
Location: Illinois
Posts: 12
Rep Power: 9
jdobbin14
Default

If I see the customer in person I would say something like, "Your lawn was awfully rough when I was mowing, so I checked and your soil is heavily compacted. I would suggest we get this lawn aerated. I could do that for you for $xx.xx" Then if they seem kinda iffy I go over the benefits of aeration. Most of the time they go for it if I suggest it in person. Again, I NEVER give my customers the hard sell. If they say no I leave it at that. If I leave a suggestion on an invoice they call my office and schedule the service. I always leave a price on the invoice for the suggested service. My office staff are not sales people. I'd say off the top of my head, in person sales average a 75% return and suggestions on the invoices average a 55% return. The only problem is most of my customers work during the business day.
__________________
Jeff Dobbin
Reply With Quote
  #10  
Old 01-10-2009, 02:54 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,927
Rep Power: 10
Steve has disabled reputation
Default

Quote:
If I see the customer in person I would say something like, "Your lawn was awfully rough when I was mowing, so I checked and your soil is heavily compacted. I would suggest we get this lawn aerated. I could do that for you for $xx.xx" Then if they seem kinda iffy I go over the benefits of aeration. Most of the time they go for it if I suggest it in person. Again, I NEVER give my customers the hard sell. If they say no I leave it at that. If I leave a suggestion on an invoice they call my office and schedule the service. I always leave a price on the invoice for the suggested service. My office staff are not sales people. I'd say off the top of my head, in person sales average a 75% return and suggestions on the invoices average a 55% return. The only problem is most of my customers work during the business day.
Jeff with all your knowledge, skills and talent, you are going to kick BUTT!

This is outstanding!

Let's break this down so we can all understand it better and develop a plan of attack.

First off, how many times per year can you suggest the aeration to a customer? And how many times can you perform it where it improves the lawn? Should you do this only during certain times or seasons?

How do you check the soil to see if it is heavily compacted?

Is there something visual you do that you can do in front of the customer to get their attention?

What do tell the customer the benefits of aeration are and then do you duplicate the list of these benefits on your invoice?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
ADVERTISING Dr.Dave Landscaping General Talk 6 03-13-2008 01:38 AM
Shoppers Guide Advertising Question TomsLS Lawn Care Marketing & Post your marketing material for review! 7 01-08-2008 11:49 AM
advertising landonkade Starting a lawn care business. 25 07-14-2007 10:59 PM
Advertising benefits Steve Lawn Care Marketing & Post your marketing material for review! 4 12-05-2006 09:58 AM
Advertising Help maelawncare General Business Discussions 3 01-25-2006 03:55 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Did this job free to...
JJand M Lawncare
Yesterday 02:33 PM
Today 11:00 AM
by Steve
1 31
Correct way to quote a...
WarriorLandscapingCAN
Yesterday 11:52 AM
Today 10:59 AM
by Steve
1 33
How to tell Cust. to...
GeeGood
04-09-2008 09:55 PM
Yesterday 02:45 PM
by JJand M Lawncare
13 5,203
Having an issue with...
Mr. Mow
04-27-2016 03:58 PM
04-28-2016 05:04 AM
by Sprinkler Buddy
2 115
Hello From Virginia
JJand M Lawncare
04-25-2016 01:02 PM
04-27-2016 05:20 PM
by Steve
5 145
knowledge is Key
Greg'slawnandlandscape
04-23-2016 02:23 AM
04-25-2016 02:40 PM
by Steve
2 130
Hello from Calgary
Freshcut
04-22-2016 06:10 PM
04-25-2016 02:38 PM
by Steve
1 121
Echo Bed Redefiner...
NPM_LLC
04-12-2016 10:54 AM
04-22-2016 06:15 PM
by Freshcut
4 321
Has anyone done a garden?
Brian3137
03-28-2016 10:42 AM
04-22-2016 04:42 PM
by biglee
13 9,762
What would you charge?
markty
04-18-2016 03:28 PM
04-22-2016 09:01 AM
by chris2500hd
6 292
Replaced Mower Engine
Sprinkler Buddy
04-15-2016 06:21 AM
04-19-2016 11:03 AM
by Sprinkler Buddy
6 266
Hello from Oklahoma
Ron Hall
03-24-2016 06:59 PM
04-16-2016 03:51 AM
by Ron Hall
9 9,473
Laying down some stripes
MATTNAPIER89
04-11-2016 09:55 PM
04-14-2016 11:55 PM
by Steve
3 341
Find out what business...
MATTNAPIER89
04-11-2016 09:58 PM
04-13-2016 12:32 PM
by MATTNAPIER89
2 294
Hello my name is Matt
MATTNAPIER89
04-11-2016 09:46 PM
04-13-2016 12:58 AM
by Steve
1 241
How to drop some...
nickeckes
04-11-2016 01:07 AM
04-12-2016 05:22 PM
by Steve
4 318
Trash Receptacle for a...
tannerduncan
04-12-2016 05:02 PM
04-12-2016 05:19 PM
by Steve
1 222
Small Project Lawn
tannerduncan
03-31-2016 08:21 PM
04-12-2016 05:16 PM
by Steve
7 9,350
Please Help! Bidding...
Dorali
02-15-2016 12:02 PM
04-06-2016 01:08 AM
by Steve
36 13,071
Hello
pbcleff
04-05-2016 07:45 PM
04-06-2016 12:35 AM
by Steve
1 410
Hello
llewelwa
03-18-2016 12:47 AM
04-05-2016 12:14 AM
by Steve
3 9,344
Poop and Scooping
llewelwa
04-01-2016 05:48 PM
04-05-2016 12:08 AM
by Steve
1 9,129
help with sole...
greenbuds
03-24-2016 12:21 PM
04-04-2016 05:33 PM
by WarriorLandscapingCAN
2 9,296
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:05 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:05 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy