Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

flyers or direct mail?


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 06-04-2003, 07:24 PM
Clearview Lawns
Guest
 
Posts: n/a
Default

I was just wondering if one is better than the other to get new accounts. I have seen some companies send out these pretty nice looking direct mailers and I would think they would get alot of return on their investment for that, but then I was thinking that most of them come out at the beginning of the season. So maybe its better to do flyers now? or maybe door hangers? any thoughts?
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 06-07-2003, 11:22 AM
Lawn Magic
Guest
 
Posts: n/a
Default

Lawn care business tipsLawn Care Business Book
I like the idea of direct mail as a way to jump-start a new crew. I plan to use this next time I add a new crew. I am also considering trying some kind of introductory incentive to maximize the return of the mailing. Direct mail allows you to add customers only to the areas that you target in your mailing**a major advantage.
So far, I have only used classified ads in the Professional/Business directory to generate new customers. With this, I spend on average about $20 per new customer. (or about 15 new customers over the period of a 30 day ad) The main advantage of this approach is flexibility, but the main disadvantage is that the response is random over the entire market area.
After generating new customers, we occasionally pass out flyers to approximately a dozen properties adjacent to the new customer's property. This had been very successful for us, because we are able to service multiple properties on many of the "Stops" on our routes. In fact, we have only a few single property stops remaining. We average between 3 and 4 properties/stop with a maximum of 8 properties on one of our stops.
Since this reduces our average drive and unloading/loading time it has reduced our costs significantly. Servicing several properties on one Stop also allows improved equipment/labor utilization. Through these savings in time, we have been able to increase our total daily production rate.
I will be adding a "Wish List" item requesting the accommodation of this "Route-Stop" concept to the Gopher Program.
Reply With Quote
  #3  
Old 06-07-2003, 12:58 PM
Weed Eater
Guest
 
Posts: n/a
Thumbs down

I never thought of that! I had seen scapers put ads in the paper before in the service section, but I ditdnt think it would work so i hanent done it. Now I think i just might try it. Oh and i never thought about handing out flyers like that either, #### thats a great idea i am gonna do that too! thanks!
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Say Hello !!!
Steve
03-19-2007 11:18 AM
Today 12:39 PM
by Jace
1,245 433,136
ZTR Issues
rsanchez1203
Today 10:53 AM
Today 10:53 AM
by rsanchez1203
0 11
Did this job free to...
JJand M Lawncare
05-02-2016 02:33 PM
Yesterday 10:07 AM
by Steve
4 127
Correct way to quote a...
WarriorLandscapingCAN
05-02-2016 11:52 AM
05-03-2016 10:59 AM
by Steve
1 78
How to tell Cust. to...
GeeGood
04-09-2008 09:55 PM
05-02-2016 02:45 PM
by JJand M Lawncare
13 5,262
Having an issue with...
Mr. Mow
04-27-2016 03:58 PM
04-28-2016 05:04 AM
by Sprinkler Buddy
2 146
Hello From Virginia
JJand M Lawncare
04-25-2016 01:02 PM
04-27-2016 05:20 PM
by Steve
5 180
knowledge is Key
Greg'slawnandlandscape
04-23-2016 02:23 AM
04-25-2016 02:40 PM
by Steve
2 168
Hello from Calgary
Freshcut
04-22-2016 06:10 PM
04-25-2016 02:38 PM
by Steve
1 154
Echo Bed Redefiner...
NPM_LLC
04-12-2016 10:54 AM
04-22-2016 06:15 PM
by Freshcut
4 360
Has anyone done a garden?
Brian3137
03-28-2016 10:42 AM
04-22-2016 04:42 PM
by biglee
13 9,812
What would you charge?
markty
04-18-2016 03:28 PM
04-22-2016 09:01 AM
by chris2500hd
6 344
Replaced Mower Engine
Sprinkler Buddy
04-15-2016 06:21 AM
04-19-2016 11:03 AM
by Sprinkler Buddy
6 295
Hello from Oklahoma
Ron Hall
03-24-2016 06:59 PM
04-16-2016 03:51 AM
by Ron Hall
9 9,511
Laying down some stripes
MATTNAPIER89
04-11-2016 09:55 PM
04-14-2016 11:55 PM
by Steve
3 384
Find out what business...
MATTNAPIER89
04-11-2016 09:58 PM
04-13-2016 12:32 PM
by MATTNAPIER89
2 322
Hello my name is Matt
MATTNAPIER89
04-11-2016 09:46 PM
04-13-2016 12:58 AM
by Steve
1 273
How to drop some...
nickeckes
04-11-2016 01:07 AM
04-12-2016 05:22 PM
by Steve
4 352
Trash Receptacle for a...
tannerduncan
04-12-2016 05:02 PM
04-12-2016 05:19 PM
by Steve
1 253
Small Project Lawn
tannerduncan
03-31-2016 08:21 PM
04-12-2016 05:16 PM
by Steve
7 9,387
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 04:40 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 04:40 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy