Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Promote your products or services

Promote your products or services Do you want to promote your products or services to our lawn care business forum? Tell us what you have to offer. Post some specials or promotional offers. There is no better way to sell to a forum community than to get a few happy customers and then word will spread.

Advertising Question


Promote your products or services

Do you want to promote your products or services to our lawn care business forum? Tell us what you have to offer. Post some specials or promotional offers. There is no better way to sell to a forum community than to get a few happy customers and then word will spread.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-09-2009, 08:23 AM
jdobbin14 jdobbin14 is offline
Members
 
Join Date: Feb 2008
Location: Illinois
Posts: 12
Rep Power: 7
jdobbin14
Default Advertising Question

I have a question for everyone out there. I'm getting my advertising material ready for the upcoming season. I'm having flyers printed up and I think I may have come up with a good idea. My father in law owns an alarm system company. I've made a verbal deal with him that I would have one side of an 8"x11" flyer and he would have the other side. He would pay for all the flyers and I would put them out on doors, cars, etc. My question is, do you think I would have better results just having one business/offer on the flyer? Should I go with two separate flyers? Has anyone tried anything like this?
__________________
Jeff Dobbin
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-09-2009, 10:52 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 35,779
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Hi Jeff,

Great idea! Yes we see a lot of co-marketing like this. In fact, can you sell the alarm service and get a % of the sale? Why not?

Did you consider offering any kind of coupons for the alarm system or for the lawn care?

I'd love to see your flyer when you are done.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 01-09-2009, 09:20 PM
jdobbin14 jdobbin14 is offline
Members
 
Join Date: Feb 2008
Location: Illinois
Posts: 12
Rep Power: 7
jdobbin14
Default Thanks Steve

Ya, if I sell one of his alarm systems I get $50. I used to work for him before I started this business, so I know how to sell them. I'll try to show you a copy when I get done with it. I have it laid out, I just have to get approval from my father in law before sending it to the printer. I figure with the economy the way it is I should save as much money as possible.
__________________
Jeff Dobbin
Reply With Quote
  #4  
Old 01-10-2009, 01:20 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 35,779
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Ya, if I sell one of his alarm systems I get $50. I used to work for him before I started this business, so I know how to sell them.
What type of sales techniques were you able to use to sell the alarm systems that you felt were able to be used to help sell lawn care?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 01-10-2009, 02:12 AM
StartALawnCareBusiness's Avatar
StartALawnCareBusiness StartALawnCareBusiness is offline
Keith
 
Join Date: May 2007
Posts: 731
Rep Power: 0
StartALawnCareBusiness is on a distinguished road
Lightbulb Mailing insert.

Does he mail monthly bills?

You could place an insert into the bill so his customers will see it when they open their bill.

Since they like his service and trust him enough with their alarm business, they might give you a try this spring.

Good luck:
__________________
Start a profitable lawn care business.
Reply With Quote
  #6  
Old 01-10-2009, 11:35 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 35,779
Rep Power: 10
Steve has disabled reputation
Default

Yea that is a very good point!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 01-10-2009, 01:19 PM
jdobbin14 jdobbin14 is offline
Members
 
Join Date: Feb 2008
Location: Illinois
Posts: 12
Rep Power: 7
jdobbin14
Default

That's a good idea Keith. He mails quarterly bills for his monitoring. I'd have to see if he would go for that. My only concern would be that most of his customers are out of my service area.

Steve,
I also worked for TruGreen Chemlawn before I started my own lawn care business. I've used more information from them than my father in laws business. I learned all the aspects of lawn care. The most important thing I learned from TruGreen was not to badger your customers. Use a soft sell technique. Offer/suggest a service and leave it at that. Don't call your customer daily and tell them their lawn needs this or it's going to die. I've found that my customers appreciate my low key sales approach. I suggest it and most of the time my customer has it done. I put a suggestion area on my invoices and in the spring and fall I usually suggest aeration and cleanup. In the hot summers I suggest watering for those that don't have sprinkler systems. Sometimes I'll suggest landscaping in a certain area of the property to fill it in or enhance the property.
__________________
Jeff Dobbin
Reply With Quote
  #8  
Old 01-10-2009, 01:39 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 35,779
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I also worked for TruGreen Chemlawn before I started my own lawn care business. I've used more information from them than my father in laws business. I learned all the aspects of lawn care. The most important thing I learned from TruGreen was not to badger your customers. Use a soft sell technique. Offer/suggest a service and leave it at that. Don't call your customer daily and tell them their lawn needs this or it's going to die. I've found that my customers appreciate my low key sales approach. I suggest it and most of the time my customer has it done. I put a suggestion area on my invoices and in the spring and fall I usually suggest aeration and cleanup. In the hot summers I suggest watering for those that don't have sprinkler systems. Sometimes I'll suggest landscaping in a certain area of the property to fill it in or enhance the property.
Very interesting! Now when you offer or suggest a service, is it always in the form of handwriting it in an invoice? If so, how do they go about notifying you if they approve it?

Do you suggest a service in other ways? Do you ever get a chance to talk to them in person and do this?

What is your advice on this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 01-10-2009, 01:53 PM
jdobbin14 jdobbin14 is offline
Members
 
Join Date: Feb 2008
Location: Illinois
Posts: 12
Rep Power: 7
jdobbin14
Default

If I see the customer in person I would say something like, "Your lawn was awfully rough when I was mowing, so I checked and your soil is heavily compacted. I would suggest we get this lawn aerated. I could do that for you for $xx.xx" Then if they seem kinda iffy I go over the benefits of aeration. Most of the time they go for it if I suggest it in person. Again, I NEVER give my customers the hard sell. If they say no I leave it at that. If I leave a suggestion on an invoice they call my office and schedule the service. I always leave a price on the invoice for the suggested service. My office staff are not sales people. I'd say off the top of my head, in person sales average a 75% return and suggestions on the invoices average a 55% return. The only problem is most of my customers work during the business day.
__________________
Jeff Dobbin
Reply With Quote
  #10  
Old 01-10-2009, 02:54 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 35,779
Rep Power: 10
Steve has disabled reputation
Default

Quote:
If I see the customer in person I would say something like, "Your lawn was awfully rough when I was mowing, so I checked and your soil is heavily compacted. I would suggest we get this lawn aerated. I could do that for you for $xx.xx" Then if they seem kinda iffy I go over the benefits of aeration. Most of the time they go for it if I suggest it in person. Again, I NEVER give my customers the hard sell. If they say no I leave it at that. If I leave a suggestion on an invoice they call my office and schedule the service. I always leave a price on the invoice for the suggested service. My office staff are not sales people. I'd say off the top of my head, in person sales average a 75% return and suggestions on the invoices average a 55% return. The only problem is most of my customers work during the business day.
Jeff with all your knowledge, skills and talent, you are going to kick BUTT!

This is outstanding!

Let's break this down so we can all understand it better and develop a plan of attack.

First off, how many times per year can you suggest the aeration to a customer? And how many times can you perform it where it improves the lawn? Should you do this only during certain times or seasons?

How do you check the soil to see if it is heavily compacted?

Is there something visual you do that you can do in front of the customer to get their attention?

What do tell the customer the benefits of aeration are and then do you duplicate the list of these benefits on your invoice?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
ADVERTISING Dr.Dave Landscaping General Talk 6 03-13-2008 01:38 AM
Shoppers Guide Advertising Question TomsLS Lawn Care Marketing & Post your marketing material for review! 7 01-08-2008 11:49 AM
advertising landonkade Starting a lawn care business. 25 07-14-2007 10:59 PM
Advertising benefits Steve Lawn Care Marketing & Post your marketing material for review! 4 12-05-2006 09:58 AM
Advertising Help maelawncare General Business Discussions 3 01-25-2006 03:55 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
New Trailer
bobwill2009
Yesterday 12:46 PM
Today 01:34 PM
by B&B Lawn Services
4 90
Pushy customers
christopherhicks82
04-22-2014 08:22 PM
Today 01:04 PM
by Dan Tanner
8 177
Back for this year
xandrew245x
02-21-2014 04:30 PM
Today 12:46 PM
by xandrew245x
20 1,031
Truck, Trailer,...
hawthornelawncare
12-23-2011 12:01 AM
Today 12:39 PM
by Steve
80 25,369
Pond...
xandrew245x
04-22-2014 03:29 PM
Today 12:23 PM
by Steve
5 117
Mangwi Landscaping
bondservojc13
Yesterday 09:56 PM
Today 12:22 PM
by Steve
2 68
Acerage Rake
acrajchel
Yesterday 07:23 PM
Today 12:17 PM
by Steve
1 44
2.5 acre mowing
xandrew245x
04-18-2014 06:55 AM
Today 12:05 PM
by Steve
16 364
Advertising On...
JacobsLawnMowing
03-17-2014 03:21 PM
Today 11:58 AM
by Steve
14 899
In a bit situation need...
googus
04-22-2014 08:01 AM
Yesterday 10:03 PM
by googus
9 179
Any greenhouse operators...
GoGreenerKS
04-15-2014 11:21 AM
Yesterday 12:37 PM
by Steve
7 221
The $20 Mow Job
Dan Tanner
04-21-2014 07:24 PM
Yesterday 12:06 PM
by Steve
5 200
quickbooks users
CDLAWNCARE
04-20-2014 09:03 AM
Yesterday 06:48 AM
by CDLAWNCARE
4 180
Looking for advice on a...
Tekeda1
04-13-2014 09:53 AM
04-22-2014 07:55 PM
by Just for Cuts
23 586
About D@## Time!
TamMik
04-02-2014 08:10 AM
04-22-2014 05:14 PM
by BelleCityLawn1
19 880
What Was Your Setup When...
superrman77
02-11-2014 10:53 AM
04-22-2014 12:29 AM
by Tony317
22 1,728
Sulky and Turf Tracer
acrajchel
04-07-2014 01:44 PM
04-22-2014 12:07 AM
by Tony317
9 451
danny 2
danny2
04-19-2014 10:19 PM
04-21-2014 12:25 PM
by Steve
3 140
this mower is driving me...
boog
04-17-2014 12:07 PM
04-21-2014 12:10 PM
by kslawn
13 367
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
04-21-2014 12:02 PM
by kslawn
20 614
I Got Taken...,
Dan Tanner
04-19-2014 06:26 AM
04-21-2014 11:49 AM
by Steve
4 233
new to this forum!
mower13126
04-18-2014 07:37 PM
04-21-2014 11:39 AM
by Steve
4 152
REO calling
Dan Tanner
04-16-2014 05:03 PM
04-21-2014 11:33 AM
by Steve
12 351
employee pay
4 seasons maintenance
04-10-2011 09:34 PM
04-20-2014 04:40 PM
by Dan Tanner
20 6,893
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
04-20-2014 11:13 AM
by ExtremeLawncareServices
32 1,218
Lawn Renovation
stevef1201
04-11-2014 12:00 PM
04-20-2014 11:11 AM
by kslawn
10 372
Customers droping like...
goodtimez
04-18-2014 09:53 AM
04-19-2014 08:09 AM
by CDLAWNCARE
7 237
Best Bulk Mulch delivery...
Steven Virgadamo
04-18-2014 09:52 AM
04-18-2014 05:34 PM
by Steve
2 106
Steve Virgadamo,...
Steven Virgadamo
04-18-2014 09:49 AM
04-18-2014 05:08 PM
by Steve
2 91
Instagram
Gerardo_Landscape
04-16-2014 11:28 AM
04-18-2014 04:51 PM
by Steve
3 191
Help with weed liability!
Prolawnofchatt
04-15-2014 09:10 AM
04-18-2014 04:47 PM
by Steve
5 255
Nationwide lawn care...
Billy Goat
04-15-2014 05:21 PM
04-18-2014 04:39 PM
by Steve
9 268
Truck Signage
Dan Tanner
04-16-2014 11:00 PM
04-18-2014 04:04 PM
by stevef1201
10 293
leaf removal
tlf59263
04-15-2014 10:00 PM
04-18-2014 03:59 PM
by stevef1201
6 244
Pay per click advertising
roostertail
02-12-2014 07:26 PM
04-17-2014 07:11 PM
by yardrate
10 641
Accepting credit cards,...
Darksteel
03-17-2014 08:01 PM
04-16-2014 01:02 PM
by jymie
15 810
Trimec
acrajchel
04-15-2014 08:24 PM
04-16-2014 11:10 AM
by Steve
3 151
Gopher Forum Discount!
BlackRain75
04-12-2014 10:44 PM
04-16-2014 10:50 AM
by Steve
9 349
hello
NFrailey
04-15-2014 01:39 PM
04-16-2014 10:48 AM
by Steve
1 137
Pricing a Mulch Job
dmcalpi
04-07-2014 02:16 PM
04-16-2014 09:40 AM
by jymie
21 797
google earth
CDLAWNCARE
04-12-2014 03:24 PM
04-16-2014 09:36 AM
by jymie
8 299
There has to be an...
CDLAWNCARE
04-14-2014 12:59 PM
04-15-2014 04:06 PM
by Dan Tanner
6 239
First Day Back!
BelleCityLawn1
04-09-2014 09:13 PM
04-15-2014 11:16 AM
by Steve
11 372
Mow America
stevegredler
04-13-2014 01:02 PM
04-14-2014 09:53 PM
by kslawn
5 280
Power Broom
acrajchel
04-14-2014 07:46 AM
04-14-2014 12:47 PM
by CDLAWNCARE
2 156
Say Hello !!!
Steve
03-19-2007 11:18 AM
04-14-2014 11:34 AM
by Steve
1,176 286,984
Equipment reviews
Greg'slawnandlandscape
04-09-2014 07:17 AM
04-14-2014 11:27 AM
by Greg'slawnandlandscape
13 536
Aerating Prices?
Dan Tanner
04-08-2014 03:16 PM
04-14-2014 10:31 AM
by Steve
13 547
Estimating help
acrajchel
04-11-2014 06:06 PM
04-14-2014 10:20 AM
by Steve
3 247
Need help bidding church...
GreenRidge Lawn&Landscape
04-07-2014 08:01 PM
04-14-2014 09:49 AM
by Steve
12 503
» Popular Tags
2wd 34'' advertisement birdscaping buy charge christmas christmas lighting client collections subcontractor color jet credit card processing customers ecosymbiosis escrow exmark ferris flower bed for sale fundraiser georgia gopherhaul gravely holiday holiday decorating honda how much to charge how to bid installation kawasaki lawn care lawn care business podcast lawn care business show lawn service lawn service clarksville tn leaf cleanup leaf removal lighting brass outdoor lights marketing mowing mulch mulch estimate native plants new buisness new business oil online classifieds organize outdoor environments payday podcast redmax rotating savannah scag season seo social media sprayer starting a business stihl taxes theft of services tips truck unreasonable walk behind walker winter winter services
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 03:31 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 03:31 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy